Forget far-away dreams of the future. Artificial intelligence is here now! Every time you use a smart device or some sort of slick technology--be it a smartwatch, smart speaker, security alarm, or even customer service chat box--you're engaging with artificial intelligence (AI). If you're curious about how AI is developed--or question whether AI is real--Artificial Intelligence For Dummies holds the answers you're looking for. Starting with a basic definition of AI and explanations of data use, algorithms, special hardware, and more, this reference simplifies this complex topic for anyone who wants to understand what operates the devices we can't live without. This book will help you: Separate the reality of artificial intelligence from the hype Know what artificial intelligence can accomplish and what its limits are Understand how AI speeds up data gathering and analysis to help you make informed decisions more quickly See how AI is being used in hardware applications like drones, robots, and vehicles Know where AI could be used in space, medicine, and communication fields sooner than you think Almost 80 percent of the devices you interact with every day depend on some sort of AI. And although you don't need to understand AI to operate your smart speaker or interact with a bot, you'll feel a little smarter--dare we say more intelligent--when you know what's going on behind the scenes. So don't wait. Pick up this popular guide to unlock the secrets of AI today!

Brand yourself like a pro on LinkedIn LinkedIn multiplies what you know by the power of who you know to deliver the number one social platform for business professionals and new job seekers. LinkedIn For Dummies shows LinkedIn newcomers the best ways to discover new opportunities, enhance their personal brand, network with other professionals, and give an exponential boost to their career. Consider this book a passport to help you connect more successfully with many of LinkedIn's 660+ million members in over 200 countries, as well as an expert guide to the platform's tools and features and the proven tactics that get you noticed. In this friendly, all-access introduction to the LinkedIn scene, entrepreneurship guru Joel Elad clues you in on the essentials. Get the latest insight on how to create an attractive profile that will make employers give you a second glance as well as techniques for making useful connections across the globe. In no time at all you'll also be right at home with the profile user interface and getting busy with adding content, searching for career opportunities, and, if you're looking to hire for your company, recruiting top candidates. Build your personal brand and market it Sell yourself by highlighting skills, awards, and endorsements Get connected with LinkedIn groups Manage and make introductions via InMail Relationships matter: LinkedIn For Dummies gives you the online social skills to turn six degrees of separation into the colleagues, mentors, and friends who will transform your career--and your life.

Make PowerPoint the most "power"ful weapon in your Office arsenal and captivate your audience Presentations are your opportunity to stand out from the crowd, impress your colleagues, and be the smartest person in the room. And upping your PowerPoint game is the key to making your next talk one to remember. But where do you start? Luckily, the trusted For Dummies series is here to help you put the umph back in your PowerPoint decks, one compelling slide at a time. Don't worry if you're completely new to PowerPoint, or even Microsoft Office in general. PowerPoint For Dummies, Office 2021 Edition quickly gets you up to speed on the basics of this world-famous presentation software, starting with understanding and using the interface. You'll learn to create a new presentation from scratch, leverage free templates to accelerate the making of your next slide deck, and even import data from other applications. Already know the fundamentals? Then skip straight to the sizzle with step-by-step instructions on integrating charts and graphics into your next presentation. Knock your audience's socks off with attention-grabbing videos, special effects that make it impossible to look away, and seamless slide transitions. Organized for easy and fast reference, this practical guide walks you through the strategies and techniques you'll need to: Keep your presentation audiences engaged from the first slide to the very last Collaborate with team members and colleagues, and share your presentation with others Take advantage of all the latest features in the newest version of PowerPoint that will help you drive your deck past the finish line Your next presentation is your chance to deliver your best ideas with power, dynamism, and enthusiasm. Get the tools you need to engage your audience in PowerPoint For Dummies, Office 2021 Edition. You'll soon discover that creating a slide deck, whether it's your first or your fiftieth, can be fun, easy, and exciting.

Become a stats superstar by using Excel to reveal the powerful secrets of statistics.

Microsoft Excel offers numerous possibilities for statistical analysis―and you don’t have to be a math wizard to unlock them. In Statistical Analysis with Excel For Dummies, fully updated for the 2021 version of Excel, you’ll hit the ground running with straightforward techniques and practical guidance to unlock the power of statistics in Excel.

