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Dryf (Paperback): Cecilia Steyn Dryf (Paperback)
Cecilia Steyn
R280 R241 Discovery Miles 2 410 Save R39 (14%) Ships in 4 - 8 working days

Mense glo daar’s ’n vloek oor Stormwater. Die see roep elke jaar sy slagoffers. Is dit waarom Caleb se pa se vliegtuig neergestort het?

Caleb moet sy matriekvakansie opoffer om om die geheim te ontrafel. Freya word ook gedwing om haar somer in die vreemde kusdorp deur te bring – asof vars lug 'n kitskuur sal wees vir haar kroniese siekte. Saam speel hulle speurder.

Maar wat as die waarheid 'n tsunami is wat wag om hulle te verswelg?

Die Lewe Wat Ek Jou Gegee Het (Afrikaans, Paperback): Helena Hugo Die Lewe Wat Ek Jou Gegee Het (Afrikaans, Paperback)
Helena Hugo
R260 R189 Discovery Miles 1 890 Save R71 (27%) Ships in 4 - 8 working days

Berdine se ma en ouma kom saam tot die gevolgtrekking dat hulle hul eie drome deur Berdine, hul dogter en kleindogter wou uitleef. Berdine word groot met die idee dat sy gebore is om ander tevrede te stel. Sy beland in ’n verhouding waar sy ten spyte van haar professionele rol as dokter tuis onderdanig moet wees en deur haar lewensmaat gemanipuleer word.

Ná jare van sielkundige teistering begin sy besef dat dit nie die soort lewe is waaroor sy gedroom het nie. Haar ma en ouma Bertha sit koppe bymekaar om Berdine terug te lok na die goeie waardes waarmee hulle haar wou opvoed. Die geleentheid kom gouer as wat hulle beplan het. Daar wag nie net vreugdevolle weersiens nie, maar ook verrassings wat haar lewe drasties verander en haar voor moeilike keuses stel.

Berdine is onseker, maar sy kry helderheid nadat haar ouma haar die waarheid oor haar grootouma en dié se niggie Emma vertel – en die eintlike lewe wat ouma Breggie haar gee.

Skin Deep - Journeys In The Divisive Science Of Race (Hardcover): Gavin Evans Skin Deep - Journeys In The Divisive Science Of Race (Hardcover)
Gavin Evans 1
R919 R828 Discovery Miles 8 280 Save R91 (10%) Ships in 12 - 17 working days

Everything you need to know about race (but were afraid to ask), previously published in 2015 as Black Brain, White Brain: Is Intelligence Skin Deep?.

In academic journals and on internet message boards, certain scientists and thinkers are laying siege to one of the great taboos. Could it be, they ask, that racism has a rational basis in science? These ideas are no longer limited to the fringe: race-based studies of intelligence have been discussed by thinkers such as Steven Pinker, Sam Harris and Jordan Peterson. If true, it would provide an intellectual foundation for so many of the attitudes that characterise the right wing, justifying inequality and discrimination. Gavin Evans tackles the nature vs nurture debate head-on, examining the latest studies on how intelligence develops and laying out new discoveries in genetics, palaeontology, archaeology and anthropology to unearth the truth about our shared past.

In doing so, Skin Deep demolishes the pernicious myth that our race is our destiny, and instead reveals what really makes us who we are.

Hartklop - Die Ontwaking Van Winter: Boek 1 (Afrikaans, Paperback): Sunel Combrinck Hartklop - Die Ontwaking Van Winter: Boek 1 (Afrikaans, Paperback)
Sunel Combrinck
R270 R232 Discovery Miles 2 320 Save R38 (14%) Ships in 7 - 11 working days

Die dood. Dis al waaraan Lumi kan dink en in ’n poging om seker te maak dat sy verder as haar sewentiende verjaarsdag leef, word sy deur haar peetouers in ’n kosskool vir tienerfae gesit. Hier vind sy haarself vasgevang in ’n web van onbeheerbare faemagte, nuwe vriende en ’n vyand wat net nie wil los nie.

En dan is daar Colden Breakspear. Die ligtekop, blou-oog Kruisfae wat haar gedagtes gevangene hou, maar iets pla.

Waarom is hy amper belangriker as wat sy is vir twee van die sterkste faemonarge in Tír na hÓige? En wat presies het hulle ouers met alles te doen?

