​The Fisher-Price® #Selfie Fun Phone is the perfect take-along activity toy for your hip newborn. This adorable pretend smart phone has a large mirror and realistic icons on the screen, a soft and textured bumper case for teething, a realistic grip stand on the back, and lots of exciting hands-on activities for your baby to discover. Your baby can click, rattle, turn and teethe all play time long with this take-along activity toy.

Capture baby’s attention with the spinning wheel, cascading beads and bright colours of the Wonder Wheel!
The spinning wheel encourages baby to reach, tug, and bat, strengthening hand-eye coordination. Trapped within the clear structure are colourful beads, which help baby connect the sound to sight. The spinning center pieces provide a higher level of visual tracking and strengthen fine motor skills. The wonder wheel has multiple texture points, encouraging baby’s tactile exploration.
Plus, the suction cup base attaches to flat surfaces such as high chairs and table tops for frustration-free play.

Sassy Sensory Play

Sassy developmental baby toys are designed to help provide a solid foundation for lifelong learning by fostering development and stimulating the brain.
High contrast patterns, product proportions, various sounds, age-appropriate materials and innovative functional features are all key components to our Sensory Play line of toys.

Here's something fruity for your little cutie!
Lightweight and easy to grasp for little hands, this fruit-inspired teething ring offers charms shaped like lemons, grapes and strawberries, with multiple textures to soothe sore gums.
Fruit never looked so cute!

About Lamaze Toys
Lamaze toys are designed to spark little triumphs at every stage of baby’s development.
Created in conjunction with child development experts, Lamaze toys inspire healthy play and learning.
Lamaze toys encourage baby to grow and develop through features that promote together time between parent and baby and activities that encourage baby to explore and learn independently.
The high quality, bright colours, friendly faces, crinkly fabrics and contrasting patterns of Lamaze toys have made them a favorite of parents, babies and experts for more than two decades.

Bonjour, bébé! Mini foodies can shake, jingle and clack their own tasty treat at home or while pretending to stroll the streets of Paris with the Fisher-Price® My First Macaron activity toy. Featuring three pastel-colored pretend macaron cookies, this sweet baby toy makes fun jingle and clacker sounds when baby shakes and comes with a convenient link to attach to a stroller or bag.

The Sassy Peek & Pull Giggle Guy has contrasting colours, that stimulate baby's developing vision and the gentle rattle sound will encourage baby to turn towards the sound.
The Peek & Pull Giggle Guy comes complete with a repositionable strap for fun on-the-go!

Sassy Sensory Play
Sassy developmental baby toys are designed to help provide a solid foundation for lifelong learning by fostering development and stimulating the brain.
High contrast patterns, product proportions, various sounds, age-appropriate materials and innovative functional features are all key components to our Sensory Play line of toys.

New from the Fantastic Love range, pony-shaped teethers with ergonomic handles, designed to refresh and soothe the baby’s gums. It can be stored in the refrigerator to cool the water in the bearing and relieve sore gums during teething phase. Available in dark pink or blue.

Sassy developmental baby toys are designed to help provide a solid foundation for lifelong learning by fostering development and stimulating the brain.

High contrast patterns, product proportions, various sounds, age-appropriate materials and innovative functional features are all key components to our Sensory Play line of toys.

This non-toxic gel filled teether is made from non-toxic and durable material that provides soothing relief to baby's gums. The teether seconds as a toy and grips easily, whilst developing baby's skille of holding and gripping. Place in refrigerator to cool.

The Drive & Drool Keys put baby in the driver's seat!
A rattling polka-dot ball makes for an engaging key chain and offers a fun rattling sound.
The use of contrasting colours, different materials, and variety of surfaces help stimulate baby.
The soft, squishy material is perfect for baby's environment, and is dishwasher safe, too!

About Sassy Sensory Play

Sassy developmental baby toys are designed to help provide a solid foundation for lifelong learning by fostering development and stimulating the brain.
High contrast patterns, product proportions, various sounds, age-appropriate materials and innovative functional features are all key components to our Sensory Play line of toys.

This apple shaped fridge teether is made from non-toxic and durable material that provides cool soothing relief to baby's gums. It is ideal for baby's small mouth.

Baby will flip for this rattle!
Each rattle is filled with movement, colours, textures and sounds that are sure to engage baby. Use each rattle on their own, or link them together for double the fun. The soft, squishy material is perfect for baby's environment, and is dishwasher safe, too!

