This is the loose-leaf version of Sport Marketing, Fifth Edition, which offers students a less expensive, printed version of the text. Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with comprehensive coverage-balanced between theoretical and practical-to provide an understanding of the foundations of sport marketing and how to enhance the sport experience. Building on the legacy that Bernard Mullin, Stephen Hardy, and William Sutton established in the first four editions, a new author team, handpicked by their predecessors, draw from their modern experience in the field to add a fresh perspective to this essential text. They bring the sport industry directly to the reader through extensive industry examples, interviews of top sports executives, challenging case studies, and global perspectives from teams, leagues, and other agencies around the world. Reflecting the evolving landscape of sport marketing, the text will prepare students to stay on the leading edge with the following updates: A focus on current and emerging technologies and how they have revolutionized the sport industry-ranging from mobile video streaming and fantasy sports to artificial intelligence and virtual reality Greater emphasis on data and analytics to make more informed business decisions In-depth examination of how social media and digital platforms serve as critical communication channels to drive sport marketing strategy and execution New content on target marketing, including understanding millennial sports fans and engaging with Generation Z Updated coverage of sales processes, addressing both traditional methods and new strategies for the mobile age Discussion of modern ticketing practices and the secondary ticket market, including how leagues partner with secondary ticket providers and the impact on pricing strategies Also new to the fifth edition are related online learning aids, now delivered through HKPropel, designed to engage students and test comprehension of the material. Exclusive video interviews with sport industry leaders offer insights into how they incorporate marketing strategies into their daily work. Discussion questions and activities for each chapter guide students to apply core concepts, and web search activities provide opportunities for students to compare strategies found on sport organization websites and other online locations. In addition, chapter objectives, an opening scenario, sidebars highlighting key concepts, and Wrap-Up, Activities, and Your Marketing Plan sections at the ends of chapters offer students additional learning tools as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry. With Sport Marketing, Fifth Edition With HKPropel Access, students will develop valuable marketing skills and prepare for a successful career in the competitive world of sport marketing. Note: A code for accessing HKPropel is included with all new print books.

This is the first book to consider the intersections of sport, international development and environmental sustainability. It explores the tensions between sport's potential contribution to the environment and its rather poor record to date. Bringing together a diverse group of scholars who approach the topic from various disciplinary and theoretical perspectives, the book provides both critical and optimistic perspectives on the place of sport in sustainable development. Chapters examine and question how and whether sport contributes to sustainable development on an international scale. Attention is also paid to the place and role of Indigenous knowledge in sustainable Sport for Development, particularly as an alternative to modernization and/or in support of reconciliation with Indigenous peoples. Sport, Development and Environmental Sustainability is important reading for academic researchers, students and policy-makers in the fields of kinesiology, sport studies, sport sociology, leisure studies, sport management, sport media, physical cultural studies, environmental studies and sustainability and international development studies.

Technological advances over the last two decades have placed genetic research at the forefront of sport and exercise science. It provides potential answers to some of contemporary sport and exercise's defining issues and throws up some of the area's most challenging ethical questions, but to date, it has rested on a fragmented and disparate literature base. The Routledge Handbook of Sport and Exercise Systems Genetics constitutes the most authoritative and comprehensive reference in this critical area of study, consolidating knowledge and providing a framework for interpreting future research findings. Taking an approach which covers single gene variations, through genomics, epigenetics, and proteomics, to environmental and dietary influences on genetic mechanisms, the book is divided into seven sections. It examines state-of-the-art genetic methods, applies its approach to physical activity, exercise endurance, muscle strength, and sports performance, and discusses the ethical considerations associated with genetic research in sport and exercise. Made up of contributions from some of the world's leading sport and exercise scientists and including chapters on important topical issues such as gene doping, gender testing, predicting sport performance and injury risk, and using genetic information to inform physical activity and health debates, the handbook is a vital addition to the sport and exercise literature. It is an important reference for any upper-level student, researcher, or practitioner working in the genetics of sport and exercise or exercise physiology, and crucial reading for any social scientist interested in the ethics of sport.

