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Books > Academic & Education > Professional & Technical

Enzymes in Food Processing (Hardcover, 3rd edition): Tilak Nagodawithana, Gerald Reed Enzymes in Food Processing (Hardcover, 3rd edition)
Tilak Nagodawithana, Gerald Reed; Series edited by Steve Taylor
R1,694 Discovery Miles 16 940 Ships in 10 - 15 working days

In the past 35 years, the use of commercial enzymes has grown from an insignificant role in the food industry to an important aspect of food processing. This Third Edition of Enzymes in Food Processing explores recent and extensive changes in the use of enzymes as well as the discovery of new enzymes and their uses. Included in the book is a history of the role of enzymes in food processing, enzyme characterization, a discussion of different classes of enzymes including lipases and proteases, commercial enzyme production, and the processing of particular foods such as meat, vegetables, fruit, baked goods, milk products, and beer. Unlike earlier editions, it provides basic information on enzymes and their uses not adequately described in the current literature. Food technologists will find in this edition a description of the properties of those enzymes that are important in food processing, as well as a description of the properties of those enzymes that are important in food processing, as well as a description of the many applications of enzymes in the foods processing industry. The book is intended for food technologists, and will be of value to the microbiologist and enzyme chemist as well. This treatise provides a comprehensive treatment of enzymes used in food processing.
Key Features
* Covers genetic modification of enzymes in the food industry
* Discuss enzyme function and dependence on environmental parameters
* Explores practical applications of food enzymes in industry

Three-Dimensional Elasticity, Volume 20 (Paperback): Philippe G. Ciarlet Three-Dimensional Elasticity, Volume 20 (Paperback)
Philippe G. Ciarlet
R1,367 Discovery Miles 13 670 Ships in 10 - 15 working days

This volume is a thorough introduction to contemporary research in elasticity, and may be used as a working textbook at the graduate level for courses in pure or applied mathematics or in continuum mechanics. It provides a thorough description (with emphasis on the nonlinear aspects) of the two competing mathematical models of three-dimensional elasticity, together with a mathematical analysis of these models. The book is as self-contained as possible.

Cognitive Issues in Motor Expertise, Volume 102 (Hardcover): J. Starkes, F. Allard Cognitive Issues in Motor Expertise, Volume 102 (Hardcover)
J. Starkes, F. Allard
R2,638 Discovery Miles 26 380 Ships in 10 - 15 working days

The intent of this book is to describe those perceptual and cognitive components which contribute to skilled motor performance in a wide variety of disciplines, including sports, microsurgery, video games, and speech. Also considered are issues in the measurement of motor skill, the development of motor skill across the life span, and the importance of individual differences in the development of motor skill. Many chapters contain studies employing the expertise approach used so successfully to study cognitive skills in psychology. Using this approach, expert performers are compared to novices on domain relevant laboratory tasks in order to determine whether specific cognitive or perceptual processes are related to performance differences.

This volume will be of value to kinesiologists, sport psychologists, physical educators, and cognitive psychologists who are interested in a new perspective on the nature of motor skills. The majority of the chapters include reviews of the literature necessary to understand the case being made. Thus, the book may be understood by any reader with a basic course in psychology or motor behavior.

Evolutionary Biology, Volume 1 (Hardcover): Edward Bittar Evolutionary Biology, Volume 1 (Hardcover)
Edward Bittar
R2,757 Discovery Miles 27 570 Ships in 10 - 15 working days

Volume 1 of the series "Fundamentals of Medical Cell Biology" is devoted to evolutionary biology. This is presented in two parts: in the first, the structure and dynamics of RNA, DNA, and protein are dealt with. The second part is concerned with the origins and cellular basis of life.

Solitons and Instantons, Volume 15 - An Introduction to Solitons and Instantons in Quantum Field Theory (Paperback, New... Solitons and Instantons, Volume 15 - An Introduction to Solitons and Instantons in Quantum Field Theory (Paperback, New edition)
R. Rajaraman
R1,640 Discovery Miles 16 400 Ships in 10 - 15 working days

