The media increasingly refers to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.

The National Football League (NFL) is the most influential, popular, and prosperous professional sports league in America. As such this book focuses on the development and maturity of the organization and its members, but most importantly, how each of them performed in seasons and postseasons and then to what extent they have succeeded as a business enterprise despite competition for market share from other types of entertainment. Each chapter contains two core themes as sections-Team Performances and Franchise Business. The former highlights which and how teams won division and conference titles and championships like Super Bowls while the latter lists and compares financial data including their revenue, gate receipts, and operating income. By linking and comparing the historical performances of NFL teams to financial information about them as business organizations, this book provides a unique contribution to the literature on the sports industry. This book connects franchise popularity and all-time records with recent estimated market value, net worth, and other financial data. In sum, National Football League Franchises explains why particular teams located in large, midsized, or small markets win more games and titles than others. In addition, it provides ways to individually, and by division and/or conference, to compare teams from a financial perspective.

Celebrating the Sydney Olympic Games, this book is a tribute to the great Olympic athletes past and present. Jason Bell has spent the last three years travelling to meet and photograph the leading sportsmen and women. This has given him unique access to their private worlds enabling him to present a side of them rarely seen by their audience. The photographs from the book will be exhibited at the Olympic Village during the games and at the Commonwealth Institute from September - December 2000. A magnificent work illustrated with 90 full-colour plates.

***** THE SUNDAY TIMES BESTSELLER AND BBC RADIO 4 BOOK OF THE WEEK "Felix White's beautifully, elegantly and passionately written book reminds me why I love cricket so much. And reading, come to that." - Stephen Fry "The love of cricket is both communal and individual. Felix has a wonderful knack of evoking both in a book full of life, joy and resilience." - Gideon Haigh "Life beyond sport, love after loss, a soulful portrait of how play stops the rain." - Cariad Lloyd "This is an extraordinary first book ... funny, tragic, candid and heartfelt; it would be remarkable if he ever wrote a better one." - Wisden Almanack 2022 Felix White, for reasons often beyond him, has always been deeply in love with cricket. His passion for the game is at the fore on the BBC 's number one cricket podcast and 5Live show, Tailenders, which he co-presents with Greg James and Jimmy Anderson. It's Always Summer Somewhere is his funny, heartbreaking and endlessly engaging love letter to the game. Felix takes us through his life growing up in South West London and describes how his story is forever punctuated and given meaning by cricket. Through his own exploits as a slow left arm spinner of 'lovely loopy stuff', to the tragic illness of his mother, life with The Maccabees and his cricket redemption, Felix touches on both the comedic and the tragic in equal measure. Throughout, there's the ever-present roller coaster of following the England cricket team. The exploits of Tufnell (another bowler of 'lovely loopy stuff'), Atherton, Hussain et al, are given extra import through the eyes of a cricket-obsessed youth. Felix meets them at each signposted moment to find out what was really behind those moments that gave cricket fans everywhere sporting memories that would last forever, sending the book into an exploration of grief, transgenerational displacement and how the people we've known and things we've loved culminate and take expression in our lives. It's Always Summer Somewhere is an incredibly honest detail of a life lived with cricket. It offers a sense of genuine empathy and understanding not just with cricket fans, but sports and music fans across the world, in articulating our reasons for pouring so much meaning into something that we simply cannot control. Culminating in the heart-stopping World Cup Final in 2019, the book finally answers that question fans have so often asked... what is it about this game?

Michael Mann's biopic Ali starring Will Smith, Jon Voight and Jamie Foxx opens on general release in January 2002. Read more about Muhammad Ali in the Penguin Modern Classic The Fight.