Eat Fat Get Thin - Why the Fat We Eat is the Key to Sustained Weight Loss and Vibrant Health (Paperback): Mark Hyman Eat Fat Get Thin - Why the Fat We Eat is the Key to Sustained Weight Loss and Vibrant Health (Paperback)
Mark Hyman 4
R404 R329 Discovery Miles 3 290 Save R75 (19%) Ships in 9 - 15 working days

A revolutionary new diet program based on the latest science showing the importance of fat in weight loss and overall health, from New York Times #1 bestselling author Dr. mark Hyman.

For decades we've been told that the fat we eat turns to fat in the body, contributing to weight gain, heart disease, diabetes, and generally poor health. And yet, even with all our low-fat products, we're fatter and sicker than ever before. What's going on? Could it be that the most feared food group is actually... the most helpful? As 'Pegan Plan' creator and author Dr Mark Hyman explains in Eat Fat Get Thin, a growing body of research is revealing the immense health and weight-loss benefits of a high-fat diet rich in eggs, nuts, oils, avocados, coconut oil, and other delicious superfoods.

That's right - as it turns out, the key to losing weight, increasing overall energy, and achieving optimum wellness is eating more fat, not less. Dr Hyman debunks some of our most persistent fat-phobic myths and clearly explains the science behind fat's health benefits. In addition to learning why fat is good and which fats are best, you'll learn how to apply that knowledge to your day-to-day life.

With easy-to-follow advice, simple and flavourful recipes, shopping lists, and more, Eat Fat Get Thin will help you lose weight and stay healthy for life.

Analysis Of Safety Incidents (Paperback): Sarel J. Smit Analysis Of Safety Incidents (Paperback)
Sarel J. Smit
R593 R501 Discovery Miles 5 010 Save R92 (16%) In Stock

Workplace incidents and accidents affect businesses long after the incidents occur. The interruption of busi­ness activities and running equipment results in financial loss. Injuries suffered by people damage a business’s image and competitive edge, and demotivate employees.

By approaching safety risks in a measured, responsible manner, safety professionals and business owners can mitigate the occurrence of incidents and prevent them from happening in the workplace.

Basic Accounting for Non-Accountants (Paperback, 4th Edition): M. Cloete, F. Marimuthu Basic Accounting for Non-Accountants (Paperback, 4th Edition)
M. Cloete, F. Marimuthu
R515 R457 Discovery Miles 4 570 Save R58 (11%) Ships in 7 - 10 working days

Accounting is a system of gathering, analysing, recording, reporting, and interpreting financial information to make informed business decisions. The accounting discipline is continually changing in response to the external environment and is both stimulating and farreaching. Basic accounting for non-accountants is an introductory text covering financial accounting, cost and management accounting, and financial management.

Basic accounting for non-accountants teaches students financial literacy, a skill that will benefit them in both their personal and professional lives. It includes comprehensive illustrative examples that are easy to understand, with self-test questions and solutions to ensure that concepts are internalised before attempting the end-of-chapter exercises. Contents have been updated in accordance with the relevant accounting standards and accounting environment, and additional end-of-chapter exercises have been provided to ensure that students have sufficient practice to reinforce accounting concepts.

Philosophy Of Education Today - An Introduction (Paperback, 3rd edition): P Higgs, M. Letseka Philosophy Of Education Today - An Introduction (Paperback, 3rd edition)
P Higgs, M. Letseka
R150 R127 Discovery Miles 1 270 Save R23 (15%) Ships in 4 - 8 working days

What is the aim of education in the 21" century? Is it to search for truth, to improve the human condition, or to bolster a country's economy and meet the workforce needs of the state? Or should the aim of education be focused on social, academic, cultural, and intellectual development so that young people can grow up to be engaged and critical citizens?

These very searching questions - questions about the nature of education - are the concern of an area of philosophy, namely, philosophy of education. In the 3rd edition of Philosophy of Education Today: An Introduction, the authors, in their exploration of the various responses provided by different philosophies of education to these questions, have included posthumanism in the corpus of philosophies of education which influence education and the way that education is understood.

The interactive nature of the text encourages readers to reflect critically on the various philosophies of education discussed and to come to an understanding of what education might mean to both them and their community.

At The Edge Of The Desert (Paperback): Basil Lawrence At The Edge Of The Desert (Paperback)
Basil Lawrence
R290 R229 Discovery Miles 2 290 Save R61 (21%) Ships in 3 - 5 working days

In the Namibian harbour town of Lüdertiz, a liminal space where desert meets ocean, a terrible history is made intimate and personal when filmmaker Henry van Wyk must confront a childhood tragedy that has moulded his life.

