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Books > Social sciences > Psychology > Psychological methodology > General

Philosophical and Empirical Approaches to Psychology - Mentalism vs. Antimentalism (Hardcover): Giuseppe Lo Dico Philosophical and Empirical Approaches to Psychology - Mentalism vs. Antimentalism (Hardcover)
Giuseppe Lo Dico
R2,857 Discovery Miles 28 570 Ships in 10 - 15 working days

Philosophical and Empirical Approaches to Psychology: Mentalism vs. Anti-Mentalism philosophically analyzes four different approaches to psychology: introspectionism, behaviourism, cognitive psychology, and cognitive neuroscience to explore the concept of "the mind," which developed from the late nineteenth and early twentieth century up through present day psychology. The resulting ideas originating from these approaches are divided into two main groups in this book, mentalism (whose supporters assume that mind is not reducible to something else) and anti-mentalism (whose supporters assume that mind is indeed reducible to something else). This book argues that adopting one idea over another can have a profound influence in a psychologist's research. Further, the author shows that some controversial psychological notions like "consciousness" pertain to a particular mentalistic approach. Many psychologists do not consider such notions scientific, but he argues that this depends upon their adherence to a certain anti-mentalistic approach or to a specific mentalistic perspective. The book examines these issues by assessing experimental psychology in relation to neurobiology and philosophy, offering an integration of philosophical and theoretical chapters along with empirical and experimental chapters. Theoretically, the arguments draw from philosophy of psychology and experimental psychology. Using empirical research, Philosophical and Empirical Approaches to Psychology examines the role of the various mentalistic and anti-mentalistic approaches to psychology by integrating epistemological analysis and empirical research.

Museum Objects, Health and Healing - The Relationship between Exhibitions and Wellness (Hardcover): Brenda Cowan, Ross Laird,... Museum Objects, Health and Healing - The Relationship between Exhibitions and Wellness (Hardcover)
Brenda Cowan, Ross Laird, Jason McKeown
R4,489 Discovery Miles 44 890 Ships in 10 - 15 working days

Museum Objects, Health and Healing provides an innovative and interdisciplinary study of the relationship between objects, health and healing. Shedding light on the primacy of the human need for relationships with objects, the book explores what kind of implications these relationships might have on the exhibition experience. Merging museum and object studies, as well as psychotherapy and the psychology of well-being, the authors present a new theory entitled Psychotherapeutic Object Dynamics, which provides a cross- disciplinary study of the relationship between objects, health and well-being. Drawing on primary research in museums, psychotherapeutic settings and professional practice throughout the US, Canada, Bosnia-Herzegovina and the UK, the book provides an overview of the theory's origins, the breadth of its practical applications on a global level, and a framework for further understanding the potency of objects in exhibitions and daily life. Museum Objects, Health and Healing will be essential reading for academics, researchers and postgraduate students interested in museum studies, material culture, mental health, psychotherapy, art therapies and anthropology. It should also be valuable reading for a wide range of practitioners, including curators, exhibition designers, psychologists, and psychotherapists.

Sense and Nonsense of Statistical Inference - Controversy: Misuse, and Subtlety (Paperback): Charmont Wang Sense and Nonsense of Statistical Inference - Controversy: Misuse, and Subtlety (Paperback)
Charmont Wang
R2,035 Discovery Miles 20 350 Ships in 10 - 15 working days

This volume focuses on the abuse of statistical inference in scientific and statistical literature, as well as in a variety of other sources, presenting examples of misused statistics to show that many scientists and statisticians are unaware of, or unwilling to challenge the chaotic state of statistical practices.;The book: provides examples of ubiquitous statistical tests taken from the biomedical and behavioural sciences, economics and the statistical literature; discusses conflicting views of randomization, emphasizing certain aspects of induction and epistemology; reveals fallacious practices in statistical causal inference, stressing the misuse of regression models and time-series analysis as instant formulas to draw causal relationships; treats constructive uses of statistics, such as a modern version of Fisher's puzzle, Bayesian analysis, Shewhart control chart, descriptive statistics, chi-square test, nonlinear modeling, spectral estimation and Markov processes in quality control.

