This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms' advertising strategies are informative, persuasive or add value to the product advertised. The book explains in detail empirical methodologies used to identify the impact of advertising on consumer demand and on market structure, and reviews some recent empirical findings. It concludes with an in-depth exploration of digital advertising and auctions along with a framework for current antitrust investigations into two-sided platforms (Google, Facebook) that are funded by advertising revenues. How advertising works in the marketplace, and whether it works well, is a complex question to address because there are three sets of players involved-the firms that advertise their products, the potential consumers who view the ads and the platform or medium that intermediates between them. Understanding how these three sets of players interact is the key to understanding the role of advertising in a market economy. The book begins by looking at the rise of advertising in market economies, a phenomenon not accounted for in standard textbook microeconomic models and carefully explains why. This is followed by an examination, both theoretical and empirical, of how firms strategically use advertising to reach consumers and expand the demand for their products. There are also chapters focused on the challenges of deceptive advertising and regulation. The final chapters investigate how two-sided platforms, such as Google and Facebook, are sustained by advertising revenues, and include a review of auction theory and the structure of advertising auction exchanges. These chapters also provide a detailed analysis of public policy issues, including media bias and antitrust concerns. While designed for use by students in any course that covers the economics of advertising, this book is also an excellent resource for any reader interested in a deeper understanding of this important topic.

This book discusses Public-Private Partnerships (PPPs) and their potential to protect and maintain critical infrastructure in a variety of global governmental settings. Critical infrastructure is defined as essential services that underpin and support the backbone of a nation's economy, security, and health. These services include the power used by homes and businesses, drinking water, transportation, stores and shops, and communications. As governmental budgets dwindle, the maintenance of critical infrastructure and the delivery of its related services are often strained. PPPs have the potential to fill the void between government accounting and capital budgeting. This volume provides a survey of PPPs in critical infrastructure, combining theory and case studies to provide a comprehensive view of possible applications. Written by a diverse group of international experts, the chapters detail PPPs across industries such as transportation, social infrastructure, healthcare, emergency services, and water across municipalities from the US to New Zealand to Hong Kong. Chapters discuss objectives and legal requirements associated with PPPs, the potential advantages and limitations of PPPs, and provide guidance as to how to structure a successful PPP for infrastructure investment. This book is of interest to researchers studying public administration, public finance, and infrastructure as well as practitioners and decision makers interested in instituting PPPs in their communities.

The 1990s have witnessed a vast growth of research on the topics of trust and learning. This can be explained by the profound technological and organizational changes that have made both inter-and intra-firm trust indispensable for sustaining the forms of learning that underlie successful competitive performance.Trust and Economic Learning brings together innovative research by an internationally recognized group of scholars from Europe and the United States. The distinction between trust and a variety of related concepts, including reputation, implicit contracts and confidence is examined. The links between learning and trust are then explored using a number of original empirical contributions and theoretical approaches including an adaptation of game theory, Marengo's computational model of organizational learning and the 'step by step' rule developed by Lazaric and Lorenz. In addition, Bayesian learning models are compared with evolutionary approaches based on tools of artificial intelligence to evaluate the preconditions for establishing trust. This unique volume will be a highly useful companion to traditional graduate-level texts in industrial organization. It constitutes a valuable source of knowledge for practitioners and policymakers alike. It will also be of interest to scholars interested in evolutionary and institutional economics, technology and innovation and international business.

In Explaining Economic Growth David Lim presents a new analytical framework for explaining the different growth performances of developing countries.Drawing on the growth experience of the newly industrializing economies of East Asia, the author begins his analysis by identifying the sources of output growth and the factors behind them. Recognizing that no one explanation of economic growth is entirely satisfactory, Professor Lim's analysis enables the strengths of existing explanations to be highlighted and used in the construction of more convincing hypothesis of economic growth. An operational framework for identifying the policies needed to produce greater economic growth is also developed. Explaining Economic Growth presents the large and often unstructured development literature within a systematic framework allowing for a series of policy-oriented conclusions. Accessible and yet rigorous, this major new book will be widely used by students, researchers and policy makers concerned with economic growth and development.

This major work provides an assessment of Adolf Lowe's work and explores areas for future research in relation to his important contribution to economics, in particular his belief that economics is inseparable from social inquiry.The book opens with an overall evaluation of Lowe as a perceptive historical, political and sociological observer, presented through a number of personal recollections by Robert Heilbroner, Claus-Dieter Krohn and Marion Countess Donhoff. They analyse Lowe's intellectual and socio-political development during the Weimar Republic and how this period influenced some of his later works. The second part assesses Lowe's major contribution to the development of business cycle theory, and the roots of his analysis of structural and economic change. The book also examines Lowe's pioneering work in the field of traverse analysis. It concludes with a discussion of Lowe as 'economic philosopher' and his concern with the extent to which contemporary Western societies can balance the conflict between freedom and order.

