The neuroscience of why bad habits are so hard to break-and how evidence-based strategies can help us change our behavior more effectively We all have habits we'd like to break, but for many of us it can be nearly impossible to do so. There is a good reason for this: the brain is a habit-building machine. In Hard to Break, leading neuroscientist Russell Poldrack provides an engaging and authoritative account of the science of how habits are built in the brain, why they are so hard to break, and how evidence-based strategies may help us change unwanted behaviors. Hard to Break offers a clear-eyed tour of what neuroscience tells us about habit change and debunks "easy fixes" that aren't backed by science. It explains how dopamine is essential for building habits and how the battle between habits and intentional goal-directed behaviors reflects a competition between different brain systems. Along the way, we learn how cues trigger habits; why we should make rules, not decisions; how the stimuli of the modern world hijack the brain's habit machinery and lead to drug abuse and other addictions; and how neuroscience may one day enable us to hack our habits. Shifting from the individual to society, the book also discusses the massive habit changes that will be needed to address the biggest challenges of our time. Moving beyond the hype to offer a deeper understanding of the biology of habits in the brain, Hard to Break reveals how we might be able to make the changes we desire-and why we should have greater empathy with ourselves and others who struggle to do so.

Experience, Narrative, and Criticism in Ancient Greece pursues a new approach to ancient Greek narrative beyond the taxonomies of structuralist narratologies. Focusing on the phenomenal and experiential dimension of our response to narrative, it triangulates ancient narrative with ancient criticism and cognitive approaches, opening up new vistas within the study of classical literature while ably deploying the ancient material to demonstrate the value of a historical perspective for cognitive studies. Concepts such as immersion and embodiment help to establish a more comprehensive understanding of ancient narrative and ancient reading habits, as manifested in Greek criticism and rhetorical theory. The thirteen chapters presented here tackle a broad range of narrative genres, broadly understood: besides epic, historiography, and the novel, tragedy and early Christian texts are also considered alongside non-literary media, such as dance and sculpture. Authored by international specialists in the language, literature, and culture of ancient Greece, each chapter utilizes a rich set of theoretical and methodological tools drawn from cognitive studies, phenomenology, and linguistics that place them at the vanguard of a strong new current in classical scholarship and literary criticism more generally.

Adrian Johnston and Catherine Malabou defy theoretical humanities' deeply-entrenched resistance to engagements with the life sciences. Rather than treat biology and its branches as hopelessly reductive and politically suspect, they view recent advances in neurobiology and its adjacent scientific fields as providing crucial catalysts to a radical rethinking of subjectivity. Merging three distinct disciplines -- European philosophy from Descartes to the present, Freudian-Lacanian psychoanalysis, and affective neuroscience -- Johnston and Malabou triangulate the emotional life of affective subjects as conceptualized in philosophy and psychoanalysis with neuroscience. Their experiments yield different outcomes. Johnston finds psychoanalysis and neurobiology have the potential to enrich each other, though affective neuroscience demands a reconsideration of whether affects can be unconscious. Investigating this vexed issue has profound implications for theoretical and practical analysis, as well as philosophical understandings of the emotions.Malabou believes scientific explorations of the brain seriously problematize established notions of affective subjectivity in Continental philosophy and Freudian-Lacanian analysis. She confronts philosophy and psychoanalysis with something neither field has seriously considered: the concept of wonder and the cold, disturbing visage of those who have been affected by disease or injury, such that they are no longer affected emotionally. At stake in this exchange are some of philosophy's most important claims concerning the relationship between the subjective mind and the objective body, the structures and dynamics of the unconscious dimensions of mental life, the role emotion plays in making us human, and the functional differences between philosophy and science.

Despite American education's recent mania for standardized tests, testing misses what really matters about learning: the desire to learn in the first place. Curiosity is vital, but it remains a surprisingly understudied characteristic. The Hungry Mind is a deeply researched, highly readable exploration of what curiosity is, how it can be measured, how it develops in childhood, and how it can be fostered in school. "Engel draws on the latest social science research and incidents from her own life to understand why curiosity is nearly universal in babies, pervasive in early childhood, and less evident in school...Engel's most important finding is that most classroom environments discourage curiosity...In an era that prizes quantifiable results, a pedagogy that privileges curiosity is not likely to be a priority." -Glenn C. Altschuler, Psychology Today "Susan Engel's The Hungry Mind, a book which engages in depth with how our interest and desire to explore the world evolves, makes a valuable contribution not only to the body of academic literature on the developmental and educational psychology of children, but also to our knowledge on why and how we learn." -Inez von Weitershausen, LSE Review of Books

Vincent Descombes brings together an astonishingly large body of philosophical and anthropological thought to present a thoroughgoing critique of contemporary cognitivism and to develop a powerful new philosophy of the mind.

