This early-learning set will help introduce young children to animals. Little ones will enjoy matching the puzzle pieces with the animals on the pages, while also learning core vocabulary and developing fine motor skills. The 12 play pieces slot neatly into the spaces on the pages and can also be used as first word flash cards. The plastic pocket makes it easy to pack-up and put back on the bookshelf at the end of the day.

Go on a sensory adventure with the UK's favourite touch-and-feel baby book series, in That's not my deer... by Fiona Watt. The perfect springtime read, babies and toddlers will love touching the fuzzy, furry, smooth and soft fabric patches on every page. That's not my... books are designed to be shared, and develop sensory and language development. Don't forget to spot the little white mouse as they explore this sturdy board book, perfect for little hands. DID YOU KNOW...? One That's not my... book is sold every minute in the UK! With over 60 titles to choose from, there's a That's not my... book for everyone.

This delightful pack contains a beautifully illustrated jigsaw of a vibrant under-the-sea scene that features a maze to solve once it's assembled. It also includes a 32-page book with a selection of more marine mazes for children to have fun finding their way through.

The Big Steps series is designed to help little ones (and their parents or carers) with new everyday experiences. In We're Going to the Dentist, Nancy and Teddy go for a dental check-up. This novelty book with a sweet story has fun flaps to lift and mechanisms to move, as well as practical tips for parents and carers on each page, endorsed by leading Early Years Consultant, Dr. Amanda Gummer.

With delightful illustrations from Marion Cocklico, We're Going to the Dentist is the perfect book for sharing and reassuring little people.

For more toddler tips, read We're Having A Baby, I'm Not Sleepy, No More Nappies, I'm Starting Nursery, Can You Say Please?, We're Going to the Doctor and I Can Get Dressed.

The perfect gift for mummies and their kids, My Mummy's bag allows children to explore and play with all of Mum's favourite and fascinating things. The book is as jam-packed as the original, with more than 70 interactive objects, including a removable laptop computer, a mobile phone, a wallet with pockets, an extra pair of shoes, and a missing red sock to find on every page. New details include a drawn-on blue handkerchief, and a bag of healthy snacks. As always, My Mummy's Bag is outfitted with fabric handles big enough for little hands.

The original, award-winning Felt Flap series – perfect for babies and toddlers!

Each title in this stylish series has five spreads with friendly characters to find behind colourful felt flaps.

In Where’s Mrs Tiger?, you’re on the look out for Mr Peacock, Mrs Monkey, Mr Elephant and Mrs Tiger herself!

Lift the final flap and there’s a surprise mirror – always a hit with the little ones.

Parents adore these books because they are beautiful but tough enough to withstand even the most enthusiastic of young readers. And children love them because they are just so much fun.

Other titles in the series include, Felt Flaps Where’s Mr Lion?, Felt Flaps Where’s Mr Unicorn? and Felt Flaps Where’s Mrs Ladybird?

Felt Flaps Where’s Mr Lion? won Sainsbury’s Children’s Book of the Year 2017

The felt flaps in this sturdy board board are perfect for little ones to turn and tug, which means you can get even the tiniest tot into books and finding the activity fun. Ingela Arrhenius’ illustrations are a real bonus. They are bright and retro and sure to capture your baby’s attention. A perfect book to share with very little ones.BookTrust

Mix and Match Fun: What's That Truck? is a fun new title from Priddy Books. The casebound board book has split pages, so that every truck can be mixed up with the others in the book. With over 70 combinations to discover, preschoolers will love mixing and matching - creating their own different vehicles, from a 'mighty monster truck that sells sweet treats' to a 'frosty snow plough that cruises round the city.' The playful text and characterful illustrations will inspire the imagination and give kids a different experience every time!

• Interactive felt book format with five felt pages.
• Includes over 20 fun felt characters / pieces.
• Farmyard, Safari, Ocean, Market and Christmas in series.
• Illustrated by BarbiSido.

Dress up as Jack for a new way to enjoy this classic fairy tale. Complete with a waistcoat, hat and inflatable axe, plus a fun storybook, this collectable set will make for a fantastic interactive playtime.

Little ones will love this touch-and-feel edition of the bestselling preschool classic Dear Zoo. Rod Campbell's classic lift-the-flap book Dear Zoo has been a firm favourite with toddlers and parents alike since it was first published in 1982. Young children will love discovering the animals the zoo has sent - a monkey, a lion and even an elephant! But will they ever manage to send the perfect pet? Inside the Dear Zoo Touch and Feel Book you'll find a frog with sticky feet, a snake with a bumpy basket, and an elephant with great big ears - but watch out for the lion's teeth! This wonderful touch-and-feel book brings the beloved story of Dear Zoo to life. With a different texture for every animal and colourful artwork throughout, it is sure to delight both newcomers and fans of the classic story.

Babies and toddlers will love exploring the fuzzy, bumpy and fluffy tactile patches, as well as spotting the little white mouse in this colourful board book. There's lots to look at and talk about, which will help to develop language, as well as sensory development.

Discover the amazing people that work when you're fast asleep in this large-format board book with easy-to-lift flaps on every page! There are all kinds of people that work during the night-time, from bakers to doctors, train drivers to road workers, and out at sea or in an art gallery. Peek inside the oven at the bakery, find out if the fishing boats have caught any fish and open the doors into a busy hospital. Learn more about the world at night with this fun lift-the-flap book that's packed with details to spot and perfect for sharing at bedtime. With a rhyming, read-aloud text from Peter Arrhenius and bold, friendly artwork from Ingela P Arrhenius, the award-winning illustrator of the bestselling Felt Flaps and Peekaboo series.

