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Books > Business & Economics > Business & management > Business strategy
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Start-up - A Practical Guide to Starting and Running a New Business (Hardcover, 2nd ed. 2019)
Loot Price: R2,112
Discovery Miles 21 120
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Start-up - A Practical Guide to Starting and Running a New Business (Hardcover, 2nd ed. 2019)
Series: Management for Professionals
Expected to ship within 12 - 17 working days
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This guide for aspiring entrepreneurs provides expert advice on
every aspect of launching a new business. It is designed to be of
particular value for academics wishing to exploit the commercial
value of a new technology or business solution. Inspiring and
readable, it shows how to evaluate the strength of a business idea,
how to protect inventions, reviews legal steps and
responsibilities, shows how to position products in the market, how
to create a business plan and raise initial capital. Case studies,
exercises and tips demystify the process of starting a business,
build confidence and greatly increase the chances of success.
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