I am very pleased and proud to write the Foreword to this Book on the occasion of the Court of Arbitration for Sport (CAS) having completed its first twenty years of operations. And I warmly congratulate the ASSER International Sports Law Centre and the Editors, Ian Blackshaw, Rob Siekmann and Janwillem Soek - in cooperation with Andrew Gibson, Griffith University, Brisbane, Australia, and Steve Cornelius, University of Johannesburg, South Africa -, on their joint initiative in putting together and publishing this Book. The CAS has come a long way since the idea of establishing it was first mentioned by Juan Antonio Samaranch, the former IOC President. His vision and confidence in its future have been truly vindicated. Since its creation and up to 31 December 2003, 576 cases have been submitted, of which 550 were requests for arbitration and 26 for an advisory opinion. In 2004, there was a sharp rise in the number of cases handled by the CAS and this trend continues apace. Thus, the CAS goes from strength to strength and has a great future, having, in the words of the Swiss Federal Tribunal in its landmark judgement of 27 May 2003, "built up the trust of the sporting world and] . . . now widely recognised . . . as] . . . one of the principal mainstays of organised sport.

When Toronto’s Maple Leaf Gardens opened in 1931, manager Conn Smythe envisioned an arena that would project an aura of middle-class respectability. In A Night at the Gardens, Russell Field shares how this new arena anticipated spectators by examining varying spectator behaviours, who the spectators were, and what the experience of spectating was like. Drawing on archival records, the book explores the neighbourhood in which Maple Leaf Gardens was situated, the design of the arena’s interior spaces, and the ways in which it was operated in order to appeal to respectable spectators at a particular intersection of class and gender. Examining a ticket ledger compiled by arena staff for the 1933–34 National Hockey League season, the book reveals that the average subscriber purchased more than two tickets, suggesting that attending hockey games was a social experience. It also shows that while ticket subscribers were overwhelmingly middle-class men, women were also present. Oral history interviews with twenty-one former spectators at the Maple Leaf Gardens detail the experience of watching the spectacle that unfolded on the ice during each hockey game. A Night at the Gardens tells the fascinating story of how one prominent public building became such an important part of Toronto society.

Rangers v Celtic is Glasgow's contribution to the world's great football derby matches. Otherwise known as the Old Firm, these clashes always attract fervent crowds and huge TV audiences worldwide. Author Jeff Holmes has watched dozens of these battles from the terraces and stands of Ibrox Stadium, Celtic Park and Hampden, and knows exactly what victory means to the hundreds of thousands of Rangers supporters scattered across the globe. Here, he brings to life 50 of Rangers' greatest triumphs against the old rivals, from their first victory in 1893 to a Christmas cracker in 2018. There are iconic matches aplenty and heroes galore, including the great Davie Meiklejohn, who started the rout in the 1928 Scottish Cup Final. Read about the time Rangers thrashed their opponents 8-1 in 1943 - and about Sir Alex Ferguson's favourite ever goal, by South African wing king Johnny Hubbard, back in 1955. Relive the feats of Bob McPhail, Davie Wilson, Ralph Brand, Ally McCoist and Davie Cooper - Rangers greats who knew how to win an Old Firm match!

This textbook presents a comprehensive analysis of organizational behavior in sport organizations from a practitioner's perspective. It covers issues related to managing employees and work teams as well as organizational structure and culture in sport. The book has four sections: Organizational Behavior in the Sports Industry, Getting to Know Employees and Volunteers of Sport Organizations, Work Groups and Teams, and Understanding the Organization. Each chapter begins with a practitioner interview describing a challenge that was overcome by their organization. That example is used to highlight applicable theories and interventions used in the industry. Additional examples or theories are discussed to provide students a broad picture of managerial issues in the sports industry and provide alternative approaches to intervention illustrated in the practitioner interview. The case studies offer the opportunity to practice and apply the ideas to real-world scenarios in the sports industry. Students using this book will gain an understanding of how managers and leaders apply theory to communicate with and engage employees to foster desired organizational cultures while being challenged to address common issues using cases and hypothetical situations.

This book situates the 2020 Tokyo Olympics within the social, economic, and political challenges facing contemporary Japan. Using the 2020 Tokyo Olympics as a lens into the city and the country as a whole, the stellar line up of contributors offer hidden insights and new perspectives on the Games. These include city planning, cultural politics, financial issues, language use, security, education, volunteerism, and construction work. The chapters then go on to explore the many stakeholders, institutions, citizens, interest groups, and protest groups involved, and feature the struggle over Tokyo's extreme summer heat, food standards, the implementation of diversity around disabilities, sexual minorities, and technological innovations. Giving short glimpses into the new Olympic sports, this book also analyses the role of these sports in Japanese society. Japan Through the Lens of the Tokyo Olympics will be of huge interest to anyone attending the Olympic Games in Tokyo 2020. It will also be useful to students and scholars of the Olympics and the sociology of sport, as well as Japanese culture and society.

