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Books > Business & Economics > Business & management > Business competition
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The Brand-Driven CEO - Embedding Brand into Business Strategy (Hardcover)
Loot Price: R689
Discovery Miles 6 890
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The Brand-Driven CEO - Embedding Brand into Business Strategy (Hardcover)
Expected to ship within 10 - 15 working days
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The Brand-Driven CEO demonstrates how senior leadership can use
their brand to align and guide the behaviors, decisions, and
operations of their entire organization in order to drive value.
David Kincaid delivers practical assessments and game plans for
senior executives and managers across functional areas, clarifying
the confusion between brand and marketing management. He introduces
the "New 4Ps" of brand management: People, Process, Intellectual
Property, and Partnerships. This paradigm shift equips business
leaders with a new approach to managing growth, profitability,
risk, and sustainable value. Using real-life, current case studies
from today's fastest growing and most valuable brands - including
Starbucks, Apple, and BMW - this book reveals the critical
importance of managing big businesses as integrated business
systems. The Brand-Driven CEO includes criteria to conduct your own
brand self-assessment and a stepby-step roadmap that can be applied
to help transform your brand and its management.
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