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Books > Money & Finance > Corporate finance

Value Creation in International Business - Volume 2: An SME Perspective (Hardcover, 1st ed. 2017): Svetla Marinova, Jorma... Value Creation in International Business - Volume 2: An SME Perspective (Hardcover, 1st ed. 2017)
Svetla Marinova, Jorma Larimo, Niina Nummela
R3,944 R3,662 Discovery Miles 36 620 Save R282 (7%) Ships in 12 - 19 working days

The edited collection brings into focus the meanings, interpretations and the process of value creation in international business. Exploring value creation in the context of emerging and developed economies, Volume 2 takes the perspective of small and medium sized enterprises and examines various approaches to value creation in the process of firm internationalization. Providing theoretical and practical insights, the authors open an intellectual debate into what value is, and how it is created through the internationalization activities of firms. Value Creation in International Business is a pioneering two volume work intended to provoke theoretical and empirical development in International Business research. Moreover, it is intended as a bridge between concepts derived from general business firm-level research agendas such as value creation and business model, and internationalization approaches and activities of firms.

New Financing for Distressed Businesses in the Context of Business Restructuring Law (Hardcover, 1st ed. 2019): Sanford U. Mba New Financing for Distressed Businesses in the Context of Business Restructuring Law (Hardcover, 1st ed. 2019)
Sanford U. Mba
R3,643 Discovery Miles 36 430 Ships in 10 - 15 working days

This book focuses on the restructuring of distressed businesses, emphasizing the need for new financing during the restructuring process as well as during relaunch, and examines the role of law in encouraging creditor confidence and incentivizing lending. It describes two broad approaches to encouraging new finance during restructuring: a prescriptive one that seeks to attract credit using expressly defined statutory incentives, and a market-based one that relies on the business judgment of lenders against the backdrop of transaction avoidance rules. Securing new financing for a distressed business is a critical part of successful restructuring. Without such financing, the business may be unable to meet interim liquidity constraints, or to implement its restructuring plans. This book addresses related questions concerning the place of new financing as an essential component of restructuring. In general terms, the book explores how statutory interventions and the courts can provide support with contentious issues that arise from the provision of new financing, whether through new financing agreements or through distressed debt investors, who are increasingly gaining prominence as sources of new financing for distressed businesses. It argues that courts play a key part in preventing or correcting the imbalances that can arise from the participation of distressed debt investors. In this context, it critically examines the distressed debt market in emerging markets like Nigeria and the opportunity presented by non-performing loans, arguing that the regulatory pattern of market entry may dis-incentivize distress debt investing in a market that is in dire need of financing. The book offers a fresh and comparative perspective on restructuring new financing for distressed businesses by comparing various approaches (primarily from the US, UK and Germany) and drawing lessons for frontier markets, with particular reference to Nigeria. It fills an important gap in international comparative scholarship and discusses a living problem with both empirical and policy aspects.

Sovereign Risk and Public-Private Partnership During the Euro Crisis (Hardcover): Maura Campra, Gianluca Oricchio, Eugenio... Sovereign Risk and Public-Private Partnership During the Euro Crisis (Hardcover)
Maura Campra, Gianluca Oricchio, Eugenio Mario Braja, Paolo Esposito
R3,493 Discovery Miles 34 930 Ships in 12 - 19 working days

This book is an examination of the sovereign risk and debt limit issues facing the Eurozone (crisis/post crisis) and the need for alternative mechanisms to fund the capital investment requirements of the region.

Handbook of Research on Business Angels (Hardcover): Hans Landstroem, Colin Mason Handbook of Research on Business Angels (Hardcover)
Hans Landstroem, Colin Mason
R5,534 Discovery Miles 55 340 Ships in 12 - 19 working days

