In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products - whether wine or wine tourism - from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories - engaging and provocative stories which engage consumers and tourists and translate into sales. This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The volume is divided into three parts. The first - branding - investigates cases where established regions have sought to strengthen their brands or newer regions are striving to create effective emerging brands. The second - heritage - considers cases where there are strong linkages between cultural heritage and wine marketing. The third section - terroir - explores how a 'sense of place' is inherent in winescapes and regional identities and is increasingly being used as a distinctive selling proposition. This significant volume showcasing the connections between place, identity, variety and wine will be valuable reading for students, researchers and academics interested in tourism, marketing and wine studies.

"An intoxicating read. You'll want to consume it twice." -A.J. Baime, New York Times bestselling author of The Accidental President and Dewey Defeats Truman A fun little book packed with historic Churchill information, drinking companions, locations, and preferences, as well as plenty of cocktail recipes! Churchill was seldom short of a witty remark, and made his views on drinking quite well-known: "I have taken far more out of alcohol than alcohol has taken out of me." When feeling down he said he felt like "a bottle of champagne . . . left uncorked for the night." And when encouraging a young government minister to indulge in another drink, he promised, "Go ahead, I won't write it in my diary." Divided into four sections-Drink Choices, Drinking Companions, Drinking Spots, and Drink Recipes-this book will keep readers turning the pages of fresh and fun material as they lift a drink along with Winston. The book will also focus on the various eras-from the 1910s through the 1960s-the times in which he was drinking alone and with others. Working with the historic companies that kept him refreshed, it will include vintage advertisements and marketing material from their closely guarded archives. Winston certainly drank with a colorful cast of characters, and you'll glimpse those such as FDR, Stalin, Coco Chanel, Charlie Chaplin, the Duke and Duchess of Windsor, and various other kings, queens, dukes, and duchesses. Among the elegant settings we will pop in and out of for a drink include Hearst Castle, Chanel's house in the South of France, the Ritz Hotel in Paris, the Dorchester in London, Monaco, the Savoy, the Biltmore, and of course the bars and first-class cabins of the famed ocean liners the Queen Elizabeth and the Queen Mary. So raise a glass and join us in toasting Churchill's life and unique abilities!

*** Take a journey through American whiskey, with spirits specialist Eric Zandona. Eric Zandona - spirits expert at the American Distilling Institute - leads a region-by-region tour of the unique flavours and stories of American whiskey, from Kentucky's bourbon heartland to New York's Empire Rye revolution. With chapters telling the story of each key whiskey-producing region, plus profiles of notable distilleries and a flavour guide for their most interesting whiskeys, you'll learn all there is to know about the only true American spirit. Includes: Maps, facts, historical information Regional guides to American bourbon, rye, single malt and more Profiles of key distilleries & their must-try whiskeys Cocktail recipes for every region

Shortlisted for Harper's Bazaar Book of the Year 2019 A Guardian, Spectator and Mail on Sunday Book of the Year 2018 'A lyrical portrait of a fast-vanishing way of life . . . Thompson is a terrific writer'New Statesman Laura Thompson's grandmother Violet was one of the great landladies. Born in a London pub, she became the first woman to be given a publican's licence in her own name and, just as pubs defined her life, she seemed in many ways to embody their essence. Laura spent part of her childhood in Violet's Home Counties establishment, mesmerised by her gift for cultivating the mix of cosiness and glamour that defined the pub's atmosphere, making it a unique reflection of the national character. Her memories of this time are just as intoxicating: beer and ash on the carpets in the morning, the deepening rhythms of mirth at night, the magical brightness of glass behind the bar... Through them Laura traces the story of the English pub, asking why it has occupied such a treasured position in our culture. But even Violet, as she grew older, recognised that places like hers were a dying breed, and Laura also considers the precarious future they face. Part memoir, part social history, part elegy, The Last Landlady pays tribute to an extraordinary woman and the world she epitomised.

Experience American history like never before with this unique, informative, and fun guide for history buffs, whiskey enthusiasts, folks who like to cook at home, and fans of popular music. American History Through a Whiskey Glass presents a unique perspective on American history. It describes how bourbon and rye whiskey played a role in the most important events in American history, including the voyage of the Mayflower, George Washington's failed and successful political campaigns, the Civil War, pioneers moving west, Prohibition (of course), plus many more into the twenty-first century. It does so with descriptions of historical events but also with amusing anecdotes and humorous quotes from the historical figures themselves. The book carefully aligns five elements: a narrative about whiskey's role in eight periods of American history descriptions and tasting notes for American whiskeys that represent distilled spirits in each historical period tutorials on how whiskey is produced and its numerous varieties period-specific food recipes drawn mostly from historical cookbooks playlists of the popular music during each period The book gives readers an integrated and entertaining perspective on popular culture in America at different times, revealing how Americans have politicked, drank their native spirits, ate, and sang. But it does more; readers will not only learn about America's history, they can experience it through numerous illustrations, whiskey tasting, food, and music. It provides an opportunity for readers to be involved in a truly immersive approach to life-long learning . . . and it's fun.

