What does it take to be an incredible marketer, creating campaigns that move something from ‘here’ to ‘there’ so that it is noticed, believed, loved, and ultimately (and importantly) bought by customers – whether in business-to-business or business-to-consumer contexts?

How does a marketer devise strategies to fulfil the 360° dreams, aspirations and objectives of an entire business? Is it through brand building, maintaining brand health and reputation, or effective storytelling? Is it about raising product/service awareness, pricing strategies, or the choice of promotional channels – whether above-the-line, below-the-line, or through digital and AI messaging? Or perhaps it’s about delivering a message like, ‘We hear you; let’s build a sustainable future, together.’

And how do you decide which aspect to market? Is it …

The product;
The price;
The place;
The promotion;
The people;
The positioning;
The process;
The parable;
The performance;
The promise?
OR, is it bits and pieces of all, or some, of the above?

This book delves into these questions, providing insights and guidance for creating comprehensive marketing strategies that resonate and drive success. In The Book Every Marketer Should Read our authors examine aspects of the original ‘4Ps of Marketing’ and transform this outdated 1960s framework into a dynamic, contemporary approach suited for the 21st century.

Start reading and make notes on what you can implement today to become a marketing maestro.

Sparks fly when a competitive figure skater and hockey team captain are forced to share a rink.

Anastasia Allen has worked her entire life for a shot at Team USA. It looks like everything is going according to plan when she gets a full scholarship to the University of California, Maple Hills and lands a place on their competitive figure skating team. Nothing will stand in her way, not even the captain of the hockey team, Nate Hawkins.

Nate's focus as team captain is on keeping his team on the ice. Which is tricky when a facilities mishap means they are forced to share a rink with the figure skating team-including Anastasia, who clearly can't stand him. But when Anastasia's skating partner faces an uncertain future, she may have to look to Nate to take her shot.

Sparks fly, but Anastasia isn't worried... because she could never like a hockey player, right?

Liberation Diaries is a powerful and spirited collection of essays from some of South Africa’s most distinctive thinkers on the country’s 30 years of democracy. The writers consider what freedom and democracy mean to them.

By turns provocative and daring, these insightful essays amount to a touchstone to accompany the reader in the 30th year of democracy.

Busani Ngcaweni edited Liberation Diaries: Reflections on 20 Years of Democracy in 2014.

Kieran Elliott's life changed forever on a single day when a reckless mistake led to devastating consequences. The guilt that haunts him still resurfaces during a visit with his young family to the small coastal town he once called home.

Kieran's parents are struggling in a community which is bound, for better or worse, to the sea that is both a lifeline and a threat. Between them all is his absent brother Finn. When a body is discovered on the beach, long-held secrets threaten to emerge in the murder investigation that follows.

A sunken wreck, a missing girl, and questions that have never washed away...

With this great new book, The South African Air Fryer Cookbook 2, you can delight friends and family at breakfast, lunch, supper or any special occasion with delicious takes on classic South African dishes.

Best-selling author Louisa Holst knows what the air-fryer market wants and has brought local flavours to the fore once again! Recipes include springbokkie cheesecake, brandy-and-coke chicken wings, snoek and apricot filo samosas, and a fish-finger Gatsby for the hungry kids that they can whip up themselves. Chicken peri-peri pie, gammon (yes – it can be done in the air fryer), roast lamb, buttermilk rusks, pavlova and mini fruit cakes are yet more of the mouthwatering dishes in the book.

Die verteller in Heks vind haar toevlug in sprokies en mites. Terwyl die wêreld die oorlog in Oekraïne op TV-skerms gadeslaan, verdiep sy haar in die mitologie van dié land – ook as skans teen die toenemende vyandelikheid in haar huwelik.

’n Ongeoorloofde verhouding maak ’n besieldheid in haar wakker. Sy beroep haar op dié nuwe krag toe sy van ongerymdhede bewus word by die kosmetiekmaatskappy vir wie sy bemarkingskopie skryf.

Dis tyd om beheer van haar eie verhaal neem.

Attorney Rhonda Bird returns home to LA to bury her estranged father, and discovers that he left her two final surprises.

