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Books > Computing & IT > Applications of computing > Databases > General

Data Mining for Co-location Patterns - Principles and Applications (Hardcover): Guoqing Zhou Data Mining for Co-location Patterns - Principles and Applications (Hardcover)
Guoqing Zhou
R3,363 Discovery Miles 33 630 Ships in 10 - 15 working days

Co-location pattern mining detects sets of features frequently located in close proximity to each other. This book focuses on data mining for co-location pattern, a valid method for identifying patterns from all types of data and applying them in business intelligence and analytics. It explains the fundamentals of co-location pattern mining, co-location decision tree, and maximal instance co-location pattern mining along with an in-depth overview of data mining, machine learning, and statistics. This arrangement of chapters helps readers understand the methods of co-location pattern mining step-by-step and their applications in pavement management, image classification, geospatial buffer analysis, etc.

Monitoring Multimode Continuous Processes - A Data-Driven Approach (Hardcover, 1st ed. 2021): Marcos Quinones-Grueiro, Orestes... Monitoring Multimode Continuous Processes - A Data-Driven Approach (Hardcover, 1st ed. 2021)
Marcos Quinones-Grueiro, Orestes Llanes Santiago, Antonio Jose Silva Neto
R2,653 Discovery Miles 26 530 Ships in 18 - 22 working days

This book examines recent methods for data-driven fault diagnosis of multimode continuous processes. It formalizes, generalizes, and systematically presents the main concepts, and approaches required to design fault diagnosis methods for multimode continuous processes. The book provides both theoretical and practical tools to help readers address the fault diagnosis problem by drawing data-driven methods from at least three different areas: statistics, unsupervised, and supervised learning.

Online Learning Analytics (Paperback): Jay Liebowitz Online Learning Analytics (Paperback)
Jay Liebowitz
R1,782 Discovery Miles 17 820 Ships in 10 - 15 working days

"In our increasingly digitally enabled education world, analytics used ethically, strategically, and with care holds the potential to help more and more diverse students be more successful on higher education journeys than ever before. Jay Liebowitz and a cadre of the fields best 'good trouble' makers in this space help shine a light on the possibilities, potential challenges, and the power of learning together in this work." -Mark David Milliron, Ph.D., Senior Vice President and Executive Dean of the Teachers College, Western Governors University Due to the COVID-19 pandemic and its aftereffects, we have begun to enter the "new normal" of education. Instead of online learning being an "added feature" of K-12 schools and universities worldwide, it will be incorporated as an essential feature in education. There are many questions and concerns from parents, students, teachers, professors, administrators, staff, accrediting bodies, and others regarding the quality of virtual learning and its impact on student learning outcomes. Online Learning Analytics is conceived on trying to answer the questions of those who may be skeptical about online learning. Through better understanding and applying learning analytics, we can assess how successful learning and student/faculty engagement, as examples, can contribute towards producing the educational outcomes needed to advance student learning for future generations. Learning analytics has proven to be successful in many areas, such as the impact of using learning analytics in asynchronous online discussions in higher education. To prepare for a future where online learning plays a major role, this book examines: Data insights for improving curriculum design, teaching practice, and learning Scaling up learning analytics in an evidence-informed way The role of trust in online learning. Online learning faces very real philosophical and operational challenges. This book addresses areas of concern about the future of education and learning. It also energizes the field of learning analytics by presenting research on a range of topics that is broad and recognizes the humanness and depth of educating and learning.

The Global Environmental Effects During and Beyond COVID-19 - Intelligent Computing Solutions (Hardcover, 1st ed. 2021): Aboul... The Global Environmental Effects During and Beyond COVID-19 - Intelligent Computing Solutions (Hardcover, 1st ed. 2021)
Aboul Ella Hassanien, Ashraf Darwish, Benji Gyampoh, Alaa Tharwat Abdel-Monaim, Ahmed M. Anter
R4,238 Discovery Miles 42 380 Ships in 18 - 22 working days

This book aims through 11 chapters discussing the problems and challenges and some future research points from the recent technologies point of view such as artificial intelligence and the Internet of things (IoT) that can help the environment and healthcare sectors reducing COVID-19.

