The image of surfing is everywhere in American popular culture - films, novels, television shows, magazines, newspaper articles, music, and especially advertisements. In this book, Kristin Lawler examines the surfer, one of the most significant and enduring archetypes in American popular culture, from its roots in ancient Hawaii, to Waikiki beach at the dawn of the twentieth century, continuing through Depression-era California, cresting during the early sixties, persistently present over the next three decades, and now, more globally popular than ever. Throughout, Lawler sets the image of the surfer against the backdrop of the negative reactions to it by those groups responsible for enforcing the Puritan discipline - pro-work, anti-spontaneity - on which capital depends and thereby offers a fresh take on contemporary discussions of the relationship between commercial culture and counterculture, and between counterculture and capitalism.

Pathways to Excessive Gambling draws upon extensive empirical research amongst young people and problem gamblers in Australia, comparing it with situations in other territories, to shed light on social, recreational gambling and the ways in which this can lead to excessive gambling. It highlights the relationship between the local community, sports clubs, governments, social recreation, economy and regulation of gambling venues, identifying the social indicators that typify situations which commonly lead to excessive gambling. By developing a 'society-based' perspective, this volume recognizes problem gambling as an issue for the whole society rather than just the individual, focusing on the availability of gambling and identifying its capacity, as a construct, to encourage or restrict the behaviour of the individual. As such, this book will be of significance to social scientists with interests in gambling, young people, social problems, and the sociology of leisure and culture.

Sounds of the Borderland is the first book-length study of how popular music became a medium for political communication and contested identification during and after Croatia's war of independence from Yugoslavia. It extends existing cultural studies literature on music, politics and the state, which has largely been grounded in Western European and North American political systems. It also responds to an emerging fascination with the culture and politics of contemporary south-east Europe, expanding scholarship on the post-Yugoslav conflicts by going on to encompass significant social and political changes into the present day. The outbreak of war in 1991 saw almost every professional musician in Croatia take part in a wave of patriotic music-making and the powerful state television system strive to bring popular music under its control. As the political imperative shifted from securing national survival to consolidating a homogenous nation-state, the music industry responded with several strategies for creating a national popular music, producing messages about the nation and, in the ongoing debates over the origins of the folk music that inspired many songs, a way to define the nation by expressing what Croatia was not. The war on ethnic ambiguity which cut through individuals' social and creative lives played out across the airwaves, sales racks and gossip columns of a small country that imagined itself a historical and cultural borderland. These explicit and implicit narratives of nationhood connect many political phases: the months of fiercest fighting, the stabilised front, the uneasy post-war years when the symbolic frontline region of eastern Slavonia had still not returned to Croatian sovereignty, the euphoria and instability after the end of the Tudjman regime in 2000, and Croatia's fraught journey towards the European Union. Baker's book provides valuable insight into the role of music in a wartime and post-conflict society and will be essential reading for researchers and students interested in south-east Europe or the transformation of entertainment during and after conflict.

1968 was a year of protest in civil society (Prague, Paris, Chicago) and a year of protest in sport. After a world-wide campaign, the anti-apartheid movement succeeded in barring South Africa from the Olympic Games, while US athletes from the Olympic Project for Human Rights used the medals podium to decry the racism of North America. Meanwhile, students in Mexico demonstrated against social priorities in Mexico, the host of the 1968 Games. These events contributed significantly to the rejection of the idea that sports are apolitical, and stimulated the scholarly study of sport across the social sciences.

Leading up to the Beijing Olympic Games, similar dynamics were played out across the globe, while a campaign was underway to boycott the ?Genocide Olympics?. The volume, To Remember is to Resist, came out of a three-day conference on sports, human rights and social change hosted by the University of Toronto forty years after Mexico and eighty days before the Beijing Opening Ceremony.

The contributions to this volume capture the memories of activists who were "on the ground" using sport as a site for the struggle for human rights and provide scholarly examinations of past and current human rights movements in sport.

This book was previously published as a special issue of Sport in Society.

