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Books > Academic & Education > Varsity Textbooks > Geography
eTourism Case Studies bridges the gap in contemporary literature by carefully examining marketing and management issues of many international companies that have successfully implemented eTourism solutions. Divided into six sections this book explores the newest developments in this field, introducing and discussing emerging trends, approaches, models and paradigms, providing visions for the future of eTourism and supporting discussion and elaboration with the help of thorough pedagogic aids. With contributions from leading global experts both from the industry and academia, each case follows a rigid structure, with features such as bulleted summaries and review questions, as well as each section having its own thorough introduction and conclusion written by the editors, highlighting the key issues and theories. This is the first book of its kind to bring together cases highlighting best practice and methods for exploiting ICT in the tourism industry, from international market leaders.
"Environmental Biotechnology: Theory and Applications, 2nd Edition" is designed to draw together the microscopic, functional level and the macroscopic, practical applications of biotechnology and to explain how the two relate within an environmental context. It presents the practical biological approaches currently employed to address environmental problems and provides the reader with a working knowledge of the science that underpins them. Biotechnology has now become a realistic alternative to many established approaches for manufacturing, land remediation, pollution control and waste management and is therefore an essential aspect of environmental studies. Fully updated to reflect new developments in the field and with numerous new case studies throughout this edition will be essential reading for undergraduates and masters students taking modules in Biotechnology or Pollution Control as part of Environmental Science, Environmental Management or Environmental Biology programmes. Quote from the first edition: "There is no doubt that this book will be one of inspiration for
all professionals in the field. It is a very good framework for
understanding the complex nature of processes and technology and as
such it will be useful for researchers, practitioners and other
parties who need a working knowledge of this fascinating
subject."
Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue. This fully revised edition includes:
Marketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensible text for all students and lecturers.
The fourth edition of this comprehensive course supports individual enquiry and research as well as encouraging discussion and debate. It sets concepts and skills in context and can be used by students following any A Level specification or the International Baccalaureate.
For Introductory Physical Geography Courses Among the most highly regarded in physical geography, Robert Christopherson's bestselling texts are known for their meticulous attention to detail, currency, accuracy, and rich integration of climate change science. Geosystems: An Introduction to Physical Geography, Ninth Edition is uniquely organized to present Earth systems topics as they naturally occur: atmosphere, hydrosphere, lithosphere and biosphere. This interconnected and organic systems-based approach is highlighted in the strong pedagogical tools, structured learning path, and up-to-date information found in the text. This new edition presents bold new features that cultivate an active learning environment both in and outside the classroom. The Ninth Edition can be made available with MasteringGeography(TM), the most effective and widely used online tutorial, homework, and assessment system for the sciences. Note: You are purchasing a standalone product; MasteringGeography does not come packaged with this content. MasteringGeography is not a self-paced technology and should only be purchased when required by an instructor.MasteringGeography will provide an interactive and engaging learning experience for your students. Here's how: *Personalize learning with MasteringGeography: MasteringGeography provides students with engaging and interactive experiences that coach them through introductory physical geography with specific wrong-answer feedback, hints, and a wide variety of educationally effective content. *Leverage strong pedagogical tools and a structured active learning path: The text reinforces central hallmark physical geography themes of Earth systems, human-Earth relations, and global climate change by providing a consistent framework for mastering chapter concepts. *Teach with current and relevant content. An emphasis on currency provides students with compelling reasons for learning physical geography.
"The Earth Transformed" answers the need for a concise,
non-technical introduction to the ways in which the natural
environment has been and is being affected by human activities. It
is simply and engagingly written, and illustrated with maps,
diagrams, figures and photographs. Among the subjects described and considered by the authors are
desertification, deforestation, wetland management, biodiversity,
climatic change, air pollution, the impact of cities on climate and
hydrology, erosion, salinization, waste disposal, sea level rise,
marine pollution, coral reef degradation and aquaculture. The book is organized around 45 case studies taken from all
parts of the globe and chosen for their intrinsic interest and
representative nature. Further features of the book include guides
to further reading, suggestions for debate and study, and a
glossary of terms. The book is aimed to meet the needs of students beginning courses on environmental science and geography.
The fourth edition of this highly regarded and successful text continues to provide a clear and accessible introduction to the world of GIS for students and professionals. With an increased focus on the practical applications of GIS, the new edition features a wealth of new multi-disciplinary case studies and examples of GIS in practice, demonstrating how it is used worldwide and within a variety of different industries. Furthermore, the new edition has been substantially revised and updated to include coverage of the latest advances in GIS such as web and mobile applications. "An Introduction to Geographical Information Systems "is suitable for students of Geographical Information studies at all levels, from undergraduate to professionals retraining in GIS.
Ecotourism continues to be embraced as the antithesis of mass tourism because of its promise of achieving sustainability through conservation mindedness, community development, education and learning, and the promotion of nature based activities that were sensitive to both ecological and social systems. The extent to which this promise has been realised is open to debate. Focusing on an array of economic, social and ecological inconsistencies that continue to plague ecotourism in theory and practice, the volume examines ecotourism in reference to other related forms of tourism, impacts, conservation, sustainability, education and interpretation, policy and governance, and the ethical imperative of ecotourism as these apply to the world's greenest form of tourism. Ecotourism is a growing field attracting increasing attention from students and academics. Fennell provides an authoritative and comprehensive review of the most important issues that continue to both plague ecotourism and make it one of the most dynamic sectors in the tourism industry. It covers a comprehensive range of themes and geographical regions. Building on the success of prior editions, Ecotourism has been revised throughout to incorporate recent research and benefits from the introduction of real-life case studies and summaries of recent literature. An essential reference for those interested in Ecotourism, the book is accessible to students but retains the depth required for use by researchers and practitioners in the field. New chapters on the theory and application of animal ethics; community development in sustainable tourism; and education and learning in the field have added further value to an already very comprehensive volume. This book will be of interest to students across a range of disciplines including geography, economics, business, ethics, biology, and environmental studies.
The sixth edition of Urban Land Economics fully update the popular and well-established text examining economics as applied to property. It clearly shows how economic analysis can be applied to economic problems associated with land and explores ways in which the allocation of land resources can be improved. Urban Land Economics is an excellent course companion for courses in land and property economics. This edition has added features including chapter summaries and questions to make it the ideal course companion.
This authoritative, widely adopted text provides a broad introduction to the geography of Africa south of the Sahara. The book analyzes the political, economic, social, and environmental processes that shape resource use and development in this large, diverse region. Students gain a context for understanding current development debates and addressing questions about the nature and sustainability of contemporary changes. Timely topics include the rise of foreign investment in Africa, the evolving geographies of rural-urban linkages, the birth of the Republic of South Sudan, and advances in the struggle against HIV/AIDS. New to This Edition:
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