About Sassy

Sassy developmental baby toys are designed to help provide a solid foundation for lifelong learning by fostering development and stimulating the brain.
High contrast patterns, product proportions, various sounds, age-appropriate materials and innovative functional features are all key components to our Sensory Play line of toys.

This soft, squishy rattle is perfect for baby.
The bright colours, different materials, and variety of surfaces help stimulate baby.
Even the neck of the rattle aids in baby’s development by flexing 180°, providing a perfect manipulation challenge for little hands.
In the sphere of the rattle are contrasting black & white beads that stimulate baby’s developing vision and awaken auditory awareness.
Additionally, the brightly coloured click-clack rings provide auditory stimulation, while the textured handle is great for mouthing.

Sassy Sensory Play

Sassy developmental baby toys are designed to help provide a solid foundation for lifelong learning by fostering development and stimulating the brain.
High contrast patterns, product proportions, various sounds, age-appropriate materials and innovative functional features are all key components to our Sensory Play line of toys.

This apple shaped fridge teether is made from non-toxic and durable material that provides cool soothing relief to baby's gums. It is ideal for baby's small mouth.

Your little one will enjoy the pain relief the Fun Ice Chewy Teether by Munchkin provides. Each teether has a textured surface, helping teeth break through while soothing and massaging the gums. The fun shapes are easy for little hands to hold while they teethe. Keep one in the fridge or freezer so its always ready when Baby needs it.

The Stage 1 Easy Reach Teether is the first of 3 stages of teethers designed to soothe your baby through every teething stage. The triple-action design includes massaging surfaces, surfaces to bite on and a special channel for teething gel.

Baby will get a grip on playtime with this cute, entertaining frog toy. The Jingle & Shake Pal is easy for little hands to grasp. Baby will be delighted with this toy's chime ball and bead chaser features. This fun frog toy is filled with jingle and shake fun.

The bright, high-contrast colours and bold patterns of this rascal stimulate baby’s developing vision, and allow baby to focus, also strengthening vision.
The colourful ribbons on the rascal encourage exploration, and provide a textural element to further develop tactile sensitivity.
Additionally, the gentle rattle sounds teach baby about cause & effect. The rascal’s attachable link allows for on-the-go fun.

Sassy Sensory Play

Sassy developmental baby toys are designed to help provide a solid foundation for lifelong learning by fostering development and stimulating the brain.
High contrast patterns, product proportions, various sounds, age-appropriate materials and innovative functional features are all key components to our Sensory Play line of toys.

Water-filled teethers soothe baby’s gums. Fun colours and textures and easy to grasp shapes. No batteries required.

This soft, squishy rattle makes for the perfect gift for baby!
The bright colours, different materials, and variety of surfaces help stimulate baby.
The ring of the rattle bends and flexes, providing a perfect manipulation challenge for little hands.
Rattle beads and click-clack black & white rings stimulate baby’s developing vision and awaken auditory awareness.
The soft, squishy material is perfect for baby's environment, and it’s dishwasher safe, too!

Help soothe sore gums with these multi-textured teethers.
Chill the teethers in the fridge for a cooling effect.
The teethers are filled with sterilized water and come in a 2 pack.

Everyday millions of mothers and babies around the world thrive on Pigeon. For over half a century, Pigeon has worked tirelessly to develop medically researched products to help you give your baby the very best start in life.
Filled with safe, sterilised water, Pigeon Cooling Teethers calm the baby’s developing sensitive gums whilst stimulating their mouth and fingers.

2 mini flexible, teethable Oballs are easy to hold, with colourful rattle beads create fun sounds to entertain and delight baby. The textured rattle is clear so baby can see the colourful beads. No batteries required.

Easy grasp caterpillar rattle.

Teething can be a real pain for baby but you can help eliminate some of that discomfort with a teething toy that's as it is effective: the award-winning Twisty® Figure 8 teether! This Parent's Choice Gold Award winner has four gentle and stimulating textures to encourage chewing and provide relief for your baby's sore gums. Perfectly sized for little mouths and hands, the teether's twistable, colorful design and rattle sounds also make it an excellent developmental toy that babies find irresistible for learning fun. Between its entertainment/play value and chewability, the interactive Twisty® Figure 8 teething accessory is so clever, no wonder it's winning awards and winning over moms and babies, too.