• Using a comfort object or security blanket is one way that parents can help baby feel safe and secure.
• Incredibly soft textures
• Blankie brings soothing comfort at bedtime.
• Just the right size for little one to carry around.
• Cute designs to better confort baby.
• A great gift for new borns.
• Machine washable and durable.
• Reduces bed-time stress and seperation anxiety.

The hollow edge imitates the edge of a glass. Teaches the child to drink at the edge of a glass, thanks to its rigid edge covered with a flexible material and resistant to bites. Its double insulating wall keeps the liquid temperature longer. Double use: Anti-leaks with the patented valve inside the cup, free flow when removing the valve

This is the ideal bra for expectant mums and nursing mothers with sensitive breasts. This simple bra can be worn both day and night due the extreme softness and flexibility of the fabric.

Designed alongside medical professionals, the soft, 100% silicone Wide-Neck Nipple helps baby naturally latch. The breast-like shape encourages a proper latch for a more natural bottle feeding experience. Perfect for switching from breast to bottle and back again!

• With 7 nipple flow levels to choose from, you’ll find just the right flow rate for baby
• Offers a flow rate that supports breastfeeding
• BPA free, dishwasher (top rack) and sterilizer safe

The Winfun Push Along Humpty Dumpty Toy is A great stimulation aid for your little one who is learning to walk! While the Push Along Humpty Dumpty is not a weight bearing aid, it is used to encourage the practice of walking with bright colors and a popping effect! As your little one walks along pushing the Humpty Dumpty, the various sized, colorful balls jumpy around in the see-through dome.

Humpty features a smiling face to invite your little one to explore their curiosity. Humpty Dumpty will be pushed along on two red textured wheels by being guided with the tall yellow handle. Lightweight and easy for storage.

CPS Parenting System Stage 3/Gross Motor Skills, Curiosity and Self Expression

Keep baby's nursery smelling fresh and clean.

Angelcare® Odour Seal Nappy Bin features a fresh new look.

Its white matte finish with glossy accents sparkles and compliments any decor. With its new, elongated ergonomic design, the Angelcare® Nappy Bin can hold up to 34 diapers (size 2) breducing your trips to the outside bin. Designed
with the user in mind, its height means you don't have to bend down to use it.

The Angelcare® Nappy Disposal System uses the trusted Angelcare® multi-layer barrier film refill to lock smells in.

Easy to use – Simply open the lid and push the nappy through the clamp.
Easy to empty – Simply lift the lid, pull out more plastic film, cut, and tie off.

The new Angelcare® Nappy Bin is compatible with Angelcare® round refills.

The Snuggletime Easy Breather Comfopeadic Pillow reduces the risk of overheating and suffocation. The pillowcase fits Comfopaedic and Sleep-on-air pillows

With the Mosquito Net for a cot you can protect your baby's delicate skin from insect bites, when you take a nap. The tight weave of the shirt favors the protection of the child. Easy to apply thanks to the elastic edge. 

A tear-free and hypoallergenic baby wash and shampoo that helps moisturise your baby’s delicate skin to keep it soft.

Bathtime should be all about smiles, not tears – to ensure that you need the best baby wash and shampoo. And because baby skin is 30% thinner than ours, the best care is the most gentle.

To help protect your little one’s delicate skin, we created Baby Dove Rich Moisture Head to Toe Wash. Going beyond mild cleansing, our unique ¼ moisturising cream helps to replenish the essential moisture and nutrients baby’s skin can lose during bathtime, leaving it feeling touchably softer.

As gentle as water and ophthalmologist, dermatologist, and paediatrician-tested, you can trust this tear-free and hypoallergenic baby body wash to take the stress out of bathtime.

The rich, creamy lather creates plenty of bubbles, while helping to leave your baby’s delicate skin clean, moisturised and soft.

Mums know there’s nothing more wonderful than a calm, content baby so we’ve developed a new range of soothers that are approved by babies. Our symmetrical orthodontic nipple has been specially designed to help optimise baby acceptance and in independent tests more babies accepted these new soothers first time.

The Baby Puppy Potty is a thoughtfully designed potable potty that ensures maximum comfort and safety, while your little one ease through the process of potty training.

Physio Micrò soother. Lightweight, with mini teat, the new Physio Micrò soother was designed for its first two months of life. The soother is part of an entire line with orthodontic tits to promote proper mouth development.

With ACTIVE Teat that favours the correct growth of the mouth: Promotes the natural positioning of the tongue; evenly distributes pressure over the palate, for correct oral development. The base of the shield is soft and rounded, as the mother's breast, this allows comfortable lip support and reduces saliva stagnation, which causes irritation.

Stick-on clothing labels
No ironing needed just write and stick!

Specially designed to hold pre-measured quantities of powder baby milk for use throughout the day. Easy to use funnel that doubles as a screw top. Containers for four feeds.

Sterilizes up to 5 Wellbeing baby bottles and 4 Step Up bottles. Innovative design that adapts perfectly to all types of microwave oven. Makes use of the features of practicality and speed of a microwave oven.

The safety rail locks automatically when in the upright position, making it very safe and simple to use, with easy access to the bed when folded down.

Easily keep children's little nails looking neat with Safety 1st Clear View Baby Nail Clippers. These clippers feature a 5X magnifying lens and an easy-grip handle that makes trimming your child's nails easier.

Safely and quickly warm breast milk to body temperature with a gentle water bath. Follows CDC and USDA warming guidelines.

• Convenient auto shut-off and timer features prevent overheating
• 12 pre-programmed settings to choose from
• Warm from frozen, refrigerated, or room temp
• Warm breast milk storage bags and many sizes of baby bottles

Help soothe baby’s sore gums with the Little Friendlies Happy Hippo Teether! This hippo teether is soft and comforting, the perfect little friend for baby during teething. The two textured teethers are excellent at soothing baby’s sore gums. The crinkle paper arms and soft plush body provide tactile stimulation, and the lightweight design makes this hippo easy for baby to hold and play with. Press the light up heart button to hear the hippo sing, speak and play music. Remove the plastic core, which contains all electronics, to surface wash the hippo and keep it fresh and clean for baby.

Your options have never been better! From nipple to base, the Dr. Brown’s™ Options+™ Wide-Neck Bottle offers a more natural bottle-feeding experience and eases the transition from breast to bottle and back again.

• Clinically proven to reduce colic
• Decreases spit-up, burping, and gas
• Shown to better preserve nutrients in breast milk and formula
• Aids in digestion for a good night’s sleep
• Offers a flow rate that supports breastfeeding
• BPA free, dishwasher (top rack) and sterilizer safe

Soft, safe and comfortable 3-stage oral hygiene training set that promotes healthy gums and relieves the discomfort of teething

Colic in infants can be caused by a combination of influences including ingesting air during feeding. The new advanced comfort™ range from closer to nature is specially designed to help reduce air bubbles in the milk and to encourage a good latch-on to help reduce the risk of baby ingesting air during feeding. The air vents down through the tube and into the air-space at the base of the bottle, completely bypassing the milk.

The Closer to Nature Bottle Brush is specially designed in 2 pieces for cleaning bottles and teats, with an extra wide brush end for reaching hard to clean areas. Durable nylon bristles and a non-slip handle make bottle cleaning easy and effective.