The first is a private detective agency that he set up after leaving his job as an accountant; the second is a teenage half sister named Baby.

When Rhonda goes into her father's old office to close down the business, she gets drawn into a case involving a young man who claims he was abducted. The investigation takes Rhonda and Baby to dark and dangerous places, and they become the target of a criminal cartel seeking revenge . . .

In 2018 the world watched as 82 per cent of all wealth created was claimed by the top 1 per cent of the global population. The bottom 50 per cent of humanity saw no increase at all. While one new billionaire was created every two days, one in every four South Africans were living on less than R18 per day – not enough to buy a loaf of bread.

Inequality has always been part of the world we live in, but in the past twenty years the situation has worsened. We have seen the rise of mega corporations, where regional companies have become global players: power brokers that are richer and more powerful than most countries. This has seen businesses record ever-increasing profits while they pay ever-decreasing taxes. How is this happening?

In South Africa, millions of people depend on the services and products of mega corporations, but to what extent do these corporations influence and affect the lives of their consumers? What do these companies do with all the power that is in their hands?

In The Dirty Secrets of the Rich and Powerful, James-Brent Styan casts the spotlight on economic inequality and unpacks historical and ongoing business practices that have a real influence on people today. This book takes you right into the corridors of power and behind the closed doors of the boardrooms of the rich and powerful to show you how, and why, the status quo seems so unfair.

How can we reclaim the soul-deepening wildness that grounds us and energizes us when so much of the modern world seems designed to tame us?

In this thrilling memoir of a life spent exploring the most incredible places on Earth—from the Great African Seaforest to the crocodile lairs of the Okavango Delta—Craig Foster reveals how we can attend to the earthly beauty around us and deepen our love for all living things, whether we make our homes in the country, the city, or anywhere in between.

Foster explores his struggles to remain present to life when a disconnection from nature and the demands of his professional life begin to deaden his senses. And his own reliance on nature’s rejuvenating spiritual power is put to the test when catastrophe strikes close to home.

Foster’s lyrical, riveting Amphibious Soul draws on his decades of daily ocean dives, wisdom from Indigenous teachers, and leading-edge science.

Challenging Western depictions, this consideration of Moscow’s post-Cold War Africa policy takes into account both African and Russian decisionmakers.

Three decades after the Soviet Union’s collapse, Russia has transformed from a fringe player to a resurgent great power in Africa. The October 2019 Russia-Africa Summit in Sochi highlighted the appeal of Russia’s normative agenda, the ubiquity of Russian military technology, and the breadth of Moscow’s presence on the continent. Beneath the pageantry, a darker side of Russia’s African resurgence looms large. From Libya to Madagascar, Russia has used sinister tactics to expand its influence, such as private military contractors, shadowy mining and energy deals with authoritarian regimes, and election interference campaigns.

This book presents a chronological examination of Russia’s post-Cold War foreign policy towards Africa, and outlines the factors that have enabled and impeded the growth of its influence. It pays special attention to the non-material factors behind this rising power; the domestic drivers of Russian decision-making; Moscow’s relationships with fellow external powers; and African perspectives on Russia’s geopolitical role. Samuel Ramani’s analysis cites extensively both Russian-language media and academic sources, and his own interviews with Russian and African elites. His fascinating study challenges popular depictions of Russia as an opportunistic anti-Western actor, instead emphasising Moscow’s strategic commitment to Africa and the endurance of historical memory.

An Afghan American woman returns to Kabul to learn the truth about her family and the tragedy that destroyed their lives in this brilliant and compelling novel from the bestselling author of The Pearl That Broke Its Shell, The House Without Windows, and When the Moon Is Low.

Kabul, 1978: The daughter of a prominent family, Sitara Zamani lives a privileged life in Afghanistan’s thriving cosmopolitan capital. The 1970s are a time of remarkable promise under the leadership of people like Sardar Daoud, Afghanistan’s progressive president, and Sitara’s beloved father, his right-hand man. But the ten-year-old Sitara’s world is shattered when communists stage a coup, assassinating the president and Sitara’s entire family. Only she survives.