The Emotional Nature of Qualitative Research (Paperback): Kathleen Gilbert The Emotional Nature of Qualitative Research (Paperback)
Kathleen Gilbert
R1,971 Discovery Miles 19 710 Ships in 10 - 15 working days

This book focuses on the place sand purpose of emotions in the research process, and explores the appropriate boundaries. Designed to explore how to manage the emotional content of research, the text service as a supplemental to qualitative research method courses, and is an excellent reference for the professional as well.

Statistical Test Theory for the Behavioral Sciences (Paperback): Dato N.M. De Gruijter, Leo J. Th Van Der Kamp Statistical Test Theory for the Behavioral Sciences (Paperback)
Dato N.M. De Gruijter, Leo J. Th Van Der Kamp
R2,038 Discovery Miles 20 380 Ships in 10 - 15 working days

Since the development of the first intelligence test in the early 20th century, educational and psychological tests have become important measurement techniques to quantify human behavior. Focusing on this ubiquitous yet fruitful area of research, Statistical Test Theoryfor the Behavioral Sciences provides both a broad overview and a critical survey of assorted testing theories and models used in psychology, education, and other behavioral science fields. Following a logical progression from basic concepts to more advanced topics, the book first explains classical test theory, covering true score, measurement error, and reliability. It then presents generalizability theory, which provides a framework to deal with various aspects of test scores. In addition, the authors discuss the concept of validity in testing, offering a strategy for evidence-based validity. In the two chapters devoted to item response theory (IRT), the book explores item response models, such as the Rasch model, and applications, including computerized adaptive testing (CAT). The last chapter looks at some methods used to equate tests. Equipped with the essential material found in this book, advanced undergraduate and graduate students in the behavioral sciences as well as researchers involved in measurement and testing will gain valuable insight into the research methodologies and statistical data analyses of behavioral testing.

Data Analysis of Asymmetric Structures - Advanced Approaches in Computational Statistics (Paperback): Takayuki Saito, Hiroshi... Data Analysis of Asymmetric Structures - Advanced Approaches in Computational Statistics (Paperback)
Takayuki Saito, Hiroshi Yadohisa
R2,037 Discovery Miles 20 370 Ships in 10 - 15 working days

Data Analysis of Asymmetric Structures provides a comprehensive presentation of a variety of models and theories for the analysis of asymmetry and its applications and provides a wealth of new approaches in every section. It meets both the practical and theoretical needs of research professionals across a wide range of disciplines and considers data analysis in fields such as psychology, sociology, social science, ecology, and marketing. In seven comprehensive chapters this guide details theories, methods, and models for the analysis of asymmetric structures in a variety of disciplines and presents future opportunities and challenges affecting research developments and business applications.

Components of Variance (Paperback): D.R. Cox, P.J. Solomon Components of Variance (Paperback)
D.R. Cox, P.J. Solomon
R2,080 Discovery Miles 20 800 Ships in 10 - 15 working days

Identifying the sources and measuring the impact of haphazard variations are important in any number of research applications, from clinical trials and genetics to industrial design and psychometric testing. Only in very simple situations can such variations be represented effectively by independent, identically distributed random variables or by random sampling from a hypothetical infinite population. Components of Variance illuminates the complexities of the subject, setting forth its principles with focus on both the development of models for detailed analyses and the statistical techniques themselves. The authors first consider balanced and unbalanced situations, then move to the treatment of non-normal data, beginning with the Poisson and binomial models and followed by extensions to survival data and more general situations. In the final chapter, they discuss ways of extending and assessing various models, including the study of exceedances, the use of nonlinear representations, the study of transformations of the response variable, and the detailed examination of the distributional form of the underlying random variables. Careful signposting and numerous examples from genetic data analysis, clinical trial design, longitudinal data analysis, industrial design, and meta-analysis make this book accessible - and valuable - not only to statisticians but to all applied research scientists who use statistical methods.

