Start-up - A Practical Guide to Starting and Running a New Business (Hardcover, 2nd ed. 2019)

This guide for aspiring entrepreneurs provides expert advice on every aspect of launching a new business. It is designed to be of particular value for academics wishing to exploit the commercial value of a new technology or business solution. Inspiring and readable, it shows how to evaluate the strength of a business idea, how to protect inventions, reviews legal steps and responsibilities, shows how to position products in the market, how to create a business plan and raise initial capital. Case studies, exercises and tips demystify the process of starting a business, build confidence and greatly increase the chances of success.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Management for Professionals
Release date:	August 2018
First published:	2019
Authors:	Tom Harris
Dimensions:	235 x 155mm (L x W)
Format:	Hardcover
Pages:	146
Edition:	2nd ed. 2019
ISBN-13:	978-3-319-94546-0
Languages:	English
Subtitles:	English
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Finance & accounting > Finance > Corporate finance Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Money & Finance > Corporate finance
LSN:	3-319-94546-7
Barcode:	9783319945460

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