Smart Computational Intelligence in Biomedical and Health Informatics (Hardcover): Amit Kumar Manocha, Mandeep Singh, Shruti... Smart Computational Intelligence in Biomedical and Health Informatics (Hardcover)
Amit Kumar Manocha, Mandeep Singh, Shruti Jain, Vishal Jain
R3,801 Discovery Miles 38 010 Ships in 10 - 15 working days

Covers evolutionary approaches to solve optimization problems in biomedical engineering. Discusses IoT, Cloud computing, data analytics in healthcare informatics. Provides computational intelligence-based solution for diagnosis of diseases. Reviews modelling and simulations in designing of biomedical equipment. Promotes machine learning based approaches to improvements in biomedical engineering problems.

Recent Applications of Harmonic Analysis to Function Spaces, Differential Equations, and Data Science - Novel Methods in... Recent Applications of Harmonic Analysis to Function Spaces, Differential Equations, and Data Science - Novel Methods in Harmonic Analysis, Volume 2 (Hardcover, 1st ed. 2017)
Isaac Pesenson, Quoc Thong Le Gia, Azita Mayeli, Hrushikesh Mhaskar, Ding-Xuan Zhou
R4,288 Discovery Miles 42 880 Ships in 10 - 15 working days

The second of a two volume set on novel methods in harmonic analysis, this book draws on a number of original research and survey papers from well-known specialists detailing the latest innovations and recently discovered links between various fields. Along with many deep theoretical results, these volumes contain numerous applications to problems in signal processing, medical imaging, geodesy, statistics, and data science. The chapters within cover an impressive range of ideas from both traditional and modern harmonic analysis, such as: the Fourier transform, Shannon sampling, frames, wavelets, functions on Euclidean spaces, analysis on function spaces of Riemannian and sub-Riemannian manifolds, Fourier analysis on manifolds and Lie groups, analysis on combinatorial graphs, sheaves, co-sheaves, and persistent homologies on topological spaces. Volume II is organized around the theme of recent applications of harmonic analysis to function spaces, differential equations, and data science, covering topics such as: The classical Fourier transform, the non-linear Fourier transform (FBI transform), cardinal sampling series and translation invariant linear systems. Recent results concerning harmonic analysis on non-Euclidean spaces such as graphs and partially ordered sets. Applications of harmonic analysis to data science and statistics Boundary-value problems for PDE's including the Runge-Walsh theorem for the oblique derivative problem of physical geodesy.

Understanding the Blockchain Economy - An Introduction to Institutional Cryptoeconomics (Hardcover): Chris Berg, Sinclair... Understanding the Blockchain Economy - An Introduction to Institutional Cryptoeconomics (Hardcover)
Chris Berg, Sinclair Davidson, Jason Potts
R3,213 Discovery Miles 32 130 Ships in 10 - 15 working days

Offering the first scholarly analysis of the economic nature of blockchains and the formation of the blockchain economy, this timely book explores the future of global capitalism. Applying the institutional economics of Ronald Coase and Oliver Williamson, the authors highlight how blockchains are poised to reshape the nature of firms, governments, markets and civil society. Chapters apply basic economic principles to explore blockchains and distributed ledger technologies through the framework of institutional economics. The book suggests ways in which cryptocurrencies such as Bitcoin may develop further in the future, bringing us back to a barter economy which removes the need for a third person in economic transactions. Outlining a ledger-centric view of the economy, the authors explore how blockchains and dehierarchalisation will reduce the demand for government regulation. Institutional economists and scholars will greatly appreciate the thorough analysis of the development of institutional cryptoeconomics and insight into the future of blockchains that this book offers. Computer and technology scientists will also find this book to be a valuable read, as well as those working specifically in the blockchain industry.

Contemporary Issues in Digital Marketing (Paperback): Outi Niininen Contemporary Issues in Digital Marketing (Paperback)
Outi Niininen
R1,461 Discovery Miles 14 610 Ships in 10 - 15 working days

This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: * Big Data, Artificial Intelligence and Analytics in Digital Marketing * Emerging technologies and how they can enhance User Experience * How 'digital' is changing servicescapes * Issues surrounding ethics and privacy * Current and future issues surrounding Social Media * Key considerations for the future of Digital Marketing * Case studies and examples from real-life organisations Unique in its rigorous, research-driven and accessible approach to the subject of Digital Marketing, this text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation.

