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Retail Marketing is a new and refreshing text, essential for anyone wanting to get to grips with this important, fast-paced area of marketing today. With a user-friendly structure, this book reflects the very latest in academic thinking and provides a strong focus on customer value, corporate social responsibility and the transformative effect of digital technology. Written especially for European and international students and suitable for both undergraduate and postgraduate students, Retail Marketing addresses the challenges of marketing in the 21st Century. Across the chapters key elements of successful retail marketing, including developments in omni-channel marketing and the importance of a co-ordinated supply chain to a company's value proposition, are considered. Striking a balance between theory and practice, Retail Marketing presents concepts in a clear and comprehensive way with engaging, up-to-date global examples and visual illustrations to help students apply their knowledge to a real world context.
A definitive roadmap for implementing effective supply chain management
Strategic sourcing redefines the traditional approach to buying and using materials and services. Purchasing and supplier programs are receiving substantial attention in current professional literature, but there is little information on implementing supplier strategies and techniques.
Harnessing Value in the Supply Chain offers a specific, step-by-step approach to the strategic sourcing process, developed by the author at Southern California Edison. This unique reference provides expert guidance on designing, launching, executing, evaluating, and maintaining a sourcing project. It includes illustrations, examples, and templates for immediate use. Finally, supply chain management and strategic sourcing are presented in a usable, comprehensive, and cost-effective framework.
To illustrate this approach, the book describes the experience of Southern California Edison, a utility company that achieved $150 million in annual cost reduction through a strategic sourcing program. The story is told from the perspective of the people who led the revolutionary change at SCE, as wellas the suppliers. A detailed method on how to duplicate SCE's success is included in the book.
This book is unique in that it fully traces a strategic sourcing initiative from conception to implementation—and it is the only book that documents the SCE story. Harnessing Value in the Supply Chain is a powerful tool that will help organizations optimize their resources and develop relationships to sustain effective supply chain management.
For more than 65 years, this best-selling text by Drs. Barbara J. Bain, Imelda Bates, and Mike A. Laffan has been the worldwide standard in laboratory haematology. The 12th Edition of Dacie and Lewis Practical Haematology continues the tradition of excellence with thorough coverage of all of the techniques used in the investigation of patients with blood disorders, including the latest technologies as well as traditional manual methods of measurement. You'll find expert discussions of the principles of each test, possible causes of error, and the interpretation and clinical significance of the findings. A unique section on haematology in under-resourced laboratories. Ideal as a laboratory reference or as a comprehensive exam study tool. Expert ConsultT eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, and references from the book on a variety of devices. diagnosis, molecular testing, blood transfusion- and much more. Complete coverage of the latest advances in the field. An expanded section on coagulation now covers testing for new anticoagulants and includes clinical applications of the tests.
BIOCALCULUS: CALCULUS, PROBABILITY, AND STATISTICS FOR THE LIFE SCIENCES shows students how calculus relates to biology, with a style that maintains rigor without being overly formal. The text motivates and illustrates the topics of calculus with examples drawn from many areas of biology, including genetics, biomechanics, medicine, pharmacology, physiology, ecology, epidemiology, and evolution, to name a few. Particular attention has been paid to ensuring that all applications of the mathematics are genuine, and references to the primary biological literature for many of these has been provided so that students and instructors can explore the applications in greater depth. Although the focus is on the interface between mathematics and the life sciences, the logical structure of the book is motivated by the mathematical material. Students will come away with a sound knowledge of mathematics, an understanding of the importance of mathematical arguments, and a clear understanding of how these mathematical concepts and techniques are central in the life sciences.
Labour Relations in Practice deals with the core labour/employment relations matters that are regularly encountered by LR/HR officers, managers, union representatives, bargaining council functionaries and people in advisory services. Now in its second edition, its new sections contain: actual cases heard by the CCMA and Labour Court; all legislation updated to the end of 2014; skills development; and the new emphasis on trades and occupations. The text contains numerous practical examples, problems, actual court cases and scenarios. Legislative requirements and codes of good practice are explained in simple, accessible language; examples of relevant policies are provided; and each chapter ends with a useful summary of the main learning points. This book is suitable for all qualifications requiring one or more modules in this discipline and also for a first level qualification in Human Resource Management or Labour Relations Practice.