Beginning with a critical examination of American cognitivism and French structuralism, Descombes launches a more general critique of all philosophies that view the mind in strictly causal terms and suppose that the brain--and not the person--thinks. Providing a broad historical perspective, Descombes draws surprising links between cognitivism and earlier anthropological projects, such as Levi-Strauss's work on the symbolic status of myths. He identifies as incoherent both the belief that mental states are detached from the world and the idea that states of mind are brain states; these assumptions beg the question of the relation between mind and brain.

In place of cognitivism, Descombes offers an anthropologically based theory of mind that emphasizes the mind's collective nature. Drawing on Wittgenstein, he maintains that mental acts are properly attributed to the person, not the brain, and that states of mind, far from being detached from the world, require a historical and cultural context for their very intelligibility.

Available in English for the first time, this is the most outstanding work of one of France's finest contemporary philosophers. It provides a much-needed link between the continental and Anglo-American traditions, and its impact will extend beyond philosophy to anthropology, psychology, critical theory, and French studies."

A look at the extraordinary ways the brain turns thoughts into actions-and how this shapes our everyday lives Why is it hard to text and drive at the same time? How do you resist eating that extra piece of cake? Why does staring at a tax form feel mentally exhausting? Why can your child expertly fix the computer and yet still forget to put on a coat? From making a cup of coffee to buying a house to changing the world around them, humans are uniquely able to execute necessary actions. How do we do it? Or in other words, how do our brains get things done? In On Task, cognitive neuroscientist David Badre presents the first authoritative introduction to the neuroscience of cognitive control-the remarkable ways that our brains devise sophisticated actions to achieve our goals. We barely notice this routine part of our lives. Yet, cognitive control, also known as executive function, is an astonishing phenomenon that has a profound impact on our well-being. Drawing on cutting-edge research, vivid clinical case studies, and examples from daily life, Badre sheds light on the evolution and inner workings of cognitive control. He examines issues from multitasking and willpower to habitual errors and bad decision making, as well as what happens as our brains develop in childhood and change as we age-and what happens when cognitive control breaks down. Ultimately, Badre shows that cognitive control affects just about everything we do. A revelatory look at how billions of neurons collectively translate abstract ideas into concrete plans, On Task offers an eye-opening investigation into the brain's critical role in human behavior.

More than 2000 years ago Greek philosophers were pondering the puzzling dichotomy between our physical bodies and our seemingly non-physical minds. Yet even today, it remains puzzling how our mind controls our body, and vice versa, how our body shapes our mind. How is it that we can think highly abstract thoughts, seemingly fully detached from the actual, physical reality? This book offers an interdisciplinary introduction to embodied cognitive science, addressing the question of how the mind comes into being while actively interacting with and learning from the environment by means of the own body. By pursuing a functional and computational perspective, concrete answers are provided about the fundamental mechanisms and developing structures that must bring the mind about, taking into account insights from biology, neuroscience, psychology, and philosophy as well as from computer science, machine learning, and artificial intelligence. The book provides introductions to the most important challenges and available computational approaches on how the mind comes into being. The book includes exercises, helping the reader to grasp the material and understand it in a broader context. References to further studies, methodological details, and current developments support more advanced studies beyond the covered material. While the book is written in advanced textbook style with the primary target group being undergraduates in cognitive science and related disciplines, readers with a basic scientific background and a strong interest in how the mind works will find this book intriguing and revealing.

A radical reinterpretation of how your mind works - and why it could change your life 'An astonishing achievement. Nick Chater has blown my mind' Tim Harford 'A total assault on all lingering psychiatric and psychoanalytic notions of mental depths ... Light the touchpaper and stand well back' New Scientist We all like to think we have a hidden inner life. Most of us assume that our beliefs and desires arise from the murky depths of our minds, and, if only we could work out how to access this mysterious world, we could truly understand ourselves. For more than a century, psychologists and psychiatrists have struggled to discover what lies below our mental surface. In The Mind Is Flat, pre-eminent behavioural scientist Nick Chater reveals that this entire enterprise is utterly misguided. Drawing on startling new research in neuroscience, behavioural psychology and perception, he shows that we have no hidden depths to plumb, and unconscious thought is a myth. Instead, we generate our ideas, motives and thoughts in the moment. This revelation explains many of the quirks of human behaviour - for example why our supposedly firm political beliefs, personal preferences and even our romantic attractions are routinely proven to be inconsistent and changeable. As the reader discovers, through mind-bending visual examples and counterintuitive experiments, we are all characters of our own creation, constantly improvising our behaviour based on our past experiences. And, as Chater shows us, recognising this can be liberating.