Mobile Data Visualization (Hardcover): Bongshin Lee, Raimund Dachselt, Petra Isenberg, Eun Kyoung Choe Mobile Data Visualization (Hardcover)
Bongshin Lee, Raimund Dachselt, Petra Isenberg, Eun Kyoung Choe
R3,248 Discovery Miles 32 480 Ships in 10 - 15 working days

Mobile Data Visualization is about facilitating access to and understanding of data on mobile devices. Wearable trackers, mobile phones, and tablets are used by millions of people each day to read weather maps, financial charts, or personal health meters. What is required to create e ffective visualizations for mobile devices? This book introduces key concepts of mobile data visualization and discusses opportunities and challenges from both research and practical perspectives. Mobile Data Visualization is the first book to provide an overview of how to e ffectively visualize, analyze, and communicate data on mobile devices. Drawing from the expertise, research, and experience of an international range of academics and practitioners from across the domains of Visualization, Human Computer Interaction, and Ubiquitous Computing, the book explores the challenges of mobile visualization and explains how it diff ers from traditional data visualization. It highlights opportunities for reaching new audiences with engaging, interactive, and compelling mobile content. In nine chapters, this book presents interesting perspectives on mobile data visualization including: how to characterize and classify mobile visualizations; how to interact with them while on the go and with limited attention spans; how to adapt them to various mobile contexts; specific methods on how to design and evaluate them; reflections on privacy, ethical and other challenges, as well as an outlook to a future of ubiquitous visualization. This accessible book is a valuable and rich resource for visualization designers, practitioners, researchers, and students alike.

Deep Learning - A Comprehensive Guide (Hardcover): Siniraj Pulari, Subashri Vasudevan, Shriram K. Vasudevan Deep Learning - A Comprehensive Guide (Hardcover)
Siniraj Pulari, Subashri Vasudevan, Shriram K. Vasudevan
R3,649 Discovery Miles 36 490 Ships in 10 - 15 working days

1) Focuses on the concepts and implementation strategies of various Deep Learning algorithms through properly curated examples. 2) The subject area will be valid for the next 10 years or so, as Deep Learning theory/algorithms and their applications will not be outdated easily. Hence there will be demand for such a book in the market. 3) In comparison to other titles, this book rigorously covers mathematical and conceptual details of relevant topics.

Cybersecurity - Ambient Technologies, IoT, and Industry 4.0 Implications (Hardcover): Gautam Kumar, Om Prakash Singh, Hemraj... Cybersecurity - Ambient Technologies, IoT, and Industry 4.0 Implications (Hardcover)
Gautam Kumar, Om Prakash Singh, Hemraj Saini
R4,206 Discovery Miles 42 060 Ships in 10 - 15 working days

It is becoming increasingly important to design and develop adaptive, robust, scalable, reliable, security and privacy mechanisms for IoT applications and for Industry 4.0 related concerns. This book serves as a useful guide for researchers and industry professionals and will help beginners to learn the basics to the more advanced topics. Along with exploring security and privacy issues through the IoT ecosystem and examining its implications to the real-world, this book addresses cryptographic tools and techniques and presents the basic and high-level concepts that can serve as guidance for those in the industry as well as help beginners get a handle on both the basic and advanced aspects of security related issues. The book goes on to cover major challenges, issues, and advances in IoT and discusses data processing as well as applications for solutions, and assists in developing self-adaptive cyberphysical security systems that will help with issues brought about by new technologies within IoT and Industry 4.0. This edited book discusses the evolution of IoT and Industry 4.0 and brings security and privacy related technological tools and techniques onto a single platform so that researchers, industry professionals, graduate, postgraduate students, and academicians can easily understand the security, privacy, challenges and opportunity concepts and make then ready to use for applications in IoT and Industry 4.0.

Information Management and Machine Intelligence - Proceedings of ICIMMI 2019 (Hardcover, 1st ed. 2021): Dinesh Goyal, Valentina... Information Management and Machine Intelligence - Proceedings of ICIMMI 2019 (Hardcover, 1st ed. 2021)
Dinesh Goyal, Valentina Emilia Balas, Abhishek Mukherjee, Victor Hugo C. de Albuquerque, Amit Kumar Gupta
R8,901 Discovery Miles 89 010 Ships in 18 - 22 working days

This book features selected papers presented at the International Conference on Information Management and Machine Intelligence (ICIMMI 2019), held at the Poornima Institute of Engineering & Technology, Jaipur, Rajasthan, India, on December 14-15, 2019. It covers a range of topics, including data analytics; AI; machine and deep learning; information management, security, processing techniques and interpretation; applications of artificial intelligence in soft computing and pattern recognition; cloud-based applications for machine learning; application of IoT in power distribution systems; as well as wireless sensor networks and adaptive wireless communication.

