Memory foam head cushion moulds to the shape of baby’s head, reducing the occurrence of flat head syndrome with this Snuggletime Head & Back Sleep System.

Soft supporting foam wedge with gentle incline that helps reduce the discomfort of reflux, nasal congestion and earache.

The one and only inclined teat: Always full of milk, reduces any swallowing of air and encourages the correct neck position for babies.

Seals in moisture to help dry skin. Fluoride-free and unscented for sensitive skin. Creates protective barrier to stop further irritation.

Huggies Gold nappies are anatomically shaped to fit comfortably and feature the much loved stretchy waistband and fasteners that allow you to secure the nappy snug and comfy on your baby. Huggies Gold also includes 3 Active Channels that absorb wetness and distribute it evenly, reducing sagging and decreasing the bulkiness leading to more comfort for baby. HuggiesGold available in Pants, try them out today!

Hydrating Oil enriched with marula oil for use on dehydrated , normal, uneven skin, and scars.

The Huggies Extra Care range provides our very best skin care and protection. With a unique runny poo pocket at the back of the nappy for extra leakage protection, and soft pillows that absorb runny poo in seconds, Huggies Extra Care helps keep newborn skin clean and protected. It also has fasten anywhere outer tabs and a stretchy waistband to help provide the perfect fit. The wetness indicator lets mom know when it’s time to change, and our Size0 product features an umbilical cord cut out to allow for easier cleaning of this delicate area.

Simple to use and perfect for first sips, our HYDRATE free flow cup helps to keep your little one hydrated on the go and at home. Soft, durable flip down spout provides non-spill travel and is gentle on developing teeth and gums. 200ml base has easy grip handles, specially designed for little hands to grip. Designed to be easily disassembled and top rack dishwasher safe for easy cleaning and ultimate convenience.

Easy to use 3 Pack Refill.

These double cavity padded bottle holders are big enough to hold wide neck bottles come in three colourful designs with the friendly Snookums bear characters. The wide neck holder keeps the contents of bottles warm or cool. It comes with a easy to handle carry strap.

Carriwell Maternity Hospital Panties

The Carriwell Hospital panty ensures that the period of after birth bleeding is managed discretely and hygienically. These washable hospital panties are specifically designed to hold post birth pads securely in place.

Carriwell Maternity Pads Extra Large & Ultra Absorbent (12 Pack)

For those days when nothing else will help ....

A good maternity pad is vitally important for mums that have just given birth, either naturally or by cesarean section. Carriwell maternity pads are designed to offer total confidence and absolute protection.

The Swift carrier has a smart and simple design that’s perfect for quick trips and on-the-go families. It’s light and compact so it’s easy to stash or pack in a stroller. This pouch style carrier can be worn inward or outward facing. Plus, it includes the detachable Wonder Cover™ bib to protect the carrier and your clothes while adding a fun element of style. This updated version of our classic carrier includes a handy pocket for all your essentials.

The vital baby® SOOTHE Airflow Soother 6-18 months symmetrical soother teats make the soother easy for baby to hold in their mouth. 100% soft silicone is taste and odour-free and comfortable for baby. The wide open Airflow shield helps to protect delicate cheeks against skin irritation. The simple safety ring folds neatly and inconspicuously against the soother.

Comes with a microwave steriliser box for easy sterilising and storing.

With Closer to Nature Bottles, switching between breast and bottle feeding becomes easier than ever before. We’ve designed the unique, easy-latch-on teat shape with breastfeeding experts to mimic the natural flex, stretch and movement of a mum’s breast. Together with the bottle’s super-sensitive valve, this encourages your baby’s intuitive feeding action for comfortable, relaxed feeding.

A complete range of bottle feeding starter sets created specifically to make life easier for new parents by putting all newborn feeding essentials into a great starter set. Tommee Tippee have created a Newborn Starter Set containing Closer To Nature Baby Bottles, Teats, bottle brush and soothers so bring on the new arrival.

The Chicco Kaily car seat is a new Group 0+ car seat that is homologated for babies up to 13kgs.

The car seat is the perfect travel ally for little ones who will be rear-facing for the first couple of years of their lives. With standard seat-belt installation on the Kaily base, it is a safe and reliable car seat that will click into the base in the car, providing a sophisticated and easy travel experience.

Compatible with base for the Best Friend stroller and without a base for the Multi-Ride stroller to make convenient travel systems. A safe and reliable way to travel with your little one.

• The 360˚ all-round, non-spill cup
• Helps child to learn to drink independently
• Your little one can drink from anywhere around the edge
• No spout makes cup orthodontic and dentist friendly
• Hygienic lid covers drinking area

Keep bottles and accessories organized with this convenient drying rack. Each rack holds up to 8 bottles, caps, rings and teats.

