A smarter way to transition your baby from swaddle to sleep bag.

The Love To Swaddle UP™ 50/50 is STAGE 2 in the Love To Dream™ Sleep System.

This innovative baby wrap solution allows you to transition your baby from being snuggly swaddled towards the independence of an INVENTA sleep bag (STAGE 3 in the Love To Dream™ Sleep System) with arms free.

Begin the transition period just before your baby is able to roll over by themselves, or when their natural startle reflex has diminished.

The patented easy zip-off wings help your little one to adjust to sleeping without their arms swaddled. This ensures fewer disturbances to your baby's sleep routine as they transition from being swaddled into a sleeping bag, one easy step at a time.

The Love To Swaddle UP™ 50/50 can be used just like the Love To Swaddle UP™ ORIGINAL until your baby is ready to transition. Just zip off one wing so that one arm is free & the other is still swaddled. After a few nights, simply remove the other wing. If your baby cannot sleep with an arm out when you are first trying to transition, start with both wings on, and after baby falls asleep, remove one wing. This will help baby gradually get used to the feeling of having their arms out. Then after a few nights, try with the second arm. Congratulations! Your baby is now transitioned! The transition period should only take a matter of days.

Once both wings are removed the '50/50' becomes a snug & comfy baby sleeping bag which continues to give your baby the sensation of swaddling with arms free!

Have you discovered the secrets of these Sensory Exploration Blocks from Classic World? Ask your children to discover them in different ways like shaking, pushing, touching and observing.

This set of blocks offers your children a lot of fun and entertainment while at the same time creating fascinating acoustic and optical effects!

Classic World products are ICTI certified and follow ISO-9001-2000 QMS and EN and ASTM international standards for toys.

This lovely wrap blanket ensures that your baby stays nice and warm! Because your little one is nicely swaddled in the wrapper, he or she gets the familiar, secure feeling of mom's belly. The wrap blanket is suitable for babies from birth to about 4 months. The Bo Jungle Baby Wrap is a very handy wrap blanket with Velcro flaps. Thanks to the Velcro, the wrap blanket is adjustable and can also grow with the baby. Another advantage is that you can get your child in or out of the blanket very easily.

The Bo Jungle B-Wrap is made of 100% cotton. This material fits perfectly to the body of your child. Wrapping your baby is done in 4 easy steps:

The easiest way to wrap your baby in 4 steps:
1. Open the sleeping bag and loosen the two Velcro straps
2. Place your child on the sleeping bag with the shoulders level with the top of the sleeping bag and place the legs in the leg pocket
3. Place the right arm along the body and wrap the left side of the sleeping bag over your baby's body and fasten it with the Velcro. Wrap the remaining fabric under the body.
4. Place the left arm along the body and wrap the right side of the sleeping bag over your baby's body and secure it with the Velcro. Make sure that the fabric fits well on the body of your child.

Baby’s favourite friend Freddie the Firefly loves to play while waiting for dinner.
Part of the much-loved Freddie the Firefly range, he sticks easily to baby’s highchair or any flat surface with the suction cup.

About Lamaze Toys
Lamaze toys are designed to spark little triumphs at every stage of baby’s development.
Created in conjunction with child development experts, Lamaze toys inspire healthy play and learning.
Lamaze toys encourage baby to grow and develop through features that promote together time between parent and baby and activities that encourage baby to explore and learn independently.
The high quality, bright colours, friendly faces, crinkly fabrics and contrasting patterns of Lamaze toys have made them a favorite of parents, babies and experts for more than two decades.

Children will love spending time with these cute vehicles as they place each wooden puzzle piece over the matching picture on the puzzle board.

This sturdy 9-piece puzzle features easy-grasp pegs and wooden construction. Promotes hand-eye coordination, fine motor skills, problem-solving skills, and much more.

TookyToy products are manufactured in an eco-friendly manner. They meet, and in most cases, exceed the strictest international toy safety standards. "Creativity is intelligence having fun.” - Albert Einstein

These silicone stacking number blocks will become a favourite for your child!

A product that grows with your child - for example, babies can use them as teething or stacking toys, as your child gets older, the soft silicone makes it easy for the little hands to handle when building! Colour and number recognition are other benefits that the Let's Play Soft Number Blocks offer!

The blocks also feature an addition or subtraction sign allowing early maths concepts to be developed. A different textured pattern can also be found on each block opening up the world of sensory development!

All children's puzzles from Ravensburger are graded for their recommended age group and made to the highest quality standards in the world. Image themes are available for girls and boys with all kinds of interests. Puzzlers young and old are sure to have many years of fun with a Ravensburger puzzle.

Babies and toddlers will love the ball rolling action of the Wooden Treehouse Ball Run from Fisher-Price. Kids can use the teeterboard to pop the ball to ring the treehouse bell, or they can drop the ball on the ramp, so it rolls down to start the fun all over again! Made with wood from well-managed FSC-certified forests, this toy is an exciting way for your child to discover cause & effect while developing their fine motor skills. (FSC C130462, 2022)

This digital, no-touch thermometer uses infrared technology to provide an accurate two-second temperature reading, for your peace of mind and your baby’s comfort.

A combination sponge and bristle brush head for thorough, easy cleaning of bottles and chevron channels at the base of the brush to clean teats.

Gentle surface for sensitive gums, Soothing bumps for aching gums, Does not irritate/damage the baby’s palate as it is with hard teethers, Can be attached to a string.

It’s the pig’s birthday, and she wants to celebrate with her friends! Kids can discover all kinds of farm fun with this Little People Caring for Animals Farm Playset from Fisher-Price. With this animal playset for kids, little farmers can care for their animal friends. Hatch chicks, tuck the horse in, and show the pig and cow how to drop through the hayloft! With this Fisher-Price playset, little ones play and explore, all while being introduced to counting, colours and much more thanks to Smart Stages levels and fun sounds!