This book offers an elementary and unified introduction to the non-perturbative results obtained in relativistic quantum field theory based on classical soliton and instanton solutions. Such solutions are derived for a variety of models and classified by topological indices. The methods are then developed for quantizing solitons to obtain quantum particles. Vacuum tunneling, &ugr;-vacua and the dilute-instanton-gas approximation are described in detail. Other instanton effects related to quark-quark forces, confinement, the U(1) problem and Borel summability are also discussed. The emphasis is on presenting the basic ideas in a simple pedagogical way. Technical tools like functional methods, Grassman integrals, homotopy classification, collective co-ordinates etc. are developed ab initio.
The presentation of this work is kept at a fairly simple level and ideas are developed through illustrative examples. Techniques not covered in older field theory textbooks, such as functional integral methods, are presented in some detail to the necessary extent. These techniques are important in their own right. Although the book is mainly addressed to particle physicists and quantum field theorists, several portions will be of relevance to other branches of physics, particularly statistical mechanics. These include three chapters devoted to deriving classical soliton and instanton solutions and one on collective co-ordinates, as well as sections devoted to general techniques.

Handbook of Econometrics, Volume 3 (Hardcover): Michael D. Intriligator, Z. Griliches Handbook of Econometrics, Volume 3 (Hardcover)
Michael D. Intriligator, Z. Griliches
R2,975 Discovery Miles 29 750 Ships in 10 - 15 working days

Hardbound. The Handbook is a definitive reference source and teaching aid for econometricians. It examines models, estimation theory, data analysis and field applications in econometrics. Comprehensive surveys, written by experts, discuss recent developments at a level suitable for professional use by economists, econometricians, statisticians, and in advanced graduate econometrics courses.For more information on the Handbooks in Economics series, please see our home page on http: //www.elsevier.nl/locate/he

Analysis on Real and Complex Manifolds, Volume 35 (Hardcover, 2nd edition): R. Narasimhan Analysis on Real and Complex Manifolds, Volume 35 (Hardcover, 2nd edition)
R. Narasimhan
R1,361 Discovery Miles 13 610 Ships in 10 - 15 working days

Chapter 1 presents theorems on differentiable functions often used in differential topology, such as the implicit function theorem, Sard's theorem and Whitney's approximation theorem.
The next chapter is an introduction to real and complex manifolds. It contains an exposition of the theorem of Frobenius, the lemmata of Poincare and Grothendieck with applications of Grothendieck's lemma to complex analysis, the imbedding theorem of Whitney and Thom's transversality theorem.
Chapter 3 includes characterizations of linear differentiable operators, due to Peetre and Hormander. The inequalities of Garding and of Friedrichs on elliptic operators are proved and are used to prove the regularity of weak solutions of elliptic equations. The chapter ends with the approximation theorem of Malgrange-Lax and its application to the proof of the Runge theorem on open Riemann surfaces due to Behnke and Stein.

Handbook of Mathematical Economics, Volume 3 (Hardcover): Michael D. Intriligator, Kenneth J. Arrow Handbook of Mathematical Economics, Volume 3 (Hardcover)
Michael D. Intriligator, Kenneth J. Arrow
R1,382 Discovery Miles 13 820 Ships in 10 - 15 working days

The Handbook of Mathematical Economics aims to provide a definitive source, reference, and teaching supplement for the field of mathematical economics. It surveys, as of the late 1970's the state of the art of mathematical economics. This is a constantly developing field and all authors were invited to review and to appraise the current status and recent developments in their presentations. In addition to its use as a reference, it is intended that this Handbook will assist researchers and students working in one branch of mathematical economics to become acquainted with other branches of this field. Volume I deals with Mathematical Methods in Economics, including reviews of the concepts and techniques that have been most useful for the mathematical development of economic theory. Volume II elaborates on Mathematical Approaches to Microeconomic Theory, including consumer, producer, oligopoly, and duality theory, as well as Mathematical Approaches to Competitive Equilibrium including such aspects of competitive equilibrium as existence, stability, uncertainty, the computation of equilibrium prices, and the core of an economy.

The Theory of Matrices - With Applications (Hardcover, 2nd edition): Peter Lancaster, Miron Tismenetsky The Theory of Matrices - With Applications (Hardcover, 2nd edition)
Peter Lancaster, Miron Tismenetsky
R4,011 Discovery Miles 40 110 Ships in 10 - 15 working days

In this book the authors try to bridge the gap between the treatments of matrix theory and linear algebra. It is aimed at graduate and advanced undergraduate students seeking a foundation in mathematics, computer science, or engineering. It will also be useful as a reference book for those working on matrices and linear algebra for use in their scientific work.

