• We know that breastfeeding isn’t easy for everyone, so the Tommee Tippee Made for Me Wearable Electric Breast Pump is specially designed to help make your breastfeeding journey a little easier. Completely hands-free, portable and discreet, it allows you to express breastmilk while going about your daily routine.
• Completely hands-free, portable and discreet, it allows you to express breastmilk while going about your daily routine.
• It also helps to secure the pump in place for effective expression that feels firm.
• The nipple alignment light offers a built-in guide to secure your nipple in the perfect position, even in low-light settings.
• Feed directly from the pump without having to decant your breastmilk into another bottle. Complete with one screw ring and teat, you can feed your baby anywhere.
• You can also control the pump remotely and customise the intensity of the massage and express settings. When you finish your session, the app automatically adds insights to a tracking page, shown either as a 24-hour or 5-day view.
• Charging your pump is easy thanks to the USB cable and multi-region plug. When it’s fully charged, you get 12 x 20-minute pumps – that’s four hours in total! You’ll be notified with ample time to complete your session and pop your pump on charge when the battery is running low.
• Made up of seven parts, your pump is easy to assemble and clean. All parts except the main pump body are dishwasher and steriliser safe, so you can ensure they’re clean for each use.

The Dreambaby® Adjustable car window shades help protect children year round from the sun's damaging rays and glare no matter how far or short the journey.
Car Window Shades are suitable for stationary or wind down windows. They easily attach to windows with heavy-duty suction caps and roll up easily when not in use for convenient storage.

A baby's more natural sleep position is with their arms up. Allow your baby to self-soothe in Love To SwaddleUP! Genius zip-UP swaddle allows you to swaddle right every time. No wrapping required.

The Love To Swaddle UP is STAGE 1 (0-4 months) in the Love To Dream Sleep system. The unique & patented design allows you to swaddle with arms UP & legs splayed in a more natural sleeping position, giving your baby access to his or her hands.

Just being able to gently touch & rub their own face, or suck on their hands without restriction, is key to your baby self-soothing. Your baby self-soothing means more sleep for everyone!

Love To Swaddle UP are specifically designed to help your baby to quickly settle & establish an easy & peaceful sleep routine.

A fun shape sorter bucket with 6 different shapes to be inserted and recovered, for lots of fun while learning to recognise first numbers, shapes and colours. Features a practical handle making it simple to take anywhere, as well as a lid locking system.

Stimulates hand-eye coordination, recognition of the relationship between cause and effect and manual skills.

Made with 100% silicone, the Vital Baby NOURISH Mess Catcher has a built-in crumb catcher to contain all runaway crumbs and splats. Adjustable neck fastener ensures it’s comfortable and secure throughout all stages of weaning, from first tastes all the way through to independent feeding. Rollable design allows you to store dirty utensils when weaning on the go to avoid extra mess and spills, and it’s fully wipe clean and dishwasher safe for ultimate convenience.

The Vital Baby NOURISH Mess Catcher is a remarkable product designed to make mealtime less messy and more enjoyable for both babies and parents alike. With its innovative design and practical features, this mess catcher is a must-have accessory for every parent.

Harmony™ is a single manual breast pump, perfect for mums who express occasionally and need a lightweight travel companion. Compact, light and portable
Manual breast pumps like Harmony™ are perfect for busy schedules, as a backup to your electric pump, or for occasional use if you normally breastfeed your baby. Small enough to fit into your handbag and with no need for batteries or wires, mums love their on-the-go hand pumps.

PersonalFit Flex™ breast shield
With a 105-degree opening angle, soft rim and oval shape for a better fit, the PersonalFit Flex™ shield puts less pressure on your milk ducts than traditional breast shields, resulting in a more effective and comfortable pumping session. More comfort for you, more milk for your baby – clinically proven.1

Ergonomic handle
This intuitive 2-Phase Expression technology handle allows you to mimic your baby’s sucking rhythm2,3, making Harmony™ one of the best manual pumps to choose from . To fully benefit from handle’s functionality, first use the short side at a fast pace to stimulate milk flow. After you see breast milk flowing, use the long side of the handle to extract your milk. It’s as easy as 1 - 2!

Perfect on the go and for occasional use:
Lighter, quieter and easier to use than electric pumps, Harmony™ is one of the best manual pumps thanks to 2-Phase Expression technology and the PersonalFit Flex™ breast shield. Simple to use and easy to take anywhere, hand breast pumps are great for on-the-go pumping and occasional use. For mums who pump more frequently, a double electric pump like the Swing Maxi Flex™ or Freestyle Flex™ may be a better choice.

Each Splash & Plat product has a fun simple feature that will keep kids smiling during bath or water play.

• Ultra-lightweight, watery-feel gel texture
• Quick absorption, non-sticky
• Instant hydration
• Olive, Argan Oil & Chamomile Extract

The Infantino Musical Mover & Shaker™ – Lion is so much fun, just press the button on his head to watch this colorful musical lion scoot along and sing a song. Fun to chase for little crawlers. The lion’s mane is crinkly to the touch.

