• Using a comfort object or security blanket is one way that parents can help baby feel safe and secure.
• Incredibly soft textures
• Blankie brings soothing comfort at bedtime.
• Just the right size for little one to carry around.
• Cute designs to better confort baby.
• A great gift for new borns.
• Machine washable and durable.
• Reduces bed-time stress and seperation anxiety.

Just like when they were in mummy’s tummy, our Swaddlebag helps young babies to feel cosy and secure to improve the quality of their natural sleep. Wrapping or swaddling baby with their arms inside soft fabric helps mimic the closeness of the womb and suppresses the startle reflex which can wake babies up. With this easy-to-use Swaddlebag you can use the poppers on the armholes to either swaddle your baby with arms in for total snugness or arms out to allow them to stretch. For super comfortable arms-in swaddling with no complicated wrapping or fastenings, simply lay your baby onto the Swaddlebag and zip them in.  Should your little one need changing during the night, there’s easy zip access to help you tackle those night-time nappy changes without disturbing baby too much.  Safer sleep is better sleep and preventing babies from overheating is an important part of safer sleep. Our Swaddlebag is available in three different togs (warmth ratings) so that you can dress your baby safely for the room temperature: This sleep bag range is available in three different TOGS (warmth ratings) so that you can dress your baby safely for the room temperature: 2.5 TOG: ideal for cold winter months and for cold rooms with temperatures between 14-20°C 1.0 TOG: suitable for use all year round and for room temperatures between 20-24°C. 0.2 TOG: ideal for use in warmer months, hot weather and very warm rooms with temperatures above 24°C. Please refer to What to Wear guide to ensure you dress your baby in the correct clothing under our Swaddlebags. Made from soft 100% cotton-rich, fluorescent-free fabric, our Swaddlebags are snuggly and kind on baby’s skin – perfect for a comfortable night’s sleep. Our Swaddlebags have been designed to be snug up top and wriggly down below - slim fitting through the chest to enable full freedom of movement without restriction or excess bulk with a roomy, hip-healthy bottom to allow your baby to adopt a natural “frog-legged” sleeping position, which is important for correct hip development

• Using a comfort object or security blanket is one way that parents can help baby feel safe and secure.
• Incredibly soft textures
• Blankie brings soothing comfort at bedtime.
• Just the right size for little one to carry around.
• Cute designs to better confort baby.
• A great gift for new borns.
• Machine washable and durable.
• Reduces bed-time stress and seperation anxiety.

• Using a comfort object or security blanket is one way that parents can help baby feel safe and secure.
• Incredibly soft textures
• Blankie brings soothing comfort at bedtime.
• Just the right size for little one to carry around.
• Cute designs to better confort baby.
• A great gift for new borns.
• Machine washable and durable.
• Reduces bed-time stress and seperation anxiety.

Soft, snuggly and so many uses. This 2 pack delux receiving blanket set will quickly become your favorite for everyday use. Perfect for swaddling, burping or when a light cover is needed.

Snuggle Up with Snuggletime's cotton cellular blankets available in assorted colours.

High quality cot blanket for your baby. Fiber: 100% Cotton. Machine washable at 60 degrees.

Snuggle Up with Snuggletime's cotton cellular blankets available in assorted colours.

Snuggle Up with Snuggletime's cotton cellular blankets available in assorted colours.

The Snuggletime Zip & Go Blankie is a versatile luxuriously soft fleece blanket. Keeps baby warm while their hands are free to play and self soothe.

The Snuggletime Zip & Go Blankie is a versatile luxuriously soft fleece blanket. Keeps baby warm while their hands are free to play and self soothe.