Bypass unnecessary jargon and skip right to mastering formulas, functions, charts, probabilities, distributions, and correlations. Written for professionals and students without a background in statistics or math, you’ll learn to create, interpret, and translate statistics―and have fun doing it!

In this book you’ll find out how to:

• Understand, describe, and summarize any kind of data, from sports stats to sales figures
• Confidently draw conclusions from your analyses, make accurate predictions, and calculate correlations
• Model the probabilities of future outcomes based on past data
• Perform statistical analysis on any platform: Windows, Mac, or iPad
• Access additional resources and practice templates through Dummies.com

For anyone who’s ever wanted to unleash the full potential of statistical analysis in Excel―and impress your colleagues or classmates along the way―Statistical Analysis with Excel For Dummies walks you through the foundational concepts of analyzing statistics and the step-by-step methods you use to apply them.

Get more out of your Windows 11 computer with easy-to-follow advice Powering 75% of the PCs on the planet, Microsoft Windows is capable of extraordinary things. And you don't need to be a computer scientist to explore the nooks and crannies of the operating system! With Windows 11 All-in-One For Dummies, anyone can discover how to dig into Microsoft's ubiquitous operating system and get the most out of the latest version. From securing and protecting your most personal information to socializing and sharing on social media platforms and making your Windows PC your own through personalization, this book offers step-by-step instructions to unlocking Windows 11's most useful secrets. With handy info from 10 books included in the beginner-to-advanced learning path contained within, this guide walks you through how to: Install, set up, and customize your Windows 11 PC in a way that makes sense just for you Use the built-in apps, or download your own, to power some of Windows 11's most useful features Navigate the Windows 11 system settings to keep your system running smoothly Perfect for anyone who's looked at their Windows PC and wondered, "I wonder what else it can do?", Windows 11 All-in-One For Dummies delivers all the tweaks, tips, and troubleshooting tricks you'll need to make your Windows 11 PC do more than you ever thought possible.

Say hello to Office productivity with this one-stop reference With Office 2021 All-in-One For Dummies, you can get up and running with Microsoft's legendary software suite. This update covers all the tweaks you can find in the latest version of Word, Excel, PowerPoint, Outlook, and Teams. You'll also learn how to make these apps work harder for you, because we dig deep into the tips and features that casual Office users might not know about. This edition also offers expanded coverage of Teams and other collaborative tools, so you can nail working from home, or just get a few of those meetings out of the way without having to leave your desk. How can you quickly give documents the same format in Word? What was that one useful Excel function, again? And how does setting up a meeting on Teams work? Office 2021 All-in-One For Dummies serves up quick and simple answers to these questions, along with hundreds of other answers you're expected to know when you work in Office. Learn how Microsoft Office works and get the most out of Word, Excel, PowerPoint, Outlook, and Teams Make amazing charts and graphs that you can plug into your documents, spreadsheets, and presentations Get better at working collaboratively with file sharing options and other neat features Do more, faster with expert tips and guidance on the full suite of Office software for 2021 Whether you're new to Office or just need a refresher for the newest updates, the nine mini-books inside are your keys to getting stuff done.

Monetize your company's data and data science expertise without spending a fortune on hiring independent strategy consultants to help What if there was one simple, clear process for ensuring that all your company's data science projects achieve a high a return on investment? What if you could validate your ideas for future data science projects, and select the one idea that's most prime for achieving profitability while also moving your company closer to its business vision? There is. Industry-acclaimed data science consultant, Lillian Pierson, shares her proprietary STAR Framework - A simple, proven process for leading profit-forming data science projects. Not sure what data science is yet? Don't worry! Parts 1 and 2 of Data Science For Dummies will get all the bases covered for you. And if you're already a data science expert? Then you really won't want to miss the data science strategy and data monetization gems that are shared in Part 3 onward throughout this book. Data Science For Dummies demonstrates: The only process you'll ever need to lead profitable data science projects Secret, reverse-engineered data monetization tactics that no one's talking about The shocking truth about how simple natural language processing can be How to beat the crowd of data professionals by cultivating your own unique blend of data science expertise Whether you're new to the data science field or already a decade in, you're sure to learn something new and incredibly valuable from Data Science For Dummies. Discover how to generate massive business wins from your company's data by picking up your copy today.