Smuggled out of the palace by a guard named Shair, Sitara finds her way to the home of a female American diplomat, who adopts her and raises her in America. In her new country, Sitara takes on a new name—Aryana Shepherd—and throws herself into her studies, eventually becoming a renowned surgeon. A survivor, Aryana has refused to look back, choosing instead to bury the trauma and devastating loss she endured.

New York, 2008: Forty years after that fatal night in Kabul, Aryana’s world is rocked again when an elderly patient appears in her examination room—a man she never expected to see again. It is Shair, the soldier who saved her, yet may have murdered her entire family. Seeing him awakens Aryana’s fury and desire for answers—and, perhaps, revenge. Realizing that she cannot go on without finding the truth, Aryana embarks on a quest that takes her back to Kabul—a battleground between the corrupt government and the fundamentalist Taliban—and through shadowy memories of the world she loved and lost.

Bold, illuminating, heartbreaking, yet hopeful, Sparks Like Stars is a story of home—of America and Afghanistan, tragedy and survival, reinvention and remembrance, told in Nadia Hashimi’s singular voice.

Not all secrets are meant to come out...

Twenty-five years ago, on Halloween night, eight-year-old Kelly Doherty went missing while out trick or treating with friends. Her body was found three days later, floating face down, on the banks of the Creggan Reservoir by two of her young classmates. It was a crime that rocked Derry to the core. Journalist Ingrid Devlin is investigating - but someone doesn't want her to know the truth.

As she digs further, Ingrid starts to realise that the Doherty family are not as they seem. But will she expose what really happened that night before it's too late?

Smart, wealthy and grounded, Emma has worked hard for her success. When she meets Matthew, a kind, handsome widower, he seems like the icing on the cake.

Initially, Emma’s friends are delighted, but as the relationship quickly develops, they worry Emma could be being exploited. She’s a rich woman, after all.

While Emma isn’t worried about Matthew having so much less than her, she does have one tiny doubt about her new relationship. If Matthew’s wife hadn’t died, he wouldn’t be with her. And sometimes Emma wonders if she is second best. The more she thinks about Matthew’s first wife, the more obsessed she becomes with a woman she can never know.

As jealousy and suspicion blossom between Emma and Matthew, events take a darker, dangerous turn. Emma doesn’t know who she can trust. Her friends? Her husband? Or even herself…?

This sensational new thriller from the Number One bestseller Adele Parks will have you gripped until the very last page.

Isobel lives an isolated life in North London, working at a nearby library. She feels safe if she keeps to her routines and doesn't let her thoughts stray too far into the past. But a newspaper photograph of a missing local schoolgirl and a letter from her old teacher are all it takes for her ordinary, careful armour to become overwhelmed and the trauma of what happened when she was a pupil at The Schoolhouse to return.

The Schoolhouse was different - one of the 1970s experimental schools that were a reaction to the formal methods of the past. The usual rules did not apply, and life there was a dark interplay of freedom and violence, adventure and fear. Only her teenage diary recorded what happened, but the truth is coming for her and everything she has tried to protect is put at risk.

Set between the past and the present, The Schoolhouse is a masterful and gripping novel about childhood, secrets and trust.

You’ll never think of flying in South Africa in the same way again.

This is an insider’s tale of the South African airline industry over the past thirty years, as told by Glenn Orsmond, and particularly the story of the dramatic collapse of Comair in 2022.

Orsmond, who was twice the CEO of Comair and the founder CEO of 1time, takes the reader on a wild ride through the ultracompetitive sector of low-cost airlines that boomed in this country after South African Airways’ stranglehold on the skies was loosened in the 1990s. Comair – which operated both Kulula and British Airways – and 1time were at the forefront of this new wave of airlines that saw domestic flying and tourism take off.

But after some incredible highs and lows, Comair crashed under Orsmond’s watch despite the company’s 75-year unblemished profit history. The pandemic’s impact, the grounding of aeroplanes after a questionable regulator investigation and poor management decisions all contributed to its downfall.