Sport annually mobilizes millions of people across Europe: as practitioners in a wide variety of competitive, educational, or recreational contexts, and as spectators, who are physically present or following events through the mass media. This book presents original research into modern sport funded by the Irish Research Council for the Humanities and Social Sciences. Its aim is to examine the distinctive contribution made by this complex phenomenon to the construction of European identities. Attention is focused on sport's social significance, as a set of mass-mediated practices and spectacles giving rise to a network of images, symbols, and discourses. The book seeks to explore, and ultimately to explain, the processes of representation and mediation involved in the sporting construction, and subsequent renegotiation, of local, national, and, increasingly, global identities. It offers a survey of key developments in sporting Europe - from the mid-nineteenth century to the present, and from the Atlantic to the Urals - presenting findings by acknowledged international experts and emerging scholars at the level of individuals, communities, regions, nation-states, and Europe as a whole, in both its geographical and political incarnations. Its focus on representation offers a broadly conceived, and consciously inclusive, approach to issues of 'Europeanness' in modern and contemporary sport.

Analyzing football as a cultural practice, this book investigates the connection between the sport and its built environment. Four thematic sections bring together an international multi-disciplinary range of perspectives with particular focus on the stadium.

Examples from architectural design, media studies and archaeology are used while studying advertising, economics, migration, fandom, local identities, emotions, gender, and the sociology of space. Texts and case-studies build up this useful book for lecturers and researchers in sociology, cultural studies, geography, architecture, sport and environment.

Although New Zealand exists as a small (pop. 4.3 million), peripheral nation in the global economy, it offers a unique site through which to examine the complex, but uneven, interplay between global forces and long-standing national traditions and cultural identities. This book examines the profound impact of globalization on the national sport of rugby and New Zealand's iconic team, the All Blacks. Since 1995, the national sport of rugby has undergone significant change, most notably due to the New Zealand Rugby Union's lucrative and ongoing corporate partnerships with Rupert Murdoch's News Corporation and global sportswear giant Adidas. The authors explore these significant developments and pressures alongside the resulting tensions and contradictions that have emerged as the All Blacks, and other aspects of national heritage and indigenous identity, have been steadily incorporated into a global promotional culture. Following recent research in cultural studies, they highlight the intensive, but contested, commodification of the All Blacks to illuminate the ongoing transformation of rugby in New Zealand by corporate imperatives and the imaginations of marketers, most notably through the production of a complex discourse of corporate nationalism within Adidas's evolving local and global advertising campaigns.

The Politics of the Olympics: A Survey provides information on and analysis of the relationship between politics and the Olympic Games. It is argued and demonstrated throughout the book that sport and politics have been and are intimately connected and nowhere is this relationship more apparent than in the Olympic Games.
The essay chapters, including an editorial introduction, are written by a variety of academic experts. They focus on the politics of the Olympic movement, the politics of hosting the Games, the political implications of performance enhancement, and gender, terrorism and physical impairment within the Olympic context. The remaining chapters are case studies that are specific to certain countries or regions Germany during the rise to power of National Socialism, Eastern Europe in the Cold War era, South Korea and Taiwan. Each chapter is accompanied by a select bibliography.

The A-Z Glossary provides up-to-date and concise information on famous Olympians, presidents of the International Olympic Committee, specific events, boycotts and demonstrations each of which has been politically significant in the history of the Games. Entries are cross-referenced for ease of use.
A map of the venues for the Olympic Games is also included.

Although everyone loves to watch a fair, evenly matched sports contest, there is no such thing as "pure sport". The Sport and Society Reader is a collection of key scholarly and journalistic articles that demonstrate the ways that the sports we love to watch and the teams we love to root for are embedded in important social structures and processes that undermine sports' "purity". The volume presents articles on: sports with - more or less - class race matters in sports gender myths and privileges in sports sports and deviance sexuality and sport globalizing sport. The articles selected are both entertaining and highly illustrative of the links between sport and other areas of social study, resulting in a book that is as compelling as it is useful. In addition, the introductory approach used throughout orients the reader to specific key issues, making The Sport and Society Reader an ideal standalone text for students of all levels. Davide Karen and Robert E. Washington's fascinating collection of scholarly and journalistic articles challenges the prevailing perception of sports, and will stimulate discussion in the classroom and beyond. This is essential reading for all students of sports studies, the sociology of sport, and the sociology of culture.