Business angels are recognized as playing a key role in financing the start-up and early stages of new ventures. However, our knowledge of how business angels operate remains limited and highly fragmented. This Handbook provides a synthesis of research on business angels. It adopts an international perspective to reflect the spread of angel investing around the world. The increasing number of government initiatives to promote angel investing is also reflected in the book with an assessment of the most common support schemes. Adopting an international focus, the expert group of contributors examine business angels themselves; the evolution of the market; the various stages of the investment process and the role of public policy in influencing angel investment. They each conclude their chapters with an agenda for future research on business angels. Students and scholars of entrepreneurship, entrepreneurial finance, and related subjects will find this book to be an invaluable resource to their work.In particular, they will benefit from the research agendas that that concludes each chapter This Handbook will also be of interest to policy-makers and other practitioners looking to enhance their understanding of the design and need for such interventions. Contributors include: F.M. Amatucci, M. Atienza, S. Avdeitchikova, T. Botelho, C. Carpentier, V. Collewaert, L. Hornuf, H. Keinonen, T. Lahti, H. Landstroem, D. Lingelbach, M. Liu, C. Mason, A. Maxwell, D. Politis, G. Romani, W. Scheela, A. Schwienbacher, J.-M. Suret, R. Sorheim, Y. Tan, J. Wang

Cross-border Mergers and Acquisitions - Theory and Empirical Evidence (Hardcover): O. Morresi, A. Pezzi Cross-border Mergers and Acquisitions - Theory and Empirical Evidence (Hardcover)
O. Morresi, A. Pezzi
R3,501 Discovery Miles 35 010 Ships in 12 - 19 working days

Since their explosion in the mid-1990s, mergers and acquisitions (M&As) have turned into a global phenomenon with growing prevalence. A large number of theoretical and empirical studies focus on cross-border deals from several perspectives, such as motives, strategic issues, and performance. Most books treat these studies as specific characteristics of M&As, paying little attention to the distinctive elements that differentiate them from domestic operations. In short, there is now a real need for a fresh review and categorization of cross-border deals. Cross-Border Mergers and Acquisitions is the first book to provide readers with a complete guide to understanding the main concepts, theories, and results driving cross-border M&As. Morresi and Pezzi present an original framework that ties together the growing body of theoretical and empirical studies on the topic. This work describes the relevance of the phenomenon in terms of its economical, geographical, and historical impact, and analyzes the market- and accounting-based performance of cross-border deals.

Analytical Corporate Valuation - Fundamental Analysis, Asset Pricing, and Company Valuation (Hardcover, 1st ed. 2018): Pasquale... Analytical Corporate Valuation - Fundamental Analysis, Asset Pricing, and Company Valuation (Hardcover, 1st ed. 2018)
Pasquale De Luca
R3,696 Discovery Miles 36 960 Ships in 10 - 15 working days

This book integrates the models employed in the fundamental analysis of a company with the models used by investors in the capital markets to diversify risks and maximize expected returns. The underlying thesis is that the company creates value only if the return on capital invested exceeds the cost of capital, while the objective is to demonstrate how integration of the fields of corporate finance and asset pricing enables comprehensive and accurate company valuation. Companies can thrive only if they are able to create value for shareholders over time. A company's value creation and the correct approach to its measurement require two main skills: first, the ability to analyze and evaluate the company's fundamentals with respect to its business model and its performance over time; and second, knowledge of investors' models with regard to risk diversification and return maximization from which the cost of capital for the firm is derived. Based on this perspective, the book combines rigorous quantitative analysis with effective use of graphics to aid intuitive understanding.

Corporate Income Tax Harmonization in the European Union (Hardcover, New): D. Pirvu Corporate Income Tax Harmonization in the European Union (Hardcover, New)
D. Pirvu
R1,520 Discovery Miles 15 200 Ships in 10 - 15 working days

Through the arguments for corporate tax harmonisation in the EU and describing the current stage of this process, the legislative rules which are insufficient to solve the many problems implied by the proper functioning of the single market are revealed. The book is an excellent source of documentation for Students of Economics and other readers interested in understanding the taxation trends in the EU.

Financing High-Tech Startups - Using Productive Signaling to Efficiently Overcome the Liability of Complexity (Hardcover, 1st... Financing High-Tech Startups - Using Productive Signaling to Efficiently Overcome the Liability of Complexity (Hardcover, 1st ed. 2018)
Robin P. G. Tech
R2,885 Discovery Miles 28 850 Ships in 10 - 15 working days

This book examines the adverse effects of complexity, information asymmetries, transaction costs, and uncertainty on investors' decision making. It suggests mitigating those effects using appropriate and matching signals, and analyzes a sample of 903 German startups to quantitatively highlight the distinct financing patterns and characteristics of high-tech startups. It then investigates the reasons for these patterns on the basis of a qualitative study that includes 34 interviews with investors and entrepreneurs in the US and Germany and an international expert panel. Lastly, it presents a framework that matches complexity factors with appropriate productive signals.

