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Books > Sport & Leisure > Sports & outdoor recreation > Ball games > Football (Soccer, Association football)

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Routledge Handbook of Football Marketing (Hardcover) Loot Price: R6,361
Discovery Miles 63 610
Routledge Handbook of Football Marketing (Hardcover): Nicolas Chanavat, Michel Desbordes, Nicolas Lorgnier

Routledge Handbook of Football Marketing (Hardcover)

Nicolas Chanavat, Michel Desbordes, Nicolas Lorgnier

Series: Routledge International Handbooks

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Loot Price R6,361 Discovery Miles 63 610 | Repayment Terms: R596 pm x 12*

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Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world. From the English Premier League to Major League Soccer, this handbook addresses the most important developments in sponsorship, marketing communications, digital marketing strategies, customer relationship management and social media. Written by a team of leading football marketing experts, it presents the latest cutting-edge research in case studies from countries including the UK, USA, France, Spain, Germany, Italy, China and Japan. The only up-to-date book on football marketing written from a truly international perspective, the Routledge Handbook of Football Marketing is an invaluable resource for any researcher or advanced student with an interest in football marketing, as well as all marketers working in the professional football business.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge International Handbooks
Release date: March 2017
First published: 2017
Editors: Nicolas Chanavat • Michel Desbordes • Nicolas Lorgnier
Dimensions: 246 x 174 x 30mm (L x W x T)
Format: Hardcover
Pages: 464
ISBN-13: 978-1-138-28932-1
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Sport & Leisure > Sports & outdoor recreation > Sporting events, tours & organisations > General
Books > Sport & Leisure > Sports & outdoor recreation > Ball games > Football (Soccer, Association football) > General
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LSN: 1-138-28932-9
Barcode: 9781138289321

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