The soft baby gym is specially designed with contrasting white and black colours to stimulate visual development during the infant’s first months.
Includes 4 hanging accessories designed to favour sensory exploration: a crinkle, a squeak and a rattle stimulate hearing and touch, amusing the infant by capturing their attention.
The edges of the gym can be raised to allow the child to play in total safety. The sides are decorated with contrasting icons to attract the infant gaze to follow them.

Daisy is perfect for girls on the move.
This set includes a stylish girl driver and a pretty pink motorised racing car with realistic engine sound.
Daisy’s magnetic hook can be used to mix and match with trailers from other products in the WOW World range.

The 8-piece, traffic-themed knob puzzle from Classic World allows your child to learn, name and identify all things that move as they place each piece into its allocated position within the wooden puzzle frame.

It has finger-sized knobs for easy handling and encourages problem solving and discovery.

Classic World products are ICTI certified and follow ISO-9001-2000 QMS and EN and ASTM international standards for toys.

This progressive giant floor puzzle from Mideer depicts a panoramic traffic scene with multiple types of transportation across land and sea including a bike, car, helicopter and boat.

This one long puzzle starts as 4 separate puzzle scenes (each 2 to 5 pieces), which are then joined together to make one large puzzle. Each animal included in the puzzle can be taken out individually.

Puzzle Play helps children develop fine motor skills, hand-eye coordination and problem-solving skills.

Bum Bumz 19cm Breakfast Bumz Plush - Pattie

A colourful stacking tower made with a combination of wood and plastic. This item will help with fine motor skills which are so important to early development. Also helps with colour recognitions.

With four ways to play, the Fisher-Price® Silly Sounds Light-Up Piano keeps your mini-musician busy "composing" and learning all playtime long. As your baby presses the keys of this light-up piano, they're rewarded with either real piano notes, delightful duck sounds, silly cow sounds, or playful songs and phrases about colors, numbers, and shapes! And with an easy-grasp handle, you can take the silly musical fun wherever you and your baby go!

Where development comes into play™

Academics: Playful songs and phrases introduce little ones to the alphabet, colors, shapes, counting, and more!

Thinking Skills: Pressing the keys to hear songs, sounds, and piano notes with colorful lights introduces your baby to the fun of cause & effect play.

Fine Motor: As your mini-Mozart progresses from batting at the keys to using their little fingers to push each key, and grasping the slider to move it back and forth, they're strengthening dexterity and hand-eye coordination.

6 Foam-filled fabric cubes with colourful animal pictures.

A colourful mini-gym with lots of physical activities to entertain your youngest children and support them as they develop their own abilities.
With soft adjustable and removable hanging objects, this is perfect for encouraging the development of your child's tactile and visual perception.
A game full of accessories designed to entertain children in the earliest months of their lives.

An ultra-soft plush dog suited to small children for playing in an atmosphere filled with tenderness!
This cute dog comes with a soft comforter blanket designed to absorb the mother’s scent and reassure the child during the detachment phase.
The plush toy is made of different materials to enhance multi-sensory stimulation, allowing children to develop tactile perception in the early stages of their life.
The gift box containing the plush toy is designed and illustrated with pale colours and can be also used as a dog kennel.

This magic ball features a range of beautiful colours and can be stretched and compressed.

The magic ball stimulates the child's imagination and re-inforces colour and shape recognition while also encouraging problem solving skills and motor skills.
Classic World products are ICTI certified and follow ISO-9001-2000 QMS and EN and ASTM international standards for toys.

Unravel this beautiful organic cloth book and follow Tiger as he tip toes through the day, taking care around the spring flower, and listening out for the monkey and bird. Meet Tip Toe Tiger and his friends, Sing Song Bird, Peek-a-Boo Monkey and Sweet Spring Flower in this bright, bold folding cloth book. With gorgeous vibrant colours and soft, padded tactile pages, this delightful fold-out cloth book for babies features friendly animal faces that babies will love and respond to. Ideal for reading in prams, cots and changing areas, this is the perfect gift for new born babies. This adorable new series features bold illustrations along with simple words to help babies develop their vision and language skills. For added sensory effect, these soft cloth books also come with fascinating crinkle sounds, and the books are presented in a sweet, plastic-free gift box.. Little hands will love to explore Wee Gallery Cloth Books, a lovable collection of soft, crinkly animal books that heighten babies' senses. The result of a fantastic partnership between Wee Gallery and words & pictures, the beautiful illustrations, bold lines, whimsical animals, and repeating patterns are designed to stimulate visual development in young infants, making this soft cloth book an ideal first gift. Wee Gallery are the project of a husband and wife team who have built a fun and creative world of animals and nature themes, thoughtfully designed to entertain and educate. Their books and toys take into account each stage of child development to encourage learning through play. Each of their safe and sustainable learning toys for babies are founded on years of research to support your little one's growing mind. Please cut the sewn-in care label off the book before use and retain box for reference.