The Restructuring of Banks and Financial Systems in the Euro Area and the Financing of SMEs (Hardcover): F. Calciano, F.... The Restructuring of Banks and Financial Systems in the Euro Area and the Financing of SMEs (Hardcover)
F. Calciano, F. Fiordelisi, G. Scarano
R3,572 Discovery Miles 35 720 Ships in 12 - 19 working days

The 2007-2009 financial crisis has had a worldwide impact on banks and financial systems. It has also brought about major changes in Europe's financial regulatory framework which could lead to financing problems for SMEs. The book explores the restructuring process of banking and financial systems to its impact on the financing of SMEs.

REVPAC - Revenue Participation Capital - BONDS - The New Revolutionary Financial Instrument; Changing the Way We Fund New... REVPAC - Revenue Participation Capital - BONDS - The New Revolutionary Financial Instrument; Changing the Way We Fund New Ideas: The most potent Financial Instrument in the Venture Capital World. (Hardcover)
Eminem L'economiste
R1,547 R1,272 Discovery Miles 12 720 Save R275 (18%) Ships in 10 - 15 working days
Financial Communications - Information Processing, Media Integration, and Ethical Considerations (Hardcover): S. Wang Financial Communications - Information Processing, Media Integration, and Ethical Considerations (Hardcover)
S. Wang
R4,168 Discovery Miles 41 680 Ships in 12 - 19 working days

Financial Communications examines financial communication processing and the media's role in distilling information to the public, as well as the ethical considerations that impact decision-making procedures between financial marketers and consumers. Wang looks at financial communications through a dual lens of information processing and socialization. He showcases why it is crucial for financial institutions to enhance key communication processes amongst key stakeholders within the industry.

Innovative Entrepreneurship in Action - From High-Tech to Digital Entrepreneurship (Hardcover, 1st ed. 2020): Giuseppina... Innovative Entrepreneurship in Action - From High-Tech to Digital Entrepreneurship (Hardcover, 1st ed. 2020)
Giuseppina Passiante
R4,236 Discovery Miles 42 360 Ships in 12 - 19 working days

This book analyses prevailing approaches and policies in innovative entrepreneurship. It explores the ways in which entrepreneurs learn and develop innovation-based businesses to drive increased regional competitiveness. Specifically, the contributions propose that sustainable innovation ecosystems booster innovative entrepreneurship and thus create a competitive advantage for smart and sustainable growth. It also examines the current state of entrepreneurship education, where the development of entrepreneurial abilities is considered a process of value creation-both economic and social-with the final aim to create both new start-ups and entrepreneurial mind-sets.Featuring theoretical approaches and empirical evidences, this title is appropriate for scholars, academics, students and policy makers in technology and innovation management, economics of innovation and entrepreneurship.

The Decision to Delist from the Stock Market - Theory and Empirical Evidence of Going Private (Hardcover, 1st ed. 2018):... The Decision to Delist from the Stock Market - Theory and Empirical Evidence of Going Private (Hardcover, 1st ed. 2018)
Barbara Fidanza, Ottorino Morresi, Alberto Pezzi
R2,628 Discovery Miles 26 280 Ships in 10 - 15 working days

In an organized and organic way, this book covers all the possible theoretical and empirical facets of delisting, adding to the well-developed literature on IPOs. IPO and delisting are strictly related; the reasons for delisting may be found in the loss of the incentives that drove the firm to the public market in the past. However, the book presents unique motivations not directly related to the IPO decision. This book covers what the existing literature has not in focusing on specific aspects such as market liquidity and microstructure, listing costs, market for corporate control, corporate governance issues and so on. Of interest to academics and students, this contribution puts all pieces in order and finds a thread that can link each theory to the others.

Innovative Start-Ups and the Distribution of Human Capital - The Role of Regional Knowledge (Hardcover, 1st ed. 2016): Ronney... Innovative Start-Ups and the Distribution of Human Capital - The Role of Regional Knowledge (Hardcover, 1st ed. 2016)
Ronney Aamoucke
R3,476 Discovery Miles 34 760 Ships in 12 - 19 working days

This book contributes to our understanding of the reasons for the uneven geographic emergence and distribution of innovative start-ups and human capital, analyzing the role of the regional knowledge base and specifically academic knowledge. Using extensive datasets from West German regions and advanced econometric tools, it confirms a strong relationship between the presence of higher education institutions and the emergence of innovative start-ups. It also shows that the influence increases in direct relation with the innovativeness of the respective start-up, and that certain fields of knowledge are more influential than others in fostering innovative start-ups. In a second step, the multidimensional concept of quality of life is used to explain the geography of human capital across West German regions. Based on these empirical findings, the book shares valuable insights for higher education and regional development policy.