For two weeks in August 1936, Nazi Germany achieved an astonishing propaganda coup when it staged the Olympic Games in Berlin. Hiding their anti-Semitism and plans for territorial expansion, the Nazis exploited the Olympic ideal, dazzling visiting spectators and journalists alike with an image of a tolerant country. Thousands of foreigners went away wondering why the Hitler regime had been vilified, unaware that not far from the stunning Olympic Stadium lay a concentration camp full of 'enemies of the state'. In Hitler's Olympics, Anton Rippon tells the story of those remarkable Games, the first to overtly use the Olympic festival for political purposes. His account looks at how the rise of the Nazis affected German sportsmen and women in the early 1930s. And it reveals how the rest of the world allowed the Berlin Olympics to go ahead despite the knowledge that Nazi Germany was a police state.The Nazis threw all their resources into staging the most remarkable Olympics seen so far. Hitler was closely involved in the grandiose planning of an event that was designed to glorify the new Nazi state, and this book describes the process in fascinating detail. The political drama of the event is matched by the intense competition of the athletes on the field and track. Here the two sides of the story come together, most famously in the person of Jessie Owens, the black quadruple gold medal winner.Hitler's Olympics is featured on the Sports Journalists' Association website:www.sportsjournalists.co.uk/olympics/should-we-send-a-jew-to-cover-the-berlin-olympics/

What role can strategic thinking play in contemporary sport management? It can be the difference between leading or languishing - it's that important! Covering sport at all levels, from community-based sport to elite sport, this is the first textbook to focus on strategic management in a sport context. The book introduces the fundamentals of strategic planning, environmental analyses, strategic direction and leadership, strategy formulation and selection, implementation, strategic control, and change management. Designed to encourage students to develop a strategic mindset, as well as critical thinking and problem-solving skills, the book unpacks key concepts such as leadership, governance, organizational change, and the multiple layers of strategy in sport. Full of real-world case studies from diverse, international sport business environments, and useful pedagogical features such as review questions and guides to online resources, this is an essential text for any sport management course and an invaluable resource for sport development, recreation management, or events management courses.

This book examines how women athletes were represented in international media coverage during the 2004 Olympic Games. Through feminist theorizing and qualitative textual analysis, the contributors discuss sexualisation, nationalism, success, failure and the [in]visibility of women athletes in newspaper reporting in Asia, Europe and the USA.

Technological advances over the last two decades have placed genetic research at the forefront of sport and exercise science. It provides potential answers to some of contemporary sport and exercise's defining issues and throws up some of the area's most challenging ethical questions, but to date, it has rested on a fragmented and disparate literature base. The Routledge Handbook of Sport and Exercise Systems Genetics constitutes the most authoritative and comprehensive reference in this critical area of study, consolidating knowledge and providing a framework for interpreting future research findings. Taking an approach which covers single gene variations, through genomics, epigenetics, and proteomics, to environmental and dietary influences on genetic mechanisms, the book is divided into seven sections. It examines state-of-the-art genetic methods, applies its approach to physical activity, exercise endurance, muscle strength, and sports performance, and discusses the ethical considerations associated with genetic research in sport and exercise. Made up of contributions from some of the world's leading sport and exercise scientists and including chapters on important topical issues such as gene doping, gender testing, predicting sport performance and injury risk, and using genetic information to inform physical activity and health debates, the handbook is a vital addition to the sport and exercise literature. It is an important reference for any upper-level student, researcher, or practitioner working in the genetics of sport and exercise or exercise physiology, and crucial reading for any social scientist interested in the ethics of sport.

Sports in American History: From Colonization to Globalization, Third Edition With HKPropel Access, helps students grasp the compelling evolution of American sporting practices. This text examines sports history as a social and cultural phenomenon, generates a better understanding of current practices in sport, and considers future developments in American sport. This comprehensive resource explores sport through various historical periods—including premodern America, colonial times, and the modern era. Sports in American History, Third Edition, features critical new content that will provide a framework for understanding how and why sport intersects with many facets of American society: Examination of how women, racial minorities, and ethnic and religious groups have influenced U.S. sporting culture Highlights of contemporary issues affecting sport in the twenty-first century, including the Covid-19 pandemic; social justice movements; changes in name, image, and likeness policy; and sports technology Reorganized content about sporting experiences in early America that highlight the most influential moments Updated People and Places features and International Perspective sidebars that introduce key figures in sports history to provide a global understanding of sport Full-length articles from the scholarly journal Sport History Review, delivered online through HKPropel, that supplement the article excerpts and associated discussion questions found in the text Sports in American History, Third Edition, is unique in its level of detail, broad time frame, and focus on the evolving definitions of physical activity and games. Primary documents—including newspaper excerpts, illustrations, photographs, historical writings, quotations, and posters—provide firsthand accounts that will not only inform and fascinate students but also provide a well-rounded perspective on the historical development of American sport. Time lines of major milestones in sport and society provide context in each chapter, and an extensive bibliography features primary and secondary sources in American sports history. A starting point into the intriguing field of sports history, this book will help students better understand the complexities of sport in the American experience and grasp how cultural factors and historical events have shaped sport differently in the United States than in other parts of the world. Note: A code for accessing HKPropel is included with this ebook.  

