Contemporary Retail And Marketing Case Studies (Paperback, 2nd Edition)

This new edition of Contemporary Retail and Marketing Case Studies is a collection of 34 studies of retail and marketing operations as told by individual companies.

Small, medium and larger companies relate the challenges they have faced and how they overcame them, and share their successes and frustrations in a frank and open manner. Each case is unique in its own way and addresses issues which are pertinent and relevant to the South African retail and marketing environment.

The value of this collection is that:

• It provides a variety of cases that together offer insight into the marketing challenges faced by local businesses
• It offers a South African perspective on how to overcome these issues
• It is written from the viewpoint of the entrepreneur or business executive
• It provides practical insights which support work-integrated learning.

This book is a must-read for scholars, students and people concerned with the retail and marketing industry.

General

Imprint:	Juta Legal and Academic Publishers
Country of origin:	South Africa
Release date:	2017
Editors:	C. Nieuwenhuizen • C. H. van Heerden
Dimensions:	245 x 170 x 13mm (L x W x T)
Format:	Paperback
Pages:	270
Edition:	2nd Edition
ISBN-13:	978-1-4851-0215-1
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Business & Economics Books > Academic & Education > Varsity Textbooks > Consumer Studies Books > Academic & Education > Varsity Textbooks > Marketing Books > Academic & Education > UNISA > Business & Economics Books > Academic & Education > UNISA > Consumer Studies Books > Academic & Education > UNISA > Marketing
LSN:	1-4851-0215-4
Barcode:	9781485102151
Course Code:	MAR221U • MNM2604 • MNM2607 • MNM2601 • MNM2602 • MNM2603 • MNM2605 • MNM2606 • MNM2608 • MNM2609 • MNM2611

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