"Modern sports" were introduced to Asia in the late nineteenth century as an innovation from the West, concurrently with the development of modern society in Asia. This book traces the historical developments of sporting cultures in Asia in specific local contexts - including Singapore, China, Myanmar, Taiwan, the Philippines, and India - and their intersections with larger social developments of colonialism, postcolonialism, nationalism, and the building of modern Asia and its place in a globalized world. The case studies herein present the social history of modern team sports with standardized rules such as basketball and cricket, and less familiar sports such as fives and chinlone, as they vacillate between global and local perspectives. This book also shows that modern sports have had an important influence on the makeup of everyday life in Asia, and the essays here also consider sports' impact on gender, body culture, and celebrity culture, among other concerns. This book painstakingly bridges the gaps between Asian Studies and Sports Studies in a way that reflects the historicity and multiplicity of sports in Asian societies. By adopting multi-disciplinary approaches, this book innovatively offers significant intersection between sociology, cultural studies and Asian studies of sport in Asia. This book was published as a special issue of Sport in Society.

This collection interrogates sports in Latin America as a key terrain in which nation is defined and populations are interpellated through emotionally charged practices (state policy, media representations, and sports play itself by professionals, national teams and amateurs) of inclusion and exclusion.

This book is an introduction to cosplay as a subculture and community, built around playful spaces and the everyday practices of crafting costumes, identities, and performances. Drawing on new and original ethnographic data, as well as the innovative use of arts-led research, this book adds to our understanding of a popular, global cultural practice. In turn, this pushes forward our understanding of play, fan practices, subcultures, practice-led research, and uses of urban spaces. Cosplay and the Art of Play offers a significant addition to key contemporary debates on the meaning and uses of popular culture in the 21st century, and will be of importance to students and scholars interested in communities, fandom, identity, leisure, participatory cultures, performance, and play.

The Gay Games is an important piece of new social history, examining one of the largest sporting, cultural and human rights events in the world. Since their inception in 1980, the Gay Games have developed into a multi-million dollar mega-event, engaging people from all continents, while the international Gay Games movement has become one of the largest and most significant international institutions for gay and lesbian people. Drawing on detailed archival research, oral history and participant observation techniques, and informed by critical feminist theory and queer theory, this book offers the first comprehensive history of the Gay Games from 1980 through to the Chicago games of 2006. It explores the significance of the Games in the context of broader currents of gay and lesbian history, and addresses a wide range of key contemporary themes within sports studies, including the cultural politics of sport, the politics of difference and identity, and the rise of sporting mega-events. This book is important reading for any serious student of international sport or gender and sexuality studies.

This comprehensive volume explores the interface between sport and religion, or more broadly, sport and spirituality. While most of the contributions come from Western and Christian traditions, the volume raises broader questions about the kinds of impact that spirituality can and should have on sport, and equally, that sport can and should have on spirituality. The authors put forth an anti-dualistic message, one that argues against any vision of sport and religion existing in separate domains. Mind interpenetrates body, faith and love interpenetrate competition, spirituality and the Divine can interpenetrate secular games. This positive book has powerful implications for reforming contemporary sport, particularly crass, extrinsically-driven, win-at-all-cost versions of competition. It is a book about the incarnation, the paradoxical existence of the spirit in the flesh, love in competition, the myth-making power and meaning of games to engage the world, transcendent hope found in kicking a ball around, and how sport as a liturgy can mediate divine presence. This book was originally published as a special issue of the journal Sport, Ethics and Philosophy.

• Who makes sport policy and why do we need it?
• What is the purpose of sport development programmes?

Sport Policy and Development answers these questions and more by closely examining the complex relationships between modern sport, sport policy and development and other aspects of the wider society. These important issues are explored via detailed case studies of key aspects of sport policy and sport development activity, including:

• school sport and physical education
• social inclusion
• health
• elite sport
• sporting mega-events.