The authoritative text for current and future practitioners of human resources management in the sport and recreation industries is back in a revised fourth edition. This new edition addresses contemporary issues that organizations face today. Human Resource Management in Sport and Recreation, Fourth Edition, offers a solid foundation in research and application, and it provides a holistic perspective of human resource management by bringing together the three groups of people who constitute human resources across sport and recreation organizations: paid professionals, volunteers, and the clients themselves. Dr. Packianathan Chelladurai, a pioneer in the field of sport management, is joined by Dr. Amy Chan Hyung Kim to lend expertise gained from more than four decades of teaching human resource management. They guide students through four parts, starting with an outline of the common characteristics of the three groups of people that make up human resources. Part II focuses on individual differences among people and how those differences affect behavior within organizations. In part III, students will explore organizational processes, and part IV discusses two significant outcomes expected of human resource practices: satisfaction and commitment. The conclusion uses 10 guiding themes to bring all the concepts together with an eye toward the future of the field. Updated to address current topics such as social issues and diversity, the fourth edition reflects the increasing complexity of human resource management across the field of recreation and sport. Modern issues and their real-world implications are represented throughout the text with recurring sidebars. Diversity Management of Human Resources: offer insights into how and when to promote and manage diversity Crisis Management: address the role of human resource management during emergency situations, such as the COVID-19 pandemic Social Phenomena and Human Resource Management: assess the impact of major social events or movements Legal Considerations in Human Resource Management: focus on legal matters in the field From the Field: provide professional insights from leading practitioners across a variety of sport contexts Case studies, discussion questions, and activities provide further opportunity for students to understand relevant research with real-world application of concepts. With clear explanations of concepts and current practices in human resources across the sport and recreation industries, Human Resource Management in Sport and Recreation, Fourth Edition, is a valuable resource for future and current practitioners alike.

• How can managers design and implement effective high performance programmes in sport?
• What are the key challenges in managing elite athletes, sports people and teams?

This is the first book to provide a comprehensive introduction to management practice, process and policy in elite and high performance sport (HPS). Drawing on real-world case-studies of elite sport around the world, the book shows a conceptual framework for studying and analysing high performance sport and introduces the skills and techniques that managers and administrators will need to develop effective HPS programmes.

The book examines the macro level factors that determine a nation s sporting success, including political, social and cultural elements, and then moves on to unpack the specifics of elite athlete and team management at a micro level. Adopting an integrated, holistic approach throughout, the book highlights best practice in every key area of an HPS programme, including:

• defining performance and success
• organizational structure and leadership
• finance, funding and marketing
• coaching and coach development
• talent identification and development
• competition and events
• training and facilities
• scientific research and sport science support.

The book features contributions from world-leading sport management academics as well as practitioners with experience of managing HPS programmes at world and Olympic level. Each chapter includes a full range of useful features, such as summaries, case-studies, review questions and guides to further reading. This is essential reading for all serious students and professionals working in sport management or high performance sport.

'pulls no punches' The Sun 'full of eventful tales from the past' Daily Mail 'punchy, earthy ... entertaining stories that capture football in an era long before sanitised PR and Instagram self-promotion' The Independent From West Ham's cult hero, Julian Dicks, a hugely entertaining romp through football and the East End of the Eighties and Nineties. 'Cult figure' is a term hardly used in football these days: where have they all gone? In the sterile and corporate modern game, is there room for the mercurial midfielder or the tough-tackling defender or the pot-bellied goal poacher? Rewind two or three decades and British professional football was stuffed to the gunnels with these 'one-offs': players with bags of talent, yes, but also lorryloads of personality and a hugely relatable quality which meant they'd all be playing Sunday morning park football if they hadn't become professionals. No media training, no filter, no 5% body fat, no cryotherapy chambers, and no quiet nights in with a curly kale salad and a glass of carrot juice. Meet Julian Dicks. Wonderful name, wonderful player and undoubtedly one of the greatest cult figures to play for West Ham United. Hammer Time is Dicks' hugely entertaining romp through his career with West Ham, shot through with all the great anecdotes of life as a pro back then, and peppered with all the marvellous characters who crossed his path in those halcyon days. It evokes memories of intimidating away crowds, muddy pitches, no-nonsense tackling, card schools on the bus, big nights out after matches, and the special camaraderie that was forged between players of that era. Hammer Time is also an open love letter to the unique character and atmosphere of West Ham United and East London, conjuring up - with great warmth and nostalgia - a fast disappearing world of strong working-class communities, proper East End boozers and those iconic pie and mash shops.

