Whether you are an executive or a student, beginner or expert, this book is designed to explain and illustrate the working essentials of finance with clarity and speed. This desktop companion deliberately combines essential theory with real-world application, using short, focused chapters to help you find what you need and implement it right away. www.pearsoned.co.uk/estrada

Everything you need to know about finance from your own personal banker @urbanfinancier

The Money Ladder applies to everyone, whether you're looking for ways to make more money, or you're trying to grow and protect what you've already made.

Franklin Asante understands money. As a private banker, he has helped many clients to manage their finances and achieve their short- and long-term goals. Now, in The Money Ladder, Franklin shares his experience and knowledge through a practical 3-step plan to help you to first of all understand money and then to grow it for the future.

Step one: wealth generation
Step two: wealth accumulation
Step three: wealth preservation

We are born with many human instincts, but managing money is not one of them. Through explaining the basics, Franklin gives you the tools you need in order to make informed financial choices about what to do with your money for the best return on your investments and to achieve lasting results. He also offers advice on saving, investing and borrowing, along with tips on how to prepare your cashflow, fill in a balance sheet and understand what assets are available to you.

This book will help you to achieve your financial goals, by laying out the foundations you need to build the future you want. If you start on the bottom rung and learn the basics of money, you will find it much easier to climb the ladder to future financial freedom.

This is the first detailed study of how Bernard L. Madoff and his accomplices perpetrated a Ponzi scheme of epic proportions-what has been referred to as the "con of the century." In December 2008, Bernard L. Madoff was arrested for perpetrating a protracted Ponzi scheme of inconceivably huge proportions that defrauded clients of his securities company of nearly $20 billion-and was consequently sentenced to 150 years in jail. How did Madoff pull this off for years, even returning some or all of clients' money when they asked, while in actuality was financing the lavish lifestyles of himself, his family, and his accomplices with the stolen funds? And why didn't anyone in the highly regulated investment industry catch on sooner? Bernard Madoff and His Accomplices: Anatomy of a Con examines Bernard L. Madoff's unprecedented confidence game (con game), drawing back the curtain on what actually went on at his investment firm, Bernard L. Madoff Investment Securities, and exposing the day-to-day activities of his accomplices that enabled the elaborate con to succeed for as long as it did. Through the examination of court testimony and other court documents, the mechanics of the con game become clear, elucidating how Madoff's friends and employees hustled money from investors; the methods by which false records, monthly statements to investors, and other documents were manufactured and mass-produced; and how a multitude of felonies and the highest levels of fraud became everyday practices. Presents the first study of Bernard L. Madoff Investment Securities, the organization where the fraud began, was centered, and flourished by duping investors for at least a decade Documents how investors who depend on and trust investment professionals can lose money, especially given that some investment companies do not always act in their clients' best interests and that Wall Street regulators are often ineffective Takes readers backstage to see the intricate details of the "theatre production" of a con game-the playacting, performances, pretending, utilization of props, and false representations that are required to achieve a "standing ovation" (i.e., the total fleecing of the marks)

As a leader in your organization, you will be very familiar with your organization’s key financial statements and monthly management reports. You may have spent countless hours discussing budgets and expenditures. But how much time have you spent reflecting on the fact that these revenues are generated by actual customers—the people who pull out their wallets and pay for your products and services? In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers’ buying behavior as well as the health of your overall customer base. A customer-base audit is a systematic review of the buying behavior of a firm’s customers using data captured by its transaction systems. It will help you answer questions such as: -- How healthy is your customer base? How realistic are your growth objectives? -- How do your customers differ in terms of their behavior and value? -- How has the quality of your customers changed over time? -- What changes in customer behavior lie behind period-to-period changes in firm performance? -- What is important to your high-value customers? Which products help you acquire and retain your best customers? Fader, Hardie, and Ross present five “lenses” through which an executive can address questions like those above. The answers are often lurking in various parts of the organization, but it is rare to find all the relevant analyses in one place, let alone performed on a regular basis (as an audit should be). Yet without such a basic, systematic understanding of the foundations of the firm’s primary source of cash flow, how can executives make informed decisions? Fader, a Wharton professor, is the author of Customer Centricity and coauthor of The Customer Centricity Playbook, both of which have helped businesses radically rethink how they relate to customers. In this first step of the journey, Fader, Hardie, and Ross assist leaders in gaining a fundamental understanding of their customers’ buying behavior—and thus their company as a whole.

Many students want an introduction to finance. Those who are quantitatively-oriented learners can benefit in particular from an introduction that puts more emphasis on mathematics and graphical presentations than on verbal descriptions. By illustrating core finance facts and concepts through equations and graphical material, Finance: A Quantitative Introduction can help people studying business management, marketing, accounting, and other subjects. By using few lengthy verbal explanations and many illustrations, it can teach readers quickly and efficiently.