Sports Law has quickly developed into an accepted area of academic study and practice in the legal profession globally. In Europe and North America, Sports Law has been very much a part of the legal landscape for about four decades, while in more recent times, it has blossomed in other geographic regions, including the Commonwealth Caribbean. This book recognizes the rapid evolution of Sports Law and seeks to embrace its relevance to the region. This book offers guidance, instruction and legal perspectives to students, athletes, those responsible for the administration of sport, the adjudication of sports-related disputes and the representation of athletes in the Caribbean. It addresses numerous important themes from a doctrinal, socio-legal and comparative perspective, including sports governance, sports contracts, intellectual property rights and doping in sport, among other thought-provoking issues which touch and concern sport in the Commonwealth Caribbean. As part of the well-established Routledge Commonwealth Caribbean Law Series, this book adds to the Caribbean-centric jurisprudence that has been a welcome development across the region. With this new book, the authors assimilate the applicable case law and legislation into one location in order to facilitate an easier consumption of the legal scholarship in this increasingly important area of law.

Advances in technology have always had a significant impact on sport. This book surveys the next generation of emerging technologies and considers how sport managers, governing bodies and officials can meet the challenges that they pose for sport competition, participation and events. It explores cutting edge developments in areas such as gene doping, vision and brain technologies, 3D printing technologies, molecular communication technologies and our ability to "rebuild" bodies. Each chapter considers the implications of a particular technology in terms of ethics, rules and regulations, facilities and resourcing, as well as the emergence of completely new forms of sport, and offers strategies for future sport management. Emerging Technologies in Sport is a valuable resource for sport industry professionals, undergraduate students in the fields of sport management, sport tourism, and sport business, and a fascinating read for anyone with an interest in sport and future applications of emerging technologies within sport.

Twenty Bristol City legends tell the stories behind their favourite ever games for the club - enabling fans of all ages to relive these magic moments through the eyes and emotions of the men who were there, pulling on the famous red shirt. Bristol City Match of My Life leads the reader through the highs and lows in the words of the players who made the fans' dreams - and, at times, nightmares - a reality. The heart-stopping accounts include the celebrated conquering of mighty Liverpool during the 90s, promotion to football's elite back in the 70s and also the dark days of the 80s when the club almost went out of existence. This powerful collection of stories by City heroes such as John Galley, Geoff Merrick, Mike Gibson, Bob Taylor and Louis Carey is a must for every generation of City fans. Covering the 60s to the present day, the footballers' own stories create an evocative record of the changes within the game. Only one thing never changes, and that's how much this wonderful club means to each player.

Beginning with the Cleveland Indians' hard luck during World War II, this thrilling history follows the team through its historic role in racial integration and its legendary postwar comeback. Rich with player photographs and stories, this book is sure to excite American history buffs and baseball fans alike. In early 1942, baseball team owners across the country scrambled to assemble makeshift rosters from the remaining ballplayers who had not left the sport for the armed forces. The Cleveland Indians suffered a tremendous loss when star pitcher Bob Feller became the first Major Leaguer to enlist, taking his twenty-plus wins per year with him. To make matters worse, the Indians' new player-manager, Lou Boudreau, had no coaching or managing experience. The resulting team was mediocre, and players struggled to keep up morale. Feller's return in late 1945 sparked a spectacular comeback. A year later Bill Veeck bought the franchise and, over the next two years, signed the first American League players to break the color barrier: Larry Doby and Satchel Paige. The 1948 season ended with the Indians and Boston Red Sox tied, resulting in the American League's first playoff game. Thanks in part to rookie Gene Bearden's outstanding pitching, the Indians went on to beat the National League's Boston Braves for their second World Series title.