Each case study demonstrates the ways in which the sport policy and development fields have changed, and are continually changing in response to the increasing political, social and cultural significance of sport. The book helps the reader to understand the complexities of the sport policy-making process, the increasing intervention of government in the sport policy and development fields, and how the short-term, ever-changing and frequently contradictory political priorities of government come to impact on the practice of sport policy and development.

Accessible and engaging, this textbook is an invaluable introduction to sport policy and sport development for students, practitioners and policy-makers alike.

This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. In 'Japanese Women and Sport', Robin Kietlinski sets out to problematize the hegemonic image of the delicate Japanese woman, highlighting an overlooked area in the history of modern Japan. Previous studies of gender in the Japanese context do not explore the history of female participation in sport, and recent academic studies of women and sport tend to focus on Western countries. Kietlinski locates the discussion of Japanese women in sport within a larger East Asian context and considers the socio-economic position and history of modern Japan. Reaching from the early 20th century to the present day, Kietlinski traces the progression of Japanese women's participation in sport from the first female school for physical education and the foundations of competitive sport through to their growing presence in the Olympics and international sport.

A practical guide to qualitative research methods in the multidisciplinary field of physical culture. This innovative, unique and clearly-written book provides a complete one-stop manual to designing, researching and writing an effective research project. Key features of the book include * Boxed text * Guides to further reading * Chapter guides and summaries of key points * Figures and tables throughout * A unique table summarizing the '7 Ps' approach, providing a visual overview of the approach for teachers and researchers. 'It was daunting doing a dissertation for the first time and the 7P approach provided a clear step-by-step guide from start to finish of the project' - Sarah, Undergraduate Student, Bath University, UK

Serious Games provides a thorough exploration of the claim that playing games can provide learning that is deep, sustained and transferable to the real world. "Serious games" is defined herein as any form of interactive computer-based game software for one or multiple players to be used on any platform and that has been developed to provide more than entertainment to players. With this volume, the editors address the gap in exisiting scholarship on gaming, providing an academic overview on the mechanisms and effects of serious games. Contributors investigate the psychological mechanisms that take place not only during gaming, but also in game selection, persistent play, and gaming impact.

The work in this collection focuses on the desirable outcomes of digital game play. The editors distinguish between three possible effects -- learning, development, and change -- covering a broad range of serious games potential impact. Contributions from internationally recognized scholars focus on five objectives:

• Define the area of serious games
• Elaborate on the underlying theories that explain suggested psychological mechanisms elicited through serious game play, addressing cognitive, affective and social processes
• Summarize the empirical evidence on the effectiveness of serious games,
• Introduce innovative research methods as a response to methodological challenges imposed through interactive media
• Discuss the possibilities and limitations of selected applications for educational purposes.

Anchored primarily in social science research, the reader will be introduced to approaches that focus on the gaming process and the users experiences. Additional perspectives will be provided in the concluding chapters, written from non-social science approaches by experts in academic game design and representatives of the gaming industry. The editors acknowledge the necessity for a broader interdisciplinary study of the phenomena and work to overcome the methodological divide in games research to look ahead to a more integrated and interdisciplinary study of digital games.

This timely and singular volume will appeal to scholars, researchers, and graduate students working in media entertainment and game studies in the areas of education, media, communication, and psychology.

The widespread concept of the 'postmodern city' is frequently linked to the decline of traditional manufacturing industries and a corresponding wane of white working-class culture. In place of these appear flexible working practices, a diversified workforce, and a greater emphasis on consumption, leisure, and tourism. Illustrated by an interdisciplinary study of Leeds, a typical postmodern city, this volume examines how such cities have reinvented themselves - commercially, politically and spatially - over the past two decades. The work addresses issues like cultural policy, city-centre development, sport, leisure and identity, and explores different urban processes in relation to changing configuration of class, gender and ethnicity in the postmodern city.

