As the sport business continues to evolve, so too, does Sport
Finance and Management. The first version of this book took an
in-depth look at changes in the sport industry, including
interconnecting financial issues between teams and their associated
businesses, the nature of fan loyalty influences, and the impact of
sponsorship on team revenues. This second edition updates each of
these elements, introduces relevant case study examples in new
chapters, and examines the impact of changes in facility design,
media opportunities, and league and conference policies on the
economic success of teams, the salaries earned by professional
players, and the finances of collegiate athletics.
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