Send emails, stay on top of your finances, and manage your everyday life with this no-experience-necessary Office 2021 handbook Microsoft Office offers huge benefits to people of all ages. The popular software suite has always made creating to-do lists, sending emails, drafting documents, and processing spreadsheets a breeze, and the updates and upgrades found in Office 2021 make those tasks even easier. Office For Seniors For Dummies offers step-by-step instructions to learn every part of Office 2021, including Word, Excel, and PowerPoint. This trusted guide starts at the very beginning, showing you how to start each application and understand the interface. It walks you through the most commonly used functions of each program and explains how to apply it in your everyday life. Written in large, crystal-clear type and full of helpful images and screenshots, the book also demonstrates how to: Stay in touch with friends and family using Office 2021's built-in communications tools, including Outlook Keep your finances up to date with functional spreadsheets in Excel Take advantage of existing Office templates for things like budgets, letters, faxes, and more You don't have to be a computer scientist to get the most out of Office 2021. Let this handy guide clarify and demystify some of the most practical and user-friendly applications available today.

A thorough and helpful reference for aspiring website builders.

Looking to start an exciting new career in front-end web building and design? Or maybe you just want to develop a new skill and create websites for fun. Whatever your reasons, it’s never been easier to start learning how to build websites from scratch than with help from HTML, CSS, & JavaScript All-in-One For Dummies. This book has the essentials you need to wrap your head around the key ingredients of website design and creation.

You’ll learn to build attractive, useful, and easy-to-navigate websites by combining HTML, CSS, and JavaScript into fun and practical creations. Using the 6 books compiled within this comprehensive collection, you’ll discover how to make static and dynamic websites, complete with intuitive layouts and cool animations.

The book also includes:

• Incorporate the latest approaches to HTML, CSS, and JavaScript, including those involving new markup, page styles, interactivity, and more
• Step-by-step instructions for new site creators explaining the very basics of page layouts and animations
• Easy-to-follow advice for adjusting page color and background, adding widgets to a site, and getting rid of all the bugs that affect site performance

Web development is a fun, interesting, and challenging skill that can lead to a lucrative career (if you’re so inclined). And with the right help, almost anyone can learn to create engaging websites from scratch. So, grab a copy of HTML, CSS, & JavaScript All-in-One For Dummies and you’ll be designing and building before you know it!

Say hello to your iMac with this bestselling guide Excited to put your cool iMac through its paces? Go ahead! Say "Hey Siri" to look up information, use the large monitor to play a game or watch a movie, share documents with your iPhone or iPad, or video chat with friends or family. With its optimized system speed, your iMac can keep up with anything you want to do. How cool is that? Your iMac comes stuffed with features, and iMac For Dummies is your tour guide to explore all of them! This updated handbook has you covered, no matter if you need to work or want to play. You can: Scroll, tap, and swipe your way through the Mac operating system Set up Bluetooth, Wi-Fi, and other settings in Control Center Say "Hey Siri" to have the Apple assistant search for information or launch apps Play video games, music, movies, or TV Stay in touch with people through Messages and Facetime Use productivity apps, including Numbers, Pages, and Keynote Sync to iCloud and across all your Apple devices The all-in-one design of the iMac with its monitor, processor, graphics card, and internal drive makes it ideal for work and entertainment. Pick up your copy of this comprehensive guide to the iMac, filled with screenshots and how-to steps, and ensure you use your iMac to its full potential.

The latest on getting the most from laptops and tablets Not that long ago, laptops were seen as luxuries. Now they're practically an essential for many people, and--as faster computing power and super-sharp displays make many of them the equal of a desktop--the new wave of lightweight laptops is increasingly replacing the home PC with its bulky tower and multiple cords. Plus, you can use your laptop when chilling on the couch or venturing out for a quick coffee! In this fully updated edition of Laptops For Dummies, bestselling tech writer Dan Gookin takes a friendly walk through everything you need to know, from the basics (if you're new to laptops) all the way up to the latest hardware and tech updates--including the recent release of Windows 10. Along the way you'll learn how to synchronize your laptop with other machines, coordinate email pickup across devices, and beef up your security. You'll also learn how to Choose the right laptop Check out tablet options Troubleshoot problems Maintain and upgrade Whether you're choosing a new laptop or want to maximize what you're getting from the one you have, Laptops For Dummies has you covered, wherever you want to work--or play!