Understanding Blockchain and Cryptocurrencies - A Primer for Implementing and Developing Blockchain Projects (Hardcover): Akira... Understanding Blockchain and Cryptocurrencies - A Primer for Implementing and Developing Blockchain Projects (Hardcover)
Akira Summers
R3,078 Discovery Miles 30 780 Ships in 10 - 15 working days

Whether you are a project manager looking to lead blockchain projects, a developer who would like to create blockchain-based applications, or a student with an interest, this book will provide you with the foundational understanding that you need. You have probably noticed that blockchains are growing in popularity. Governments are investigating Digital Currencies, supply chains are adopting Digital Ledgers, games makers and artists are developing NFTs (Non-Fungible Tokens), and new use-cases are emerging regularly. With such growth, many people will find themselves needing to understand how these technologies work. There will be new project teams, with technical leads managing blockchain projects and developers creating distributed applications. This book is great for them as it explains the concepts on which blockchain technologies are based, in simple terms. We will discuss and explain topics such as hashing, Merkle trees, nodes, mining, proof of work and proof of stake, consensus mechanisms encryption, vulnerabilities, and much more. The structures and principles described will be relevant for developers and managers alike, and will be demonstrated through relevant examples throughout the text. If you are looking to understand this exciting new technology, this is the book for you.

Proceedings of the Fifth International Conference of Transportation Research Group of India - 5th CTRG Volume 3 (Hardcover, 1st... Proceedings of the Fifth International Conference of Transportation Research Group of India - 5th CTRG Volume 3 (Hardcover, 1st ed. 2022)
Manoranjan Parida, Avijit Maji, S. Velmurugan, Animesh Das
R5,872 Discovery Miles 58 720 Ships in 18 - 22 working days

This book (in three volumes) comprises the proceedings of the Fifth Conference of Transportation Research Group of India (CTRG2019) focusing on emerging opportunities and challenges in the field of transportation of people and freight. The contents of the volume include characterization of conventional and innovative pavement materials, operational effects of road geometry, user impact of multimodal transport projects, spatial analysis of travel patterns, socio-economic impacts of transport projects, analysis of transportation policy and planning for safety and security, technology enabled models of mobility services, etc. This book will be beneficial to researchers, educators, practitioners and policy makers alike.

Big Data for Entrepreneurship and Sustainable Development (Hardcover): Mohammed El Amine Abdelli, Wissem Ajili-Ben Youssef,... Big Data for Entrepreneurship and Sustainable Development (Hardcover)
Mohammed El Amine Abdelli, Wissem Ajili-Ben Youssef, Ugur Oezgoeker, Imen Ben Slimene
R4,214 Discovery Miles 42 140 Ships in 10 - 15 working days

Discusses how entrepreneurs use big data to cut costs and minimize the waste of time Covers how using big data as a way to study competitors Offers how using big data can increase efficiency Presents how big data can improve the pricing of products Provides how big data is used to help increase sales and loyalty

Machine Learning - A Constraint-Based Approach (Paperback, 2nd edition): Marco Gori, Alessandro Betti, Stefano Melacci Machine Learning - A Constraint-Based Approach (Paperback, 2nd edition)
Marco Gori, Alessandro Betti, Stefano Melacci
R2,179 Discovery Miles 21 790 Ships in 10 - 15 working days
IT Convergence and Security 2017 - Volume 2 (Hardcover, 1st ed. 2018): Kuinam J. Kim, Hyuncheol Kim, Nakhoon Baek IT Convergence and Security 2017 - Volume 2 (Hardcover, 1st ed. 2018)
Kuinam J. Kim, Hyuncheol Kim, Nakhoon Baek
R4,645 Discovery Miles 46 450 Ships in 10 - 15 working days

This is the second volume of proceedings including selected papers from the International Conference on IT Convergence and Security (ICITCS) 2017, presenting a snapshot of the latest issues encountered in the field. It explores how IT convergence and security issues are core to most current research, industrial and commercial activities and consists of contributions covering topics including machine learning & deep learning, communication and signal processing, computer vision and applications, future network technology, artificial intelligence and robotics. ICITCS 2017 is the latest in a series of highly successful Inter national Conferences on IT Convergence and Security, previously held in Prague, Czech Republic (2016), Kuala Lumpur, Malaysia (2015), Beijing, China (2014), Macau, China (2013), Pyeong Chang, Korea (2012), and Suwon, Korea (2011).