This interdisciplinary new work explores one of the central theoretical problems in linguistics: learnability. The authors, from different backgrounds--linguistics, philosophy, computer science, psychology and cognitive science-explore the idea that language acquisition proceeds through general purpose learning mechanisms, an approach that is broadly empiricist both methodologically and psychologically. For many years, the empiricist approach has been taken to be unfeasible on practical and theoretical grounds. In the book, the authors present a variety of precisely specified mathematical and computational results that show that empiricist approaches can form a viable solution to the problem of language acquisition. It assumes limited technical background and explains the fundamental principles of probability, grammatical description and learning theory in an accessible and non-technical way. Different chapters address the problem of language acquisition using different assumptions: looking at the methodology of linguistic analysis using simplicity based criteria, using computational experiments on real corpora, using theoretical analysis using probabilistic learning theory, and looking at the computational problems involved in learning richly structured grammars. Written by four researchers in the full range of relevant fields: linguistics (John Goldsmith), psychology (Nick Chater), computer science (Alex Clark), and cognitive science (Amy Perfors), the book sheds light on the central problems of learnability and language, and traces their implications for key questions of theoretical linguistics and the study of language acquisition.

Abstract concepts are often embodied through metaphor. For example, we talk about moving through time in metaphorical terms, as if we were moving through space, allowing us to 'look back' on past events. Much of the work on embodied metaphor to date has assumed a single set of universal, shared bodily experiences that motivate our understanding of abstract concepts. This book explores sources of variation in people's experiences of embodied metaphor, including, for example, the shape and size of one's body, one's age, gender, state of mind, physical or linguistic impairments, personality, ideology, political stance, religious beliefs, and linguistic background. It focuses on the ways in which people's experiences of metaphor fluctuate over time within a single communicative event or across a lifetime. Combining theoretical argument with findings from new studies, Littlemore analyses sources of variation in embodied metaphor and provides a deeper understanding of the nature of embodied metaphor itself.

In this ground-breaking synthesis of art and science, Diana Deutsch, one of the world's leading experts on the psychology of music, shows how illusions of music and speech-many of which she herself discovered-have fundamentally altered thinking about the brain. These astonishing illusions show that people can differ strikingly in how they hear musical patterns-differences that reflect variations in brain organization as well as influences of language on music perception. Drawing on a wide variety of fields, including psychology, music theory, linguistics, and neuroscience, Deutsch examines questions such as: When an orchestra performs a symphony, what is the "real" music? Is it in the mind of the composer, or the conductor, or different members of the audience? Deutsch also explores extremes of musical ability, and other surprising responses to music and speech. Why is perfect pitch so rare? Why do some people hallucinate music or speech? Why do we hear phantom words and phrases? Why are we subject to stuck tunes, or "earworms"? Why do we hear a spoken phrase as sung just because it is presented repeatedly? In evaluating these questions, she also shows how music and speech are intertwined, and argues that they stem from an early form of communication that had elements of both. Many of the illusions described in the book are so striking and paradoxical that you need to hear them to believe them. The book enables you to listen to the sounds that are described while reading about them.

More than ever, clinicians need customizable approaches for treating children with mental health conditions such as anxiety and depression. Written by an experienced educational psychologist, ACT for Treating Children offers clear, practical, brief, and developmentally appropriate strategies grounded in acceptance and commitment therapy (ACT) to help children ages 5 to 12 learn effective coping skills, manage emotions, and bounce back from life's difficulties. A brief 6-10 session protocol. Clear, practical, and developmentally appropriate strategies to help children ages 5 to 12 learn effective coping skills, manage emotions, and bounce back from life's difficulties.If you treat children struggling with mental health conditions such as depression or anxiety, you know that approaches designed for adults do not work with younger clients. ACT for Treating Children presents skills grounded in evidence-based acceptance and commitment therapy (ACT) to help children regulate emotions and cope with the inevitable ups and downs of life, and is suitable for clinicians with no prior knowledge of or training in ACT, as well as seasoned ACT clinicians. Written by an experienced educational and developmental psychologist, this practical clinician's guide outlines a simplified version of the ACT Hexaflex-a key component of this treatment model-called the Kidflex, to help young clients build resilience and psychological flexibility. You'll also find detailed case studies, transcripts, activities, experiential exercises, worksheets, and session plans to help you develop the skillset you need to help children overcome disorders such as stress, anxiety and depression. Finally, you'll find strategies for involving parents in treatment when appropriate, and enlisting them as 'ACT coaches' in the child's therapy.It can be difficult to know where to start when using ACT for individual therapy with children. That's why the skills in this go-to guide are practical and easy-to-implement, can be done with children in both face-to-face therapy and online sessions, and are simple enough for children to put into practice in any setting-whether it's at home, in school, or out in the world.