Make the bestseller list with this English and
French all around town book, the third book in this popular line!
Teaches & Develops:
Vocabulary, French vocabulary, colours and counting
Key Features:
Press each image to hear words
3 modes in English and French– colours and counting, words and music
Light-up song button plays 2 learning songs

Jeronimo - Wooden Wall Activity Crocodile - The Jeronimo - Wooden wall
activity crocodile toy is a wonderful addition to any wall its placed
on! The Activity crocodile includes a variety of fun activities to
build your child’s social and cognitive skills. The challenges offer a
range of hands-on, problem solving learning opportunities for the
development of fine motor skills whilst engaging children in
conversations about what they are doing. The activity crocodile is
ideal for home, schools and learning centres.

Safe, Non-Toxic, Washable
Easy to grasp rattle.
Made of durable, non-toxic plastic.
Size of rattle 10cm

8 Page fabric book featuring colour pictures each with an activity or texture to explore, plus ribbon tags. The soft, padded pages are filled with crinkle material which babies find so appealing. Each book comes with a handy link to attach to a stoller, cot or car seat. Machine washable.

This travel-themed busy board from Classic World is combined with mazes, a beads game, wheel functions, rollers, a mirror, and knob switch functions.

With all the essential elements of a boat dashboard, children will join in the fun by pretending to drive.

While learning through play, the travel-themed busy board is a great product to add to your toy box!

There are so many ways to use the metropolis themed City Building Blocks. This 126-piece set is made from great quality wooden blocks finished in child-friendly non-toxic paint and can be used to build a community complete with hospital, school, fire station, market, police station and more.

Your child will love the different shapes, sizes, and colours of this fabulous block collection. The building blocks are easy to connect or pull apart and children learn words while rotating the letters.

This unique wooden toy is designed to stimulate and educate your child as they play.

TopBright follow the rule to enhance a child’s physical and mental development integrates education in toys, aims at inspiring baby’s potential intelligence and lights up children’s talent. 0 to 6 years old is the critical period for the baby’s intelligence development.

Touch & Go features 1 button to activate engine sounds and propel the car forward.

The high-contrast images in Baby's Very First Cloth Book: Farm are designed to help newborns focus. This popular cuddly cloth book also has crinkly pages for tactile fun and a mirror for stimulating the senses.

Illustrated by Jo Lodge and packaged in a delightful gift box, this reissue of a bestselling cloth book makes the perfect present for babies 0 months plus.

Also available in this tactile series: Baby’s Very First Cloth Book: Faces

The line baby clementoni offers games to support the development of children from the first months of life; lights, sounds and melodies are important stimuli for the newborn, for this reason baby clementoni rattles are "useful tools" to stimulate the visual and auditory development of the child; and not only, thanks to the rattle the baby also begins to coordinate the movements and learns to grab and shake objects. from early childhood. The cute chameleon rattle will become the pastime of the little ones by moving the rattle activates cheerful melodies and sound effects, while the colorful balls in the chameleon belly and colorful pendants attract the attention of the child by stimulating tactile and visual perception; the practical hook is perfect for hanging the rattle and taking it with you; modern design and vibrant colors ideal for the sense of sight, is made with various surfaces to support multisensory development; for the rattle you need 3 lr44 batteries included

​​The iconic Fisher-Price® Chatter Telephone® toy has been dialing up fun since 1961! With its friendly face, spinning dial, fun ringing-phone sounds, and eyes that move up and down as you pull it along, this classic pull toy helps get your baby chatting—and strolling—like a pro! Baby can walk the walk and talk the talk as they pull this phone along, strengthening gross motor skills along the way. Little ones will have fun pretending to phone a friend as they spin the dial and pick up and hang up the handset.

A soft friendly worm with 3 hanging toys to attach to a cot, pushchair or car seat.
Wrap the coil around and secure with the fabric ties.
With a crinkle hat and squeaky head plus mirror ladybird, crinkle butterfly and bee rattle toys.

The forest animal themed activity reveals a reality of nature that children can experience and explore at home. This 120-piece set is made from great quality wooden blocks finished in child-friendly non-toxic paint packed in a retail box.

The building blocks are easy to connect or pull apart making this set perfect for children of ages 1 year and older.

Topbright follow the rule to enhance a child’s physical and mental development integrates education in toys, aims at inspiring baby’s potential intelligence and lights up children’s talent. 0 to 6 years old is the critical period for the baby’s intelligence development.

Let children explore in play, discover self, and perceive the world.