Having returned to his birthplace in an attempt to get his career back on track, Henry struggles to complete a documentary he is working on. He whiles away his mornings swimming in a nearby tidal pool on Shark Island, and finds himself increasingly drawn to the small town and its romantic possibilities. But the tranquil land hides a bloody history: Shark Island was once the site of a concentration camp, and a law firm is suing the German government for their role in the genocide of Namibia’s indigenous people.

When Henry begins to interview the survivors’ descendants, their testimonies compel him to search the desert for a mass grave.

At the Edge of the Desert is a meditation on loss, isolation and love, which asks us to consider the implications of telling someone else’s story.

Organisational Behaviour - Managing People And Organisations (Paperback, South African Edition): Jean Phillips, Ricky Griffin,... Organisational Behaviour - Managing People And Organisations (Paperback, South African Edition)
Jean Phillips, Ricky Griffin, Nasima Carrim, Stanley Gully
R929 R823 Discovery Miles 8 230 Save R106 (11%) Ships in 10 - 15 working days

This first South African edition of Organisational Behaviour: Managing People and Organisations aims to make students more successful in their life and career by helping them understand themselves, understand organisations, and understand the role of organisational behaviour in their personal career success.

It enables students to develop sound knowledge of individual and group behaviour in organisations and to appreciate how the entire organisational system operates. This will enhance their understanding of how to apply the organisational behavioural concepts to a range of different problems or situations. The text gives students a complete understanding of the modern context of organisational behaviour, including ethics, diversity, competitive advantage, technology and the global context.

This edition prepares South African students for the realities of the country’s business environment by engaging with familiar private- and public-sector organisations and pertinent local issues. A global business perspective is balanced with an African one, which highlights the importance of workforce diversity. This edition also explores the South African labour force and legislative environment, and how these shape organisational behaviour and influence management decisions.

Shrines Of Gaiety (Paperback): Kate Atkinson Shrines Of Gaiety (Paperback)
Kate Atkinson
R320 R256 Discovery Miles 2 560 Save R64 (20%) Ships in 5 - 10 working days

1926, and in a country still recovering from the Great War, London has become the focus for a delirious new nightlife. In the clubs of Soho, peers of the realm rub shoulders with starlets, foreign dignitaries with gangsters, and girls sell dances for a shilling a time.

The notorious queen of this glittering world is Nellie Coker, ruthless but also ambitious to advance her six children. But success breeds enemies, and Nellie’s empire faces threats from without and within. For beneath the dazzle of Soho’s gaiety, there is a dark underbelly, a world in which it is all too easy to become lost.

With her unique Dickensian flair, Kate Atkinson brings together a glittering cast of characters in a truly mesmeric novel that captures the uncertainty and mutability of life; of a world in which nothing is quite as it seems.

The Hidden Girl (Paperback): Lucinda Riley, Harry Whittaker The Hidden Girl (Paperback)
Lucinda Riley, Harry Whittaker
R370 R260 Discovery Miles 2 600 Save R110 (30%) Pre-order

Sw eeping across tw o generations, from the ghettos of Europe during the Second World War to the enclaves of New York's Fifth Avenue, The Hidden Girl traces the life of Leah Thompson, w ho rises from humble beginnings in rural Yorkshire to take the modelling w orld by storm.

But her fateful association w ith the Delancey family dominates her life. The secrets they hide from one another start to explode into nightmares of thw arted ambition, forbidden love, revenge and murder . . . culminating in a fatal, forgotten prophecy from the past.

This title was previously published as Hidden Beauty by Lucinda Edmonds, and has been rewritten and reimagined by her son, Harry Whittaker, for Lucinda Riley fans the world over.

Teaching Science - Foundation To Senior Phase (Paperback): Robyn Gregson, Marie Botha Teaching Science - Foundation To Senior Phase (Paperback)
Robyn Gregson, Marie Botha
R587 R520 Discovery Miles 5 200 Save R67 (11%) Ships in 6 - 10 working days

Teaching Science: Foundation to Senior Phase connects theory to practice through in-depth scientific investigations.

Part 1 focuses on the theoretical knowledge of teaching natural sciences from Foundation Phase through to the Intermediate and Senior Phases, with an array of activities for pre-service teachers to practise. Part 2 includes five experiments: each covers multiple learning areas, is adjustable for older and younger learners, and clearly links back to the theory in Part 1.

