From eeBoo's award-winning Play with Your Food Board Book Series comes the Play with Your Food Counting Educational Book.

These award-winning characters offer an introduction to basic counting. Enjoy them with your child, and start a conversation about these essential concepts from the very beginning!

How much? How many? You must count
To come up with the right amount.
You'll use numbers every day,
So lets start counting right away!

Written and illustrated by: Saxton Freymann.
Winner of the Oppenheim Gold Award

The delightful Musical Shapes gift set includes three richly coloured shaped musical instruments, which each produce a distinctive sound. It includes a fun Ring My Bell, Rattle Roller and Shaker Maraca, all of which have a textured handle for easy grip.

These musical toys are the perfect introduction to the sensory world of early year’s music-making and they also help to develop creativity, motor skills, hand-eye co-ordination and teaches cause and effect.

Halilit's durable, high quality and safe musical instrument toys are used in pre-schools, baby groups and nurseries across the country, ensuring you're choosing a highly trusted and respected brand.

This fun game introduces the concept of addition to children and nurtures their balancing skills.

The Blocks Balance set includes a platform with a round base and 10 shape balance blocks. The aim is for children to stack the shape blocks on the circular platform without the platform toppling over. Each shape balance block features a different weight which therefore affects the way the platform balances, or doesn't!

Both the ability to concentrate as well as hand-eye coordination are encouraged and strengthened.

Classic World products are ICTI certified and follow ISO-9001-2000 QMS and EN and ASTM international standards for toys.

A very soft, very cuddly cloth book for babies all about London. My First London Bus Cloth Book has bright, simple illustrations by Marion Billet and features a red London bus with tactile crinkly wheels on the cover. Beautifully presented in a gorgeous gift box, this book is perfect for small babies. Little tourists can discover more of London with The London Noisy Tube, The London Noisy Bus and The London Noisy Book.

The Lamaze Jacques The Peacock is a soft and cuddly friend your baby will love. There's so much for baby to see and enjoy with Jacques' beautiful peacock wings. Baby will love to explore the contrasting shapes and colours. Play peekaboo with baby using the mirror to help develop facial recognition. The rattling noise when Jacques' body is gently shaken will capture baby's attention and the squeaker on his wing is perfect for cause and effect play. Watch baby touch and feel all of the hidden textures on Jacques – especially his crinkly wings. With a simple on-the-go clip he'll fly along safely with you – either on baby's stroller or attached to your changing bag. Suitable for babies from birth onwards. Lamaze brings moments to treasure for babies and parents, encouraging together time and independent daily discoveries.

About Lamaze Toys

Lamaze toys are designed to spark little triumphs at every stage of baby’s development. Created in conjunction with child development experts, Lamaze toys inspire healthy play and learning. Lamaze toys encourage baby to grow and develop through features that promote together time between parent and baby and activities that encourage baby to explore and learn independently. The high quality, bright colors, friendly faces, crinkly fabrics and contrasting patterns of Lamaze toys have made them a favorite of parents, babies and experts for more than two decades.

From teaching first words to encouraging first steps, the Fisher-Price Learn with Me Zebra Walker is the kind of first friend you want for your little one! Spin, flip, roll, twist. This zebra’s full of busy, hands-on activities for sitting babies. Your baby can turn the book page or press the light-up buttons to hear all about ABC’s & 123’s through sing-along songs and phrases with new animal friends! And when baby’s learning to walk, the easy-grasp handle and sturdy 4-wheel base help steady those wobbly first steps. “Keep going!” Lots of fun phrases, music & songs invite and reward even more moving & grooving – helping little ones get even steadier on their feet! (And letting moms breathe easier.)

Toddlers can take a walk on the prehistoric side with the Fisher-Price Poppin’ Triceratops ball popper toy. As little dino lovers push or pull the triceratops along, they’ll see the colorful “eggs” pop and tumble around in the dinosaur’s back. For more interactive fun, kids can press the 3 buttons to activate Smart Stages learning songs, sounds and phrases that teach the alphabet, counting, colors and shapes.