The Celtic v Rangers clash in Glasgow is one of football's major events, attracting a huge TV audience worldwide. Author David Potter revels in the joy that a victory over the old rivals brings to the Celtic support, reliving some of the club's greatest ever derby-day triumphs from the 1890s right up to date. Here is an expert selection of 50 such legendary occasions, rich in detail and atmosphere, and all the topic of fervent discussion over the years. We hear of Jimmy Quinn's hat-trick in 1904, the astonishing Scottish Cup semi-final of 1925, the 7-1 Scottish League Cup Final of 1957, the 4-0 thrashing in the 1969 Scottish Cup Final, the 6-2 'Demolition Derby' of 2000, plus many landmark games of a more recent vintage. Celtic's greatest players - Henrik Larsson, Jimmy McGrory, Patsy Gallacher, Charlie Tully, Jimmy Johnstone, Billy McNeill and Scott Brown - appear frequently in these pages, as do many others who all played their part in what is traditionally the greatest party of them all, when Celtic beat Rangers!

Remarkable Racecourses is a beautifully presented collection of the world's most striking racecourses. Lavish photographs and informative text show why each racecourse is unique, whether it's the oldest, longest, shortest, most southerly, most northerly, most beautiful or most extraordinary. Among the 70-plus racecourses included are Laytown in Ireland (the only race run on a beach under Turf Club rules), St. Moritz in Switzerland (which takes place on a frozen lake), Pukekohe Park in New Zealand (which is located in the centre of a motor racing circuit), Cartmel in Cumbria (where spectators enjoy the action from the centre of the circuit) and Epsom Downs in Surrey (which is a left-handed, open-ended, horseshoe-shaped course). The book travels across continents, from rural England to Outer Mongolia, to bring you the most astonishing racecourses on the planet. Remarkable Racecourses features more than 70 racecourses including Aintree, Ascot, Baghdad Equestrian Club, Beirut Hippodrome, Birdsville, Cartmel, Champ de Mars, Capannelle, Chantilly, Cheltenham, Chepstow, Chester, Ellerslie, Epsom Downs, Flemington, Goodwood, Hamilton Park, Happy Valley, Hialeah Park, Iffezheim, Kernic Bay, Laytown, Longchamp, Mahalaxmi, Maisons-Laffitte, Meydan, Moonee Valley, Newmarket, Pontefract, Pukekohe Park, Santa Anita, St. Moritz, Tokyo, Turffontein, Woodbine.

Birmingham City On This Day revisits the most magical and memorable moments from the club's distinguished history, mixing in a maelstrom of anecdotes and characters to produce an irresistibly dippable Blues diary - with an entry for every day of the year. From its beginnings as Small Heath Alliance in 1875 right through to the modern era and golden goals at Wembley, here are all the rollercoaster highs and lows. The club won the first ever Second Division title in 1893; Blues were the first English team to compete in European competition and the first to reach a European final. Birmingham City have twice won the League Cup and twice reached the FA Cup final. Relive the day in 1963 when Blues beat Villa to win a first major trophy, remember when Darren Carter's penalty clinched promotion in Cardiff, and when Obafemi Martins shocked Arsenal to recapture the League Cup. Recall the exploits of legends such as Joe Bradford, Gil Merrick and Bob Latchford, Trevor Francis, Michael Johnson and Christophe Dugarry.

SABR 50 at 50 celebrates and highlights the Society for American Baseball Research’s wide-ranging contributions to baseball history. Established in 1971 in Cooperstown, New York, SABR has sought to foster and disseminate the research of baseball—with groundbreaking work from statisticians, historians, and independent researchers—and has published dozens of articles with far-reaching and long-lasting impact on the game. Among its current membership are many Major and Minor League Baseball officials, broadcasters, and writers as well as numerous former players. The diversity of SABR members’ interests is reflected in this fiftieth-anniversary volume—from baseball and the arts to statistical analysis to the Deadball Era to women in baseball. SABR 50 at 50 includes the most important and influential research published by members across a multitude of topics, including the sabermetric work of Dick Cramer, Pete Palmer, and Bill James, along with Jerry Malloy on the Negro Leagues, Keith Olbermann on why the shortstop position is number 6, John Thorn and Jules Tygiel on the untold story behind Jackie Robinson’s signing with the Dodgers, and Gai Berlage on the Colorado Silver Bullets women’s team in the 1990s. To provide history and context, each notable research article is accompanied by a short introduction. As SABR celebrates fifty years this collection gathers the organization’s most notable research and baseball history for the serious baseball reader.    