Comprehensive, and evidence-based, Foundations of Athletic Training, 6th Edition integrates basic medical concepts and related scientific information to help athletic trainers and students develop a strong foundation in athletic training best practices. Using a problem-solving approach to the prevention, recognition, assessment, management, and disposition of sports-related injuries and diseases, the text helps students learn to think like practitioners and is fully aligned with the BOC competencies. This 6th Edition has been updated throughout to reflect current best practices in the field and includes four new chapters, new and updated references, and a powerful suite of online learning resources that save instructors time and help students succeed.
The ideal review for your intro to mathematical economics course
More than 40 million students have trusted Schaum's Outlines for their expert knowledge and helpful solved problems. Written by renowned experts in their respective fields, Schaum's Outlines cover everything from math to science, nursing to language. The main feature for all these books is the solved problems. Step-by-step, authors walk readers through coming up with solutions to exercises in their topic of choice. Outline format supplies a concise guide to the standard college courses in mathematical economics 710 solved problems Clear, concise explanations of all mathematical economics concepts Supplements the major bestselling textbooks in economics courses Appropriate for the following courses: Introduction to Economics, Economics, Econometrics, Microeconomics, Macroeconomics, Economics Theories, Mathematical Economics, Math for Economists, Math for Social Sciences Easily understood review of mathematical economics Supports all the major textbooks for mathematical economics courses
Operations Management is all around us and is integral to every industry. Using contemporary and engaging examples this brand new text book brings to life fundamental Operations Management principles and theories that are applicable to both manufacturing and service situations, reflecting the very latest developments in this dynamic field.
This book is for instructors who think that most calculus textbooks are too long. In writing the book, James Stewart asked himself: What is essential for a calculus course for scientists and engineers? ESSENTIAL CALCULUS, 2E, International Metric Edition offers a concise approach to teaching calculus that focuses on major concepts, and supports those concepts with precise definitions, patient explanations, and carefully graded problems. The book is only 900 pages-two-thirds the size of Stewart's other calculus texts, and yet it contains almost all of the same topics. The author achieved this relative brevity primarily by condensing the exposition and by putting some of the features on the book's website, www.StewartCalculus.com. Despite the more compact size, the book has a modern flavor, covering technology and incorporating material to promote conceptual understanding, though not as prominently as in Stewart's other books. ESSENTIAL CALCULUS, 2E, International Metric Edition features the same attention to detail, eye for innovation, and meticulous accuracy that have made Stewart's textbooks the best-selling calculus texts in the world.
This work introduces computer graphics from a mathematical perspective, offering a balance of theory, applications, and code. The book begins with a discussion of basic graphics tools such as vectors, matrices, and quaternions, then builds up to more advanced topics such as the intersection of three-dimensional objects. Both classical and new topics are covered. Some topics discussed include basic transforms, curves, surfaces, and subdivision surfaces. New techniques such as wavelets, fractals, parameterization, and fluid simulation are also covered. Throughout a large portion of the book, a new curve and surface algorithm is developed to illustrate the use of mathematics to develop compute graphics algorithms. The book contains all of the classes in C# necessary for computer graphics, providing a full explanation of the C# code and C# implementations for many of the algorithms are provided. The authors are affiliated with the University of Johannesburg, South Africa.
PRINCIPLES OF INSTRUMENTAL ANALYSIS, 7th Edition, places an emphasis on operating principles of each type of instrument, its optimal area of application, its sensitivity, its precision, and its limitations. You'll also learn about elementary analog and digital electronics, computers, and the treatment of analytical data. The book companion website has supplemental tutorials on instrumental methods, Excel files of data analysis and simulations of analytical techniques to help you visualize important concepts in this course, and selected papers from the chemical literature to stimulate interest and provide background information for study.