Experience the timeless thrill of Jenga with this 55-piece set, a beloved classic that promises fun for all ages. Players strategically remove one block at a time from the tower's lower levels and carefully place it on top, creating a progressively taller and more unstable structure. The suspense builds with each move, culminating in the exhilarating challenge of preventing the tower from collapsing. Perfect for game nights and gatherings, Jenga tests dexterity and decision-making skills, making every game a memorable test of balance and nerve.

Look at these three adorable trees creating a forest scene! There are 3 animals including an owl, a woodpecker and a squirrel living in the trees!

Children can create different types of trees using their imaginations.

The stacking process strengthens and develops hand-eye coordination, fine motor skills, problem solving and logic skills.

Your little one can become brave woodpecker, turning over leaves and fruits to find hidden worms in the holes. This game enhances hand-eye coordination and observation skills while building concentration.

The B-Plush Rattle is an adorable animal rattle made of super soft fabric and is the perfect size for little hands. The easy grip design encourages baby's early grasping skills. The soft bells on the inside make a rattling sound when shaken which helps with baby's sensory development. Suitable for use from birth. Available in 4 different designs: Kenzi the Lion, Zimbe the Elephant, Senna the Giraffe and Tambo the Monkey

The B-Wrist rattle is an adorable animal rattle made of super soft fabric and is the perfect size to gently wrap around little wrists. The soft bells on the inside make a rattling sound when shaken which helps with baby's early sensory development and encourage interaction and discovery. Suitable for use from birth. Available in 4 different designs: Kenzi the Lion, Zimbe the Elephant, Senna the Giraffe and Tambo the Monkey

The B-Plush Rattle is an adorable animal rattle made of super soft fabric and is the perfect size for little hands. The easy grip design encourages baby's early grasping skills. The soft bells on the inside make a rattling sound when shaken which helps with baby's sensory development. Suitable for use from birth. Available in 4 different designs: Kenzi the Lion, Zimbe the Elephant, Senna the Giraffe and Tambo the Monkey

Hello Baby Animals cloth book is a new addition to the Hello Baby series, publishing with Hello Baby Faces cloth book. This very first cloth book has deeply padded, soft-to-touch cloth pages and a crinkly cover for little hands to touch and feel. It has a handy velcro loop so it can be attached to buggies and cots. The high-contrast pictures and colours in this beautifully illustrated book will captivate babies' attention and stimulate their developing sight as they look at and learn about their very first animals.

A classic since 1953. Moves its head and ears and wags the tail.

The Fisher-Price® 3-in-1 Music, Glow and Grow Gym™ activity play mat is the place for your little one to 'glow up' their playtime. Newborns can reach, bat, and grasp 5 linkable activity toys including a mirror, soft rattle hedgehog toy, BPA-free snail teether, crinkle rainbow toy, and a music and lights otter. The music and lights otter plays 15 minutes of music and shines a soft-glowing light to make playtime otter-ly fun on or off the mat! As your baby grows, remove the two arches for tummy time on the large, comfy mat, so they can push up and engage those neck and core muscles. Plus, the gym's high-contrast colors can help with baby's earliest visual development.

Your little one will love playing with this colorful tumble ring pyramid from Bo Jungle! This tumble ring pyramid consists of 5 parts with the cute unicorn head as icing on the cake.

The pyramid not only provides hours of fun, it also contributes to the development of your child. It promotes the insight of young children (from 3 months) and hand-eye coordination in children who start to sit and crawl (from 6 months). In addition, it introduces children from 9 months to colours, numbers and shapes.

The Bo Jungle tumble ring pyramid is suitable for children from 3 months.

It’s the pig’s birthday, and she wants to celebrate with her friends! Kids can discover all kinds of farm fun with this Little People Caring for Animals Farm Playset from Fisher-Price. With this animal playset for kids, little farmers can care for their animal friends. Hatch chicks, tuck the horse in, and show the pig and cow how to drop through the hayloft! With this Fisher-Price playset, little ones play and explore, all while being introduced to counting, colours and much more thanks to Smart Stages levels and fun sounds!

