Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international examples * A guide to further reading and websites * 'Issues to consider when marketing' section as a means of self-evaluation 'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

A fully-illustrated, global celebration of classic and cutting-edge cocktails

This definitive cocktail recipe book for the home bartender includes 610 cocktail recipes from 6 continents and 60 countries, spanning 500 years. With most cocktails only including three or four ingredients, there is something for novice drink-makers and expert bartenders alike.

Drinks range from renowned iconic classics to lesser-known regional specialties to influential bespoke drinks ― each reflecting the era, location, or bar that inspired it. In this book you will also learn how to set up your home bar, with advice on bar tools, glassware, syrups, garnishes, and more.

Spirited is organized by cocktail style, with notes on country or origin, era of invention, and infographic icons showcase ingredients and low alcohol-by-volume (ABV). Each recipe also includes a short text providing fascinating historial and cultrual information about the drink. Essays are interspersed throughout, with topics ranging from the history of the cocktail, the culture surrounding aperitivo beverages, among others. A comprehensive index by spirit and ingredient is located at the end of the volume.

Chapters include: "Refreshing" beverages, followed by "Sours," "Spirit Forward" drinks, "Tiki and Tropical" combinations, "Coffee and Dessert" beverages, and concluding with delightful "Punches."

From the author that brought you the drink-maker travel guide Where Bartenders Drink. Celebrate at home with Spirited!

Hot Dinners Best Cookbooks of 2022 The Times 'Best Food Books of 2022' The Daily Telegraph 'Best Drink Gifts' "Beautiful... a classy, classic book." - Diana Henry "A really lovely and well thought out piece of work that will be well used." - Dave Broom, author of The Way of Whisky "We don't have the cupboard full of recondite bitters and liqueurs that so many mixologists expect of us. So Alice Lascelles has tackled the problem straight-on and produced a neat edit of more than 100 drinks that rely on just a few core ingredients." - Tony Turnbull, The Times Cocktails should be simple. Acclaimed drinks writer Alice Lascelles knows everything there is to know about making delicious drinks at home with minimal equipment and fuss. The Cocktail Edit is built around a 'capsule collection' of 12 classic cocktails - each of these is followed by six twists, plus tips and inspiration for creating many more. The book also offers essential advice on getting your home bar set up - and shows how easy it is to make amazing cocktails with just a few basic tools, ingredients and techniques. It's a guide brimming with trade secrets on everything from choosing the best-value spirits to making cocktails for a party; written in a conversational style, and illustrated with beautiful photography, The Cocktail Edit is practical, opinionated and fun.

With 40 delicious variations on the classic Negroni cocktail, this is the go-to gift for Negroni lovers everywhere.

In a sea of cocktails, one is rocks above the rest: the Negroni. With its divine trinity of gin, Campari and sweet vermouth, it’s a drink simultaneously timeless and contemporary. Easy to make but complex in taste, with endless opportunities of being reimagined.

Savour a Napoli or stir a Palmasera as this brilliantly illustrated book journeys across the ages to bring you everything there is to know about the world's most beloved cocktail.

Whether you're a seasoned mixologist or a curious newcomer, cheers to the cocktail that defies convention and delights the senses.

"Yeoward's passion... is infectious and a cocktail party with the proper stuff should be on everyone's agenda... A deliciously glamorous book." The Field Magazine Join William Yeoward on his journey through London's most stunning bars as he shares his passion for exquisite drinks and glamorous living in this, his compendium of iconic and signature recipes by some of the world's most acclaimed bartenders. In Glamorous Cocktails, William visits five of his favourite bars and chooses their trademark cocktails, including genius tips from their world-class bartenders. William also shares his own thoughts on making cocktails and, importantly, how to present them. As someone who is not only passionate about cocktails but also about crystal, he has the perfect knowledge and "eye" to advise and inspire. As William says, 'Cocktails come in such a huge variety that there's something for everyone and for every possible occasion - a birthday celebration, an anniversary, a first date, the closure of a deal or a surreptitious flirt.' These cocktails cover a wide range - some are short, others are long, and a few contain no alcohol, but two things are common to all: they are delicious - and extremely glamorous.