House Of Bondage (Hardcover, Re-Issue): Ernest Cole House Of Bondage (Hardcover, Re-Issue)
Ernest Cole; Preface by Mongane Wally Serote; Text written by Oluremi C. Onabanjo, James Sanders
R1,565 R1,197 Discovery Miles 11 970 Save R368 (24%) Ships in 5 - 10 working days

First published in 1967, Ernest Cole’s House of Bondage has been lauded as one of the most significant photobooks of the twentieth century, revealing the horrors of apartheid to the world for the first time and influencing generations of photographers around the globe.

Reissued for contemporary audiences, this edition adds a chapter of unpublished work found in a recently resurfaced cache of negatives and recontextualizes this pivotal book for our time.

Cole, a Black South African man, photographed the underbelly of apartheid in the 1950s and ’60s, often at great personal risk. He methodically captured the myriad forms of violence embedded in everyday life for the Black majority under the apartheid system—picturing its miners, its police, its hospitals, its schools. In 1966, Cole fled South Africa and smuggled out his negatives; House of Bondage was published the following year with his writings and first-person account.

This edition retains the powerful story of the original while adding new perspectives on Cole’s life and the legacy of House of Bondage. It also features an added chapter—compiled and titled “Black Ingenuity” by Cole—of never-before-seen photographs of Black creative expression and cultural activity taking place under apartheid.

Made available again nearly fifty-five years later, House of Bondage remains a visually powerful and politically incisive document of the apartheid era.

Assurance - An Audit Perspective (Paperback, Revised 1st Edition): GP Coetzee, R. du Bruyn, H. Fourie, K. Plant, J. Olivier Assurance - An Audit Perspective (Paperback, Revised 1st Edition)
GP Coetzee, R. du Bruyn, H. Fourie, K. Plant, J. Olivier
R786 R693 Discovery Miles 6 930 Save R93 (12%) Ships in 4 - 8 working days

This book is focused on a broader approach for all assurance providers (including both internal and external auditors) and addresses various advanced concepts that assurance providers need an understanding of.

Tracker Manual - A Practical Guide To Animal Tracking In Southern Africa (Paperback, 2nd Edition): Alex van den Heever, Karel... Tracker Manual - A Practical Guide To Animal Tracking In Southern Africa (Paperback, 2nd Edition)
Alex van den Heever, Karel 'Pokkie' Benadie, Renias Mhlongo
R450 R319 Discovery Miles 3 190 Save R131 (29%) Ships in 5 - 10 working days

Featuring all-new spoor drawings, some 200 new photographs and an extra 35 species, this fully revised and updated edition of the ever-popular Tracker Manual is packed with the latest on the art of tracking.

Based on information developed by some of southern Africa’s best traditional trackers, Tracker Manual gives even more guidance on how to identify the spoor of some 190 animal species. Individual chapters cover carnivores, large mammals, antelopes, small mammals, primates, hares and rodents, amphibians and reptiles, birds and insects.

Each account contains:

  • Simple, bulleted text on key points of each animal’s tracks
  • Clear, accurate track drawings
  • Numerous informative photographs, sometimes annotated
  • A list of similar tracks (where applicable), to avoid misidentification

An instructive introduction describes the science of tracking and outlines what to look for in the field, while a quick-reference table compares tracks that are easily confused. This detailed and richly illustrated manual to the region’s most common animal tracks and signs will prove invaluable in the field.

Primary Clinical Care Manual - A Practical Guide For Primary Health Care Personnel In The Clinical Setting (Paperback, Updated... Primary Clinical Care Manual - A Practical Guide For Primary Health Care Personnel In The Clinical Setting (Paperback, Updated 11th Edition)
Soweto Trust for Nurse Clinical Training
R520 R379 Discovery Miles 3 790 Save R141 (27%) Ships in 5 - 10 working days

This is the updated 11th edition of the South African classic textbook, Primary Clinical Care Manual, which has been updated in every respect to meet the educational requirements of current nursing students.

Changes made to the Department of Health Standard Treatment Guidelines and Essential Medicines List, and in response to the COVID-19 pandemic, are included in the manual and, as ever, the book has all the current information needed by students for primary health care in South Africa.

Several chapters have been extensively rewritten and updated:

  • The upper airways, with a detailed new section on COVID-19 protocols
  • Hypertension, with a new section on postnatal patient management
  • HIV and AIDs patients
  • Contraception
  • Epilepsy
  • The Skin
  • Joints
  • Mental Health

Numerous medicine and dosage changes have been made in accordance with Department of Health (DOH) recommendations.

This edition includes the 2018 edition of the Department of Health Primary Care Standard Treatment Guidelines (STGs) and Essential Medicines List (EML). It also includes information obtained from the Hospital Level STGs and EML.