You can expect tales of industry legends and innovation but also of competitors trying to gut each other, battles between pilots and accountants, unions and bosses at loggerheads, and warfare between shareholders and directors in boardrooms.

FATE CAN BE CHANGED. CURSES CAN BE BROKEN.

In a shabby house in the new capital of Madrid, Luzia Cotado uses scraps of magic to get through her days of endless toil. But when her scheming mistress discovers her scullion is hiding a talent for little miracles, she demands Luzia use those gifts to win over the royal court.

Determined to seize this chance to better her fortunes, Luzia plunges into a world of power-hungry nobility, desperate kings, holy men and seers, where the lines between magic, science and fraud blur. With the pyres of the Inquisition burning, she must use every bit of her wit and resilience to win fame and hide the truth of her ancestry – even if that means enlisting the help of an embittered immortal familiar, whose own secrets could cost her everything.

From Sunday Times bestselling author comes a bewitching novel, brimming with peril in a world where a woman’s ambition can prove deadly.

When we all know we're going to die, how do we make sure we truly live?

Clover Brooks has forgotten how to live. It might be because she spends her time caring for people in their final days, working as a death doula in New York City. Or it might be because she has a regret of her own - one she can't bring herself to let go of.

But then she meets Claudia: a feisty old woman who has one last wish . . .

As Clover begins a new adventure, will she remember how to live her own big, beautiful life?

The compelling biography of Novak Djokovic, the greatest male tennis player of all time - looking at past events, his beliefs and what has made him one of the most enigmatic and successful sportsmen throughout history.

No man or woman has won more Grand Slam singles titles than Novak Djokovic, who took his 24th major at the 2023 US Open. Based on fresh interviews with people close to Djokovic - including his friends and mentors, along with his former coaches and his rivals - this is an in-depth exploration of the psyche of one of the most fascinating and controversial sporting characters ever. From a bomb shelter in Belgrade to an immigration detention centre in Melbourne, and everywhere in between, this book uncovers his relentless pursuit of perfection and the unconventional beliefs that have propelled him to greatness.

Rage. Forgiveness. Shame. Pride. Love. Searching for Novak examines the psychological and emotional side of rewriting tennis history.

Topverkoperskrywer Louisa Holst weet wat die lugbraaiermark wil hê en het weer plaaslike geure na vore gebring!

Resepte sluit in springbokkie-kaaskoek, brandewyn-en-coke-hoendervlerkies, snoek- en appelkoosfilo-samosas, en 'n visvinger-Gatsby vir die honger kinders wat hulle self kan opslaan. Peri-peri-hoenderpastei, gammon (ja – dit kan in die lugbraaier gedoen word), gebraaide lam, karringmelkbeskuit, pavlova en mini-vrugtekoeke is nog meer van die watertand geregte in die boek.

Set in a historical moment of moral crisis, Crossroads - the first instalment of the trilogy A Key to All Mythologies - is the stunning foundation of a sweeping investigation of human mythologies, as the Hildebrandt family navigate the political and social crosscurrents of of the past fifty years.

It's December 23, 1971, and heavy weather is forecast for Chicago. Russ Hildebrandt, the associate pastor of a liberal suburban church, is on the brink of breaking free of a marriage he finds joyless - unless his wife, Marion, who has her own secret life, beats him to it. Their eldest child, Clem, is coming home from college on fire with moral absolutism, having taken an action that will shatter his father. Clem's sister, Becky, long the social queen of her high-school class, has sharply veered into the counterculture, while their brilliant younger brother Perry, who's been selling drugs to seventh-graders, has resolved to be a better person. Each of the Hildebrandts seeks a freedom that each of the others threatens to complicate.

Jonathan Franzen's novels are celebrated for their unforgettably vivid characters and their keen-eyed take on the complexities of contemporary America. Now, for the first time, in Crossroads, Franzen explores the history of a generation. With characteristic humour and complexity, and with even greater warmth, he conjures a world that feels no less immediate.

A tour de force of interwoven perspectives and sustained suspense, Crossroads is the story of a Midwestern family at a historical moment of moral crisis, spanning a whole century, casting light forward to our present day. Jonathan Franzen's gift for melding the small picture and the big picture has never been more dazzlingly evident.