Handbook of Natural Resource and Energy Economics, Volume 2 (Hardcover): A.V. Kneese, J. Sweeney Handbook of Natural Resource and Energy Economics, Volume 2 (Hardcover)
A.V. Kneese, J. Sweeney
R1,361 Discovery Miles 13 610 Ships in 10 - 15 working days

The three volumes comprising the "Handbook of Natural Resource and Energy Economics" examine the current theory, and sample current application methods for natural resource and energy economics. Volumes 1 & 2 deal with the economics of environmental and renewable resources, and are divided into six parts. The first deals with basic concepts, and subsequent sections are concerned with ethics and environmental topics. Volume 3 deals primarily with non-renewable resources. It analyzes the economics of energy and minerals and includes chapters on the economics of environmental policy. For more information on the Handbooks in Economics series, please see our home page on http: //www.elsevier.nl/locate/hes

Handbook of Econometrics, Volume 2 (Hardcover): Z. Griliches, M.D. Intriligator Handbook of Econometrics, Volume 2 (Hardcover)
Z. Griliches, M.D. Intriligator
R2,980 Discovery Miles 29 800 Ships in 10 - 15 working days

The Handbook is a definitive reference source and teaching aid for econometricians. It examines models, estimation theory, data analysis and field applications in econometrics. Comprehensive surveys, written by experts, discuss recent developments at a level suitable for professional use by economists, econometricians, statisticians, and in advanced graduate econometrics courses. For more information on the Handbooks in Economics series, please see our home page on http: //www.elsevier.nl/locate/hes

Electrodynamics of Continuous Media - Volume 8 (Paperback, 2nd edition): L.D. Landau, L.P. Pitaevskii, E.M. Lifshitz Electrodynamics of Continuous Media - Volume 8 (Paperback, 2nd edition)
L.D. Landau, L.P. Pitaevskii, E.M. Lifshitz
R1,473 Discovery Miles 14 730 Ships in 10 - 15 working days

Covers the theory of electromagnetic fields in matter, and the theory of macroscopic electric and magnetic properties of matter. There is a considerable amount of new material particularly on the theory of the magnetic properties of matter and the theory
of optical phenomena with new chapters on spatial dispersion and non-linear optics.

Handbook of Mathematical Economics, Volume 1 (Hardcover): Kenneth J. Arrow, Michael D. Intriligator Handbook of Mathematical Economics, Volume 1 (Hardcover)
Kenneth J. Arrow, Michael D. Intriligator
R1,372 Discovery Miles 13 720 Ships in 10 - 15 working days

The Handbook of Mathematical Economics aims to provide a definitive source, reference, and teaching supplement for the field of mathematical economics. It surveys, as of the late 1970's the state of the art of mathematical economics. This is a constantly developing field and all authors were invited to review and to appraise the current status and recent developments in their presentations. In addition to its use as a reference, it is intended that this Handbook will assist researchers and students working in one branch of mathematical economics to become acquainted with other branches of this field. Volume 1 deals with "Mathematical Methods in Economics," including reviews of the concepts and techniques that have been most useful for the mathematical development of economic theory.

For more information on the Handbooks in Economics series, please see our home page on http: //www.elsevier.nl/locate/hes

Motivational Psychology of Human Development, Volume 131 - Developing Motivation and Motivating Development (Hardcover): J.... Motivational Psychology of Human Development, Volume 131 - Developing Motivation and Motivating Development (Hardcover)
J. Heckhausen
R3,146 Discovery Miles 31 460 Ships in 10 - 15 working days

The idea for this book grew out of the conference "Motivational Psychology of Ontogenesis" held at the Max Planck Institute for Human Development in Berlin, Germany, in May 1998. This conference focused on the interface of development and motivation and therefore brought together scholars from three major areas in psychology - developmental, motivational and lifespan.
This combination of fields represents the potential influence of development on motivation and the potential role motivation plays in development and its major contexts of family, work and school. Thus, contributors were chosen to apply motivational models to diverse settings of human everyday life and in various age groups across the life span, ranging from early childhood to old age.