This vacuum-free feeding is closest to breastfeeding and Dr. Brown’s® silicone nipples provide a consistent flow so baby can feed at their own pace. The breast-like nipple shape encourages a proper latch for a more natural bottle feeding experience and eases the transition from breast to bottle and back again. Dr. Brown’s internal vent system is proven to help preserve bottle milk nutrients and aids in digestion for a better night’s sleep. The silicone nipple, together with the internal vent system, offer a reliable and trusted bottle feeding experience that makes Dr. Brown’s the #1 Pediatrician Recommended Baby Bottle in the U.S.* Made to grow with baby, our bottle is designed to nourish through all of baby’s feeding stages and is recyclable.

• Dr. Brown’s Natural Flow® Anti-Colic Options+™ baby bottle works best with the internal vent system in place but can be removed as baby’s feeding develops – no need to introduce a different bottle.
• Dr. Brown’s® Glass bottles are heat and thermal shock-resistant, which can withstand hot and cold temperatures, along with gradual temperature changes.
• Safe for use in dishwasher (top rack only), electric and microwave sterilizers or boiling water
• BPA free

Just like when they were in mummy’s tummy, our Swaddlebag helps young babies to feel cosy and secure to improve the quality of their natural sleep. Wrapping or swaddling baby with their arms inside soft fabric helps mimic the closeness of the womb and suppresses the startle reflex which can wake babies up. With this easy-to-use Swaddlebag you can use the poppers on the armholes to either swaddle your baby with arms in for total snugness or arms out to allow them to stretch. For super comfortable arms-in swaddling with no complicated wrapping or fastenings, simply lay your baby onto the Swaddlebag and zip them in.  Should your little one need changing during the night, there’s easy zip access to help you tackle those night-time nappy changes without disturbing baby too much.  Safer sleep is better sleep and preventing babies from overheating is an important part of safer sleep. Our Swaddlebag is available in three different togs (warmth ratings) so that you can dress your baby safely for the room temperature: This sleep bag range is available in three different TOGS (warmth ratings) so that you can dress your baby safely for the room temperature: 2.5 TOG: ideal for cold winter months and for cold rooms with temperatures between 14-20°C 1.0 TOG: suitable for use all year round and for room temperatures between 20-24°C. 0.2 TOG: ideal for use in warmer months, hot weather and very warm rooms with temperatures above 24°C. Please refer to What to Wear guide to ensure you dress your baby in the correct clothing under our Swaddlebags. Made from soft 100% cotton-rich, fluorescent-free fabric, our Swaddlebags are snuggly and kind on baby’s skin – perfect for a comfortable night’s sleep. Our Swaddlebags have been designed to be snug up top and wriggly down below - slim fitting through the chest to enable full freedom of movement without restriction or excess bulk with a roomy, hip-healthy bottom to allow your baby to adopt a natural “frog-legged” sleeping position, which is important for correct hip development

• The 360˚ all-round, non-spill cup
• Helps child to learn to drink independently
• Your little one can drink from anywhere around the edge
• No spout makes cup orthodontic and dentist friendly
• Hygienic lid covers drinking area

One of Chicco’s most beloved toy ranges, First Dreams, is the ultimate way to create a magical and peaceful nursery whilst surrounding our baby with gorgeous toys. Perfect from newborn upwards the range is designed with multi-tech aspects to enrich the life of your child from day one. The Chicco First Dreams Rainbow Bear is a nightlight that provides 15-30 minutes of continuous light and music whilst projecting a colourful rainbow on the wall. With 2 play modes of new age music or classical lullabies, it’s the perfect way to get baby off to sleep naturally and gently.

The soft silicone nipple helps baby naturally latch while the anti-colic vent system lets baby feed without fuss. Together, they offer a reliable and trusted bottle-feeding experience that makes Dr. Brown’s the #1 pediatrician recommended bottle in the U.S and a favorite of parents for over 20 years.

• Clinically proven to reduce colic
• Decreases spit-up, burping, and gas
• Shown to better preserve nutrients in breast milk and formula
• Aids in digestion for a good night’s sleep
• Offers a flow rate that supports breastfeeding
• BPA free, dishwasher (top rack) and sterilizer safe

This 60 ml dinky medicine feeder is ideal for giving food to premature babies as well as a wonderful, easy, safe and effective means of administering measured dosages of medicine to baby. The clearly marked measuring guide will ensure the safe and correct dosage is administered.

Transition from bottle to cup one sip at a time with Dr. Brown’s Milestones™ Sippy Bottle. Perfect for introducing baby to a sippy spout, the Sippy Bottle replaces the bottle nipple with a soft silicone spout on the Dr. Brown’s bottle that baby is already familiar with. Plus, the sippy spout fits any Dr. Brown’s Standard/Narrow Options™ bottle after the internal vent system is removed. The Milestones Sippy Bottle is the first step when transitioning baby from bottle to cup, taking weaning one sip at a time. Choose from a range of playful prints! All parts are sterilizer and dishwasher safe (top rack). 250 ml, 6m+. BPA free