Jeronimo - Wooden Wall Activity Crocodile - The Jeronimo - Wooden wall
activity crocodile toy is a wonderful addition to any wall its placed
on! The Activity crocodile includes a variety of fun activities to
build your child’s social and cognitive skills. The challenges offer a
range of hands-on, problem solving learning opportunities for the
development of fine motor skills whilst engaging children in
conversations about what they are doing. The activity crocodile is
ideal for home, schools and learning centres.

Get ready to rock the neighborhood with the Kids Electric Ford Ranger Blue Ride On Car. This amazing ride-on model of the beloved Ford Ranger has been fully licensed and is perfect for kids of all ages. With a remote control mode for when you want to be in charge and a manual mode for when the little ones can handle it themselves, this car is the ultimate in fun and adventure. Features: Opening Doors Start the “engine” with simulation key Working LED headlights Realistic sound effects Realistic Alloy-like wheels and rubber tyres Chrome fender and front logo MP3 / IPHONE / IPOD Input Tough Polyethlene bodywork - Strong, Flexible and safe! Battery operated , Continuous fun for up to 1 hour Speed: 5-8 Km/hr Suitable Age 2-6 years With Parental Remote control; Easy to assemble Ford, Licensed Product

Get ready to rock the neighborhood with the Kids Electric FordRanger White Ride On Car This amazing ride-on model of the beloved Ford Ranger has been fully licensed and is perfect for kids of all ages. With a remote control mode for when you want to be in charge and a manual mode for when the little ones can handle it themselves, this car is the ultimate in fun and adventure. Features: Opening Doors Start the “engine” with simulation key Working LED headlights Realistic sound effects Realistic Alloy-like wheels Chrome fender and front logo MP3 / IPHONE / IPOD Input Tough Polyethlene bodywork - Strong, Flexible and safe! Battery operated , Continuous fun for up to 1 hour Speed: 5-8 Km/hr Suitable Age 2-6 years With Parental Remote control; Easy to assemble Ford, Licensed Product

Safe, Non-Toxic, Washable
Easy to grasp rattle.
Made of durable, non-toxic plastic.
Size of rattle 10cm

The high-contrast images in Baby's Very First Cloth Book: Farm are designed to help newborns focus. This popular cuddly cloth book also has crinkly pages for tactile fun and a mirror for stimulating the senses.

Illustrated by Jo Lodge and packaged in a delightful gift box, this reissue of a bestselling cloth book makes the perfect present for babies 0 months plus.

Also available in this tactile series: Baby’s Very First Cloth Book: Faces

The forest animal themed activity reveals a reality of nature that children can experience and explore at home. This 120-piece set is made from great quality wooden blocks finished in child-friendly non-toxic paint packed in a retail box.

The building blocks are easy to connect or pull apart making this set perfect for children of ages 1 year and older.

Topbright follow the rule to enhance a child’s physical and mental development integrates education in toys, aims at inspiring baby’s potential intelligence and lights up children’s talent. 0 to 6 years old is the critical period for the baby’s intelligence development.

Let children explore in play, discover self, and perceive the world.

The line baby clementoni offers games to support the development of children from the first months of life; lights, sounds and melodies are important stimuli for the newborn, for this reason baby clementoni rattles are "useful tools" to stimulate the visual and auditory development of the child; and not only, thanks to the rattle the baby also begins to coordinate the movements and learns to grab and shake objects. from early childhood. The cute chameleon rattle will become the pastime of the little ones by moving the rattle activates cheerful melodies and sound effects, while the colorful balls in the chameleon belly and colorful pendants attract the attention of the child by stimulating tactile and visual perception; the practical hook is perfect for hanging the rattle and taking it with you; modern design and vibrant colors ideal for the sense of sight, is made with various surfaces to support multisensory development; for the rattle you need 3 lr44 batteries included