Advances in Damage Mechanics: Metals and Metal Matrix Composites (Hardcover): George Z Voyiadjis Advances in Damage Mechanics: Metals and Metal Matrix Composites (Hardcover)
George Z Voyiadjis
R6,697 Discovery Miles 66 970 Ships in 10 - 15 working days

This book provides in a single and unified volume a clear and thorough presentation of the recent advances in continuum damage mechanics for metals and metal matrix composites. Emphasis is placed on the theoretical formulation of the different constitutive models in this area, but sections are added to demonstrate the applications of the theory. In addition, some sections contain new material that has not appeared before in the literature.
The book is divided into three major parts: Part I deals with the scalar formulation and is limited to the analysis of isotropic damage in materials; Parts II and III deal with the tensor formulation and is applied to general states of deformation and damage.
The material appearing in this text is limited to plastic deformation and damage in ductile materials (e.g. metals and metal matrix composites) but excludes many of the recent advances made in creep, brittle fracture, and temperature effects since the authors feel that these topics require a separate volume for this presentation. Furthermore, the applications presented in this book are the simplest possible ones and are mainly based on the uniaxial tension test.

Handbook of Mathematical Economics, Volume 2 (Hardcover, New Impression): M.D. Intriligator, Kenneth J. Arrow Handbook of Mathematical Economics, Volume 2 (Hardcover, New Impression)
M.D. Intriligator, Kenneth J. Arrow
R1,413 Discovery Miles 14 130 Ships in 10 - 15 working days

The Handbook of Mathematical Economics aims to provide a definitive source, reference, and teaching supplement for the field of mathematical economics. It surveys, as of the late 1970's the state of the art of mathematical economics. This is a constantly developing field and all authors were invited to review and to appraise the current status and recent developments in their presentations. In addition to its use as a reference, it is intended that this Handbook will assist researchers and students working in one branch of mathematical economics to become acquainted with other branches of this field. Volume 2 elaborates on "Mathematical Approaches to Microeconomic Theory," including consumer, producer, oligopoly, and duality theory, as well as "Mathematical Approaches to Competitive Equilibrium" including such aspects of competitive equilibrium as existence, stability, uncertainty, the computation of equilibrium prices, and the core of an economy.

For more information on the Handbooks in Economics series, please see our home page on http: //www.elsevier.nl/locate/hes

Stochastic Differential Equations and Diffusion Processes, Volume 24 (Hardcover): S. Watanabe, N. Ikeda Stochastic Differential Equations and Diffusion Processes, Volume 24 (Hardcover)
S. Watanabe, N. Ikeda
R827 Discovery Miles 8 270 Ships in 18 - 22 working days
Changes in Sensory Motor Behavior in Aging, Volume 114 (Hardcover): A.-M. Ferrandez, N. Teasdale Changes in Sensory Motor Behavior in Aging, Volume 114 (Hardcover)
A.-M. Ferrandez, N. Teasdale
R5,035 Discovery Miles 50 350 Ships in 10 - 15 working days

Recently, studies on aging processes and age-related changes in behavior have been expanding considerably, probably due to the dramatic changes observed in the demographics. This increase in the overall age and proportion of elderly people has heightened the severity of problems associated with the safety and well-being of elderly persons in everyday life. Many researchers working on motor control have thus focused more intensely on the effects of age on motor control. This new avenue of research has led to programs for alleviating or delaying the specific sensory-motor limitations encountered by the elderly (e.g. falls) in an attempt to make the elderly more autonomous.

The aggregation of studies from different perspectives is often fascinating, especially when the same field can serve as a common ground between researchers. Nearly all contributors to this book work on sensory-motor aging; they represent a large range of affiliations and backgrounds including psychology, neurobiology, cognitive sciences, kinesiology, neuropsychology, neuropharmacology, motor performance, physical therapy, exercise science, and human development. Addressing age-related behavioral changes can also furnish some crucial reflections in the debate about motor coordination: aging is the product of both maturational and environmental processes, and studies on aging must determine how the intricate interrelationships between these processes evolve. The study of aging makes it possible to determine how compensatory mechanisms, operating on different subsystems and each aging at its own rate, compensate for biological degenerations and changing external demands. This volume will contribute to demonstrating that the study of the aging process raises important theoretical questions.