In The Political Economy and Feasibility of Bitcoin and Cryptocurrencies Spencer J. Pack brings his authority as a scholar and advisor to this study of bitcoin and cryptocurrencies from the perspective of the history of economic thought. Major theorists analyzed in depth include Aristotle, Smith, Law, Marx, Keynes, Rothbard and Hayek, and the book draws extensively upon the ideas of Schumpeter, Galbraith and Sraffa. The book argues for reconceptualization of the basic microeconomic categories into rental, sale and financial asset prices along with a reconsideration of Keynes' general theory to his special theory and Rothbard's relationship to Rousseau. The author posits that intense theoretical and practical struggles will continue over who should control the quantity of money, the cause of the capitalist economy's instability, and who or what is more dangerous: concentrated centers of private wealth and private enterprises or the contemporary state. He concludes that in terms of the quality of money, the cryptocurrency community is probably correct, with new forms of money potentially being better than sovereign fiat currency. The book's relevance will appeal to members of the history of economic thought community, economic theorists, and political science and political theory scholars as well as to policy makers and members of the cryptocurrency community.

William Petty (1623-1687) was a key figure in the English colonization of Ireland, the institutionalization of experimental natural philosophy, and the creation of social science.
Examining Petty's intellectual development and his invention of "political arithmetic" against the backdrop of the European scientific revolution and the political upheavals of Interregnum and Restoration England and Ireland, this book provides the first comprehensive intellectual biography of Petty based on a thorough examination not only of printed sources but also of Petty's extensive archive and pattern of manuscript circulation. It is also the first fully contextualized study of what political arithmetic--widely seen as an ancestor of modern social and economic analysis--was originally intended to do.
Ted McCormick traces Petty's education among French Jesuits and Dutch Cartesians, his early work with the "Hartlib Circle" of Baconian natural philosophers, inventors, and reformers in England, his involvement in the Cromwellian conquest and settlement of Ireland, and his engagement with both science and the politics of religion in the Restoration. He argues that Petty's crowning achievement, political arithmetic, was less a new way of analyzing economy or society than a new "instrument of government" that applied elements of the new science--a mechanical worldview, a corpuscularian theory of matter, and a Baconian stress on empirical method and the transformative purposes of natural philosophy--to the creation of industrious and loyal populations. Finally, he examines the transformation Petty's program of social engineering, after his death, into an apparently apolitical form of statistical reasoning.

This important collection of essays from the leading writers in the field, focuses on the importance of taking environmental issues into account in the process of development and poverty reduction. This book deepens our understanding of environmental sustainability in a context of economic
growth, putting sustainable development firmly back on the agenda.

The Austrian Theory of Value and Capital provides a meticulous account of Eugen von Bohm-Bawerk's life, his theory of value, capital and interest within the context of 19th century German economic thought and the development of neoclassical economic theory.This book provides an insight into Bohm-Bawerk's intellectual development, his political leanings and personal background, including a wealth of previously unknown facts. The study also considers the development of economic thought in the 19th century in Germany and Austria. It critically analyses the work and contribution of Bohm-Bawerk and concludes that his analysis belongs to traditional 19th century German economic thought. Closely related to this is the clarification made by the author of what is genuinely 'Austrian' in the 'Austrian theory of value and distribution'. To complement the study of Bohm-Bawerk, the book also contains the first English translation of his letters to Knut Wicksell. This book will be of interest to economic theorists, those interested in Austrian economics and the history of economic thought and economic historians.

Economics is full of puzzles and paradoxes that often frustrate and challenge everyone, including economists. This engaging book includes fifty puzzles and focuses on three types of paradox. First, everyday observations that appear to belie common sense (such as, why do some supermarket items sell for more per ounce in larger sizes?). Secondly, those paradoxes which have perplexed economists in the past but have since been fairly resolved (such as, the diamond-water paradox). Finally, empirical or conceptual anomalies that remain unresolved and present a challenge to today's economists (such as the voting paradox).Fifty puzzles and paradoxes are analysed in a clear framework. Examples include: the fairness of market wages, the alleged gold absurdity, Giffin goods and the Irish potato famine, the paradox of thrift, the supposed perversity of Wall Street, the leisure paradox, why the best Washington apples are shipped out of state (the Alchian-Allen theorem), the question of whether teachers are underpaid, whether studying economics makes people immoral and whether war is good for the economy. This original and unusual book will have a wide appeal, ranging from the lay person with an interest in everyday economic puzzles, to the student and teacher wishing to develop their understanding of some of the paradoxes that have existed and continue to exist in economics. It will serve as an ideal source for teachers who want to challenge their students with unusual economic problems.