Capital, Emerging High-Growth Firms and Public Policy - The Case Against Federal Intervention (Hardcover, New): Terry F. Buss Capital, Emerging High-Growth Firms and Public Policy - The Case Against Federal Intervention (Hardcover, New)
Terry F. Buss
R2,783 Discovery Miles 27 830 Ships in 10 - 15 working days

Policy makers--Republican and Democrat, liberal and conservative--call for federal intervention to fund emerging high-growth industries, believing they are starved for capital. Congressional hearings, newspapers, industry newsletters, and government reports all assert that capital gaps exist for these firms. But the widely held belief that emerging high-growth firms like those in high technology--so vital to the growth of the U.S. economy--face severe capital gaps, preventing them from starting up or growing to their full potential, is false. This book systematically brings together, for the first time, disparate sources of information from a wide variety of disciplines and synthesizes them into a compelling case against federal intervention.

Scientific studies, conventional wisdom among entrepreneurs and investors, and economic reasoning all fail to support the existence of widespread capital gaps for start-up high-growth firms. Nor does this evidence show capital in short supply in some regions, in industrial sectors including high technology, or for women and minorities. Nor do existing federal programs providing capital to emerging high-growth businesses reveal capital gaps. Rather, they either unnecessarily duplicate private investment or represent poor investment decisions. This study shows that calls for increased federal intervention, using public monies to plug capital gaps, are unjustified.

Voluntary Corporate Liquidations (Hardcover): Ronald Kudla Voluntary Corporate Liquidations (Hardcover)
Ronald Kudla
R2,751 Discovery Miles 27 510 Ships in 10 - 15 working days

The text is an invaluable guide in evaluating the suitability of liquidation as a corporate strategic planning tool. Factors such as taxes, regulations, market forces, cessation of business and government intervention are some of the reasons why firms decide to liquidate. The book also explores the mechanics of liquidation including severance agreements, employee stock options, and the use of legal, accounting and other experts in the liquidation process. "Entrepreneurial Manager's Newsletter"

Voluntary liquidation entails selling all of a firM's assets for cash, paying off all outstanding debts, and distributing the remaining funds to stockholders as liquidating dividends. Kudla's book, which is the first systematic examination of the subject, will enable corporate executives to evaluate the suitability of liquidation as a corporate strategic planning tool. The author begins with an explanation of the rationale for liquidations and looks at the reasons why a firm may be worth more dead than alive, examining such factors as taxes, regulations, market forces, cessation of business, and government intervention. He describes the mechanics of liquidation; severance agreements for employees; employee stock options; and the use of legal, accounting, and other types of experts in the liquidation process. He discusses the major tax aspects, including the impact of the 1986 Tax Reform Act, and shows how corporation liquidations may benefit common stockholders. To illustrate the diversity of liquidation scenarios, Kudla offers case studies of three firms that found voluntary liquidation to be the most appropriate strategic alternative.

Corporate and Social Transformation of Money and Banking - Breaking the Serfdom (Hardcover): S. Mouatt, C. Adams Corporate and Social Transformation of Money and Banking - Breaking the Serfdom (Hardcover)
S. Mouatt, C. Adams
R2,875 Discovery Miles 28 750 Ships in 10 - 15 working days

As the real economy is increasingly digitalized, banking lags behind. It is thus not well placed to support the new economy. The book provides some perspective on the changes taking place, identifying the systemic weaknesses in the traditional financial infrastructure, and proposing some radical rethinking to address systemic financial instability.