When seventeen-year-old Emma leaves her best friend Abi at a party in the woods, she believes, like most girls her age, that their lives are just beginning. Many things will happen that night, but Emma will never see her friend again.

Abi's disappearance cracks open the façade of the small town of Whistling Ridge, its intimate history of long-held grudges and resentment. Even within Abi's family, there are questions to be asked - of Noah, the older brother whom Abi betrayed, of Jude, the shining younger sibling who hides his battle scars, of Dolly, her mother and Samuel, her father - both in thrall to the fire and brimstone preacher who holds the entire town in his grasp. Then there is Rat, the outsider, whose presence in the town both unsettles and excites those around him.

Anything could happen in Whistling Ridge, this tinder box of small-town rage, and all it will take is just one spark - the truth of what really happened that night out at the Tall Bones....

Bibby’s – More Good Food embraces approachable food made with thoughtful consideration. Devoid of intimidating complexities, the recipes are for the most part appealingly simple, versatile and straightforward. Many of the recipes are plant-centric without being exclusively vegetarian. Expect an abundance of textural contrast and funky flavour enhancers.

The book is divided into nine vibrantly fresh chapters, influenced largely by Middle Eastern and Mediterranean flavours. The author advises on what constitutes a well-stocked pantry and how to maximize its potential to the fullest. The busyness of weekdays is balanced with slower weekends, when a few gentler hours in the kitchen are just what’s needed. The doors are thrown open to hospitality, marrying food and creative tablescapes, setting the tone for intimate at-home gatherings. Meticulously crafted menus ensure a seamless transition from start to finish, with classy cocktails, traditional breads, resplendent mains and swoon-worthy desserts.

​All the recipes are beautifully styled and photographed by the author herself. If you’re after food less ordinary, this is the book for you.

The remarkable new novel from the author of the multimillion-selling international sensation The Midnight Library

'What looks like magic is simply a part of life we don’t understand yet . . .'

When retired Maths teacher Grace Winters is left a run-down house on a Mediterranean island by a long-lost friend, curiosity gets the better of her. She arrives in Ibiza with a one-way ticket, no guidebook and no plan.

Among the rugged hills and golden beaches Grace searches for answers about her friend’s life, and how it ended. What she uncovers is stranger than she could have dreamed. But to dive into this impossible truth, Grace must first come to terms with her past.

Filled with wonder and wild adventure, this is a story of hope and the lifechanging power of a new beginning.

The most dangerous person in the courtroom isn't the killer...

Single mother Revelle Lee is an interpreter who spends her days translating for victims, witnesses and the accused across London. Only she knows what they're saying. Only she knows the truth.

When she believes a grave injustice is about to happen, and a guilty man is going to be labelled innocent, she has the power to twist an alibi to get the verdict she wants. She's willing to risk it all to do what's right.

But when someone discovers she lied, Revelle finds the cost might be too high... and she could lose everything, including her son.

In the latest novel from New York Times bestselling author Linwood Barclay, a teacher’s act of heroism inadvertently makes him the target of a dangerous blackmailer who will stop at nothing to get what he wants.

How would you react in a life-or-death situation?

It’s a question everyone asks themselves, but few have to face in real life. English teacher Richard Boyle certainly never thought he would find himself talking down a former student intent on harming others, but when Mark LeDrew shows up at Richard’s school with a bomb strapped to his chest, Richard immediately jumps into action. Thanks to some quick thinking, he averts a major tragedy and is hailed as a hero, but not all the attention focused on him is positive.

Richard’s brief moment in the spotlight puts him in the sights of a deranged blackmailer with a score to settle. The situation rapidly spirals out of control, drawing Richard into a fraught web of salacious accusations and deadly secrets. As he tries to uncover the truth he discovers that there’s something deeply wrong in the town—something that ties together Mark, the blackmailer, and a gang of ruthless drug dealers, and Richard has landed smack in the middle of it. He’s desperate to find a way out, but everyone in his life seems to be hiding something, and trusting the wrong person could cost him everything he loves.

What price will he pay for one good deed?