The teacher as classroom manager (Paperback): S.A. Coetzee, E.J. van Niekerk The teacher as classroom manager (Paperback)
S.A. Coetzee, E.J. van Niekerk
R195 R173 Discovery Miles 1 730 Save R22 (11%) Ships in 7 - 10 working days
Students Must Rise - Youth Struggle In South Africa Before And Beyond Soweto '76 (Paperback): Anne Heffernan, Noor... Students Must Rise - Youth Struggle In South Africa Before And Beyond Soweto '76 (Paperback)
Anne Heffernan, Noor Nieftagodien; Anne Heffernan, Sifiso Mxolisi Ndlovu, Bhekizizwe Peterson, … 1
R308 R241 Discovery Miles 2 410 Save R67 (22%) In Stock

The Soweto Student Uprising of 1976 was a decisive moment in the struggle against apartheid. It marked the expansion of political activism to a new generation of young activists, but beyond that it inscribed the role that young people of subsequent generations could play in their country's future.

Since that momentous time, students have held a special place in the collective imaginary of South African history. Drawing on research and writing by leading scholars and prominent activists, Students Must Rise takes Soweto '76 as its pivot point, but looks at student and youth activism in South Africa more broadly by considering what happened before and beyond the Soweto moment. Early chapters assess the impact of the anti-pass campaigns of the 1950s, of political ideologies like Black Consciousness as well as of religion and culture in fostering political consciousness and organisation among youth and students in townships and rural areas. Later chapters explore the wide-reaching impact of June 16th itself for student organisation over the next two decades across the country. Two final chapters consider contemporary student-based political movements, including #RhodesMustFall and #FeesMustFall, and historically root these in the long and rich tradition of student activism in South Africa.

2016 marks the 40th anniversary of the 1976 June 16th uprisings. This book rethinks the conventional narrative of youth and student activism in South Africa by placing that most famous of moments - the 1976 students' uprising in Soweto - in a deeper historical and geographic context.

Sapiens - A Brief History Of Humankind (Paperback): Yuval Noah Harari Sapiens - A Brief History Of Humankind (Paperback)
Yuval Noah Harari 4
R345 R270 Discovery Miles 2 700 Save R75 (22%) Ships in 5 - 10 working days

What makes us brilliant? What makes us deadly? What makes us Sapiens? Yuval Noah Harari challenges everything we know about being human in the perfect read for these unprecedented times.

Earth is 4.5 billion years old. In just a fraction of that time, one species among countless others has conquered it: us.

In this bold and provocative book, Yuval Noah Harari explores who we are, how we got here and where we’re going.

‘I would recommend Sapiens to anyone who’s interested in the history and future of our species’ Bill Gates

‘Interesting and provocative… It gives you a sense of how briefly we’ve been on this Earth’ Barack Obama

Leadership (Paperback, 2nd Edition): Leadership (Paperback, 2nd Edition)
R599 R531 Discovery Miles 5 310 Save R68 (11%) Ships in 6 - 10 working days

Leadership is an increasingly important concept which is being heralded as a necessary topic to be included in undergraduate courses at South African institutions.

The purpose of this textbook is to identify the principles of leadership in contemporary business organisations and to develop the students’ understanding of the interrelatedness of leadership and management in order to achieve organisational goals.

The textbook also covers contemporary issues in practicing leadership for success, including the importance of effective leadership in modern organisations, understanding that leadership skills are necessary in modern organisations, appreciating the role of leaders in workplace relations and the role of leaders in teamwork, realising the importance of leadership ethics and the formulation of leadership standards, as well as knowing more about the evaluation of leadership performance.

50 Jaar Met Fred - Fred Mouton se Beste Spotprente (Afrikaans, Paperback): Bun Booyens 50 Jaar Met Fred - Fred Mouton se Beste Spotprente (Afrikaans, Paperback)
Bun Booyens
R320 R256 Discovery Miles 2 560 Save R64 (20%) Ships in 5 - 10 working days

Met sy fyn oog sien Fred Mouton álles raak. Sy vlymskerp spotprente lewer raakvat sosiale kommentaar en is al vir 50 jaar stapelvoedsel vir duisende Afrikaanse koerantlesers. 50 Jaar met Fred bevat meer as 400 van sy beste sketse en etse. Met sy fyn oog sien Fred Mouton álles raak. Sy vlymskerp spotprente lewer raakvat sosiale kommentaar en is al vir 50 jaar stapelvoedsel vir duisende Afrikaanse koerantlesers. 50 Jaar met Fred bevat meer as 400 van sy beste sketse en etse. Die boek is as’t ware ’n aaneenlopende strokiesprent van Suid-Afrika se wel en wee oor die afgelope vyf dekades – dit dek alles van groot politieke storms en sportdramas tot omstrede figure en huismoles.