Scotch or Irish? Bourbon or rye? However you like your whisky, this book is a masterful blend of history, terminology, tips and memorable quips. Topped up with dozens of recipes to suit any whisky lover's palate - from classic cocktails to Scotch-imbued fudge and smoky bourbon glaze - this neat little miscellany will deepen your appreciation of this superlative spirit.

Put a little nature in your glass! Explore the world of botanical cocktails - delicious boozy concoctions that use the very best floral, herbaceous and fruity ingredients. With more than sixty recipes for infused cocktails and punches to please a crowd, as well as recipes for creating your own botanical-driven spirits and wine at home, you'll find a cocktail for every occasion.

Did Silence of the Lambs leave you reaching for a smooth bottle of dry red wine? After reading The Shining did you have an unaccountable urge to sip a red rum concoction? And did Bram Stoker's Dracula induce a craving for... well, perhaps the less said about that the better. If so, fear not - you are not alone! Chilling Cocktails is a creepy compendium of 50 drinks inspired by the most frightening horror stories ever written. Each delicious recipe is accompanied by dark and compelling facts and anecdotes about the inspiring story, certain to get you in the mood for a cool refreshment. What's more, if you can keep your appetite after reading the grisly details, a selection of complementary snack ideas are also sprinkled throughout. Try pairing 'Dracula's Kiss' with some 'Night of the Living Dead Cheddar Bites'. Or 'Carrie's Prom Punch' with 'Paranormal eggtivity Deviled Eggs'. The perfect gift for the horror and booze fan in your life, Chilling Cocktails is all you need to get the party started for your next horror movie night or Halloween party - just make sure the doors and windows are locked first!

The first book to comprehensively document the proper steps to opening, stocking, and operating a bar, Harry Johnson's Bartenders' Manual is a mandatory volume for those in the bartending profession. Originally published in 1882, Johnson revised and expanded the book another two times as his own knowledge of the business increased. Contains the first published Martini recipe and the ancestor of the Dry Martini, the Marguerite.

Scratch Off UK Breweries Print is the perfect gift for beer lovers. This is the best way to display your travels to each brewery or if you have sampled the beer. The Scratch Off UK Breweries Print shows our selection of independent beer breweries in England/UK. Each one is located with a beer bottle icon. Scratch off the breweries you have tasted a beer from and see how far you get! Once scratched you can look at the beers you are yet to try and travel the country to find them, or simply see what they have at your local shop. This is our list of 75 independant Beer Breweries that we think should be visited or have their beer tasted, not an official guide.

COCKTAILS features more than 150 of our best recipes-from classic drinks to contemporary craft cocktails-all from America's most innovative bartenders. A must-have collection for the home bartender, the book includes essential tips, tools, and techniques, plus 24 menu ideas for drinks and bites. Join the editors of FOOD & WINE as they showcase the art of mixing a proper cocktail and offering hospitality with the finest in food and drink. Cheers!

Is it better for a martini to be shaken, not stirred? Does it matter which order you add the ingredients of a Long Island Iced Tea? How many ice cubes can you add to a margarita without compromising the flavour? The perfect home begins with a blueprint and a dream, and your perfect cocktail should start the same way! The Architecture of the Cocktail will reveal the answers to all your cocktail queries and more. Focusing on the precise measurements to make the perfect drink as well as the recommended garnish and embellishments, you'll no longer have to guess what a cocktail should taste like. Laying out the exact measurements from the bottom of your glass to the top, you'll discover the order in which you should layer your liquor, the precise measurements needed, and even recommended brands. Not sure which stemware is appropriate? Consult the mini guide on identifying the correct stemware in the back of the book. Featuring 75 different cocktails and recipes (including specifications, notes, and embellishments), this is the perfect gift for the cocktail lover in your life. Don't waste another minute on watered-down cocktails - become a cocktail master with this beautifully illustrated guide.