Big Data in Multimodal Medical Imaging (Paperback): Ayman El-Baz, Jasjit S. Suri Big Data in Multimodal Medical Imaging (Paperback)
Ayman El-Baz, Jasjit S. Suri
R1,395 Discovery Miles 13 950 Ships in 10 - 15 working days

There is an urgent need to develop and integrate new statistical, mathematical, visualization, and computational models with the ability to analyze Big Data in order to retrieve useful information to aid clinicians in accurately diagnosing and treating patients. The main focus of this book is to review and summarize state-of-the-art big data and deep learning approaches to analyze and integrate multiple data types for the creation of a decision matrix to aid clinicians in the early diagnosis and identification of high risk patients for human diseases and disorders. Leading researchers will contribute original research book chapters analyzing efforts to solve these important problems.

Intelligent Modeling, Prediction, and Diagnosis from Epidemiological - COVID-19 and Beyond (Hardcover): Siddhartha Bhattacharyya Intelligent Modeling, Prediction, and Diagnosis from Epidemiological - COVID-19 and Beyond (Hardcover)
Siddhartha Bhattacharyya
R3,652 Discovery Miles 36 520 Ships in 10 - 15 working days

The book offers comprehensive coverage of the most essential topics, including: A general overview of pandemics and their outbreak behavior. A detailed overview of CI techniques. Intelligent modeling, prediction and diagnostic measures for pandemics. Prognostic models. Post-pandemic socio-economic structure.

Gene Expression Data Analysis - A Statistical and Machine Learning Perspective (Hardcover): Pankaj Barah, Dhruba Kumar... Gene Expression Data Analysis - A Statistical and Machine Learning Perspective (Hardcover)
Pankaj Barah, Dhruba Kumar Bhattacharyya, Jugal Kumar Kalita
R4,094 Discovery Miles 40 940 Ships in 10 - 15 working days

An introduction to the Central Dogma of molecular biology and information flow in biological systems. A systematic overview of the methods for generating gene expression data. Background knowledge on statistical modeling and machine learning techniques. Detailed methodology of analyzing gene expression data with an example case study. Clustering methods for finding co-expression patterns from microarray, bulkRNA and scRNA data. A large number of practical tools, systems and repositories that are useful for computational biologists to create, analyze and validate biologically relevant gene expression patterns. Suitable for multi-disciplinary researchers and practitioners in computer science and biological sciences.

Mining Complex Networks (Hardcover): Bogumil Kaminski, Pawel Pralat, Francois Theberge Mining Complex Networks (Hardcover)
Bogumil Kaminski, Pawel Pralat, Francois Theberge
R2,658 Discovery Miles 26 580 Ships in 10 - 15 working days

This book concentrates on mining networks, a subfield within data science. Data science uses scientific and computational tools to extract valuable knowledge from large data sets. Once data is processed and cleaned, it is analyzed and presented to support decision-making processes. Data science and machine learning tools have become widely used in companies of all sizes. Networks are often large-scale, decentralized, and evolve dynamically over time. Mining complex networks aim to understand the principles governing the organization and the behavior of such networks is crucial for a broad range of fields of study. Here are a few selected typical applications of mining networks: Community detection (which users on some social media platforms are close friends). Link prediction (who is likely to connect to whom on such platforms). Node attribute prediction (what advertisement should be shown to a given user of a particular platform to match their interests). Influential node detection (which social media users would be the best ambassadors of a specific product). This textbook is suitable for an upper-year undergraduate course or a graduate course in programs such as data science, mathematics, computer science, business, engineering, physics, statistics, and social science. This book can be successfully used by all enthusiasts of data science at various levels of sophistication to expand their knowledge or consider changing their career path. Jupiter notebooks (in Python and Julia) accompany the book and can be accessed on https://www.ryerson.ca/mining-complex-networks/. These not only contain all the experiments presented in the book, but also include additional material. Bogumil Kaminski is the Chairman of the Scientific Council for the Discipline of Economics and Finance at SGH Warsaw School of Economics. He is also an Adjunct Professor at the Data Science Laboratory at Ryerson University. Bogumil is an expert in applications of mathematical modeling to solving complex real-life problems. He is also a substantial open-source contributor to the development of the Julia language and its package ecosystem. Pawel Pralat is a Professor of Mathematics in Ryerson University, whose main research interests are in random graph theory, especially in modeling and mining complex networks. He is the Director of Fields-CQAM Lab on Computational Methods in Industrial Mathematics in The Fields Institute for Research in Mathematical Sciences and has pursued collaborations with various industry partners as well as the Government of Canada. He has written over 170 papers and three books with 130 plus collaborators. Francois Theberge holds a B.Sc. degree in applied mathematics from the University of Ottawa, a M.Sc. in telecommunications from INRS and a PhD in electrical engineering from McGill University. He has been employed by the Government of Canada since 1996 where he was involved in the creation of the data science team as well as the research group now known as the Tutte Institute for Mathematics and Computing. He also holds an adjunct professorial position in the Department of Mathematics and Statistics at the University of Ottawa. His current interests include relational-data mining and deep learning.