Dwyer's book is unique and distinctive as it presents and discusses a modern conceptualization of critical thinking - one that is commensurate with the exponential increase in the annual output of knowledge. The abilities of navigating new knowledge outputs, engaging in enquiry and constructively solving problems are not only important in academic contexts, but are also essential life skills. Specifically, the book provides a modern, detailed, accessible and integrative model of critical thinking that accounts for critical thinking sub-skills and real-world applications; and is commensurate with the standards of twenty-first-century knowledge. The book provides both opportunities to learn and apply these skills through a series of exercises, as well as guidelines on how critical thinking can be developed and practised, in light of existing psychological research, which can be used to enhance the experience of critical thinking training and facilitate gains in critical thinking ability.

Neuroscience, the study of the structure and function of the brain, has captured our imaginations. Breakthrough technologies permit neuroscientists to probe how the human brain works in ever-more fascinating detail, revealing what happens when we think, move, love, hate, and fear. We know more than ever before about what goes wrong in the brain when we develop psychiatric and neurological illnesses like depression, dementia, epilepsy, panic attacks, and schizophrenia. We also now have clues about how treatments for those disorders change the way our brains look and function. Neuroscience at the Intersection of Mind and Brain has three main purposes. First, it makes complicated concepts and findings in modern neuroscience accessible to anyone with an interest in how the brain works. Second, it explains in detail how every experience we have from the moment we are conceived changes our brains. Third, it advances the idea that psychotherapy is a type of life experience that alters brain function and corrects aberrant brain connections. Among the topics covered are: what makes our brains different from those of other primates, our nearest genetic neighbors? How do life's experiences affect genetic expression of the brain and the way neurons connect with each other? Why are connections between different parts of the brain important in both health and disease? What happens in the brains of animals and humans when we are suddenly afraid of something, get depressed, or fall in love? How do medications and psychotherapies work? The information in this book is based on cutting-edge research in neuroscience, psychiatry, and psychology. Written by an author who studied human behavior and brain function for three decades, it is presented in a highly accessible manner, full of personal anecdotes and observations, and touches on many of the controversies in contemporary mental health practice.

This important contribution to the Minimalist Program offers a comprehensive theory of locality and new insights into phrase structure and syntactic cartography. It unifies central components of the grammar and increases the symmetry in syntax. Its central hypothesis has broad empirical application and at the same time reinforces the central premise of minimalism that language is an optimal system.
Cedric Boeckx focuses on two core components of grammar: phrase structure and locality. He argues that the domains which render syntactic processes local (such as islands, bounding nodes, barriers, and phases in all their cartographic manifestations) are better understood once reduced to, or combined with, the basic syntactic operation, Merge, and its core representation, the X-bar schema. In a detailed examination of the mechanism of phrasal projection or labelling he shows that viewing chains as X-bar phrases allows conditions on chain formation or movement to be captured.
Clearly argued, accessibly written, and illustrated with examples from a wide range of languages, Bare Syntax will appeal to linguists and others interested in syntactic theory at graduate level and above.

How do we define compassion? Is it an emotional state, a motivation, a dispositional trait, or a cultivated attitude? How does it compare to altruism and empathy? Chapters in this Handbook present critical scientific evidence about compassion in numerous conceptions. All of these approaches to thinking about compassion are valid and contribute importantly to understanding how we respond to others who are suffering. Covering multiple levels of our lives and self-concept, from the individual, to the group, to the organization and culture, The Oxford Handbook of Compassion Science gathers evidence and models of compassion that treat the subject of compassion science with careful scientific scrutiny and concern. It explores the motivators of compassion, the effect on physiology, the co-occurrence of wellbeing, and compassion training interventions. Sectioned by thematic approaches, it pulls together basic and clinical research ranging across neurobiological, developmental, evolutionary, social, clinical, and applied areas in psychology such as business and education. In this sense, it comprises one of the first multidisciplinary and systematic approaches to examining compassion from multiple perspectives and frames of reference. With contributions from well-established scholars as well as young rising stars in the field, this Handbook bridges a wide variety of diverse perspectives, research methodologies, and theory, and provides a foundation for this new and rapidly growing field. It should be of great value to the new generation of basic and applied researchers examining compassion, and serve as a catalyst for academic researchers and students to support and develop the modern world.