Proposing Empirical Research - A Guide to the Fundamentals (Hardcover, 6th edition): Mildred L Patten, Melisa C Galvan Proposing Empirical Research - A Guide to the Fundamentals (Hardcover, 6th edition)
Mildred L Patten, Melisa C Galvan
R5,625 Discovery Miles 56 250 Ships in 10 - 15 working days

Proposing Empirical Research: A Guide to the Fundamentals provides step-by-step instructions for students who will be writing their first research proposal in the social and behavioral sciences and using both quantitative and qualitative methods. The structure of the book enables students to work independently with confidence while writing the first drafts of their proposals. Each major section is divided into short topics and for each topic, students are asked to complete an exercise that leads them toward the goal of preparing a proposal. Numerous illustrative examples throughout the book make the recommendations for proposal writing come alive. In addition, the 10 model proposals provided at the end of the book illustrate proposal writing and provide material for classroom discussions. New to the Sixth Edition: Updates throughout to reflect research and learning in the digital/online environment, e.g., online surveys, digital organization tools, digital recruitment methods for research, and digital databases, records, and archives. Discussion of qualitative methods. Updated references, model proposals, end of chapter exercises etc. Proposing Empirical Research is ideal for use in research methods classes where students write a proposal as a term project, thesis/dissertation preparation classes, senior research seminars where proposing and conducting research is a culminating undergraduate activity, and any graduate-level seminar in which the instructor wants to incorporate a project that will engage students in critical thinking about the content area.

Statistical Methods for Psychology (Paperback, 8th edition): David Howell Statistical Methods for Psychology (Paperback, 8th edition)
David Howell
R1,375 R1,278 Discovery Miles 12 780 Save R97 (7%) Ships in 10 - 15 working days

STATISTICAL METHODS FOR PSYCHOLOGY surveys the statistical techniques commonly used in the behavioral and social sciences, especially psychology and education. To help students gain a better understanding of the specific statistical hypothesis tests that are covered throughout the text, author David Howell emphasize conceptual understanding. Along with significantly updated discussions of effect size and meta-analysis, this Eighth Edition continues to focus on two key themes that are the cornerstones of this book's success: the importance of looking at the data before beginning a hypothesis test, and the importance of knowing the relationship between the statistical test in use and the theoretical questions being asked by the experiment.

Intercultural Parenting - How Eastern and Western Parenting Styles Affect Child Development (Paperback): Koong Hean Foo Intercultural Parenting - How Eastern and Western Parenting Styles Affect Child Development (Paperback)
Koong Hean Foo
R1,061 Discovery Miles 10 610 Ships in 10 - 15 working days

How do parenting styles differ globally? How do different, international, parenting practices impact on children's development? Can we bring together and hybridise different international parenting styles? Intercultural Parenting explores the relationship between family, culture and parenting by reviewing established and evolving Western and Eastern parenting styles and their impact on children's development. Authoritarian, authoritative, permissive and neglecting approaches, as well as newer techniques such as helicopter parenting, are compared with filial, tiger and training approaches, and mixed parenting styles. Practical application sections show how cultural understanding can help demonstrate how professionals might use the information and ideas in their clinical work, whilst parental questionnaires encourage self-assessment and reflection. Dr. Foo Koong Hean brings together the traditional and evolving approaches to the art of parenting practices and also showcases relatively neglected research on Eastern parenting practices. This book is important reading for childcare professionals such as health visitors, early years' teachers and those in mental health, as well as students in family studies and developmental psychology.

Intercultural Parenting - How Eastern and Western Parenting Styles Affect Child Development (Hardcover): Koong Hean Foo Intercultural Parenting - How Eastern and Western Parenting Styles Affect Child Development (Hardcover)
Koong Hean Foo
R4,061 Discovery Miles 40 610 Ships in 10 - 15 working days

How do parenting styles differ globally? How do different, international, parenting practices impact on children's development? Can we bring together and hybridise different international parenting styles? Intercultural Parenting explores the relationship between family, culture and parenting by reviewing established and evolving Western and Eastern parenting styles and their impact on children's development. Authoritarian, authoritative, permissive and neglecting approaches, as well as newer techniques such as helicopter parenting, are compared with filial, tiger and training approaches, and mixed parenting styles. Practical application sections show how cultural understanding can help demonstrate how professionals might use the information and ideas in their clinical work, whilst parental questionnaires encourage self-assessment and reflection. Dr. Foo Koong Hean brings together the traditional and evolving approaches to the art of parenting practices and also showcases relatively neglected research on Eastern parenting practices. This book is important reading for childcare professionals such as health visitors, early years' teachers and those in mental health, as well as students in family studies and developmental psychology.