Psychophysical Approaches to Cognition, Volume 92 (Hardcover): D. Algom Psychophysical Approaches to Cognition, Volume 92 (Hardcover)
D. Algom
R2,665 Discovery Miles 26 650 Ships in 10 - 15 working days

Our lives are informed by perceptual and cognitive processes at all levels, from instrumental learning to metaphorical discourse to memorial representation. Yet, historically, these two branches of experimental psychology, perception and cognition, have developed separately using independent methods of experimentation and analysis. This volume is motivated by the assumption that a fundamental integration of the two fields is fruitful methodologically and indispensable theoretically. It explores how the notion of psychophysics aligned with cognitive processes shapes the study of perception and cognition, and illuminates a variety of contemporary research issues from a novel theoretical perspective. The papers raise conceptual and metatheoretical issues against the background of relevant empirical data.

The authors provide a virtually narrative account of the most recent developments in their respective fields of expertise in psychophysics and cognitive psychology. Hence, this volume gives the interested reader an opportunity to reflect critically upon some of the current issues defining the two domains and their conjunction. Topics discussed include the psychology and psychophysics of similarity, the psychophysics of visual memory and cognitive factors in judgment. The emerging notion of cognitive psychophysics may well warrant the attention of experts in the field.

The Dysregulated Adult - Integrated Treatment Approaches (Hardcover): Georgia A. DeGangi The Dysregulated Adult - Integrated Treatment Approaches (Hardcover)
Georgia A. DeGangi
R1,250 Discovery Miles 12 500 Ships in 10 - 15 working days

People experiencing disorders in regulation are highly sensitive to stimulation from the environment, emotionally reactive, and have difficulty maintaining an organized and calm life style. They are impulsive, easily frustrated, and as a result make decisions that lead to an overwrought state-or who conversely retreat entirely from the world. This disorder is most likely to accompany diagnoses of bipolar or mood disorder, anxiety, depression, obsessive-compulsive disorder, Asperger s syndrome, eating or sleep disorders, and/or attention deficit disorder. This book instructs therapists how best to treat the dysregulated adult, providing diagnostic checklists, and a chapter by chapter inventory in approaching treatment of dysregulation in a variety of life skills.
Informs the therapist how dysregulation relates to multiple disordersIncludes clinical observations and case studiesGives the therapist tools and techniques for the client to understand his behavior, reframe problems in a positive way, and take responsibility for behavior changeEncompasses sensory integration therapy and mind-body techniques for the therapist to guide the client toward self-calmingEmphasis on effective relational dynamics between the client and significant persons in his or her lifeSeparate chapters on how to treat dysregulation effects on multiple behaviors, including mood regulation, behavioral control, inattention, sleep, feeding, and social interactions"

Nutritional Management of Renal Disease (Hardcover, 3rd edition): Joel D. Kopple, Shaul G. Massry, Kamyar Kalantar-Zadeh Nutritional Management of Renal Disease (Hardcover, 3rd edition)
Joel D. Kopple, Shaul G. Massry, Kamyar Kalantar-Zadeh
R2,570 Discovery Miles 25 700 Ships in 10 - 15 working days

Thistranslational textoffers in-depth reviews of the metabolic and nutritional disorders that are prevalent in patients with renal disease. Chapter topics address the growing epidemic of obesity and metabolic syndrome. Each chapterintegrates basic and clinical approaches, from cell biology and genetics to diagnosis, patient management and treatment. Chapters in sections 4-7include new illustrative case reports, and all chaptersemphasize key concepts with chapter-ending summaries. New featuresalso include the latest National Kidney Foundation Clinical Practice Guidelines on Nutrition in Chronic Renal Failure, the most recent scientific discoveries and the latest techniques for assessing nutritional status in renal disease, and literature reviews on patients who receive continuous veno-venous hemofiltration with or without dialysis.
Provides a common language for nephrologists, nutritionists, endocrinologists, and other interested physicians to discuss the underlying research and translation of best practices for the nutritional management and prevention of renal diseaseSaves clinicians and researchers time in quickly accessing the very latest details on nutritional practice as opposed to searching through thousands of journal articles.