Be a new face on Facebook! If you're new to the Facebook user community, don't be shy: you're joining around 2.7 billion users (roughly two-and-a-half Chinas) worldwide, so you'll want to make sure you're being as sociable as possible. And with more functionality and ways to say hello--like 3-D photos and Video Chat rooms--than ever before, Facebook For Dummies is the perfect, informative companion to get and new and inexperienced users acquainted with the main features of the platform and comfortable with sharing posts, pictures (or whatever else you find interesting) with friends, family, and the world beyond! In a chatty, straightforward style, your friendly hosts, Carolyn Abram and Amy Karasavas--both former Facebook employees--help you get settled in with the basics, like setting up your profile and adding content, as well as protecting your privacy when you want to decide who can and can't see your posts. They then show you how to get involved as you add new friends, toggle your newsfeed, shape your timeline story, join groups, and more. They even let you in on ways to go pro and use Facebook for work, such as building a promo page and showing off your business to the world. Once you come out of your virtual shell, there'll be no stopping you! Build your profile and start adding friends Send private messages and instant notes Share your memories Tell stories about your day Set your privacy and curate your news feed Don't be a wallflower: with this book you have the ideal icebreaker to get the party started so you can join in with all the fun!

This bestselling guide can teach anyone the basics of iPad.

Fully updated for the newest Apple releases, iPad For Seniors For Dummies, 2023-2024 Edition features all the helpful basics you need to know―and beyond! You’ll find info on security, using iCloud, setting up an Apple ID (and what that even means, anyway), using the App Store, connecting to Wi-Fi, watching movies and TV, playing games, and staying organized. And it’s all in easy-to-read, larger print! What more could you want?

• Learn the basics of operating your new iPad, the easy way
• Connect with loved ones through email, video chat, and social apps
• Discover how to listen to music and watch your favorite movies and TV
• Find out how using a tablet can make your life easier

Seniors new to using the iPad will love this Dummies-style guide for getting started. Feel empowered and more knowledgeable while using your iPad.

Make security a priority on your team Every organization needs a strong security program. One recent study estimated that a hacker attack occurs somewhere every 37 seconds. Since security programs are only as effective as a team's willingness to follow their rules and protocols, it's increasingly necessary to have not just a widely accessible gold standard of security, but also a practical plan for rolling it out and getting others on board with following it. Security Awareness For Dummies gives you the blueprint for implementing this sort of holistic and hyper-secure program in your organization. Written by one of the world's most influential security professionals--and an Information Systems Security Association Hall of Famer--this pragmatic and easy-to-follow book provides a framework for creating new and highly effective awareness programs from scratch, as well as steps to take to improve on existing ones. It also covers how to measure and evaluate the success of your program and highlight its value to management. Customize and create your own program Make employees aware of the importance of security Develop metrics for success Follow industry-specific sample programs Cyberattacks aren't going away anytime soon: get this smart, friendly guide on how to get a workgroup on board with their role in security and save your organization big money in the long run.

Get practical walkthroughs for the most useful Excel features Looking for easy-to-understand, practical guidance on how to go from Excel newbie to number crunching pro? Excel Workbook For Dummies is the hands-on tutorial you've been waiting for. This step-by-step guide is packed with exercises that walk you through the basic and advanced functions and formulas included in Excel. At your own speed, you'll learn how to enter data, format your spreadsheet, and apply the mathematical and statistical capabilities of the program. Work through the book from start to finish or, if you'd prefer, jump right to the section that's giving you trouble, whether that's data visualization, macros, analysis, or anything else. You can also: Brush up on and practice time-saving keyboard shortcuts for popular commands and actions Get a handle on multi-functional and practical pivot tables with intuitive practice exercises Learn to secure your data with spreadsheet password protections Perfect for new users of Excel, Excel Workbook For Dummies is also the ideal resource for those who know their way around a spreadsheet but need a refresher on some of the more advanced features of this powerful program.

Linux is for everyone!

Linux All-in-One For Dummies breaks down the ever-popular operating system to its basics and trains users on the art of Linux. This handy reference covers all the latest updates and operating system features. It presents content on Linux desktops, applications, and more. With eight books in one, you’ll have access to the most comprehensive overview of Linux around. Explore the inner workings of Linux machines, so you’ll know Linux front to back.