Depth-Oriented Brief Therapy: How to Be Brief When When you were Trained to be Deep and Vice Versa (Hardcover, 1st ed): Ecker Depth-Oriented Brief Therapy: How to Be Brief When When you were Trained to be Deep and Vice Versa (Hardcover, 1st ed)
Ecker
R1,602 Discovery Miles 16 020 Ships in 18 - 22 working days

Reach a new stage in brief therapy

Is it possible for clinicians to provide in-depth therapy in the cost-conscious, time-limited world of managed care?

This groundbreaking book offers clinicians new hope of maintaining professional satisfaction in time-effective practice. Authors Bruce Ecker and Laurel Hulley provide a practical guide for clinicians on how to work deeply and briefly with individuals, couples, and families, and shows how to meet the challenge of managed care without losing the deeper levels of change traditionally associated with long-term or existential work.

By using Depth-Oriented Brief Therapy, you'll work directly and immediately with the emotional and unconscious meanings that structure the very existence of the presenting problem.

The Mind in Sleep - Psychology & Psychophysiology 2e (Hardcover, 2nd Edition): SJ Ellman The Mind in Sleep - Psychology & Psychophysiology 2e (Hardcover, 2nd Edition)
SJ Ellman
R10,365 Discovery Miles 103 650 Ships in 18 - 22 working days

The volume has been designed to provide a comprehensive history and critical account of sleep mentation research since the introduction of electrographic techniques. Written by leading experts, the book not only examines the activity of the mind during sleep but also scrutinizes methodological issues of key importance to the field. It looks at the relationships between physiological and mental events as brought to light by electrographic and other controlled studies of sleep mentation. Chapters are devoted to critical reviews of REM deprivation studies, the relationships between sustained and short-lived physiological conditions and sleep mentation, and clinical phenomena such as sleep-talking, nightmares and night-terrors.

Handbook of Research Methods in Consumer Psychology (Hardcover): Paul M. Herr, Norbert Schwarz, Frank Kardes Handbook of Research Methods in Consumer Psychology (Hardcover)
Paul M. Herr, Norbert Schwarz, Frank Kardes
R6,746 Discovery Miles 67 460 Ships in 10 - 15 working days

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.

Mindfulness-based Intervention Research - Characteristics, Approaches, and Developments (Hardcover): Christian U. Krageloh,... Mindfulness-based Intervention Research - Characteristics, Approaches, and Developments (Hardcover)
Christian U. Krageloh, Marcus A Henning, Xuan Joanna Feng, Fiona Moir, Rex Billington, …
R4,202 Discovery Miles 42 020 Ships in 10 - 15 working days

This book provides an outline and critical discussion of the characteristics of mindfulness-based interventions (MBIs) research. Since the first reports on the use of mindfulness practices in health interventions, a large body of research literature has emerged to document the effectiveness of MBIs for reducing psychological distress and to increase well-being. The integration of mindfulness into very diverse psychological theories makes it a unique concept in psychology that has generated a large amount of interest both in academic research but also the broader media. With this growing literature, mindfulness researchers have also recognised the need to be more critical of its developments, such as how MBIs are presented to the public or what types of research methods are used to test claims of an MBI's effectiveness. This book examines the large variety of approaches in which MBIs have been studied, including an outline of the philosophical underpinnings of MBI research, definition and measurement of mindfulness, the use of qualitative and quantitative research methods, research design, and research that addresses cultural and religious factors. The book contributes to increased awareness of the current direction of MBI research and thus seeks to contribute to further methodological refinement and sophistication of the research field. This book on the characteristics of research on MBIs is a must read for any researcher or practitioner interested in this fascinating topic.

Theory of Subjectivity from a Cultural-Historical Standpoint - Gonzalez Rey's Legacy (Hardcover, 1st ed. 2021): Daniel... Theory of Subjectivity from a Cultural-Historical Standpoint - Gonzalez Rey's Legacy (Hardcover, 1st ed. 2021)
Daniel Magalhaes Goulart, Albertina Mitjans Martinez, Megan Adams
R2,678 Discovery Miles 26 780 Ships in 18 - 22 working days

This book examines key ideas related to the Theory of Subjectivity within a cultural-historical approach. It brings together the intellectual contributions made by Professor Fernando Gonzalez Rey (1949-2019) towards understanding human subjectivity, and emphasizing their unfolding in different fields and contexts. The book addresses the genesis and development of Gonzalez Rey's work, articulating this discussion with the author's biography. Gonzalez Rey's main scientific contribution is the Theory of Subjectivity in a cultural-historical perspective, which is inseparable from Qualitative Epistemology and from its constructive-interpretive methodological expression. The book presents and discusses Gonzalez Rey's contributions to different contexts and fields, such as psychological research, education, cultural-historical psychology, human development, motivation, human health and psychotherapy. This book brings together examples of how these ideas have been employed and developed in different fields and contexts.

