The long-awaited new Pokemon region debuts in October 2013 This comprehensive guide will be a must-have for fans.
The wait is finally over This full-color guide explores the newest Pokemon region, Kalos. It's packed with stats, facts, and insider info on Chespin, Fennekin, Froakie, Xerneas, Yveltal, and many other new characters. It's the must-have guide for Pokemon fans young and old.
Eye-catching silver foil on the cover

Five year old Alex shares his enthusiasm for Pokemon with young readers.

Become a Pokemon drawing expert in this ultimate step-by-step guide! Want to become a Pokemon drawing expert? Then look no further! This ultimate How to Draw includes simple, step-by-step instructions for creating masterpieces of classic characters from every Pokemon region - from Bulbasaur, Charmander and Squirtle, and of course, Pikachu! Also featuring new characters for the Galar Region.

This title focuses on video game heroes Ash and Pikachu! It breaks down the origin of their characters, explores the Pokemon franchise, and their legacy. This hi-lo title is complete with thrilling and colorful photographs, simple text, glossary, and an index. Aligned to Common Core Standards and correlated to state standards.

Initially developed in Japan by Nintendo as a computer game, Pokemon swept the globe in the late 1990s. Based on a narrative in which a group of children capture, train, and do battle with over a hundred imaginary creatures, Pokemon quickly diversified into an array of popular products including comic books, a TV show, movies, trading cards, stickers, toys, and clothing. Pokemon eventually became the top grossing children's product of all time. Yet the phenomenon fizzled as quickly as it had ignited. By 2002, the Pokemon craze was mostly over. "Pikachu's Global Adventure" describes the spectacular, complex, and unpredictable rise and fall of Pokemon in countries around the world.

In analyzing the popularity of Pokemon, this innovative volume addresses core debates about the globalization of popular culture and about children's consumption of mass-produced culture. Topics explored include the origins of Pokemon in Japan's valorization of cuteness and traditions of insect collecting and anime; the efforts of Japanese producers and American marketers to localize it for foreign markets by muting its sex, violence, moral ambiguity, and general feeling of Japaneseness; debates about children's vulnerability versus agency as consumers; and the contentious question of Pokemon's educational value and place in school. The contributors include teachers as well as scholars from the fields of anthropology, media studies, sociology, and education. Tracking the reception of Pokemon in Japan, the United States, Great Britain, France, and Israel, they emphasize its significance as the first Japanese cultural product to enjoy substantial worldwide success and challenge western dominance in the global production and circulation of cultural goods.

"Contributors." Anne Allison, Linda-Renee Bloch, Helen Bromley, Gilles Brougere, David Buckingham, Koichi Iwabuchi, Hirofumi Katsuno, Dafna Lemish, Jeffrey Maret, Julian Sefton-Green, Joseph Tobin, Samuel Tobin, Rebekah Willet, Christine Yano