Liverpool FC is rarely out of the news and always is the subject of interest from inside and outside of the world of football. From Kenny Dalglish, Alan Hansen and Graeme Souness through Michael Owen, Robbie Fowler and Jamie Redknapp to Jamie Carragher, Steven Gerrard, John Henry and coach Jurgen Klopp, few clubs can boast as many people with so much to say for themselves, especially in the case of Bill Shankly, football's most quoted man. Liverpool have a proud tradition and a very loyal support, and this book aims to capture the flavour of both. In 2019 the Reds came to within a point of their long-awaited 19th title, but ultimately avoided disappointment by finishing their season winning the UEAF Champions League. With the UEFA Super Cup and the FIFA Club World Cup also won by the end of 2019, Klopp now knows what it takes to win and few will be surprised if Liverpool are front and centre when it comes to handing out trophies in 2020. The Little Book of Liverpool, brim-full with more than 170 quotes, celebrates the club's continued success at home and abroad.

When pro football players formed a union to stand up against the NFL for their own interests, they chose lawyer Ed Garvey as their Executive Director. The NFL Players Association (NFLPA), would take on the NFL over player contracts, collective bargaining agreements, and antitrust suits. It lobbied for players' free agency, contract rights, and impartial arbitration of disciplinary disputes. Garvey navigated strikes, lockouts, scabs, stooges, lies, as well as the sports media complex-to maintain players' dignity. According to the league, the players were to take what they were given and "never ask why." In Never Ask "Why," journalist Chuck Cascio presents the late Garvey's rich account of the early years of the NFLPA, taking readers among the players as they held the league accountable to play fair. Learning from their mistakes, the NFLPA would succeed in curbing commissioner Pete Rozelle's disciplinary power and striking down the Rozelle Rule's absolute control over free agency. Garvey tells the intimate stories of how pro football players, rivals on the field, rallied together to stand up for themselves. He worked tirelessly to change a system that exploited players and even controlled the media. In the end, Garvey shows how the NFLPA transformed the state of pro sports leagues today and how, even still, they work to keep down the players on whose backs they profit.

Intercollegiate Athletics, Inc. examines the corrupting influence and damaging financial effects of big-time intercollegiate athletics, especially football and to a lesser extent basketball, on American higher education. Including historical and contemporary perspectives, the book traces the growth of intercollegiate sports from largely student-run activities supervised by faculty to the gargantuan, taxpayer-supported spectacles that now dominate many public universities. It investigates the regressive student fees that have helped subsidize big-time sports at public universities and prop up chronically unprofitable athletic departments, as well as the corrosive effects of athletics on the university's academic enterprise. A review of the alleged salutary effects of massive sports programs, such as spurring alumni donations and student applications, reveals that such benefits are largely illusory, more myth than real. The book also pays special attention to the often prescient, if largely unsuccessful, opponents of these developments, and considers the alternatives to big-time athletics, from abolition to professionalization to club sports. Students, scholars, sports fans, and those interested in learning how big-time football and basketball have cast such an enormous-and often baleful-shadow upon American colleges and universities will profit from this provocative and engagingly written book.

What role can strategic thinking play in contemporary sport management? It can be the difference between leading or languishing - it's that important! Covering sport at all levels, from community-based sport to elite sport, this is the first textbook to focus on strategic management in a sport context. The book introduces the fundamentals of strategic planning, environmental analyses, strategic direction and leadership, strategy formulation and selection, implementation, strategic control, and change management. Designed to encourage students to develop a strategic mindset, as well as critical thinking and problem-solving skills, the book unpacks key concepts such as leadership, governance, organizational change, and the multiple layers of strategy in sport. Full of real-world case studies from diverse, international sport business environments, and useful pedagogical features such as review questions and guides to online resources, this is an essential text for any sport management course and an invaluable resource for sport development, recreation management, or events management courses.