This groundbreaking work explores masculinity and the body within sports. Sports continue to retain expectations for presentations of specific forms of masculinity. The body is central to these presentations. These everyday bodily performances are rehearsed and performed either successfully or unsuccessfully - and the consequences of these actions play a significant part in the ability of the individual to continue to take part. Through participant observations, sporting life-history interviews (with over forty men) and research with children, this book examines the ways in which 'appropriate' sporting masculinities are learned and enacted to varying degrees of success. Wellard highlights the social processes which impact upon individual constructions and formulations of masculine identity and reviews these in relation to broader debates on gender, embodiment and sporting participation. This book contributes not only to the academic fields of sport and gender, but also to the efforts to confront continued forms of 'accepted' gender discrimination.

Sexual Sports Rhetoric: Global and Universal Contexts is concerned with wider, international applications of language to sport. Topics discussed range from women's volleyball uniforms, ballroom dancing, female athletes as victims, soccer fans, nudity debates, homophobia, misogyny, Title IX, NASCAR, extreme sports, and trekking, to Japanese sports reports, Canadian hockey, sailors in the French press, British portrayals of Wimbledon champs, Australian heroes, German sports editorials, and masculinity relative to Mount Everest.

Despite the fact that there are around 1.2 million powered two wheelers (PTWs) within the United Kingdom, riders are often misconceived as living at the edge of society; however, this is often far from the truth. Riding a PTW is a high-risk activity and those who ride are often perceived as being 'risk junkies', but through an in-depth exploration of this leisure activity, Motorcycling and Leisure explains that riders ride because they enjoy it and do not necessarily enjoy the risk involved. The book presents a range of contemporary research on riders and how they find enjoyment. The book further explores the rider goal of enjoyment and utilises Fuller's task homeostasis theory along with Csikszentmihalyi's theory of flow to develop an understanding of the interaction between risk and goals. In conclusion it develops principles of interventions with the aim of guiding intervention design and reducing the number of motorcycle crashes.

This book offers conceptual and practical insights into the complex interactions between ecotourism and the natural environment, with consideration given to government policy, marketing by suppliers, consumer behaviour and visitor/environmental management. Illustrated by international case studies the roles of and interplay between tour operators, their clients, resource managers and local communities are examined. This creates a comprehensive and insightful overview of the factors that work for and against the achievement of environmental sustainability in and through ecotourism. The result is a critical examination of ecotourism and environmental sustainability that highlights ideas for best practice and proposes new directions for future research

New Dimensions of Sport in Modern Europe offers new perspectives on European sport history in the 'long twentieth century' designed to challenge and deconstruct what might be considered 'traditional' or more familiar Euro-centric conceptions and geographies of sport and leisure-especially those deriving from the leading hotbeds of European sport history. This anthology adds to the growing corpus of explorations of sport and leisure in late-modern European history from a variety of countries: France, Spain, Finland, Hungary, Bulgaria, and Slovenia. With topics covering several different sports and ranging from sport during empire to mega-events, and sport literature to women's sport attire, the insights provided by this new body of research demonstrate a greater understanding of the connections between sport and society in Europe throughout the long twentieth century. This book was originally published as a special issue of The International Journal of the History of Sport.

What does the 'Asian' mean in Asian sport celebrity? With a collection of nine essays on Asian sport celebrities variously associated with Australia, Belgium, China, Japan, New Zealand, North Korea, Philippines, South Korea, Taiwan and the United States, this book offers a comprehensive understanding of the multi-faceted construction of what it means to be Asian from the perspectives of race, ethnicity and regionality. Sport celebrity, as a modern invention, is disseminated from the West to the rest of the globe including Asia, and so are its functions of symbolizing particular values, desires and personalities idolized and idealized within their respective societies. While Asian athletes were historically depicted as weak, fragile and biologically 'unsuited' to modern sport, the emergence of more than a few world-class Asian athletes in the twenty-first century demands an in-depth inquiry into the relationship between sport celebrity and the representation of Asia. This book is therefore essential for those interested in a range of socio-cultural issues-including globalization, transnationalism, migration, modernity, (post-)coloniality, gender politics, spectacle, citizenship, Orientalism, and nationalism-within and beyond Asia. It was originally published as a special issue of The International Journal of the History of Sport.