'Kurz and Salvadori have done researchers on Ricardo a great service with their compilation of these essays.' - EH.Net 'Do we have to know today what Ricardo wrote two hundred years ago? Can we still learn from him? Of course, we can! The book edited by Heinz D. Kurz and Neri Salvadori provides highly instructive insights into the work and importance of David Ricardo, the ''economists' economist'', as Paul Samuelson dubbed him.' - Frankfurter Allgemeine Zeitung Arguably one of the most important economists who has lived, Ricardo's impact on the economics profession is immense. This unique and comprehensive Companion elucidates his significance and continuing legacy. Ricardo made major contributions to all fields of the subject, from monetary issues to value and income distribution, from capital accumulation, technical progress and economic growth to foreign trade and international specialization, and from taxes to public debt. What he called the main problem of political economy, the distribution of income and wealth, is again back on the political and economic agenda with a vengeance. Leading experts in the field explore his influence and offer novel interpretations of received doctrines. The concise yet comprehensive entries are arranged alphabetically for ease of use with cross references and suggestions for further reading. The Companion will serve as the standard reference work for all those engaged in the field of classical economics. It will also be essential reading for scholars and researchers interested in the history of economic thought, macroeconomics and political economy. Contributors include: R. Arena, T. Aspromourgos, M.S. Asslander, R.E. Backhouse, I. Barens, E. Bellino, C. Bidard, S. Blankenburg, C. Casarosa, R. Ciccone, S. Cremaschi, M. Dardi, G. Deleplace, T. Dome, G. Erreygers, G. Faccarello, R. Faucci, D. Fiaschi, S. Fratini, G. Freni, C. Gehrke, A.F. Gilbert, G. Gilibert, P. Groenewegen, D. Haas, H. Hagemann, A. Heertje, J.E. King, H. Klausinger, H.D. Kurz, A. Maneschi, M.C. Marcuzzo, F. Meacci, M. Milgate, G. Mongiovi, F. Moseley, D.P.O'Brien, A. Opocher, A. Palumbo, S. Parrinello, C. Perrotta, M. Pivetti, P.L. Porta, A. Quadrio Curzio, S.A.T. Rizvi, A. Rosselli, C. Rotondi, N. Salvadori, R. Signorino, N. Sigot, M. Smith, A. Stirati, R. Sturn, P. Trabucchi, H.-M. Trautwein, P. Tubaro, K. Watarai

Mark Blaug has with good reason been described as the most widely read economist of his generation. He has made important contributions to economic history, cultural economics, the history of economic thought, the methodology of economics and the economics of education.Not Only an Economist reflects the wide range of Professor Blaug's interests and includes new and recent work on Adam Smith, Hayek and Keynes and studies in methodology, as well as new contributions to the economics of education. These are supplemented by essays arguing the economic case for subsidies to the arts. The book concludes with a selection from the one hundred book reviews that he has written over the years.

The Economic Theory of Socialism and the Labour-Managed Firm focuses on market socialism and the relevant debate among economic theorists. It argues that market socialism is the only rational form of socialism and that market socialism with labour-managed firms is by far the best form of market socialism. The book begins with a critical review of the contributions to the economic theory of socialism. The second part discusses the economic theory of labour-managed firms and pays particular attention to the adverse labour-supply curve, underinvestment, monitoring and the separation of ownership and control. The final chapters discuss problems such as the control of economic activity in labour-managed firms, worker motivation and incentives. This book will be of particular use to students and academics interested in comparative economic systems and to specialists in politics and sociology with an interest in alternative forms of economic organization.

This is volume 16 in the "Major Conservative and Libertarian Thinkers" series. The Scottish philosopher Adam Smith (1723-1790) was as a pioneer of political economy. In fact, his economic thought became the foundation of classical economics and his key work, "An Inquiry into the Nature and Causes of the Wealth of Nations", is considered to be the first modern work in economics. For Smith, a free competition environment was the best way to foster economic development that would work in accordance with natural laws. The framework he set up to explain the free market remains true to this day. "Major Conservative and Libertarian Thinkers" provides comprehensive accounts of the works of seminal conservative thinkers from a variety of periods, disciplines, and traditions - the first series of its kind. Even the selection of thinkers adds another aspect to conservative thinking, including not only theorists but also writers and practitioners. The series comprises twenty volumes, each including an intellectual biography, historical context, critical exposition of the thinker's work, reception and influence, contemporary relevance, bibliography including references to electronic resources, and an index.

