What is a Hidden Mickey? A Hidden Mickey is an image of Mickey Mouse concealed in the design of a Disney attraction, resort, or movie. Traditionally, it takes the shape of Mickey's head and ears in silhouette (one large circle with two smaller circles on top), but Hidden Mickeys can also take on many forms. Now you can find hidden Mickeys in Walt Disney World's Magic Kingdom Follow the adventures of Joey, an adventurous little mouse, on an expedition throughout the Magic Kingdom at Disney World as he discovers Hidden Mickeys in every land and on each theme park attraction. The excitement and the thrill of the hunt is what Joey lives for, as he believes that each Hidden Mickey is not only an amazing part of the Hidden magic at the Magic Kingdom, but also a tribute to mice all over the world. This tenacious little mouse will leave no stone unturned and will not rest until he finds each Hidden Mickey. Joey also makes sure that everyone who hears his tale will be able to discover the park's Hidden treasures for themselves and be able to enjoy the thrill of the hunt. Embark on a journey to remember, as together you will explore the secrets that lie within the park walls. Or, simply choose a ride and see where they hide on this fascinating and magical quest to find Hidden Mickeys.

Though you may not be aware of it, whenever you're playing in any of Disney's many theme parks, the Imagineers who designed those parks are busy playing with your head. EVERY GUEST IS A HERO reveals for the first time how the artists and technical wizards of Walt Disney Imagineering have harnessed the magic of mythic storytelling to press all sorts of psychological buttons you never knew you had, inspiring you and millions of your fellow visitors to return to the parks again and again. Longtime theme park designer and attraction show writer Adam M. Berger is your tour guide, decoding the mythic themes and archetypes of the Disney parks in an entertaining, engaging, and always accessible manner. You'll discover page after page of "ah-ha " moments as you encounter one surprising connection after another. You'll also find a collection of ten "Mything in Action" case studies that break down the mythic content of some of your favorite Disney attractions, scene-by-scene. There's even a chapter devoted to the mythic realms of George Lucas, offering tantalizing clues about some of the amazing experiences now being Imagineered for Disney's forthcoming Star Wars-themed lands. It's a must-read volume for Disney enthusiasts and aspiring Imagineers alike. So strap yourself in, keep your arms and legs inside at all times, and prepare to embark on a voyage of mythic proportions. Once you've read EVERY GUEST IS A HERO, you'll never look at your favorite Disney attractions the same way again.

***UPDATED for 2014 to include EXPANDED coverage all the New Fantasyland attractions

Get YOUR Keys to the Kingdom- and let the memories begin today

Prepare yourself for the magic of the crown jewel of Disney parks, the happiest place on Earth. Prepare to be enchanted by the magic of Walt Disney World's Magic Kingdom theme park

In Keys to the Kingdom: The Complete Guide to Walt Disney World's Magic Kingdom Theme Park you'll find everything you need to know to make the most of your vacation to Disney's Magic Kingdom theme park including: Detailed overviews and colorful maps of each of the six lands that make up Disney's Magic Kingdom Ride and dining guides for each and every attraction and restaurant at Magic Kingdom A complete look at all of Magic Kingdom's "can't miss" attractions- and a look at the one you should avoid too

You'll also get a complete guide for all of Magic Kingdom's awesome shows including: Celebrate a Dream Come True Parade- A look at Magic Kingdom's bright, colorful, fun-filled afternoon parade Main Street Electrical Parade- See the streets come alive during Magic Kingdom's evening parade filled with Disney floats and characters aglow in thousands and thousands of bright, beautiful lights- and an uplifting soundtrack too Wishes Nighttime Spectacular- The grandest fireworks extravaganza of them all See Cinderella Castle aglow with thousands of lights as the neatly choreographed Disney fireworks fill the skies of Magic Kingdom with colorful pyrotechnic bursts of beauty

...and so much more

Neatly organized and supported by nearly 70 photos, maps, and charts, the Keys to the Kingdom are here- waiting for you to unlock your magical Disney vacation.

Get your Keys to the Kingdom today

Ron Schneider takes you on a journey through 40 years of personal triumph and corporate challenges. It's an intimate look into the creative worlds of Disney, Universal, and Six Flags Magic Mountain; a no-holds-barred memoir filled with wild characters and wilder concepts, complete with a step-by-step guide to how the magic is made

- Get in on the 2013 magic Join happy readers in the U.S. and around the world - read over 600 pages of secrets and magic, and carry them wherever you go A "fun," "engaging," and unauthorized history and guide book, "The Disneyland Book of Secrets 2013" is the biggest and best yet - truly "a vacation in a book." This "everything" guide by a Southern California author holds more Disneyland history, descriptions, menus, prices, trivia, tips, secrets, and fun than a dozen other books combined Both theme parks are covered, plus overviews of Disneyland Resort hotels and Downtown Disney. Recently retired attractions, lost lands, and new attractions are included. "The Disneyland Book of Secrets 2013" is a delightful feast of Disneyland history and magic, perfect for planning, enjoying, and fondly remembering your Disneyland trip. What's new for 2013? New lands, new shows, new food, and a treasure trove of new secrets Chapters on DCA's new lands Buena Vista Street and Cars Land - their attractions, eateries, shops, and secrets. Entries on other new additions, like Ghirardelli Soda Fountain and Chocolate Shop, and Glow with the Show, and refreshed attractions like the Matterhorn. Sneak preview of Fantasy Faire, which debuted at Disneyland on March 12, 2013. Teen's Eye Views of select attractions, shops, and restaurants. New secrets galore woven into the guide - from Club 33's new secret DCA lounge, to Indy's hidden skeleton and a super-secret Hidden Mickey in Rock Candy Mountain. What was Walt's McDonald's connection? And were Doritos really born at the happiest place on earth? "The Disneyland Book of Secrets 2013" is the most fun you can have at Disneyland Resort, without being there For hundreds of more pages of secrets, essays, and dozens of color photos of the resort, visit Amazon.com to download the digital version of The Disneyland Book of Secrets 2013, the expanded edition of this book.] -