This practical textbook explains the sport development process from a practitioner's viewpoint, showing what actually works, how, and why. Focusing on the development of sport, the book considers the efforts of sport organisations to revitalise their sports at a community level to ensure their future relevance, growth, and sustainability. Full of real-world cases and data, as well as the voices and reflections of a wide range of practitioners, Sport Development in Action explains how to research and draw up a development plan, how to design and implement programmes and establish delivery networks, and how to monitor and evaluate initiatives. This is essential reading for any sport development course, and useful reading for courses in sport management, sports coaching, or sports studies. It is also an indispensable reference book for practitioners.

Sports betting has become a truly global phenomenon, facilitated by new communication technologies. As a result, the development of deviances, from match-fixing to money laundering, has accelerated. This new reality has numerous implications, for both the regulation of this billion-dollar industry and the very integrity of sport, sport financing and betting operations. Written by an international team of academic researchers and industry professionals, International Sports Betting explores the central concepts of integrity and deviance, governance and policy, as well as perennial issues linked to the gambling sector, such as regulatory responsibilities and the fight against gambling addiction. Unlike other treatments of the gambling industry, the book offers a multi-disciplinary sociological and managerial critique that goes beyond a traditional focus on law and regulation. This is fascinating reading for any student, researcher or practitioner working in the areas of sport business, international business, international regulation, policy studies or gambling studies.

The case studies in this book use authentic injury assessment examples to help readers link theory and clinical practice with the goal of becoming competent clinicians. The situations are realistic and present more than 130 of the injuries that athletic trainers may encounter in the real world. The questions that accompany the cases ask readers to identify clinical and differential diagnoses, critique the evaluating clinician's actions, recommend treatment, comment on ethical choices, and make many of the decisions they will face in the field. The cases encourage readers to think and problem solve; evidence-based answers (for select cases in the text and for all cases in the instructor's manual) ensure that the recommended clinical decisions are based on the best available research, clinical expertise, and patient preferences rather than on anecdotal practice.

WINNER OF THE BRITISH SPORT BOOK AWARDS - RUGBY BOOK OF THE YEAR This is the story of 15 men killed in the Great War. All played rugby for one London club; none lived to hear the final whistle. Rugby brought them together; rugby led the rush to war. They came from Britain and the Empire to fight in every theatre and service, among them a poet, playwright and perfumer. Some were decorated and died heroically; others fought and fell quietly. Together their stories paint a portrait in miniature of the entire War. The Final Whistle plays tribute to the pivotal role rugby played in the Great War by following the poignant stories of fifteen men who played for Rosslyn Park, London. They came from diverse backgrounds, with players from Australia, Ceylon, Wales and South Africa, but they were united by their love of the game and their courage in the face of war. From the mystery of a missing memorial, Cooper's meticulous research has uncovered the story of these men and captured their lives, from their vanished Edwardian youth and vigour, to the war they fought and how they died.

Issues of reputation management are negotiated in a wide array of contexts, yet arguably one of the most visible of these areas involves how such stories unfold within the sporting arena. Whether involving individual athletes, teams, organizations, leagues, or global entities, the process of navigating issues of image repair and/or restoration and crisis-based communication has never been more byzantine with a plethora of communicative media outlets functioning in myriad manners. Reputational Challenges in Sport explores the intersection of reputation, sport, and society. In doing so, the book advances theory and then explores individual, team, and organizational applications from varied methodological perspectives as they relate to reputation and identity management and crisis orientations. The book provides a synthesis of previous works while offering a contemporary advancement of these subjects from a variety of epistemological approaches. It gives voice to variety of perspectives that offer a robust advancement of issues relating to reputation, sport, and modern society.

