A soft, yet supportive carrycot that can be used as a stand-alone item, or as an add-on to the Goody stroller. It comes with strong carry handles, a sun canopy, and is created from breathable soft fabric with an excellent inner support. Maximum weight for carrycot is 9kgs.

A smarter way to transition your baby from swaddle to sleep bag.

The Love To Swaddle UP™ 50/50 is STAGE 2 in the Love To Dream™ Sleep System.

This innovative baby wrap solution allows you to transition your baby from being snuggly swaddled towards the independence of an INVENTA sleep bag (STAGE 3 in the Love To Dream™ Sleep System) with arms free.

Begin the transition period just before your baby is able to roll over by themselves, or when their natural startle reflex has diminished.

The patented easy zip-off wings help your little one to adjust to sleeping without their arms swaddled. This ensures fewer disturbances to your baby's sleep routine as they transition from being swaddled into a sleeping bag, one easy step at a time.

The Love To Swaddle UP™ 50/50 can be used just like the Love To Swaddle UP™ ORIGINAL until your baby is ready to transition. Just zip off one wing so that one arm is free & the other is still swaddled. After a few nights, simply remove the other wing. If your baby cannot sleep with an arm out when you are first trying to transition, start with both wings on, and after baby falls asleep, remove one wing. This will help baby gradually get used to the feeling of having their arms out. Then after a few nights, try with the second arm. Congratulations! Your baby is now transitioned! The transition period should only take a matter of days.

Once both wings are removed the '50/50' becomes a snug & comfy baby sleeping bag which continues to give your baby the sensation of swaddling with arms free!

The Maxi-Cosi Jaya stroller has everything you need for a comfortable ride! It is compact and lightweight at the same time, and you can fold your stroller with just one hand thanks to the automatic fold feature. The perfect stroller for urban parents! Suitable from birth up to 4 years, Maxi-Cosi Jaya is the perfect stroller for urban parents! It is very compact, lightweight and easily manoeuvrable.

Harley is aptly named after the Harlequin Ladybug which has recently arrived in the UK from China. Designed to be used as hand luggage, kids can pack Trunki with all their favourite toys then ride off, whilst parents keep them in tow.

This lovely wrap blanket ensures that your baby stays nice and warm! Because your little one is nicely swaddled in the wrapper, he or she gets the familiar, secure feeling of mom's belly. The wrap blanket is suitable for babies from birth to about 4 months. The Bo Jungle Baby Wrap is a very handy wrap blanket with Velcro flaps. Thanks to the Velcro, the wrap blanket is adjustable and can also grow with the baby. Another advantage is that you can get your child in or out of the blanket very easily.

The Bo Jungle B-Wrap is made of 100% cotton. This material fits perfectly to the body of your child. Wrapping your baby is done in 4 easy steps:

The easiest way to wrap your baby in 4 steps:
1. Open the sleeping bag and loosen the two Velcro straps
2. Place your child on the sleeping bag with the shoulders level with the top of the sleeping bag and place the legs in the leg pocket
3. Place the right arm along the body and wrap the left side of the sleeping bag over your baby's body and fasten it with the Velcro. Wrap the remaining fabric under the body.
4. Place the left arm along the body and wrap the right side of the sleeping bag over your baby's body and secure it with the Velcro. Make sure that the fabric fits well on the body of your child.

The Snuggletime toddler character backpack is a mini backpack that is ideal for kids on-the-go.

The SWADDLE UP™ Lite is made from ultra-sheer & cool fabric that is 30% lighter than the SWADDLE UP™ Original fabric. And because the SWADDLE UP™ Lite uses only a single layer of fabric, it is significantly lighter than wrapping your baby with a muslin cloth.

Need more sleep? SWADDLE UP™!

Why arms UP? It is your baby’s natural sleep position that allows access to their hands for self-soothing. Babies often use their hands to settle themselves to sleep, by sucking on their fingers or gently rubbing their cheeks. Medical research suggests that babies sleep better, & for longer, if they are able to self-soothe.

A pair of two Liki pedal straps. Holds your child's feet in place while riding on the Liki Trike.

The Zoli BOT features innovative straw technology that moves with the liquid, whenever the cup is tilted allowing the child to sip to the last drop. The straw follows the liquid.  The straw is also soft and easy on your Little Ones mouth. The cup is designed with a simple integrated handle and lid to eliminate lost parts. The handle, lid, and base are made of polypropylene while the straw is made from food-grade silicone and a weighted steel ball.  The Bot is BPA & Phthalate free.  Little Ones can start using the Zoli Bot from 9 months onwards.

Plastic resin construction in a steel-look metal foil finish
simple assembly required
wide rectangular shape
50L volume
smooth, quiet closing
easy pedal operation
anti-slip feet
aesthetically pleasing design
made from 80% recycled plastics
47.8 x 29 x 62.6cm

Yondi is a specially designed travel pillow that connects under the chin with hidden magnets to form a soft and supportive cushion. This stops your child's head from rolling forward, so they can snooze in comfort. It also comes with the Trunki Grip, so your little one can attach their favourite lovie or blankie. The pillow is made of a cosy plush fabric and features a microbead filling for complete comfort. The beads used to fill Yondi are contained within a separate fabric liner with independent seams; this means that in the event of an external seam failure or fabric tear, the beads are still safety contained within the liner.

The perfect cutlery for little children's hands to learn to eat on their own.

The fork and spoon can be bent in the desired direction so that your child can eat more easily.

Fork with rounded tips so that your child cannot get hurt.