Baby sleep bags can help babies sleep better because, with no loose blankets or sheets to get tangled up in or kick off, they help little ones regulate their temperature when sleeping, so they are less likely to be disturbed by being too hot or too cold. Safer sleep is better sleep and preventing babies from overheating is an important part of safer sleep. This sleep bag range is available in three different TOGS (warmth ratings) so that you can dress your baby safely for the room temperature: 2.5 TOG: ideal for cold winter months and for cold rooms with temperatures between 14-20°C 1.0 TOG: suitable for use all year round and for room temperatures between 20-24°C. 0.2 TOG: ideal for use in warmer months, hot weather and very warm rooms with temperatures above 24°C. Choose from a variety of beautiful designs from our everyday to luxury ranges. Please refer to our ‘What to Wear’ guide to ensure you dress your baby in the correct clothing under our sleep bags. Made from soft, 100% cotton-rich, fluorescent-free fabric our sleep bags are snuggly and kind on baby’s skin – perfect for a comfortable night’s sleep. Our sleep bags have been designed to be snug up top and wriggly down below - slim fitting through the chest to enable full freedom of movement without restriction or excess bulk with a roomy, hip-healthy bottom to allow your baby to adopt a natural “frog-legged” sleeping position, which is important for correct hip development. Should your little one need changing during the night, there’s easy zip access to help you deal with those night-time nappy changes without disturbing baby or anyone else who is trying to get some much-needed rest.  

Just like when they were in mummy’s tummy, our Swaddlebag helps young babies to feel cosy and secure to improve the quality of their natural sleep. Wrapping or swaddling baby with their arms inside soft fabric helps mimic the closeness of the womb and suppresses the startle reflex which can wake babies up. With this easy-to-use Swaddlebag you can use the poppers on the armholes to either swaddle your baby with arms in for total snugness or arms out to allow them to stretch. For super comfortable arms-in swaddling with no complicated wrapping or fastenings, simply lay your baby onto the Swaddlebag and zip them in.  Should your little one need changing during the night, there’s easy zip access to help you tackle those night-time nappy changes without disturbing baby too much.  Safer sleep is better sleep and preventing babies from overheating is an important part of safer sleep. Our Swaddlebag is available in three different togs (warmth ratings) so that you can dress your baby safely for the room temperature: This sleep bag range is available in three different TOGS (warmth ratings) so that you can dress your baby safely for the room temperature: 2.5 TOG: ideal for cold winter months and for cold rooms with temperatures between 14-20°C 1.0 TOG: suitable for use all year round and for room temperatures between 20-24°C. 0.2 TOG: ideal for use in warmer months, hot weather and very warm rooms with temperatures above 24°C. Please refer to What to Wear guide to ensure you dress your baby in the correct clothing under our Swaddlebags. Made from soft 100% cotton-rich, fluorescent-free fabric, our Swaddlebags are snuggly and kind on baby’s skin – perfect for a comfortable night’s sleep. Our Swaddlebags have been designed to be snug up top and wriggly down below - slim fitting through the chest to enable full freedom of movement without restriction or excess bulk with a roomy, hip-healthy bottom to allow your baby to adopt a natural “frog-legged” sleeping position, which is important for correct hip development

Can be used to transition from any type of swaddle. The easiest & gentlest way to help your baby graduate from swaddling while maintaining the snug secure feeling of being swaddled.

The perfect way to easily transition your baby from swaddling to arms free during the warmer months.

Just like when they were in mummy’s tummy, our Swaddlebag helps young babies to feel cosy and secure to improve the quality of their natural sleep. Wrapping or swaddling baby with their arms inside soft fabric helps mimic the closeness of the womb and suppresses the startle reflex which can wake babies up. With this easy-to-use Swaddlebag you can use the poppers on the armholes to either swaddle your baby with arms in for total snugness or arms out to allow them to stretch. For super comfortable arms-in swaddling with no complicated wrapping or fastenings, simply lay your baby onto the Swaddlebag and zip them in.  Should your little one need changing during the night, there’s easy zip access to help you tackle those night-time nappy changes without disturbing baby too much.  Safer sleep is better sleep and preventing babies from overheating is an important part of safer sleep. Our Swaddlebag is available in three different togs (warmth ratings) so that you can dress your baby safely for the room temperature: This sleep bag range is available in three different TOGS (warmth ratings) so that you can dress your baby safely for the room temperature: 2.5 TOG: ideal for cold winter months and for cold rooms with temperatures between 14-20°C 1.0 TOG: suitable for use all year round and for room temperatures between 20-24°C. 0.2 TOG: ideal for use in warmer months, hot weather and very warm rooms with temperatures above 24°C. Please refer to What to Wear guide to ensure you dress your baby in the correct clothing under our Swaddlebags. Made from soft 100% cotton-rich, fluorescent-free fabric, our Swaddlebags are snuggly and kind on baby’s skin – perfect for a comfortable night’s sleep. Our Swaddlebags have been designed to be snug up top and wriggly down below - slim fitting through the chest to enable full freedom of movement without restriction or excess bulk with a roomy, hip-healthy bottom to allow your baby to adopt a natural “frog-legged” sleeping position, which is important for correct hip development

Use the Snuggletime SnuggleRoo Photo Blanket for a fun way to create a time line of photos of baby's growth & development.