Ten years after the publication of the highly acclaimed, award-winning "Cote D'Or: A Celebration of the Great Wines of Burgundy", the "Bible of Burgundy," Clive Coates now offers this thoroughly revised and updated sequel. This long-awaited work details all the major vintages from 2006 back to 1959 and includes thousands of recent tasting notes of the top wines. All-new chapters on Chablis and Cote Chalonnaise replace the previous volume's domaine profiles. Coates, a Master of Wine who has spent much of the last thirty years in Burgundy, considers it to be the most exciting, complex, and intractable wine region in the world, and the one most likely to yield fine wines of elegance and finesse. This book is an indispensable guide for amateur and professional alike by one of the world's leading wine experts, writing with his habitual expertise, lucidity, and unequaled firsthand knowledge.

Become a Jedi Master of mixology with some of the best cocktails from across the Star Wars Galaxy. There is no need to worry if you are a cocktail Wookie, as this sacred text contains helpful bartending tips and Jedi tricks to suit those of all levels! Channel the force and let The Unofficial Star Wars-Inspired Book of Cocktails be the Yoda to your Luke Skywalker with fifty drinks from Chalmun's Cantina in Mos Eisley on planet Tatooine. Cocktails made with alien ingredients such as activated charcoal and color-changing reagents are the perfect accompaniment to any May the Fourth celebration or Star Wars movie marathon. This book's cocktails are guaranteed to keep guest spirits (as well as blood alcohol levels) high and stop the party from turning to the Dark Side. These are the cocktails you have been looking for: Baby Yo-daiquri Blue Bantha Milkshake Wookies and Cream Emperor Palpatini Darth Mauled Cider May the fortified spirits be with you in The Unofficial Star Wars-Inspired Book of Cocktails.

A fascinating exploration of beer, ancient and contemporary, and its role in shaping human society Beer is and has always been more than an intoxicating beverage. Ancient beer produced in the Near East, Asia, Africa, Europe, and the Americas was a food that had a remarkable role in shaping the development of agriculture and some of the earliest state-level societies. Its invention 13,000 years ago was one of the fundamental motivations for the domestication of grains around the world. In early states, the control over the technological knowledge and resources to produce beer contributed to social hierarchies. Beer even likely provided the capital to motivate laborers to construct the ancient pyramids and other large-scale public works. The fermentation of beer also provided a healthy and safe alternative to the contaminated drinking water in early states and it continues to do so among rural Indigenous populations today. Beer is a social lubricant that brings people together and, in many Indigenous societies both past and present, is a gift connecting people to their ancestors. The same innovations pioneered by ancient brewers are transforming the types of ingredients and flavors produced by the global craft beer industry. In Beer, archaeologist John W. Arthur takes readers on an exciting global journey to explore the origins, development, and recipes of ancient beer. This unique book focuses on past and present non-industrial beers, highlighting their significance in peoples' lives through four themes: innovating new technologies, ensuring health and well-being, building economic and political statuses, and imbuing life with ritual and religious connections. As this book amply illustrates, beer has shaped our world in remarkable ways for the past 13,000 years.

Object Lessons is a series of short, beautifully designed books about the hidden lives of ordinary things. While wine drunk millennia ago was the humble beverage of the people, today the drink is inextricable with power, sophistication, and often wealth. Bottles sell for half a million dollars. Point systems tell us which wines are considered the best. Wine professionals give us the language to describe what we taste. Agricultural product and cultural commodity, drink of ritual and drink of addiction, purveyor of pleasure, pain, and memory - wine has never been contained in a single glass. Drawing from science, religion, literature, and memoir, Wine meditates on the power structures bound up with making and drinking this ancient, intoxicating beverage. Object Lessons is published in partnership with an essay series in The Atlantic.

Learn how to plan, pack, and whip up great drinks in the great outdoors. Cabin trips, hikes, patio parties, camping adventures-however you enjoy the great outdoors, it should be fun and easy. And so should the drinks! Simplicity, though, doesn't mean you're limited to a bottle and a mixer. With Camp Cocktails, you'll have a variety of options for simple and tasty drinks that are ready to go wherever you go. Cool off after a hot day spent hiking through the woods with a Flask Boulevardier or the Northwoods Sidecar. Break in the campsite with a Grilled Orange Cobbler or the ultimate beer-based cocktail. Bundling up around the fire? Warm up with the Salted Nutella Hot Chocolate, the Penicillin Toddy, or a spiked hot apple cider. Every recipe comes with easy-to-follow instructions, and many feature expert bartender tips and hacks. A variety of occasions are all here, from stargazing to boating. And to round it all out, there's a whole chapter dedicated to foraging/found ingredients, and integrating nature into your favorite cocktails.

Whisky - the water of life, perhaps Scotland's best known contribution to the world. Muse - goddess of creative endeavour. The Whisky Muse - the spark of inspiration to many of Scotland's great poets and songwriters.