Intercollegiate athletics continue to bedevil American higher education. At once tied closely with their institutions, athletic programs often operate outside the traditional university governance structure while contributing significantly to a school's culture, identity, and financial outlook. Introduction to Intercollegiate Athletics, edited by Eddie Comeaux, explores the complexities of intercollegiate athletics while explaining the organizational structures, key players, terms, and important issues most relevant to the growing but often misunderstood fields of recreational studies, sports management, and athletic administration. The book is divided into eight sections, the first three of which describe the foundations, overarching structures, and conditions that shape athletics and higher education. Three others explore the ways college athletes experience life on campus, and the final two delve into the current and future policy contexts of intercollegiate athletics. Written by a diverse group of expert scholars, the book's twenty-eight chapters are enhanced with useful glossaries, reflections from athletics stakeholders, relevant case studies, and conversation-provoking discussion questions. Aimed at upper-level undergraduate and graduate students, scholars, teachers, practitioners, athletic administrators, and advocates of intercollegiate athletics, Introduction to Intercollegiate Athletics provides readers with up-to-date and comprehensive knowledge about the changes to-and challenges faced by-university athletics programs.

There has never been a book about the inner workings of the golfbusiness, or its leading players from an insider's point of view. In the Rough reads like a novel, but it could also be required reading in a business school. This book takes the reader on a ride through the author's unusual professional career and what he discovered in the most revealing settings and scenes of the golf industry at its awkward and colorful best. Most of the events and incidents appearing here are first-hand accounts portraying a host of famous and colorful characters in both golf and the business world. The central characters in this book are Ben Hogan, one ofthe five best players of all time and a highly successful golfequipment executive; Deane Beman, a star amateur and successfulprofessional golfer who became the commissioner and inventedthe modern-day PGA Tour; and Minoru Isutani, a wealthyJapanese entrepreneur who is probably best known for having lost$350 million on the purchase and sale of Pebble Beach. Some ofthe other costars include Jack Nicklaus, Karsten Solheim (PingGolf Company), Greg Norman, and Ely Callaway; all names youhave seen etched on a wood, an iron, or a putter, among otherplaces.

Liverpool FC Cult Heroes is devoted to 20 players who, over the years, have won a special place in the hearts of the Anfield faithful - not necessarily the greatest footballers, but a unique brotherhood of mavericks and stalwarts, local lads and big signings. The cast list alone is enough to stir up memories and tug at the heartstrings of any Reds fan - Elisha Scott, Billy Liddell and Joey Jones, Johnston, Carragher and Suarez - recalling how these charismatic personalities ignited passion on the terraces. Find out which Red icon was left at a motorway service-station as a prank. Which striker was involved in a punch-up with Italian waiters after a European Cup semi in Milan. And which skipper was carried through Lime Street station on the shoulders of fans. Discover and delight in the magical qualities of these 20 mere mortals elevated to cult status by the Red half of Liverpool.

AFC Bournemouth: The Fall and Rise is the ultimate rags-to-riches football story, exploring how a small lower-league club on the south coast fought back against all the odds to reach the riches of the English Premier League. With fascinating insights from renowned manager Eddie Howe and all the key players, the book reflects on the club's day of destiny against Bolton Wanderers in April 2015, when Premier League promotion was secured just six years after the club almost went out of existence. Former captain Tommy Elphick candidly reveals how Howe plotted the Cherries' route out of the Championship, while club legend Steve Fletcher tells the emotionally charged story of his return - and the goal in 2009 that halted the club's slide into non-league. Howe, meanwhile, provides amazing detail into how he took a club on the brink to the top of the beautiful game.

Volunteers are central to sport at all levels, from mega-events to grassroots clubs. Sport Volunteering is a definitive guide to the issues associated with managing volunteers in sport. The book focuses on the psychology of the voluntary experience, the challenges inherent in managing a volunteer workforce for not-for-profit and other groups, and the development of volunteers. It provides a perspective on the roles of volunteers in the development and delivery of sport in a range of contexts - events, clubs, associations and other non-profit groups - and explores important contemporary issues such as sustainability, diversity and the management of risk. This book is essential reading for anybody studying sport volunteering or managing volunteers in sport, and a valuable resource for students of sport development, sport management, sport business, sport events, sport administration, sport policy, community sport, sport facilities, sport operations, event management or sport coaching.