Add a citrusy twist to your gatherings and parties! Frozen, neat, or on-the-rocks, Margaritas is the ultimate margarita handbook that will help you step up your cocktail game and features: - Over 101 recipes for making perfect margaritas - A guide to all types of tequila - A history of this citrusy cocktail's Mexican origins and its journey to the United States and the rest of the world - Necessary glasses and tools for every home bar - Creative garnishes provide plenty of ways to serve this party favorite - Recipes for delicious mocktails to satisfy the taste of everyone - Full-color photography enhances the experience of this book Margaritas is the perfect addition to any cocktail lover's collection.

Here is an informative guide for the winemaker and connoisseur seeking a better and more basic understanding of what the science associated with winemaking is about!Written by one of the country's leading enologists, Winemaking Basics explains in easily understandable language the fundamental processes of making table wines. The author discusses the conditions, equipment, and basic materials used to make table wine. Handy as a step-by-step guide or a general reference, this practical book explores the crucial aspects of : an introduction to growing and harvesting grapes processing grapes fermentation and wine composition clarification and fining of wines stabilization aging, bottling, and storage additives and contaminants required methods of analysis sensory evaluation setting up and maintaining home winery facilities and equipment Winemaking Basics offers various options on making table wines. It also gives the winemaker some insight into why certain treatments have desired--or undesired--effects. Winemakers will learn techniques to change the style of their wine, avoid pitfalls, and correct or prevent expensive and frustrating problems.The bibliography covers most of the current texts that should be of interest to the winemaker. Although not heavily referenced, this informative guide mentions a few key books and articles for the reader who wishes to pursue the science aspects more deeply.

Here is an informative guide for the winemaker and connoisseur seeking a better and more basic understanding of what the science associated with winemaking is about!Written by one of the country's leading enologists, Winemaking Basics explains in easily understandable language the fundamental processes of making table wines. The author discusses the conditions, equipment, and basic materials used to make table wine. Handy as a step-by-step guide or a general reference, this practical book explores the crucial aspects of : an introduction to growing and harvesting grapes processing grapes fermentation and wine composition clarification and fining of wines stabilization aging, bottling, and storage additives and contaminants required methods of analysis sensory evaluation setting up and maintaining home winery facilities and equipment Winemaking Basics offers various options on making table wines. It also gives the winemaker some insight into why certain treatments have desired--or undesired--effects. Winemakers will learn techniques to change the style of their wine, avoid pitfalls, and correct or prevent expensive and frustrating problems.The bibliography covers most of the current texts that should be of interest to the winemaker. Although not heavily referenced, this informative guide mentions a few key books and articles for the reader who wishes to pursue the science aspects more deeply.

Originally published in 1937 by the United Kingdom Bartenders Guild, Caf Royal Cocktail Book compiled by William J Tarling offers a rare glimpse into the wide array of drinks offered in London bars between the two world wars. Tarling, head bartender at the Caf Royal during had two goals. He wanted to extend this resource to consumers. He also wanted to raise funds for the United Kingdom Bartenders Guild Sickness Fund and the Caf Royal Sports Club Fund. Thus, he drew from the recipes previously compiled for Approved Cocktails, and added more of his own. He also collected many more original recipes from his contemporaries. The result was an outstanding and timely book. It did more than gather recipes, it captured a boom time in the history of cocktails, glass by glass. Sadly, there was only one printing and it became an unobtainable rarity, locking away a time capsule of drinks and knowledge. Reproduced in collaboration with the UKBG, Exposition Universelle des Vins et Spiritueux, and Mixellany Limited, this facsimile edition unlocks that knowledge for a new generation of consumers and bartenders around the world. Within these pages are some of the earliest known recipes for drinks made with tequila and vodka as well as memorable concoctions made with absinthe and other recently revived ingredients-an essential addition to every cocktail book library.