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Books > Promotion > Juta Competition > Consumer Studies

Contract - General Principles (Paperback, 6th Edition): Contract - General Principles (Paperback, 6th Edition)
R1,293 R1,115 Discovery Miles 11 150 Save R178 (14%) Ships in 4 - 8 working days

Contract: General Principles examines the concepts, principles and rules relating to contracts, and considers the jurisprudential, constitutional, and social context in which contract law operates. The authors’ expert analysis and exposition of the legislative and common-law principles underlying the law of contract provides a rich, illuminating reading experience for legal practitioners, law students, and members of the general public interested in the subject. The authors explore the theoretical basis and structure of the South African law of contract and discuss the role played by the courts – which includes discussions of the latest court decisions and other sources of reference – in the interpretation and application of these rules and principles. Where the law is not settled, divergent opinions are considered and solutions offered, often referring to foreign jurisdictions.

The sixth edition of Contract: General Principles highlights the importance of the Consumer Protection Act in relation to the construction and conclusion of contracts, and includes a discussion of new developments in the electronic age, including the use of smart contracts and their application to various aspects of contracting. Close attention is paid to the influence of constitutional jurisprudence and the role of good faith and ubuntu in the formation and enforcement of legal agreements, or as informing the application of the public policy standard. The treatment of the practical application of this standard in the context of agreements in restraint of trade has also been significantly expanded.

While the book’s basic approach has been retained, the chapters have been substantially refined and reworked with a sharper focus on the applicable principles and rules.

Strategic Marketing (Paperback, 3rd ed): J.A. Wiid, M C Cant, K.M. Makhitha Strategic Marketing (Paperback, 3rd ed)
J.A. Wiid, M C Cant, K.M. Makhitha
R614 R572 Discovery Miles 5 720 Save R42 (7%) Ships in 4 - 8 working days

All organisations - from modest start-ups to multinational corporations - can benefit from an effective marketing strategy, as it serves as a roadmap for the entire business. By formulating a coherent and well-considered marketing strategy, organisations can promote their business, cater to the right types of clients and allocate their resources correctly, all while safeguarding the reputation of the organisation. Strategic Marketing is structured around the four key questions facing organisations and top management when deciding on their strategic direction: Where are we now; where do we want to be; how will we get there; and did we get there?

Contemporary Retail And Marketing Case Studies (Paperback, 2nd Edition): C. Nieuwenhuizen, C. H. van Heerden Contemporary Retail And Marketing Case Studies (Paperback, 2nd Edition)
C. Nieuwenhuizen, C. H. van Heerden 4
R498 Discovery Miles 4 980 Ships in 4 - 8 working days

This new edition of Contemporary Retail and Marketing Case Studies is a collection of 34 studies of retail and marketing operations as told by individual companies.

Small, medium and larger companies relate the challenges they have faced and how they overcame them, and share their successes and frustrations in a frank and open manner. Each case is unique in its own way and addresses issues which are pertinent and relevant to the South African retail and marketing environment.

The value of this collection is that:

  • It provides a variety of cases that together offer insight into the marketing challenges faced by local businesses
  • It offers a South African perspective on how to overcome these issues
  • It is written from the viewpoint of the entrepreneur or business executive
  • It provides practical insights which support work-integrated learning.

This book is a must-read for scholars, students and people concerned with the retail and marketing industry.

Hospitality Industry Handbook On Legal Requirements For Hospitality Businesses (Paperback, 4th Edition): Lisa Gordon-Davis,... Hospitality Industry Handbook On Legal Requirements For Hospitality Businesses (Paperback, 4th Edition)
Lisa Gordon-Davis, Peter Cumberlege
R613 R571 Discovery Miles 5 710 Save R42 (7%) Ships in 4 - 8 working days

Hoteliers, restaurateurs, licensees and catering managers will, in the course of their work, enter into many legal relationships with other parties whilst at the same time being required to adhere to all of the statutory laws that apply to their business. A sound knowledge of the law is therefore important to the professional owner or manager, as are knowledge of business management and the fundamental skills of the profession.

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