Dishwasher safe

Self-feeding is a multifaceted milestone. Once they feel comfortable enough to eat on their own, they need to master using utensils, too!
Nudge them in the right direction with Splash™ toddler flatware. Designed especially for little mouths and hands, this fork, knife and spoon set brings self-feeding up a notch with comfy, easy-to-grip handles and an array of fun colours to choose from.
Toddlers will love eating like grown-ups at the dinner table, and because these kid-friendly utensils were created with their safety and size in mind, they’ll embrace independent eating with ease. Hooray for that!

Say hello to ToddlePak... Fuss-free toddler reins!

Look after your little ones with ToddlePak - the fast-fitting reins that double as a training and leading rein.

ToddlePak fits from the front in one quick, simple movement. The unique clip allows parents to easily adjust the shoulder and waist straps simultaneously for a comfortable, secure fit. The rein can be used both as a training rein for first steps and a leading rein for bigger adventures!

A valid help to prolong breastfeeding as much as possible, guaranteeing all the effectiveness, comfort, delicacy and practicality that mothers need.

This nursing bra is made from highly breathable organic cotton that feels more comfortable in warmer times of the year. As well as being super soft, the design gives support, comfort and shape making it naturally gentler and more comfortable for both mum and baby.

ToddlePak fits from the front and fastens securely at the back in one quick, simple movement. The unique clip allows parents to easily adjust the shoulder and waist straps simultaneously for a comfortable, secure fit. The rein can be used both as a training rein for first steps and a leading rein for bigger adventures.

Features:
Comfortable and secure fit
Reflective detail
Combined training & leading rein
Easy to adjust
Unique safety clip

Specifications:
Colour: Purple
Dimensions: 220mm x 45mm x 280mm

Say hello to ToddlePak... Fuss-free toddler reins!

Look after your little ones with ToddlePak - the fast-fitting reins that double as a training and leading rein.

ToddlePak fits from the front in one quick, simple movement. The unique clip allows parents to easily adjust the shoulder and waist straps simultaneously for a comfortable, secure fit. The rein can be used both as a training rein for first steps and a leading rein for bigger adventures!

Did someone say fire? Better call Frank the Fire Truck! Frank is our brave, bold truck who’s always ready for action when you set off on your journey.

Always ready when you are, with Frank’s blue horns people will always see when your little firefighters are coming through. With a teddy bear seatbelt there’s room for everyone aboard, as well as a useful 18 litre capacity, secure lockable catches and handy carry handle, as well as all the other usual Trunk features.

Red in colour with black wheels this new little truck will be certain to have little fire-fighters calling for “action stations” and sliding down poles. Frank the Trunki bus has a little ladder across the side of the case, with bright blue horns to grip while riding along.

Little heroes can ride, carry, or be towed along the emergency lane with ease. As with all Trunki ride on suitcases Frank the Trunki Truck has an 18 litre capacity, a comfy saddle, secure lockable catches, a soft rubber trim, an internal pocket and teddy bear.

Frank the Trunki Fire Truck is made and designed in the UK complete with a five year guarantee!

Trunki was created to beat the boredom so often suffered by travelling tots. Designed to be used as hand luggage, kids can pack Trunki with all their favourite belongings whilst parents keep them in tow.

It’s made from the same lightweight yet durable plastic as adult suitcases, and we test it to the extremes to make sure it can take all the wear and tear an excited 3 year old can throw at it. We’re so confident of the quality, that we’re offering a free 5 year guarantee with every Trunki purchase.

One of the most rewarding things for parents is seeing their baby grow and develop. They start crawling, and suddenly the world is theirs to explore. It is just a pity that it seems to activate a build-in radar that shows them exactly where not to go and what not to touch! A baby safety gate is a must-have item if you need to keep your baby away from certain areas like staircases or home offices. It can prevent serious injury to baby, and damage to your belongings.

Buying a retractable safety gate means that there is no bulky or permanent feature in your way. It provides you with all the safety and none of unsightly features. Retractable safety gates can be use anywhere in and around the house. The retractable safety gate fits into almost any opening and can easily be adjusted.

This fun B-Suction Toy Smart Owl Horse provides a lot of fun at the table.

The toy can be easily attached to the table or top of the high chair thanks to the suction cup, so that your child cannot throw the toy on the floor.

The toy is made of different materials, colors and shapes that stimulate the senses of your child.

The toy is good for fine motor skills.

Designed for comfortable wear and post birth tummy control and back support

The clever seamless design is invisible under clothing and the stretch properties in the fabric gently flatten your tummy and firm your buttocks making you slimmer, more attractive and more confident!

Be astonished by the revolutionary S2+, completely different to every other pump seen previously on the market. A sophisticated, hospital grade breast pump with highly adjustable settings, and extras like nightlight and timer, at a fraction of the price you’d expect. Introducing the latest in breast pump technology, the Spectra S2+ Hospital Grade Double Electric Breast Pump. Boasting every innovation possible to make life easier for you, including powerful 320mmHg suction, double pumping, massage mode to encourage speedy letdown, ability to adjust both suction strength and cycle speed, night light and timer and much more. This pump is absolutely quiet and is the most portable and stylish hospital grade pump around.

Hey baby, we’ve got the best nappy to keep a wiggly, moving baby like you, comfy. Our Huggies Gold Pants now come with a new Cloud soft waistband, specially designed to be gentle on your soft skin and to minimise discomfort around the waist area. Plus, they’re easy to put on and take off, making nappy changing quick easy for both you and mom. The Huggies Gold Pants range is available from Size3, so what are you waiting for? Try them today, baby.