This is the first exhaustive investigation of gradience in syntax, conceived of as grammatical indeterminacy. It looks at gradience in English word classes, phrases, clauses and constructions, and examines how it may be defined and differentiated. Professor Aarts addresses the tension between linguistic concepts and the continuous phenomena they describe by testing and categorizing grammatical vagueness and indeterminacy. He considers to what extent gradience is a grammatical phenomenon or a by-product of imperfect linguistic description, and makes a series of linked proposals for its theoretical formalization.
Bas Aarts draws on, and reviews, work in psychology, philosophy and language from Aristotle to Chomsky., and writes clearly on a fascinating and important aspect of language and cognition. His book will appeal to scholars and graduate students of language and syntactic theory in departments of (English) linguistics, philosophy and cognitive science.

Neuropsychiatric problems after critical illness are receiving increasing attention, particularly in the critical care medicine literature, but mental health and primary care clinicians should also be interested in these common problems, given the growing number of critical illness survivors who need care. Patients frequently come out of the intensive care unit (ICU) with horrifying distorted memories and don't understand what has happened to them. Not only are patients debilitated with ICU-acquired weakness and cognitive impairment, they are traumatized by actual experiences (e.g., shortness of breath and pain) and distorted memories (of being tortured, raped, assaulted, or imprisoned) shaped by delirium. Patients' family members are also frequently quite distressed, and children surviving critical illnesses appear to have similar experiences to adults. This book provides an overview of the nature and epidemiology of cognitive and other psychiatric problems in this growing population, and it addresses the small but growing literature on prevention and early intervention efforts. Addressing these problems successfully will require collaborative interventions, both in-ICU and post-ICU.

40 simple, brain-changing neuroscience techniques for overcoming trauma. I can't ever calm down. I am emotionally numb. I can't stop thinking about what happened. I don't want to go anywhere. I can't sleep. If you've experienced trauma, you may feel emotionally numb. You may have moments where you can't "calm down," or get to sleep. You might replay the traumatic event over in your mind. And you may even isolate yourself from others. You should know that you are not alone. Many people will live through a potentially traumatic event at some point in their lives, and some will even develop symptoms of post-traumatic stress disorder (PTSD). If you're struggling with symptoms, you need effective relief--right now. This workbook can help you find it. In The Traumatic Stress Recovery Workbook, trauma and neuroscience expert Jennifer Sweeton provides forty brain-changing techniques for overcoming PTSD that you can begin using right away to build resilience, boost self-confidence, and develop self-efficacy. You'll learn what happens in your brain after experiencing trauma, and why it reacts in ways that cause even more distress. You'll also discover evidence-based strategies grounded in cutting-edge neuroscience to manage psychological and physical--or somatic--symptoms--so you can get back to your life. Using the practical and integrative approach in this workbook, you can address symptoms at your own pace. And by making small lifestyle changes, you'll carve new neural pathways in your brain and jump-start the healing process.

Our world and bodies are becoming increasingly polluted with chemicals capable of interfering with our hormones and thus, possibly, our present and future neural and mental health. As authors Heather Patisaul and Scott Belcher outline, there is a large lack of data and evidence in this causal relationship, which begs a need for further study to accelerate progress in the endocrinology and neuroendocrinology fields. Endocrine Disruptors, Brain, and Behavior focuses on if and how these chemicals, known as endocrine disrupting compounds (EDCs), affect the development and function of the brain and might be contributing to neural disorders rapidly rising in prevalence. The book provides an overall synthesis of the EDC field, including its historical roots, major hypotheses, key findings, and research gaps. The authors explain why even the concept of endocrine disruption is controversial in some circles, how differing definitions of endocrine disruption and what constitutes an "adverse" outcome on the brain shape public policy, and where the current capacity by different stakeholders (industry, academia, regulatory agencies) to evaluate chemicals for safety in a regulatory context begins and ends. The book concludes with suggestions for future research needs and a summary of emerging technology which might prove capable of more effectively evaluating existing and emerging chemicals for endocrine disrupting properties. As such, it provides the context for interdisciplinary and innovative input from a broad spectrum of fields, including those well-schooled in neuroscience, evolutionary biology, brain, behavior, sex differences, and neuroendocrinology.