Economic theories can be expressed in words, numbers, graphs and symbols. The existing traditional economics textbooks cover all four methods, but the general focus is often more on writing about the theory and methods, with few practical examples. With an increasing number of universities having introduced mathematical economics at undergraduate level, Basic mathematics for economic students aims to fill this gap in the field. Basic mathematics for economic students begins with a comprehensive chapter on basic mathematical concepts and methods (suitable for self-study, revision or tutorial purposes) to ensure that students have the necessary foundation. The book is written in an accessible style and is extremely practical. Numerous mathematical economics examples and exercises are provided as well as fully worked solutions using numbers, graphs and symbols. Basic mathematics for economic students is aimed at all economics students. It focuses on quantitative aspects and especially complements the two highly popular theoretical economics textbooks Understanding microeconomics and Understanding macroeconomics, both written by Philip Mohr and published by Van Schaik.

Economic methodologists have traditionally paid very little attention to heterodox economic theories. In this major new book three leading heterodox scholars respond to the influential appraisals of Sraffian, Radical and Marxian economics made by Mark Blaug, the eminent economic methodologist.Heterodox Economic Theories begins with a paper by Ian Steedman on Sraffian economics and the capital controversy. This is followed by papers on radical economics by Michael Reich and Marx's economic analysis by Fred Moseley. Professor Moseley has also written an extensive introduction to the work featured in this volume. Including replies by Mark Blaug and comments by a distinguished group of economic methodologists, this book offers a stimulating debate between heterodox and mainstream economists over the value of three important economic traditions and over the most appropriate methodology for the appraisal of economic theories.

Alan Rugman is recognized as one of the leading scholars in the field of international business and his ideas have been extremely influential. The Theory of Multinational Enterprises is the first of two volumes of Rugman's key contributions to the field of international business. The articles in this volume explore aspects of multinational enterprises and apply the theory of internalization to North America, Europe and Japan. Rugman's theoretical approach is extended further as the analysis is related to research on networks and strategic alliances. Included in this volume is a unique and compelling perspective on the development of the field of international business over the past twenty years. Rugman provides the reader with insights into both the intellectual and personal history of the papers. This book is considered vital reading for both academics and policy makers interested in the relationships between multinational enterprises and governments. Together with its companion volume, Multinational Enterprises and Trade Policy, it will improve access to the work of Alan Rugman, one of the most influential scholars working on trade policy and the multinational enterprise.

Beyond Neoclassical Economics is a remarkable introduction to the main heterodox schools of economic thought which examines their main concepts and their critiques of mainstream theory.Offering a wide spectrum of theory and viewpoints that both complement and challenge mainstream and conventional thought, this substantial volume explores schools of thought and traditions poorly covered in most conventional economics textbooks. The schools presented include Austrian economics, Geo-economics, the Virginia School of Political Economy, Institutional economics, Feminist economics, Humanist economics and Non-determinist Marxism. The papers in this volume have been prepared by leading scholars who offer new perspectives on conventional thought, as well as dialogue and commentary between their different approaches to economics. The aim of this major book is not only to understand the thought, methodology, and approach of various economic schools, but also to explain why there are different approaches to economics and how the different schools relate to one another.

This innovative book demonstrates that it is possible to construct a coherent alternative to neoclassical economics based on the contributions of post Keynesian and Kaleckian economists. It identifies elements from the non-orthodox traditions, in particular from the neo-Ricardian school, that can be welded into a convincing alternative theoretical framework. The building blocks of this synthesis are the non-neo-classical microeconomic foundations of the theory of choice and of the firm. By emphasizing the consequences of a world characterized by true uncertainty and oligopolistic dominance, Marc Lavoie extends short-period paradoxes to the analysis of the long period, and bases these macroeconomic results on microeconomic foundations.