This all-inclusive handbook also walks you through solving Linux problems―complete with hands-on examples―so you’ll be a Linux whiz before you know it.

• Get familiar with Linux as you install and customize the operating system
• Learn how to navigate the file system, use the Linux shell, and get online
• Become a Linux guru with server hosting, scripting, and security how-tos
• Study for your Linux certification by using this complete guide as your reference

This book is a massive source of support for beginning and intermediate Linux users, as well as those looking to brush up on their knowledge for certification. And, thanks to the signature Dummies approach, it’s also a lot of fun.

A bundle of Apple services, all in one place All your favorite Apple services are available in one convenient bundle, and Apple One For Dummies helps you get the full value out of your subscription. What's in this Apple barrel? Everything you need to stream music and TV, keep up with the news, play games, store files online, and even stay in shape. This book gives you a bundle of insight on how to choose the subscription level that's right for you, access and link all the services across your Apple and non-Apple devices, and use all the fun features of each service. This book takes you inside Apple Music, Apple TV+, Apple News+, Apple Arcade, iCloud, and Apple Fitness+, showing you how to make the most of each one. Apple One For Dummies also shows you how to make changes at any time, so you get all the juice out of your subscription! Get access to 50 million songs on Apple Plus Discover how the all-new Apple Fitness+ can transform your workout routine Use iCloud to store your photos and videos Understand Apple One's subscription options and get the biggest bang for your buck For Dummies welcomes you to the Apple One-stop-shop that will make your digital life that much simpler.

It's not too late to get on the TikTok train! You may know TikTok as the home of the latest dance crazes and cute puppy videos. But do you know how to go about harnessing the power of its massive audience for more than showing off your own dance moves? And are you too late to the TikTok game to make an impact? In TikTok For Dummies, expert digital strategist and author Jesse Stay delivers an easy-to-read and robust discussion of how you can engage with TikTok's millions of users in a fun and productive way. He'll walk you through the steps of creating and securing an account, finding the best content to engage with, and creating your own videos that reflect you or your business in the best possible light. You'll discover how to: Install the app and create a profile that attracts followers and views Learn about the latest security issues and keep yourself safe on the platform Find the best content that's most relevant to you so you can engage with the community Create your own videos that resonate with the TikTok audience and have viral potential Perfect for anyone ready to dive into the world of TikTok, either for fun or for professional reasons, TikTok For Dummies is the easiest and most reliable way to go beyond the dances and learn the ins and outs of the popular app.

This one-stop source for Logic Pro insight helps you spend more time creating music.

Every minute you spend trying to figure out how to set up a new track or build a drum loop is a minute you don’t spend creating and recording your music. This guide to the recording software favored by Mac users helps you bypass the time needed to search for tech answers and spend more time capturing sounds. Discover the full recording power of Logic Pro, starting with launching a project and recording your audio. Explore the built-in digital instruments and beat makers, augment your recording power with plug-ins, and finalize your song by editing, adding effects, mixing, mastering, and sharing. The final step is music stardom!

• Learn your way around the Logic Pro interface and understand the workflow
• Set up your project and add tracks and regions
• Record acoustic audio or conduct your orchestra of MIDI instruments
• Edit, mix, automate, export, and feel proud of your audio files

For beginning music creators and producers, this Dummies guide makes it simple to get started with Logic Pro.

Cut the cable television cord and cut your monthly bills Are you one of those people who have 500 television channels to choose from and you can never find anything to watch? Maybe it's time to cut the cable cord and take full control of what's on your television. All you need to get started with this popular money saving strategy is an Internet connection, a device to stream to, and the advice in this book. With Cord Cutting For Dummies, you go from evaluating if cord cutting is the right choice for your budget to acquiring the technology to get the programming you actually want. You'll discover the technology you need for streaming, select the service or services that fit your needs, and make the components of your setup work together--all within your budget. Cord Cutting For Dummies offers the steps to going from wired to wireless, including: Deciding if you need to upgrade your Wi-Fi equipment and service. Evaluating your current devices. Adding a smart TV to the mix. Choosing the best streaming services for you--including some free options When you're ready to untether yourself from the cable or satellite, Cord Cutting For Dummies shows you, step by step, how to break free. Pick up a copy and you'll be watching your favorite movie or TV show in no time!