A-Level Psychology: Essential Maths Skills (Paperback): CGP Books A-Level Psychology: Essential Maths Skills (Paperback)
CGP Books; Edited by CGP Books
R265 Discovery Miles 2 650 Ships in 9 - 17 working days

This brilliant CGP book covers all the maths skills needed in AS and A-Level Psychology (the use of maths is required for up to 10% of the marks in the final exams and assessments). It explains Calculations, Graph Skills and Statistics, with clear study notes and step-by-step examples in the context of Psychology. And to make sure you've really got to grips with it all, there are practice questions for each topic - with answers included at the back of the book.

Writing the Structures of the Subject - Lacan and Topology (Hardcover, 1st ed. 2017): Will Greenshields Writing the Structures of the Subject - Lacan and Topology (Hardcover, 1st ed. 2017)
Will Greenshields
R2,764 Discovery Miles 27 640 Ships in 10 - 15 working days

This book examines and explores Jacques Lacan's controversial topologisation of psychoanalysis, and seeks to persuade the reader that this enterprise was necessary and important. In providing both an introduction to a fundamental component of Lacan's theories, as well as readings of texts that have been largely ignored, it provides a thorough critical interpretation of his work. Will Greenshields argues that Lacan achieved his most pedagogically clear and successful presentations of his most essential and notoriously complex concepts - such as structure, the subject and the real - through the deployment of topology. The book will help readers to better understand Lacan, and also those concepts that have become prevalent in various intellectual discourses such as contemporary continental philosophy, politics and the study of ideology, and literary or cultural criticism.

Experience Sampling in Mental Health Research (Hardcover): Jasper Palmier-Claus, Gillian Haddock, Filippo Varese Experience Sampling in Mental Health Research (Hardcover)
Jasper Palmier-Claus, Gillian Haddock, Filippo Varese
R4,347 Discovery Miles 43 470 Ships in 10 - 15 working days

Experience Sampling in Mental Health Research provides comprehensive and user-friendly guidance on when and how to apply this methodology in the assessment of clinical populations. Divided into three sections, the book offers step-by-step instruction on how to design, develop and implement an ESM study, as well as advice on how this approach might be adapted for common mental health difficulties. With an eye to the future of this type of research, the contributors also consider how ESM might be adapted for use as a form of clinical assessment and intervention. Experience Sampling in Mental Health Research combines the knowledge and expertise of leading international experts in the field, and will be helpful for students, researchers and clinicians wishing to start or develop their understanding of this methodology.

Breaking the Silence (Paperback): Laura Prince Breaking the Silence (Paperback)
Laura Prince
R932 Discovery Miles 9 320 Ships in 10 - 15 working days

Intended for psychologists, clergy, and therapists and school guidance counselors specializing in treating dysfunctional families, grief counseling for the family, unresolved grief issues, etc. This book is also especially appropriate for students of psychology and death and bereavement courses.

Applied Power Analysis for the Behavioral Sciences - 2nd Edition (Hardcover, 2nd edition): Christopher L Aberson Applied Power Analysis for the Behavioral Sciences - 2nd Edition (Hardcover, 2nd edition)
Christopher L Aberson
R4,488 Discovery Miles 44 880 Ships in 10 - 15 working days

Applied Power Analysis for the Behavioral Sciences is a practical "how-to" guide to conducting statistical power analyses for psychology and related fields. The book provides a guide to conducting analyses that is appropriate for researchers and students, including those with limited quantitative backgrounds. With practical use in mind, the text provides detailed coverage of topics such as how to estimate expected effect sizes and power analyses for complex designs. The topical coverage of the text, an applied approach, in-depth coverage of popular statistical procedures, and a focus on conducting analyses using R make the text a unique contribution to the power literature. To facilitate application and usability, the text includes ready-to-use R code developed for the text. An accompanying R package called pwr2ppl (available at https://github.com/chrisaberson/pwr2ppl) provides tools for conducting power analyses across each topic covered in the text.