An adorable Sing-Along board book story, with five robust board sliders - easy for little hands to use! Each board book comes with a free instrumental and vocal version of the nursery rhyme - simply scan the QR code for little ones to listen and sing along! With bright illustrations this series make the perfect gift for a baby or toddler! With wipers to wipe, wheels to turn and babies to bounce, eveyone will adore this super-interactive version of the favourite nursery song! There are loads of titles to collect... Sing Along with Me! Incy Wincy Spider Sing Along with Me! If You're Happy and You Know it Sing Along with Me! Old Macdonald Had a Farm Sing Along with Me! Row, Row, Row Your Boat ...and many more!!

Step into Sleeping Beauty. This exquisite board book introduces the classic story to the youngest children with playfully layered pages, engaging text and beautiful, colourful illustrations. Once upon a time, in a far-off land, a royal baby was born. The King and Queen hosted a great party, inviting friends and neighbours from all over the kingdom... Sleeping Beauty combines a simple narrative with die-cut holes and high-contrast illustrations to create a captivating storytelling experience that encourages tactile interaction. Delight in the increasingly expansive spreads as the story grows and grows with each page! Keep the magic of Sleeping Beauty alive for the next generation with this gorgeous interactive retelling. The Layer-by-Layer series of interactive board books introduces the youngest children to classic stories through beautifully layered pages featuring bright, contemporary illustrations, die cuts and gentle text. The illustrations, and wonders, expand as each new layer is revealed. Step into even more classic stories with: The Nutcracker, Alice in Wonderland, The Jungle Book.

Farm Sweet Farm is the first title in a new series from Priddy Books. Young children will love learning about the farm in this interactive lift the flap book. Look at the picture clues to guess which animal is hiding on the farm, then lift the giant flap to see who it is. This book promotes critical thinking as children follow the clues to discover which animal is hiding behind each flap. Who is Danny? He swims in a pond and has... a black beak, yellow feathers, and webbed feet? - lift the flap to find out if you are right. With colourful illustrations and clear photographs of the animals, Farm Sweet Farm is the perfect book for children to get to know farmyard animals.

An interactive pop-up book that inspires hands-on learning with the help of incredible rainforest animals! Tactile elements and delightful imagery will encourage the development of motor skills and early learning. Bold, brightly coloured pictures, lift-the-flap pages and entertaining rhymes, Pop up Peekaboo! Rainforest provides lots of opportunities for parent-and-child interaction and hours of animal entertainment. Journey through the rainforest and discover the spectacular habitats living here! Babies and toddlers' little hands will love lifting the big flaps to find five peekaboo surprises pop up from the pages: a funny anteater with a very long tongue, a spotty jaguar leaping into a busy river, a slithery snake hanging from a leafy tree, a beautiful hummingbird sipping sweet nectar from a pretty flower, and two playful monkeys climbing to the treetops. Little ones can learn vocabulary about habitats and animal life that are carefully woven throughout the story, making this book a fun and easy introduction to the Earth's precious rainforest life. Inside the pages of this pop-up adventure book, you'll find: - Hands-on play that builds confident book skills - Look-and-find peekaboo games that reward curiosity - Rhythmic, read-aloud text that aids language development - Rounded edges and chunky pages, protecting babies and their growing teeth! This interactive toddler book for 0-3 year olds helps teach young children object permanence, which is an important step in childhood development. Turning the pages and moving the pop-ups help toddlers learn motor control for improved dexterity. This pop up book has been designed as an all-round activity learning experience, to get the most out of story time. Read aloud the lively rhymes that create the amusing story for your kids to follow, and play a guessing game of who is behind the flap! The rhymes and the easy-to-read text help preschoolers remember the new words they are learning for early language development. Complete the Pop-up book series! Surprise! The peekaboo fun doesn't stop here! Your little one will enjoy hours of hide-and-seek surprises with the My Pop-Up Series. Find your farmyard friends with Pop-Up Peekaboo! Farm, search the oceans in Pop-Up Peekaboo! Under the Sea and travel back in time to find dinosaurs in Pop-up Peekaboo! Baby Dinosaur and more!

Julia Donaldson's favourite characters are now in gorgeous board books with lovely soft felt flaps for toddlers to lift and find fun things. Where has Zog the dragon gone? Is he flying in the sky? No, those are birds! Is he hiding in the castle? No, that's the king! Lift the colourful felt flaps in this fun chunky board book, perfect for small hands, until you find Zog the dragon! There is so much fun to be had. Based on the bestselling book Zog and the Flying Doctors by Julia Donaldson and illustrated by Axel Scheffler, the creators of The Gruffalo, Stick Man and ZOG, which have all been made into animated films shown on BBC1 Zog and the Flying Doctors was screened for the first time on BBC1 on Christmas Day 2020 Julia & Axel's Smeds and the Smoos animation will debut on BBC1 in December 2022

This is a book in which you become a rescue hero. Simply turn the transparent page and rescue the animals! It's fun, it's simple and it's a gentle introduction to the importance of animal welfare. There are no words in this book so you can choose the words which are right for you. Which animals would you rescue? 50p from the sale of each book will go to the Born Free Foundation.

First Stories: Pinocchio is the perfect introduction for young children to this classic fairy tale. Push, pull and turn mechanisms bring the story to life and introduce the main characters. This well-loved fairy tale is beautifully imagined for a new generation by illustrator Miriam Bos. There are lots of First Stories to collect, including Mulan, The Jungle Book, Peter Pan.