Intangibles in the World of Transfer Pricing - Identifying - Valuing - Implementing (Hardcover, 1st ed. 2021): Bjoern Heidecke,... Intangibles in the World of Transfer Pricing - Identifying - Valuing - Implementing (Hardcover, 1st ed. 2021)
Bjoern Heidecke, Marc C Hubscher, Richard Schmidtke, Martin Schmitt
R3,770 Discovery Miles 37 700 Ships in 10 - 15 working days

Intangible assets are becoming increasingly important as value drivers for multinational companies. It is a strategic question how to allocate intangibles within the multinational corporation. It needs to be defined by whom and under which conditions they can be utilized. Typical IP migration models such as licensing, joint development and transferring are becoming a focal point within tax audits across the globe. Hence,defining an intangibles system that fulfils the tax requirements is of utmost strategic importance for multinational corporations. A central question is how to value intangibles in line with the arm's length principle as is required internationally for transfer pricing purposes. Edited by leading transfer pricing and valuation experts in Europe, this comprehensive book offers practitioners an effective road map for identifying, valuing and implementing intangibles for transfer pricing purposes under consideration of both the OECD and local perspectives. It is therefore a must-have book for transfer pricing and valuation practitioners on all levels of experience. The book starts with an introduction to the role of intangibles in the world of transfer pricing including typical intangibles migration models. It describes common intangible assets across all types of industries, including e.g. automotive, consumer goods and software.Using several numerical examples, the book then covers state-of-the-art valuation methods including how to apply these methods in practice in a way consistent with the OECD Transfer Pricing Guidelines. The different country chapters written by local experts provide country-specific guidance on the legal framework concerning intangible assets from a transfer pricing and valuation perspective. Finally, the book covers practical advice on the implementation of an intangible assets system. This book offers invaluable guidance to practitioners seeking tools to apply the arm's length principle in the world of intangibles.

Asset Allocation Strategies for Mutual Funds - Evaluating Performance, Risk and Return (Hardcover, 1st ed. 2021): Giuseppe... Asset Allocation Strategies for Mutual Funds - Evaluating Performance, Risk and Return (Hardcover, 1st ed. 2021)
Giuseppe Galloppo
R4,600 Discovery Miles 46 000 Ships in 12 - 19 working days

This book offers an overview of the best-working strategies in the field of equity and fixed income mutual fund-based portfolio management. This timely research considers different market conditions, such as global financial crises, across various geographical regions such as the USA and Europe. Combining academic and practical findings, the author presents a practitioner perspective on mutual fund-based portfolio strategies, appealing not only to finance scholars but also professionals within the asset management industry. This book synthesizes a large part of the academic research to date on the mutual fund industry by drawing from the most widely cited academic journals. The author makes a systematic use of numerical examples to facilitate the understanding of Investment themes organized around several important topics: size, diversification, flows, active management, volatility, performance persistence and rating.

Multiple Interest Rate Analysis - Theory and Applications (Hardcover, New): M. Osborne Multiple Interest Rate Analysis - Theory and Applications (Hardcover, New)
M. Osborne
R1,854 Discovery Miles 18 540 Ships in 12 - 19 working days

Although mathematicians have known about complex numbers as solutions to equations since the seventeenth century, the numbers had few applications until the twentieth century. Today, their applications include mobile phones, satellite navigation, imaging techniques (MRI, PET), and circuit design in computers. Until recently, however, there were few applications of complex numbers to finance. This situation has changed.Multiple Interest Rate Analysis is the study of all interest rates solving the time value of money equation - not only the orthodox rates of conventional economics, but also the unorthodox rates that are complex-valued. The unorthodox rates are employed to convert conventional financial equations containing a single interest rate into 'dual' expressions containing every rate. These dual expressions solve long-standing puzzles and lead to revised conclusions about best practice and sound policy advice in various areas of financial economics, including loan finance, investment appraisal, bond risk management, and capital theory.

Business Accounting and Taxation (Hardcover): Terry Ness Business Accounting and Taxation (Hardcover)
Terry Ness
R3,524 R3,186 Discovery Miles 31 860 Save R338 (10%) Ships in 10 - 15 working days
Privatisation in Ireland - Lessons from a European Economy (Hardcover, New): D Palcic, E. Reeves Privatisation in Ireland - Lessons from a European Economy (Hardcover, New)
D Palcic, E. Reeves
R2,881 Discovery Miles 28 810 Ships in 10 - 15 working days

"This book analyses privatisation in Ireland, a European economy that has experienced rapidly changing fortunes over the last 30 years. It examines the effects of privatisation in terms of corporate performance, public finances and the distributional aspects of privatisation including the impact on employment and share ownership"--