Now that baby is on the move, the Easy Install Auto-Close Gate makes it simple to create child friendly areas within your home. For use between rooms, this walk-through gate makes it easy to get around the house, with no need to reinstall it each time you pass by. The quiet auto-close feature won’t wake a sleeping baby and ensures the gate closes securely behind you, so you can easily continue on your way. For reassurance, the SecureTech indicator lets you know with a glance that the gate is securely closed by showing the green lock symbol. The gate is 28 inches high and can be adjusted from 29 to 38 inches for doorways of varying widths throughout your home.

Say hello to your baby's first best friend! Puppy is soft, cuddly, and he's ready to make sure learning fun never ends. He responds to your baby's touch with exciting sing-along songs and phrases that introduce more than 100 first words, parts of the body, colors, shapes and more!

And because every baby develops at their own pace, Puppy comes with Smart Stages™ technology, so you can choose the level that's best for your child. There are a variety of songs, sounds and phrases within each of the three levels of play. And Puppy's light-up, multicolor heart even twinkles along to the music!

Level 1 – Explore – Baby can press Puppy's hands, foot, heart, nose or ear to hear first words, colors, the alphabet, parts of the body and more!

Level 2 – Encourage – In this level, fun phrases reward little ones as they're encouraged to count along, find colors, and identify parts of the body!

Level 3 – Pretend – Puppy's ready to play pretend with fun sing-along songs and phrases that engage toddlers in exciting and imaginative play, all while expanding their vocabulary!

Lamaze Crinkles are easy-to-hold flat friends that give baby plenty to explore both at home and on the go!

About Lamaze Toys
Lamaze toys are designed to spark little triumphs at every stage of baby’s development.
Created in conjunction with child development experts, Lamaze toys inspire healthy play and learning.
Lamaze toys encourage baby to grow and develop through features that promote together time between parent and baby and activities that encourage baby to explore and learn independently.
The high quality, bright colours, friendly faces, crinkly fabrics and contrasting patterns of Lamaze toys have made them a favorite of parents, babies and experts for more than two decades.

Music fun soft sensory book with flashing light.

Add a splash of fun to bath time with the Infantino Orca the Whale! This adorable shape-sorting spraying whale lets babies explore and learn while having fun. With four colorful shapes to sort into their corresponding slots, little ones can also use them as water scoops! Its button-activated spray that sends a gentle squirt from the blowhole is an attractive addition to the learning playtime! Babies develop cognitive thinking and hand-eye coordination by picking up and putting back the shapes. It’s sized just right for baby hands and perfect for bath time. Let your little one explores in a fun way to play with Infantino Orca the Whale!

• Ultra Light Weight
• Super Soft Silicone
• Wide open breather holes
• Easy hold button design
• BPA Free

Good night, parents! Falling asleep again is often even harder than getting up during the night. That's why it is a relief if the light can stay off while bottle feeding. Thanks to the glow-in-the-dark effect of the new NUK First Choice+ Night, the bottle is easy to find in the dark. When feeding, the ring glows so that everyone can see enough without being blinded. Then, afterwards, it is much easier for you to go back to your sweet dreams.

A revolutionary swimming aid that brings fun and confidence in and around water to kids and peace of mind to parents

Everyday millions of mothers and babies around the world thrive on Pigeon. For over half a century, Pigeon has worked tirelessly to develop medically researched products to help you give your baby the very best start in life.
Pigeon’s original nipple design. Research conducted on baby’s oral development shows that baby suckles breastmilk by moving their tongue in a smooth, wave-like motion. This is called ‘Peristaltic motion’ and is the natural way a baby feeds. Pigeon teats have been designed to mimic and promote this natural sucking action. Pigeon teats will reduce nipple confusion between breast and bottle.
The Y-cut teat is a crosscut, meaning no milk will drip out without your baby actively sucking. When your baby does suck, the cross-cut opens like petals of a flower allowing as much milk to flow through as the strength of your baby’s suck.

Each Splash & Plat product has a fun simple feature that will keep kids smiling during bath or water play.

Bum Bumz 19cm Takeout Bumz Plush - Sushi Roll Shah

The FP Pets Click & Spin Activity Pup by Fisher-Price is the perfect first pet for your little one! With its bright colors, fun sounds and different textures, this darling Dachshund sensory toy is designed to engage your baby’s developing senses of sight, hearing and touch. Sized for travel, this toy will keep your little one busy while helping to strengthen their fine motor skills. Colors and decorations may vary.

Can be used to transition from any type of swaddle. The easiest & gentlest way to help your baby graduate from swaddling while maintaining the snug secure feeling of being swaddled.Gentler way to help your baby graduate from swaddling

The Infantino Zip Travel Carrier is a game-changer for on-the-go parents. This innovative carrier is designed for ultimate convenience and comfort, ensuring a seamless travel experience with your little one.