The first edition of The Price of Football quickly established itself as the go-to guide to understanding football club finance for the serious fan. Kieran Maguire, one of the UK's top football finance analysts, shows how professional clubs operate as businesses and explains, in non-technical language, how to read, understand and interrogate club accounts. As a clear-headed analysis and presentation of the financial imperatives and challenges facing football clubs across the English and Scottish Leagues, it has become a welcome resource not only for students of the industry, but by a wider constituency of supporters looking to understand their club's latest transfer deal, or season ticket price. This fully revised and updated edition includes analysis of the most recent club accounts, the latest legal rulings on club affairs, as well as the impact of Covid-19 on the game's finances.

Paul Lunney has been a devoted follower of Scottish football creating a vast archive of images and anecdotes. In this book he weaves a wonderful tapestry of imagery of players who have done so much for the club in its 124-year history. Celtic have won the Scottish League Championship on 43 occasions, most recently in the 2011-12 season, the Scottish Cup 35 times and the Scottish League Cup 14 times. In 1967 Celtic won an unprecedented quintuple: not only becoming the first British team to win the European Cup but also winning the Scottish League Championship, the Scottish Cup, the Scottish League Cup, and the Glasgow Cup. Celtic also reached the 1970 European Cup Final, and the 2003 UEFA Cup Final. This book encapsulates some of the glory by featuring star players down the ages.

Sport officials are tasked with maintaining order and adjudicating sport contests. Given their multifaceted role in enforcing rules, standardizing competitions, and keeping sport safe for all participants, they are a requisite part of the sport workforce. With ongoing reports of annual attrition rates in officiating in excess of 20-35% for various sports around the world, there is more than ample evidence that officiating dropout is a persistent, pervasive, and global challenge underpinned by multiple contributing factors including, but not limited to, the threat of verbal and physical abuse. Moreover, despite worldwide recognition and growing interest in the problem, there has not been a comprehensive resource for sport scientists and practitioners studying or working to reverse the ongoing trend. Sport Officiating: Recruitment, Development, and Retention provides a 'state of the science' summary in the emerging area of inquiry limited to sport officiating recruitment, development, and retention, and, provides insight and evidence-based approaches to the development of successful officiating development programs (ODP). This book is a primary reference work using a multifaceted, holistic, and evidence-based approach to integrate key findings from the sport science literature to date in suggesting and providing real-world solutions to the practical issues faced by sport organizers. Sport Officiating: Recruitment, Development, and Retention is a key resource for researchers interested in the development of sport officials and for sport practitioners aiming to implement officiating development programs (ODP) at any level within sport systems.

Seventeen Manchester United legends come together to tell the stories behind their favourite ever games for the club - enabling Red Devils fans of all ages to relive these magic moments through the eyes and emotions of the men who were there, playing their hearts out for the red shirt...Lee Martin recalls the 1990 FA Cup Final; hat-trick hero Alex Dawson describes the eight-goal semi-final thriller which landed United in the Cup Final so soon after the Munich air disaster. Ever the crowd pleaser, Dwight Yorke waxes lyrical on winning the Treble that unforgettable night in Barcelona - while Gary Pallister basks in the memory of sinking Liverpool at Anfield as United closed in on the 1997 Premier League title. Old Trafford greats Bryan Robson, Martin Buchan and Paul Scholes also turn in characteristic star performances, winding back the clock to relive treasured memories of the Match of Their Lives for United.

Can sport and physical activity (PA) be used to improve the communities we live in? How do community groups manage facilities that provide sport and PA? How can managers ensure the services they deliver meet the needs of their community? What role should community sport schemes play in society? Answer these questions and more in this, the first textbook to focus on the theory and practice of community-level sport management and development. Bringing together academics and practitioners with expertise in sport management, sport development, the sociology of sport, PA programming and community coaching, this book outlines best practice and explores contemporary issues relating to: Community enhancement through sport and PA Leadership, enterprise and innovation Budgeting and decision making Event and facility management Corporate social responsibility (CSR) Monitoring and evaluation. The book is divided into three sections: Part I provides an introduction to developing and managing community sport; Part II outlines the key issues and challenges that face those working in the sector; and Part III examines the leadership and management qualities needed to effectively manage and develop community sport. Insightful and user-friendly, Managing and Developing Community Sport is written in an easy to read style and is a vital resource for sport management practitioners or students hoping to work in community-level sport.