Technology Applications in School Psychology Consultation, Supervision, and Training (Hardcover): Aaron J. Fischer, Tai A.... Technology Applications in School Psychology Consultation, Supervision, and Training (Hardcover)
Aaron J. Fischer, Tai A. Collins, Evan H. Dart, Keith C. Radley
R4,495 Discovery Miles 44 950 Ships in 10 - 15 working days

Technology Applications in School Psychology Consultation, Supervision, and Training explores the ways in which the field of school psychology is using technological innovations to support and improve graduate student training and supervision, as well as school consultation. Chapters based on current research and written by experts address the integration of telehealth tools and strategies such as telepresence robots, bug-in-the-ear devices, videoconferencing, virtual platforms, and more, including a section dedicated to navigating practical, ethical, and legal concerns. Throughout, the volume engages with relevant considerations relating to data management, professional standards, and regulatory guidelines. This is a comprehensive and up-to-date resource for all those looking to understand the place and potential of established and emerging technologies within school psychology training and practice.

Investigative Interviewing (Hardcover, 2014 ed.): Ray Bull Investigative Interviewing (Hardcover, 2014 ed.)
Ray Bull
R2,722 Discovery Miles 27 220 Ships in 10 - 15 working days

This edited volume reviews the latest research on investigative interviewing in order to provide insights on the psychological processes of the person being interviewed as well as to offer guidelines for conducting credible and useful interviews. Critical and controversial areas are highlighted (eg. false confessions, child interviewing) in order to bring clarity to how these interrogations are to be conducted. Chapters focus on these areas to provide comprehensive views of theoretical, evidence-based background, as well as practical considerations of interrogation settings and procedures. The contributors are internationally respected scholars in the field of psychology and law with particular expertise in the interviews that are critical to legal proceedings. And attention is given to the criminal justice system in international perspective.

International Reflections on Approaches to Mental Health Social Work (Paperback): Malcolm Golightley, Gloria Kirwan International Reflections on Approaches to Mental Health Social Work (Paperback)
Malcolm Golightley, Gloria Kirwan
R1,468 Discovery Miles 14 680 Ships in 10 - 15 working days

Growing out of an interest in exploring the contemporary contexts and practices related to mental health social work across the world, this book provides a range of insights into the social factors which contribute, sometimes quite significantly, to the emergence of mental health problems for individuals and even whole communities. The range and scope of mental health social work is highlighted through the different accounts of therapeutic work, advocacy, support and rehabilitation. But this collection goes further and also provides the reader with critical analyses of social work practice and social policies in certain contexts, thus inviting the reader to a more reflective consideration of the value of mental health perspectives in social work in general. Taken as a whole, the collection suggests that social work engages with the field of mental health in diverse, creative, and very reflective ways, yet is always focused on the needs and rights of those for whom problems with mental health can be personally challenging and often disempowering. This book was originally published as a special issue of the Journal of Social Work Practice.

Quantitative Research Methods in Consumer Psychology - Contemporary and Data Driven Approaches (Hardcover): Paul Hackett Quantitative Research Methods in Consumer Psychology - Contemporary and Data Driven Approaches (Hardcover)
Paul Hackett
R4,064 Discovery Miles 40 640 Ships in 10 - 15 working days

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing discipline of quantitative consumer research. The book focuses on new techniques as well as adaptations of traditional approaches and addresses ethics that relate to contemporary research approaches. The text is appropriate for use with university students at all academic levels. Each chapter provides both a theoretical grounding in its topic area and offers applied examples of the use of the approach in consumer settings. Exercises are provided at the end of each chapter to test student learning. Topics covered are quantitative research techniques, measurement theory and psychological scaling, mapping sentences for planning and managing research, using qualitative research to elucidate quantitative research findings, big data and its visualization, extracting insights from online data, modeling the consumer, social media and digital market analysis, connectionist modeling of consumer choice, market sensing and marketing research, preparing data for analysis;, and ethics. The book may be used on its own as a textbook and may also be used as a supplementary text in quantitative research courses.

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