In sy sketse wys Fred ook die alledaagse dinge wat mense raak. Die droogtes en die landreën, inflasie wat elke keer net-net voor die verbruiker by die petrolpomp opdaag, die Springbokke wat verloor en dan weer wen. Fred het tussendeur ook vir Landbouweekblad, Huisgenoot, Weg! en dosyne ander publikasies geteken. Sy humor is kurkdroog, sy sketse komies – en soms ontstellend, maar altyd só bekend.

The Marriage Portrait (Paperback): Maggie O'Farrell The Marriage Portrait (Paperback)
Maggie O'Farrell 1
R555 R478 Discovery Miles 4 780 Save R77 (14%) Ships in 9 - 15 working days

Florence, the 1560s. Lucrezia, third daughter of Cosimo de' Medici, is free to wander the palazzo at will, wondering at its treasures and observing its clandestine workings. But when her older sister dies on the eve of marriage to Alfonso d'Este, ruler of Ferrara, Modena and Reggio, Lucrezia is thrust unwittingly into the limelight: the duke is quick to request her hand in marriage, and her father to accept on her behalf.

Having barely left girlhood, Lucrezia must now make her way in a troubled court whose customs are opaque and where her arrival is not universally welcomed. Perhaps most mystifying of all is her husband himself, Alfonso. Is he the playful sophisticate her appears before their wedding, the aesthete happiest in the company of artists and musicians, or the ruthless politician before whom even his formidable sisters seem to tremble?

As Lucrezia sits in uncomfortable finery for the painting which is to preserve her image for centuries to come, one thing becomes worryingly clear. In the court's eyes, she has one duty: to provide the heir who will shore up the future of the Ferrarese dynasty. Until then, for all of her rank and nobility, her future hangs entirely in the balance.

Advanced Questions On SA Tax 2024 - With Selected Solutions (Paperback, 9th Edition): Shaun Parsons Advanced Questions On SA Tax 2024 - With Selected Solutions (Paperback, 9th Edition)
Shaun Parsons
R395 R319 Discovery Miles 3 190 Save R76 (19%) Ships in 4 - 8 working days

Advanced Questions on SA Tax is the third and final publication in the Question on SA Tax series designed to provide comprehensive tutorial coverage to taxation students. This book covers advanced topics and integrated questions. Its complementary publications, Introductory Questions on SA Tax and Questions on SA Tax, cover foundational topics and those typically dealt with in the study of tax at an undergraduate level.

This tutorial book includes questions and selected solutions on South African income tax, estate duty and value-added tax. Up-to-date questions are graded, allowing students to develop their abilities from an introductory to an advanced level. A selection of tutorial solutions is included in the book, and solutions to all questions are provided to lecturers at prescribing institutions. Mark plans are allocated to solutions.

Recommended for Postgraduate taxation students at universities, universities of technology, and private HE institutions.

Marketing Research: Tools and Techniques (Paperback, 3rd Revised edition): Nigel Bradley Marketing Research: Tools and Techniques (Paperback, 3rd Revised edition)
Nigel Bradley
R2,029 Discovery Miles 20 290 Ships in 9 - 15 working days

Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, the text is organized around the core themes of research preparation, data collection, analysis and communication of findings, and how skills and techniques are used in different research contexts. The author adopts a sound balance between theory and practice and demonstrates how marketing concepts can be carried out in reality, and which methods are most appropriate for particular types of research. The new edition has been fully revised to reflect the wealth of digital developments and contains new case studies on renowned commercial brands such as BMW, Google, McDonalds, Whiskas, Tesco, The National Student Survey (NSS), Eurobarometer and BMI Healthcare. Supported by a full range of pedagogical features, the author enables students to understand the issues involved in carrying out research and the potential pitfalls to be aware of, thereby ensuring a clear understanding of the overall subject. The book is accompanied by a comprehensive Online Resource Centre which offers the following resources for students and lecturers: For students: Multiple choice questions Questionnaire wizard Online version of Market Researcher's Toolbox Link to clips of author summarising contents of each chapter on YouTube Web links For registered adopters of the text: PowerPoint presentation Illustrations from the book

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