|
Books > Business & Economics > Business & management > Business competition
|
Buy Now
The Brand-Driven CEO - Embedding Brand into Business Strategy (Hardcover)
Loot Price: R782
Discovery Miles 7 820
You Save: R88
(10%)
|
|
|
The Brand-Driven CEO - Embedding Brand into Business Strategy (Hardcover)
Expected to ship within 12 - 17 working days
|
The Brand-Driven CEO demonstrates how senior leadership can use
their brand to align and guide the behaviors, decisions, and
operations of their entire organization in order to drive value.
David Kincaid delivers practical assessments and game plans for
senior executives and managers across functional areas, clarifying
the confusion between brand and marketing management. He introduces
the "New 4Ps" of brand management: People, Process, Intellectual
Property, and Partnerships. This paradigm shift equips business
leaders with a new approach to managing growth, profitability,
risk, and sustainable value. Using real-life, current case studies
from today's fastest growing and most valuable brands - including
Starbucks, Apple, and BMW - this book reveals the critical
importance of managing big businesses as integrated business
systems. The Brand-Driven CEO includes criteria to conduct your own
brand self-assessment and a stepby-step roadmap that can be applied
to help transform your brand and its management.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