Correct diagnosis (and therefore correct treatment) of renal, metabolic, and nutritional disorders depends on a strong understanding of the molecular basis for the disease both nephrologists and nutritionists will benefit

Nephrologists and nutritionists will gain insight into which treatments, medications, and diets to use based on the history, progression, and genetic make-up of a patient

Case Reports will offer an added resource for fellows, nutritionists, and dieticians who need a refresher course "

Accurate Results in the Clinical Laboratory - A Guide to Error Detection and Correction (Hardcover): Amitava DasGupta, Jorge L... Accurate Results in the Clinical Laboratory - A Guide to Error Detection and Correction (Hardcover)
Amitava DasGupta, Jorge L Sepulveda
R1,993 Discovery Miles 19 930 Ships in 10 - 15 working days

This practical, easy-to-use guide, named to Doody s Core Titles 2013, addresses interference issues in all laboratory tests, including patient epigenetics, process of specimen collection, enzymes, biomarkers. Clinicians and laboratory scientists can therefore rely on one reference which speaks to both their needs of accurate specimen analysis and optimal patient care.

Erroneous hospital and pathology laboratory results can be confusing and problematic, especially in acute care situations. While some factors creating interference, can be identified in the laboratory, detecting many others is often dependent on clinical details unavailable to the laboratory scientists or pathologists. Therefore, clinicians must become proficient in identifying such erroneous reports, and working with pathologists and laboratory scientists so that they can understand the source of such interferences, correct the results, and then decide what course of action must be followed for proper patient management.
Named to Doody s Core Titles 2013, a collection development tool for health sciences libraries of all sizes, by Doody EnterprisesPractical information for both clinicians and laboratory scientists, presented in the form of tables and charts for easy referenceFocus on range and sources of interferences rather than details of toxicologic mechanisms which are well covered in toxicology textbooksCovers interferences across endocrine, oncology, hematology, immunohistochemistry, immunology, serology, microbiology, and molecular testing"

Nonlinear Fiber Optics (Hardcover, 5th edition): Govind Agrawal Nonlinear Fiber Optics (Hardcover, 5th edition)
Govind Agrawal
R2,355 Discovery Miles 23 550 Ships in 10 - 15 working days

Since the 4e appeared, a fast evolution of the field has occurred. The 5e of this classic work provides an up-to-date account of the nonlinear phenomena occurring inside optical fibers, the basis of all our telecommunications infastructure as well as being used in the medical field.

Reflecting the big developments in research, this new edition includes major new content: slow light effects, which offers a reduction in noise and power consumption and more ordered network traffic-stimulated Brillouin scattering; vectorial treatment of highly nonlinear fibers; and a brand new chapter on supercontinuum generation in optical fibers.
Continues to be industry bestseller providing unique source of comprehensive coverage on the subject of nonlinear fiber optics Updated coverage of intrapulse Raman scattering, four-wave mixing, and Harmonic Generation Includes a new chapter excusively devotedto supercontinuum generation in optical fibers
"

Handbook of Key Global Financial Markets, Institutions, and Infrastructure (Hardcover, New): Gerard Caprio Handbook of Key Global Financial Markets, Institutions, and Infrastructure (Hardcover, New)
Gerard Caprio
R4,321 R3,615 Discovery Miles 36 150 Save R706 (16%) Ships in 10 - 15 working days

Understandingtwenty-first century global financial integration requires a two-part background."The Handbook of Key Global Financial Markets, Institutions, and Infrastructure" begins its description ofhow we created a financially-intergrated worldbyfirst examining the history of financial globalization, from Roman practices and Ottoman finance to Chinese standards, the beginnings of corporate practices, and the advent ofefforts to safeguard financial stability. It thendescribesthearchitectureitself by analyzingits parts, such as markets, institutions, and infrastructure. The contributions ofsovereign funds, auditing regulation, loan markets, property rights, compensation practices, Islamic finance, and others to the global architecture are closely examined.For those seeking substantial, authoritative descriptions and summaries, this volume will replace books, journals, and other information sources with a single, easy-to-use reference work.
Substantial articles by top scholars sets this volume apart from other information sources Diverse international perspectives result in new opportunities for analysis and researchRapidly developing subjectswill interest readers well into the future"

Sensory Evaluation Practices (Hardcover, 4th edition): Herbert Stone, Rebecca N Bleibaum, Heather A. Thomas Sensory Evaluation Practices (Hardcover, 4th edition)
Herbert Stone, Rebecca N Bleibaum, Heather A. Thomas
R2,214 R1,980 Discovery Miles 19 800 Save R234 (11%) Ships in 10 - 15 working days

Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness" evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn't find the product acceptable, it won't sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before general production is begun and potentially bring to light issues that hadn't previously been considered a factor in the success of the project.
Emphasizes the importance of a

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