Can be used to transition from any type of swaddle. The easiest & gentlest way to help your baby graduate from swaddling while maintaining the snug secure feeling of being swaddled.Gentler way to help your baby graduate from swaddling

The perfect way to easily transition your baby from swaddling to arms free during the warmer months.

Making the move from the secure feeling of being swaddled to sleeping with arms free can be upsetting for some babies… not to mention their parents! But there is a way to preserve your sleep routine during the transition.

A smarter way to transition your baby from swaddle to sleep bag.

The Love To Swaddle UP™ 50/50 is STAGE 2 in the Love To Dream™ Sleep System.

This innovative baby wrap solution allows you to transition your baby from being snuggly swaddled towards the independence of an INVENTA sleep bag (STAGE 3 in the Love To Dream™ Sleep System) with arms free.

Begin the transition period just before your baby is able to roll over by themselves, or when their natural startle reflex has diminished.

The patented easy zip-off wings help your little one to adjust to sleeping without their arms swaddled. This ensures fewer disturbances to your baby's sleep routine as they transition from being swaddled into a sleeping bag, one easy step at a time.

The Love To Swaddle UP™ 50/50 can be used just like the Love To Swaddle UP™ ORIGINAL until your baby is ready to transition. Just zip off one wing so that one arm is free & the other is still swaddled. After a few nights, simply remove the other wing. If your baby cannot sleep with an arm out when you are first trying to transition, start with both wings on, and after baby falls asleep, remove one wing. This will help baby gradually get used to the feeling of having their arms out. Then after a few nights, try with the second arm. Congratulations! Your baby is now transitioned! The transition period should only take a matter of days.

Once both wings are removed the '50/50' becomes a snug & comfy baby sleeping bag which continues to give your baby the sensation of swaddling with arms free!

A baby's more natural sleep position is with their arms up. Allow your baby to self-soothe in Love To SwaddleUP! Genius zip-UP swaddle allows you to swaddle right every time. No wrapping required.

The Love To Swaddle UP is STAGE 1 (0-4 months) in the Love To Dream Sleep system. The unique & patented design allows you to swaddle with arms UP & legs splayed in a more natural sleeping position, giving your baby access to his or her hands.

Just being able to gently touch & rub their own face, or suck on their hands without restriction, is key to your baby self-soothing. Your baby self-soothing means more sleep for everyone!

Love To Swaddle UP are specifically designed to help your baby to quickly settle & establish an easy & peaceful sleep routine.

Just like when they were in mummy’s tummy, our Swaddlebag helps young babies to feel cosy and secure to improve the quality of their natural sleep. Wrapping or swaddling baby with their arms inside soft fabric helps mimic the closeness of the womb and suppresses the startle reflex which can wake babies up. With this easy-to-use Swaddlebag you can use the poppers on the armholes to either swaddle your baby with arms in for total snugness or arms out to allow them to stretch. For super comfortable arms-in swaddling with no complicated wrapping or fastenings, simply lay your baby onto the Swaddlebag and zip them in.  Should your little one need changing during the night, there’s easy zip access to help you tackle those night-time nappy changes without disturbing baby too much.  Safer sleep is better sleep and preventing babies from overheating is an important part of safer sleep. Our Swaddlebag is available in three different togs (warmth ratings) so that you can dress your baby safely for the room temperature: This sleep bag range is available in three different TOGS (warmth ratings) so that you can dress your baby safely for the room temperature: 2.5 TOG: ideal for cold winter months and for cold rooms with temperatures between 14-20°C 1.0 TOG: suitable for use all year round and for room temperatures between 20-24°C. 0.2 TOG: ideal for use in warmer months, hot weather and very warm rooms with temperatures above 24°C. Please refer to What to Wear guide to ensure you dress your baby in the correct clothing under our Swaddlebags. Made from soft 100% cotton-rich, fluorescent-free fabric, our Swaddlebags are snuggly and kind on baby’s skin – perfect for a comfortable night’s sleep. Our Swaddlebags have been designed to be snug up top and wriggly down below - slim fitting through the chest to enable full freedom of movement without restriction or excess bulk with a roomy, hip-healthy bottom to allow your baby to adopt a natural “frog-legged” sleeping position, which is important for correct hip development