Time-tested advice on Windows 10 Windows 10 For Dummies remains the #1 source for readers looking for advice on Windows 10. Expert author Andy Rathbone provides an easy-to-follow guidebook to understanding Windows 10 and getting things done based on his decades of experience as a Windows guru. Look inside to get a feel for the basics of the Windows interface, the Windows apps that help you get things done, ways to connect to the Internet at home or on the go, and steps for customizing your Windows 10 experience from the desktop wallpaper to how tightly you secure your computer. - Manage user accounts - Customize the start menu - Find and manage your files - Connect to a printer wirelessly Revised to cover the latest round of Windows 10 updates, this trusted source for unleashing everything the operating system has to offer is your first and last stop for learning the basics of Windows!

Your comprehensive guide to using Xero.

Keeping your business running smoothly has never been easier with Xero. You’re in good hands with Xero For Dummies, the only book endorsed by Xero. With the tips and tricks included in this helpful guide, you can easily tackle tasks like accounts payable, invoices, and estimates. It’s packed with easy to follow explanations and instructions on how to use this popular accounting software. It’s like having a personal accountant at your fingertips!

The latest update to this useful reference shows how you can use Xero for more than a simple spreadsheet. It includes how to set up your account from scratch, convert your business from another accounting software to Xero, and use Xero to its full potential.

It includes these essential topics:

• Customize the Xero set-up for your business
• Manage your daily activities with contacts, accounts, sales, and payables
• Organize suppliers and customers
• Automate your weekly and monthly reporting routines
• Track inventory and monitor your business
• Sync seamlessly across other business platforms

Filled with real-world scenarios that shows how you can use Xero every day in your business, Xero For Dummies can help you get your paperwork done quickly, so you can spend your valuable time running your business. Pick up your copy of Xero For Dummies to make that your reality.

Look sharp--learn or refresh your C# skills with the latest version C# is one of the most popular programming languages, and frequent updates help it keep pace as the world of coding changes. You can keep pace too, thanks to C# 10.0 All-in-One For Dummies, where you'll learn the basics of the language itself, how to code in Visual Studio, and how to take advantage of the new features in the latest release. At every stage of your career, you'll need to know the cutting-edge trends and techniques that clients want. This book has your back, with info on object-oriented programming, writing secure code, building web applications, and more. The six standalone mini-books you'll find inside this all-in-one will take you through the changes to C# and the practical applications and dev tools that you need to know. New features covered include records, init only setters, top-level statements, pattern matching enhancements, fit and finish features, and a lot more. Plus, this version is packed with more examples and code snippets, so you can sharply see C# in action! Learn the very basics of C# programming, even if you have no prior experience Refresh your knowledge of the language and learn how to use the new features in the 10.0 version release Read six mini-books on hot coding topics like object-oriented programming, Visual Studio, and Windows 10 development Enhance your employability and join the 6.5-million-strong community of C# developers You need an easy-to-read C# guide that will help you understand the incoming updates, and this For Dummies reference is it.

The easy way to get up and running with Windows 10! With Windows 10 For Seniors For Dummies, becoming familiarized with Windows 10 is a painless process. If you're interested in learning the basics of this operating system without having to dig through confusing computer jargon, look no further. This book offers a step-by-step approach that is specifically designed to assist first time Windows 10 users who are over-50, providing easy-to-understand language, large-print text, and an abundance of helpful images along the way! Protect your computer Follow friends and family online Use Windows 10 to play games and enjoy media Check your security and maintenance status Step-by-step instructions are provided to ensure that you don't get lost at any point along the way.

Create a YouTube channel that draws subscribers with top-notch content YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel. This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers. The book includes information on: - Setting up a channel - Creating videos that attract viewers - Putting together a video studio - Editing your final product - Reaching your target audience - Interacting with your fans - Building a profitable business - Tips on copyright law Written for both the budding YouTube creator and the business professional seeking to boost their company's profile on the popular social networking site, YouTube Channels for Dummies allows its readers to access the over two billion active YouTube users who log on each day. Learn how to create a channel, build a YouTube following, and get insight on content creation, planning, and marketing from established YouTube creators.