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Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry
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Humans, Horses and Events Management (Hardcover)
Loot Price: R2,320
Discovery Miles 23 200
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Humans, Horses and Events Management (Hardcover)
Expected to ship within 12 - 17 working days
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Horses are perhaps the most common non-human animal to feature in
planned events, but although there is considerable research on
equestrian sport, there is virtually none on equestrian events.
This book begins to address this gap, using the National
Championships of the Icelandic Horse as an extended case study to
explain in depth the process of managing an event, as well as the
larger theoretical implications of events management. Drawing on
diverse viewpoints and theoretical perspectives, the book draws
wider comparisons to connect events management to larger themes in
the social sciences, such as human-animal relations; nationalism;
place branding; event impacts; event experience; and inclusion and
exclusion. The book is a contribution to two fields. In relation to
human-animal studies, it focuses on how the Icelandic horse breed
is marketed and celebrated through top-tier competition; whereas
from an events management perspective, it considers the role of the
event in community building, the practical and theoretical aspects
of running a sustainable equestrian event, and the issues that
arise in multispecies event contexts. This book: - Uniquely draws
together events management and human-animal studies. - Is formed
from empirical research conducted by a multinational team of events
management and tourism researchers. - Uses a single, extended case
study to explore a range of themes and issues, both empirically and
theoretically. A valuable resource for researchers of events
management, human-animal studies and tourism, this book also
provides an in-depth look at end-to-end events management for
industry professionals.
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