As soon as your baby is able to roll over, you must stop swaddling them and transition them to arms-free sleeping. The Love To Dream Swaddle Up 50/50 Lite 0.2 is the simplest solution to transition your baby from being swaddled to arms free sleeping whilst still preserving baby’s cherished sleep routine.

Just like when they were in mummy’s tummy, our Swaddlebag helps young babies to feel cosy and secure to improve the quality of their natural sleep. Wrapping or swaddling baby with their arms inside soft fabric helps mimic the closeness of the womb and suppresses the startle reflex which can wake babies up. With this easy-to-use Swaddlebag you can use the poppers on the armholes to either swaddle your baby with arms in for total snugness or arms out to allow them to stretch. For super comfortable arms-in swaddling with no complicated wrapping or fastenings, simply lay your baby onto the Swaddlebag and zip them in.  Should your little one need changing during the night, there’s easy zip access to help you tackle those night-time nappy changes without disturbing baby too much.  Safer sleep is better sleep and preventing babies from overheating is an important part of safer sleep. Our Swaddlebag is available in three different togs (warmth ratings) so that you can dress your baby safely for the room temperature: This sleep bag range is available in three different TOGS (warmth ratings) so that you can dress your baby safely for the room temperature: 2.5 TOG: ideal for cold winter months and for cold rooms with temperatures between 14-20°C 1.0 TOG: suitable for use all year round and for room temperatures between 20-24°C. 0.2 TOG: ideal for use in warmer months, hot weather and very warm rooms with temperatures above 24°C. Please refer to What to Wear guide to ensure you dress your baby in the correct clothing under our Swaddlebags. Made from soft 100% cotton-rich, fluorescent-free fabric, our Swaddlebags are snuggly and kind on baby’s skin – perfect for a comfortable night’s sleep. Our Swaddlebags have been designed to be snug up top and wriggly down below - slim fitting through the chest to enable full freedom of movement without restriction or excess bulk with a roomy, hip-healthy bottom to allow your baby to adopt a natural “frog-legged” sleeping position, which is important for correct hip development

Baby sleep bags can help babies sleep better because, with no loose blankets or sheets to get tangled up in or kick off, they help little ones regulate their temperature when sleeping, so they are less likely to be disturbed by being too hot or too cold. Safer sleep is better sleep and preventing babies from overheating is an important part of safer sleep. This sleep bag range is available in three different TOGS (warmth ratings) so that you can dress your baby safely for the room temperature: 2.5 TOG: ideal for cold winter months and for cold rooms with temperatures between 14-20°C 1.0 TOG: suitable for use all year round and for room temperatures between 20-24°C. 0.2 TOG: ideal for use in warmer months, hot weather and very warm rooms with temperatures above 24°C. Choose from a variety of beautiful designs from our everyday to luxury ranges. Please refer to our ‘What to Wear’ guide to ensure you dress your baby in the correct clothing under our sleep bags. Made from soft, 100% cotton-rich, fluorescent-free fabric our sleep bags are snuggly and kind on baby’s skin – perfect for a comfortable night’s sleep. Our sleep bags have been designed to be snug up top and wriggly down below - slim fitting through the chest to enable full freedom of movement without restriction or excess bulk with a roomy, hip-healthy bottom to allow your baby to adopt a natural “frog-legged” sleeping position, which is important for correct hip development. Should your little one need changing during the night, there’s easy zip access to help you deal with those night-time nappy changes without disturbing baby or anyone else who is trying to get some much-needed rest.