Humans, like other primates, are intensely social creatures. One of the major functions of our brains must be to enable us to be as skilful in social interactions as we are in our interactions with the physical world (e.g. recognising objects and grasping them). Furthermore, any differences between human brains and those of our nearest relatives, the great apes, are likely to be linked to our unique achievements in social interaction and communication rather than our motor or perceptual skills. Unique to humans is the ability to mentalise (or mind read), that is to perceive and communicate mental states, such as beliefs and desires. A key problem facing science is to uncover the biological mechanisms underlying our ability to read other minds and to show how these mechanisms evolved. To solve this problem we need to do experiments in which people (or animals) interact with one another rather than behaving in isolation. Such experiments are now being conducted in increasing numbers and many of the leading exponents of such experiments have contributed to this volume. 'The Neuroscience of Social Interactions' will be an important step in uncovering the biological mechanisms underlying social interactions - undoubtedly one of the major programmes for neuroscience in the 21st century.

Current primate research has yielded stunning results that not only threaten our underlying assumptions about the cognitive and communicative abilities of nonhuman primates, but also bring into question what it means to be human. At the forefront of this research, Sue Savage-Rumbaugh recently has achieved a scientific breakthrough of impressive proportions. Her work with Kanzi, a laboratory-reared bonobo, has led to Kanzi's acquisition of linguistic and cognitive skills similar to those of a two and a half year-old human child. Apes, Language, and the Human Mind skillfully combines a fascinating narrative of the Kanzi research with incisive critical analysis of the research's broader linguistic, psychological, and anthropological implications. The first part of the book provides a detailed, personal account of Kanzi's infancy, youth, and upbringing, while the second part addresses the theoretical, conceptual, and methodological issues raised by the Kanzi research. The authors discuss the challenge to the foundations of modern cognitive science presented by the Kanzi research; the methods by which we represent and evaluate the abilities of both primates and humans; and the implications which ape language research has for the study of the evolution of human language. Sure to be controversial, this exciting new volume offers a radical revision of the sciences of language and mind, and will be important reading for all those working in the fields of primatology, anthropology, linguistics, philosophy of mind, and cognitive and developmental psychology.

The role of the prefrontal cortex is one of the most topical and important areas of research in contemporary neuropsychology. This cortical region appears to be linked with executive processes affecting many diverse areas of cognitive function. Working memory, information processing, behavioural organization, attention, judgement, and the ability to cope with novel experiences are just some of the diverse processes it affects. This book brings together contributions from some of the world's leading researchers on the prefrontal cortex. They discuss the many recent theoretical and technical advances in the field - for example in our understanding of the neural architecture of the prefrontal cortex, in the development of comparable texts of cognition in humans and other primates, in our understanding of the relationships between neuronal activity and behaviour, and in the increasing use of functional neuroimaging to identify different levels of organization within the prefrontal cortex. These important developments make this an ideal time to address the many questions and debates that have arisen about the role and functional organization of this area of the brain. One of the first books to be written on the subject, The Prefrontal Cortex is a state-of-the-art account of our knowledge of this exciting subject. It will be welcomed by all researchers and students in neuro- and cognitive psychology, and neuroscience.

Through Our Eyes Only? is an immensely engaging exploration of one of the greatest remaining biological mysteries: the possibility of conscious experiences in non-human animals. Dawkins argues that the idea of consciousness in other species has now progressed from a vague possibility to a plausible, scientifically respectable view. Written in an accessible and entertaining style, this book aims to show how near -- and how far -- we are to understanding what goes on in the minds of other animals. 'Her approach ... is impeccable ... Her writing is highly accessible, lively and illustrative.' - Booklist on the hardback edition.

Figurative communication (the use of metaphor, metonymy, hyperbole and irony) provides economy of expression, clarity, persuasiveness, politeness, evaluation, and communication of emotions. However, it also increases the potential for misunderstanding in situations when people lack shared background knowledge. This book combines theoretical frameworks with empirical studies that measure the effectiveness of different approaches to the use of figurative language in advertisements, to show how to maximise the benefits of creative metaphor and metonymy in global advertising. It highlights how subtle differences in colour, layout, and combinations of different kinds of figurative language affect the reception and appreciation of creative advertising, shedding new light on the nature of figurative communication itself. With a balance between theory, experiments and practical case studies, this book is accessible for academics in linguistics and communication studies, as well as advertising and marketing professionals.