The Imagineers, those men and women who helped Walt Disney bring his creations to life, have achieved legendary status among theme park enthusiasts. IT'S KIND OF A CUTE STORY is the life story of one of the most beloved Imagineers, Rolly Crump. Covering his long and varied career, including designing some of Disney's most famous attractions and working directly with Walt himself, Rolly's stories weave into a lighthearted yet riveting narrative of his life and accomplishments.Packed with over 200 photos, many of which have never been seen before, IT'S KIND OF A CUTE STORY is a tribute to the life and work of a true original.

This newly revised edition of the Epcot Explorer's Encyclopedia serves as a loving tell-all look into the most magnificent theme park in existence. From the minutiae of Future World to the farthest reaches of World Showcase this guide covers it all in intimate detail. No stone is left unturned, and no legacy tile left unmocked. With a little bit of wit and a whole lot of heart you'll be led through the splendorific sprawl of the most endearing monument to humanity that has ever been created. Highlights include: A history of each pavilion and the forces that shaped its existence - or the end thereof. Insight into the inner-workings of the park. What makes it tick and why things happen the way they do. A scene-by-scene analysis of Horizons, quite possibly the most beloved attraction in the company's history and all of the World Disney World resort.

This is a memoir about the career of Logan Fleming, top wax artist and Creative Director of Movieland Wax Museum and the Palace of Living Art in Buena Park, CA. During Movieland's life span, Mr. Allen Parkinson, who created Movieland, saw traffic of over one million visitors per year come to enjoy the more than two hundred wax figures of Hollywood's most popular, beloved movie stars that graced the museum building (and the silver screen). Logan Fleming was extremely instrumental in making these stars come to "life" within the Movieland arena, as well as bringing the artful masterpieces of the world to life in the Palace of Living Art. These creations were made for the public to adore, and adore they did It was Logan Fleming's eyes, hands, personality and artistic vision that created the eternal wax likenesses of some of our favorite and most beloved movie stars of Old Hollywood. To have your wax figure created for Movieland was an amazing honor for a movie star back then, and no one's hands could do you better justice than Logan's. These stories help bridge the gap between fantasy and reality. They are your stories now.

The Walt Disney World Resort near Orlando, Florida is one of the world's most famous vacation destinations. This iconic resort is now located in what once was thousands of acres of swamp and marshland. Through spy-like moves and innovative strategies, Walt Disney and his cadre of creative leaders turned this massive swamp land into today's Disney World. This books shares the amazing behind the scenes story of how Disney's Florida resort, code-named Project Future, rose from the marshes of Central Florida to become one of the world's most popular theme park resorts.

This guide is intended to be a look at the magic behind the magic of Disneyland Park in Anaheim, and will give the reader a greater appreciation for the incredible efforts and innovations that create the Disneyland experience. If seeing how a magic trick works spoils the fun for you, then you might want to try another guide. However, if you find yourself asking "How do they do that?" when you see an oncoming boulder in Indiana Jones or translucent ghosts in the Haunted Mansion, this guide is here to satisfy your curiosity. This guidebook includes: Behind-the-scenes information for every attraction in the park. Tips on where to spot the special touches and inside jokes. A comprehensive list of the most notable Hidden Mickeys in Disneyland. Puzzles and games to be played while waiting in line for specific rides.

Norman Anderson has written a gripping story of one of the engineering marvels of both the nineteenth and the twentieth century, the ferris wheel. The idea of this contraption may be as old as the water wheel, and written descriptions and drawings of pleasure wheels go back at least four centuries. There have been dozens of experiments with design and construction--early portable wheels by Strobel, the Condermans, Sullivan and others; one-of-a-kind wheels like Schnitzler's Asbury Park wheel with a tower and Stubb's water-turned wheel at Electric Park in Waterloo, Iowa; giant wheels in London, Blackpool, Vienna, Paris and recently in Japan.

Both of these books are published under the University of Wisconsin Press' Popular Press imprint. In 1984, America celebrated the one hundredth anniversary of the first successful roller coaster device - La Marcus A. Thompson's switchback railway - erected at Coney Island. Although more than a century has gone by, the literature of the amusement park and its history is still in its infancy. Robert Cartmell examines every phase of roller coaster history, from the use of the roller coaster by Albert Einstein to demonstrate his theory of physics, to John Allen's use of psychology in designing one.