Baby can pack up and head out for exciting “outdoor” adventures with the Extra Big Adventures™ Play Mat from Fisher-Price®. This extra-large, camping-themed activity mat measures 60 inches long, providing lots of space for little campers to explore the campground and engage with the activity toys, including a compass rattle, high-contrast mirror, jingling s’more and BPA-free cloud teething toy. The machine-washable mat easily rolls up, so you can take it along wherever you and baby roam! The large play space and fun toys help keep babies engaged in lay & play and tummy time, helping work neck and core strength and fine motor skills.

Everyday millions of mothers and babies around the world thrive on Pigeon. For over half a century, Pigeon has worked tirelessly to develop medically researched products to help you give your baby the very best start in life.
The Pidgeon Nose Cleaner for babies clears a runny nose, enabling your baby to breathe easier.

Everyday millions of mothers and babies around the world thrive on Pigeon. For over half a century, Pigeon has worked tirelessly to develop medically researched products to help you give your baby the very best start in life.
High quality BPA-free plastic in an ergonomic design and comes with the original Peristaltic Teat (S).

The S teat tip is a round hole, meaning the milk will drip out without too much effort from your baby, perfect for when they are very young and their jaw muscles are less developed.

The Snuggletime Loveable Friends Stay-dry Bib with crumb catcher is ideal for travelling.

Opening and closing is simple, the contents are hard to leak, straw hood.

This lovely wrap blanket ensures that your baby stays nice and warm! Because your little one is nicely swaddled in the wrapper, he or she gets the familiar, secure feeling of mom's belly. The wrap blanket is suitable for babies from birth to about 4 months. The Bo Jungle Baby Wrap is a very handy wrap blanket with Velcro flaps. Thanks to the Velcro, the wrap blanket is adjustable and can also grow with the baby. Another advantage is that you can get your child in or out of the blanket very easily.

The Bo Jungle B-Wrap is made of 100% cotton. This material fits perfectly to the body of your child. Wrapping your baby is done in 4 easy steps:

The easiest way to wrap your baby in 4 steps:
1. Open the sleeping bag and loosen the two Velcro straps
2. Place your child on the sleeping bag with the shoulders level with the top of the sleeping bag and place the legs in the leg pocket
3. Place the right arm along the body and wrap the left side of the sleeping bag over your baby's body and fasten it with the Velcro. Wrap the remaining fabric under the body.
4. Place the left arm along the body and wrap the right side of the sleeping bag over your baby's body and secure it with the Velcro. Make sure that the fabric fits well on the body of your child.

A good night’s rest is something that each of us cherish every day of our lives. Everyone deserves a good night’s sleep and to wake up fulfilled to face the mental and physical challenges of a new day. Our Bodypillow™ products aim to provide the support and comfort you need to achieve this.

You can lie against the pillow for extra back support or use them as a back rest in a chair or perhaps lean against while reading or watching TV in bed. Regular pillows could be used to fill the same functions but they tend to shift and compress during sleep and therefore do not ultimately provide the same support and comfort that our Bodypillows™ do.

Try lying on your side side holding your Bodypillow™ against your chest whilst at the same time, placing it between your knees and ankles. This prevents your ankles and knees from rubbing together and can help keep your spine aligned in the process. The Bodypillow™ Medi-Line or Comfi-Curve can act as an excellent support for pregnant women whilst they are sleeping or just resting. These pillows are also invaluable whilst breastfeeding as they can simultaneously act as a back support for mum and as a cushion to support baby. They are brilliant for people with back problems but are also extremely comfortable for anyone to sleep with. They are a sought after Birthday and Christmas gift and are suitable for for all ages. They are also perfect to offer as additional bed time comfort to customers in Hotels, Lodges, Guest Houses or Bed & Breakfast accommodation.

The Medi-Line is a unisex product which could help to promote a more comfortable sleeping posture, allowing one to awake feeling refreshed and revitalized.The Bodypillow Medi-Line is 140 cm x 42 cm and is rectangular in shape .It may help to keep your spine aligned while you are resting.It is invaluable to pregnant and breast-feeding mums, people suffering from back pain, recovering from sports injuries or recovering from surgery.The Medi-Line may help to provide support for the legs, neck and shoulders as well as the back.It may also help to promote circulation in the legs for people suffering from diabetes and other similar restrictive circulatory disorders. Because of its length, it could be placed between the knees and ankles which would alleviate pressure between your limbs while you rest .The Medi-Line may also be shared with your partner and could provide simultaneous lateral support for both parties.The Medi-Line does not incorporate a head pillow section as this would limit its positioning flexibility and restrict freedom of movement under the covers.The Medi-Line now also features a zipped opening which allows one to re-arrange or regulate the inner filling according to your personal preference.Purchasing the Bodypillow Med-Line is an inexpensive way to promote comfortable rest.

The Medi-Line is currently available in 7 Neutral colours, White, Stone,Coffee, Pink, Navy Blue, Wedgewood Blue and Virescent Grey.

Gentle surface for sensitive gums, Soothing bumps for aching gums, Does not irritate/damage the baby’s palate as it is with hard teethers, Can be attached to a string.

Bulk Pack 3 x Hanvo General Handling Latex Glove

In homes with young children, every centimetre counts. As parents, you deserve furniture designed to accommodate your growing family's needs without sacrificing style. That’s why we created the Moa, a stylish 4-in-1 multi-use highchair designed to grow with your child over their first 5 years. As they develop, Moa adapts and transforms, starting as a highchair then as a booster seat, toddler stool, and finally, a versatile desk and seat—the perfect place for your child to eat, discover, and grow.

 Basic Bib, Scoop, Portions