Biometrics, Surveillance and the Law - Societies of Restricted Access, Discipline and Control (Paperback): Sara Smyth Biometrics, Surveillance and the Law - Societies of Restricted Access, Discipline and Control (Paperback)
Sara Smyth
R1,297 Discovery Miles 12 970 Ships in 10 - 15 working days

The use of biometric identification systems is rapidly increasing across the world, owing to their potential to combat terrorism, fraud, corruption and other illegal activities. However, critics of the technology complain that the creation of an extensive central register of personal information controlled by the government will increase opportunities for the state to abuse citizens. There is also concern about the extent to which data about an individual is recorded and kept. This book reviews some of the most current and complex legal and ethical issues relating to the use of biometrics. Beginning with an overview of biometric systems, the book goes on to examine some of the theoretical underpinnings of the surveillance state, questioning whether these conceptual approaches are still relevant, particularly the integration of ubiquitous surveillance systems and devices. The book also analyses the implementation of the world's largest biometric database, Aadhaar, in detail. Additionally, the identification of individuals at border checkpoints in the United States, Australia and the EU is explored, as well as the legal and ethical debates surrounding the use of biometrics regarding: the war on terror and the current refugee crisis; violations of international human rights law principles; and mobility and privacy rights. The book concludes by addressing the collection, use and disclosure of personal information by private-sector entities such as Axciom and Facebook, and government use of these tools to profile individuals. By examining the major legal and ethical issues surrounding the debate on this rapidly emerging technology, this book will appeal to students and scholars of law, criminology and surveillance studies, as well as law enforcement and criminal law practitioners.

Computational Intelligence for Information Retrieval (Hardcover): Dharmender Saini, Gopal Chaudhary, Vedika Gupta Computational Intelligence for Information Retrieval (Hardcover)
Dharmender Saini, Gopal Chaudhary, Vedika Gupta
R3,352 Discovery Miles 33 520 Ships in 10 - 15 working days

provides a thorough understanding of the integration of computational intelligence with information retrieval includes discussion on protecting and analysing big data on cloud platforms provides a plethora of theoretical as well as experimental research, along with surveys and impact studies

Data Science - Theory, Analysis and Applications (Paperback): Shakeel Ahmed Khoja, Qurban A Memon Data Science - Theory, Analysis and Applications (Paperback)
Shakeel Ahmed Khoja, Qurban A Memon
R1,612 Discovery Miles 16 120 Ships in 10 - 15 working days

The aim of this book is to provide an internationally respected collection of scientific research methods, technologies and applications in the area of data science. This book can prove useful to the researchers, professors, research students and practitioners as it reports novel research work on challenging topics in the area surrounding data science. In this book, some of the chapters are written in tutorial style concerning machine learning algorithms, data analysis, information design, infographics, relevant applications, etc. The book is structured as follows: * Part I: Data Science: Theory, Concepts, and Algorithms This part comprises five chapters on data Science theory, concepts, techniques and algorithms. * Part II: Data Design and Analysis This part comprises five chapters on data design and analysis. * Part III: Applications and New Trends in Data Science This part comprises four chapters on applications and new trends in data science.

Computational Advertising - Market and Technologies for Internet Commercial Monetization (Paperback, 2nd edition): Peng Liu,... Computational Advertising - Market and Technologies for Internet Commercial Monetization (Paperback, 2nd edition)
Peng Liu, Chao Wang
R1,410 Discovery Miles 14 100 Ships in 10 - 15 working days

This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Part One of the book focuses on the basic problems and background knowledge of online advertising. Part Two targets the product, operations, and sales staff, as well as high-level decision makers of the Internet products. It explains the market structure, trading models, and the main products in computational advertising. Part Three targets systems, algorithms, and architects, and focuses on the key technical challenges of different advertising products. Features * Introduces computational advertising and Internet monetization * Covers data processing, utilization, and trading * Uses business logic as the driving force to explain online advertising products and technology advancement * Explores the products and the technologies of computational advertising, to provide insights on the realization of personalization systems, constrained optimization, data monetization and trading, and other practical industry problems * Includes case studies and code snippets

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