A 2017 CHOICE Outstanding Academic Title award winner *********************************************** This book is an introduction to the history of alcoholic drink in England from the end of the Middle Ages to the present day. Treating the subject thematically, it covers who drank, what they drank, how much, who produced and sold drink, the places where it was enjoyed and the meanings which drinking had for people. It also looks at the varied opposition to drinking and the ways in which it has been regulated and policed. As a social and cultural history, it examines the place of drink in society and how social developments have affected its history and what it meant to individuals and groups as a cultural practice. Covering an extended period in time, this book takes in the important changes brought about by the Reformation and the processes of industrialization and urbanization. This volume also focuses on drink in relation to class and gender and the importance of global developments, along with the significance of regional and local difference. Whilst a work of history, it draws upon the insights of a range of other disciplines which have together advanced our understanding of alcohol. The focus is England, but it acknowledges the importance of comparison with the experience of other countries in furthering our understanding of England's particular experience. This book argues for the centrality of drink in English society throughout the period under consideration, whilst emphasizing the ways in which its use, abuse and how they have been experienced and perceived have changed at different historical moments. It is the first scholarly work which covers the history of drink in England in all its aspects over such an extended period of time. Written in a lively and approachable style, this book is suitable for those who study social and cultural history, as well as those with an interest in the history of drink in England.

THE ART OF WHISKY is a breathtaking and unusual gift book for whisky connoisseurs celebrating the spirit from an unexpectedly beautiful angle. By chance, award-winning photographer Ernie Button noticed the intricate patterns formed in the residue at the bottoms of (almost) empty whisky glasses - each as different as a snowflake - and began photographing them with inventive lighting techniques. The resulting images are exquisitely gorgeous, evoking earthly landscapes and extraterrestrial visions, with each more amazing than the next. This book collects nearly 100 of those images and adds delightful touches such as tasting notes, as well as a text on the science of what we're seeing, and writing about single malt Scotch by Scotland's leading whisky expert Charles MacLean, commissioned exclusively for this book.

This is a delightful gift set of two beautiful volumes in a handy-sized format, illustrated with over 200 images. "The Wine-Lover's Guide" is a fascinating distillation of facts and advice on all aspects of wine - brimming with invaluable information on wine-making regions and varieties, ageing, storing, serving, enjoying and drinking. "The Wine-Lover's Record Book" enables you to remember your successes and recall your mistakes, with cellar notes, a vintage chart and recommendations for the best wines for all occasions.

This volume presents contemporary evidence scientific, archaeological, botanical, textual, and historical for major revisions in our understanding of winemaking in antiquity. Among the subjects covered are the domestication of the Vinifera grape, the wine trade, the iconography of ancient wine, and the analytical and archaeological challenges posed by ancient wines. The essayists argue that wine existed as long ago as 3500 BC, almost half a millennium earlier than experts believed. Discover named these findings among the most important in 1991. Featuring the work of 23 internationally known scholars and writers, the book offers the first wide ranging treatment of wine in the early history of western Asia and the Mediterranean. Comprehensive and accessible while providing full documentation, it is sure to serve as a catalyst for future research.

This book delves into monastic brewing, detailing this rich-flavoured region of the beer world through detailed visits to the modern producers in both America and Belgium. Along the way, Stan Hieronymus examines methods for brewing these unique ales suited to commercial and amateur brewers ready to try their hand at these tasty treats.

Craft classic drinks with the first official cocktail book gift set inspired by the life and legacy of John Wayne and enjoy them in this exclusive flask! Based on the iconic and beloved actor John Wayne, this collection of satisfying drinks takes cocktail enthusiasts on a trip through some of John Wayne's most memorable characters, films, and etraordinary life. This unique book includes seventy recipes for delicious, handcrafted cocktails and a selection of tasteful bar bites to pair with the beverages. Packaged with an exclusive flask, this gift set is the perfect present for any John Wayne fan. OFFICIALLY LICENSED: The first officially licensed John Wayne cocktail book. Created in conjunction with John Wayne Enterprises. UNIQUE FLASK: Carry your love of the Duke (and a good cocktail) with you in this exclusive flask. 70+ DRINK RECIPES AND BAR BITES: From refreshing cocktails to serve a crowd to satisfying after-dinner sips, learn to make dozens of specialty drinks inspired by The Duke, as well as a selection of delicious bar bites to accompany them. MOVIE MEMORIES: Relive favorite characters and scenes from John Wayne's filmography of more than 80 movies FULL-COLOR PHOTOGRAPHY: Features beautiful full color photography of the delicious drinks COMPLETE YOUR COLLECTION: Complete your John Wayne collection the treasure trove of memorabilia, stories, and interviews with John Wayne: The Genuine Article

This illustrated deck of playing cards is perfect for dram after dram of whisky, or Whisky Poker - or any other card game. Featuring illustrations of 39 malt whiskies from around the world, plus 13 whisky-based cocktails, the deck is accompanied by a booklet giving detailed background to the world's favourite distilleries and recipes for all the cocktails. Perfect for a hand of cards or a handy refresher on how to mix an Old Fashioned.