American Economists of the Late Twentieth Century is a collection of essays on the work of 22 contemporary US economists. The essays summarize, place in perspective and appraise the work of a diverse array of accomplished scholars whose writings respresent the best, the most promising and the most innovative in the US. The economists whose work is discussed include Samuel Bowles and Herbert Gintis, Paul Davidson, Nancy Folbre, Robert H. Frank, Robert Heilbroner, David Kahneman and Amos Tversky, Paul Krugman, William Lazonick, Gregg Lewis, Richard R. Nelson and Sidney G. Winter, Mancur Olson, Nathan Rosenberg, Thomas Schelling, Vernon Smith, Robert A. Solo, Joseph Stiglitz, Richard Thaler, Lester Thurow and Oliver E. Williamson. The emphasis of the collection is on both the quality and diversity of the work - of different ways of doing economics as it is presently practised. Warren J. Samuels has brought together a series of original essays written by economists who are distinguished in their own right. Historians of economic thought, methodologists, general economists and specialists in the fields represented by the subjects will welcome American Economists of the Late Twentieth Century as a significant contribution to our understanding of contemporary American economic scholarship.

This important book presents new and original work at the frontiers of economics - namely the interface between artificial intelligence (AI) and neoclassical economics.Artificial Intelligence and Economic Analysis focuses on three quite distinct lines of AI orientated research in economics: applications intended to extend neoclassical theory, applications intended to undermine neoclassical theory and applications which ignore neoclassical theory in the quest for new modelling techniques and fields of analysis. The contributors - all of whom are well established in the field - seek to identify those areas where the science of artificial intelligence could enrich standard economic analysis. It includes material from mainstream economists who are willing to express their own views about the limits of mainstream economic modelling and AI based economic modelling. The book makes an important contribution to a new and exciting area of economics which holds much hope for the future.

This major new book provides an accessible and innovative introduction to general equilibrium analysis and associated welfare economics. In this distinct and refreshing treatment, John Creedy develops a simple two sector model using only diagrams and simple mathematics to ensure that this treatment will be accessible to students.The analysis of exchange and the gains from trade in the context of price taking behaviour are the subject of the first part of the book. Special attention is given to general equilibrium supply and demand curves and, in contrast with partial equilibrium treatments, the possibility of multiple equilibria. Trading at disequilibrium prices, the influence of the numbers of traders and bargaining solutions are then discussed before production is added to the analysis and the two sector model constructed. General Equilibrium and Welfare will be welcomed for its accessible introduction to General Equilibrium analysis and for the strong emphasis it places on exchange, which is closely in line with the work of early neoclassical writers such as Jevons, Walras, Edgeworth and Wicksell.

This lucid, up-to-date book takes a fresh look at the application of cost-benefit analysis (CBA) to environmental problems ranging from wildlife protection to global warming. Cost-Benefit Analysis and the Environment is structured into two parts. Part one provides a critical up-to-date account of the theory and practice of CBA as applied to the environment. Part two focuses on a number of specific case studies, in particular ozone damage to agricultural crops, wilderness land use, recreation and nitrate pollution. The application of CBA to the greenhouse effect is used to illustrate the limitations of the method. The book summarizes the major problems CBA faces in environmental application. This book will be highly relevant for the growing number of undergraduate and post-graduate courses in environmental economics and management, as well as being of interest both to academics researching in these areas, and to other professionals concerned with project appraisal and the environment.

Part of The Elgar Series on Central Banking and Monetary Policy, this book explores the relationship between central banking, monetary policy and the economy at large, focusing on the specific relationship between central banking, monetary policy and the future of money. The book explores the complexity of the current monetary policy transmission channels and the issue of confidence in money. Scholars examine the specific relationship between central banking, monetary policy and the future of money, with a particular insight on digital and local currencies. Scholars and students interested in central banking and monetary policy, the digitalization of money and the relationship between central banks and the growth of local currencies will value this timely take on the new realities of central banking. entral

In 1876, Carl Menger, then a young professor at the University of Vienna, was asked to teach the principles of political economy to Crown Prince Rudolf of Austria, the 17 year old only son of Emperor Francis Joseph, who was to die tragically before he could inherit the throne.Rudolf's recently discovered Notebooks of these lectures, corrected by Menger, are a fascinating record of what the founder of the Austrian marginalist school thought worth teaching to the heir presumptive of a great power. Without referring to his own theories, Menger delivered a course on the economics of Adam Smith - as presented in the mainstream German textbooks of the time - in such a way that the Notebooks can be viewed as a key document on classical economic liberalism, pure and unadulterated. They cast new light on Menger's own theoretical discoveries, his view of government and his interpretation of classical economics. In this important volume Rudolf's Notebooks are published for the first time both in German and an English translation. The editor's detailed introduction provides the historical and intellectual background to the Notebooks as well as a thorough analysis of classical economics and its treatment by Menger. The text is fully annotated in German and English with its surprising sources traced passage by passage.