Complex Systems and Sustainability in the Global Auditing, Consulting, and Credit Rating Agency Industries (Hardcover): Michael... Complex Systems and Sustainability in the Global Auditing, Consulting, and Credit Rating Agency Industries (Hardcover)
Michael C. Nwogugu
R5,784 Discovery Miles 57 840 Ships in 10 - 15 working days

This book focuses on aspects of Industrial Mathematics (Networks; Complex Systems and Behavioral Game Theory) and Theoretical Computer Science (Behavioral Game Theory and Applied Math). Its major contribution is that it introduces new models and "informal" algorithms that solve social-choice problems (using behavioral Game Theory), it introduces new mathematical proofs, and it introduces new algorithms that prove that the Myerson-Satterthwaite Impossibility Theorem is wrong or inapplicable. The Myerson-Satterthwaite Impossibility Theorem has been a major foundation theorem in various branches of Computer Science and Applied Math. The book analyzes Industrial Organization, Mechanism Design, Political Economy and Complex Systems issues in the global accounting/consulting industry, the "Quasi-franchising industry" and the global Credit Rating Agency (CRA) industry which are currently some of the most international of all services industries, and have or can have substantial effects on international trade and international capital flows. During 2000-2019, the services sector in general expanded in many countries and especially in emerging markets countries - and that is having substantial effects on the evolution of national economies. The objectives and achievements of this book are multifaceted. It explains the macroeconomic, behavioral operations research and political economy issues that affect and the evolution of accounting/auditing firms, CRAs, management consulting firms and environmental auditing firms. It also analyzes the types of intra-company decisions and group dynamics and auditor-decisions that can have significant effects on innovation and competition within the accounting/consulting industry and (on clients' industries) and on overall economic growth in nations. Furthermore, it analyzes structural changes and antitrust problems in the global accounting/consulting industry and the CRA industry and explains how these antitrust problems and structural changes have worsened climate change and corporate compliance with environmental regulations. Among these topics the author also talks about issues that affect audit contract, contracting between CRAs and issuers, and industry structure and evolution by critiquing various existing CRA business models and introducing new business models for the future.

Introduction to Biotech Entrepreneurship: From Idea to Business - A European Perspective (Hardcover, 1st ed. 2019): Florentina... Introduction to Biotech Entrepreneurship: From Idea to Business - A European Perspective (Hardcover, 1st ed. 2019)
Florentina Matei, Daniela Zirra
R4,404 Discovery Miles 44 040 Ships in 10 - 15 working days

Primarily intended for biotechnology graduates, this handbook provides an overview of the requirements, opportunities and drawbacks of Biotech Entrepreneurship, while also presenting valuable training materials tailored to the industrial and market reality in the European Biotech Business. Potential investors and business consultants will find essential information on the benefits and potential risks involved in supporting biotech businesses. Further, the book addresses a broad range of Biotechnology fields, e.g. food biotech, industrial biotech, bioinformatics, animal and human health. Readers will learn the essentials of creating innovations, founding a biotech start-up, business management strategies, and European funding sources. In addition, the book discusses topics such as intellectual property management and innovation transfer. The book offers a comparative analysis of different countries' perspectives and reviews the status quo in Western and Eastern European regions, also in comparison with other leading biotech countries such as the USA and Canada. A long list of potentially profitable biotech start-up ideas and a collection of success stories involving European companies are also included. The book is based on the Erasmus+ Strategic Partnership project "Supporting biotechnology students oriented towards an entrepreneurial path" (www.supbioent.usamv.ro), which involved the collaboration of Life Sciences and Economics departments at higher education institutions throughout Western and Eastern Europe.

Start-up - A Practical Guide to Starting and Running a New Business (Hardcover, 2nd ed. 2019): Tom Harris Start-up - A Practical Guide to Starting and Running a New Business (Hardcover, 2nd ed. 2019)
Tom Harris
R2,136 Discovery Miles 21 360 Ships in 10 - 15 working days

This guide for aspiring entrepreneurs provides expert advice on every aspect of launching a new business. It is designed to be of particular value for academics wishing to exploit the commercial value of a new technology or business solution. Inspiring and readable, it shows how to evaluate the strength of a business idea, how to protect inventions, reviews legal steps and responsibilities, shows how to position products in the market, how to create a business plan and raise initial capital. Case studies, exercises and tips demystify the process of starting a business, build confidence and greatly increase the chances of success.

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