Develop the skills you need to safely and effectively produce high-quality medical images with Radiologic Science for Technologists: Physics, Biology, and Protection, 11th Edition. Reorganized and updated with the latest advances in the field, this new edition aligns with the ASRT curriculum to strengthen your understanding of key concepts, and prepare you for success on the ARRT certification exam and in clinical practice. Firmly established as a core resource for medical imaging technology courses, this text gives you a strong foundation in the study and practice of radiologic physics, imaging and exposure, radiobiology, radiation protection, and more. Expanded coverage of radiologic science topics, including radiologic physics, imaging, radiobiology, radiation protection, and more, allows this text to be used over several semesters. Chapter introductions, summaries, outlines, objectives, and key terms help you to organize and pinpoint the most important information. Formulas, conversion tables, and abbreviations are highlighted for easy access to frequently used information. "Penguin" boxes recap the most vital chapter information. End-of-chapter questions include definition exercises, matching, short answer, and calculations to help you review material. Key terms and expanded glossary enable you to easily reference and study content. Highlighted math formulas call attention to key mathematical information for special focus. NEW! Chapters on Radiography/Fluoroscopy Patient Radiation Dose and Computed Tomography Patient Radiation Dose equip you to use the most current patient dosing technology. NEW! Streamlined physics and math sections ensure you're prepared to take the ARRT exam and succeed in the clinical setting.
Learn the skills and strategies you need to be an effective and empathic helper with EFFECTIVE HELPING: INTERVIEWING AND COUNSELING TECHNIQUES, Eighth Edition. Today's helpers must have a wider, more diverse range of knowledge and skills than ever before-including an understanding of culturally diverse human behavior and development, the process of change, the power of contemporary forces, and sound theories and methods of helping and communicating. This clear, applied, and respected book will help you master the skills of interviewing and relationship building to prepare you for the reality of what it's like to be a helper. It's also a resource you'll want to hold onto well into your career.
Since the publication of the first edition over 50 years ago,
Introduction to Solid State Physics has been the standard solid
state physics text for physics students. The author's goal from the
beginning has been to write a book that is accessible to
undergraduates and consistently teachable. The emphasis in the book
has always been on physics rather than formal mathematics. With
each new edition, the author has attempted to add important new
developments in the field without sacrificing the book's
accessibility and teachability.
UNIX(R) and Linux(R) System Administration Handbook, Fifth Edition, is today's definitive guide to installing, configuring and maintaining any UNIX or Linux system -- including the systems that provide core Internet and cloud infrastructure. Now fully updated for today's Linux distributions and cloud environments, it details best practices for every facet of system administration, including storage management, network design and administration, web hosting and scale-out, automation, configuration management, performance analysis, virtualization, DNS, security, management of IT service organizations, and much more. For modern system and network administrators, this edition contains indispensable new coverage of cloud deployments, continuous delivery, Docker and other containerization solutions, and much more.
Research Methods in Physical Activity, Seventh Edition, systematically guides students through the research process, introducing methods and tools specifically for kinesiology and exercise science disciplines, including the subdisciplines of physical therapy, rehabilitation, and occupational therapy. The seventh edition leads students and novice researchers to research competency with the distinctive humor that has become a trademark of this internationally recognized text. This text provides step-by-step information for every aspect of the research process, from identifying and devising research questions to analyzing data and compiling results for presentation. Methods for qualitative, quantitative, and mixed-methods research approaches are addressed, and real-world research questions-including historical, experimental, epidemiological, and philosophical-are presented by scholarly contributors who give suggestions for approaches to follow. Photos, anecdotes, and humorous stories are used throughout the text to put students at ease and emphasize key points through practical applications. Enhancements to the seventh edition include the following: * Updated information and techniques for electronic searches to ensure students use best research practices * New information on meta-analysis and the benefits of journal-style writing that teach readers to evaluate and prepare data for scholarly journals and publication * Special attention to ethical issues to help readers understand the regulations involved in using human and animal subjects * New information on logistic regression that aids in the understanding of complex ideas * Further explanation of qualitative and mixed-methods research approaches, in addition to quantitative approaches, to ensure readers use the most appropriate methodology for their research The content of the seventh edition maintains and expands upon the logical content progression that has made Research Methods in Physical Activity the leading text in the field. Part I presents an overview of the research process, including problem development, preparation of the research plan, and understanding ethical issues in research and writing. Part II introduces statistical and measurement issues in research, and part III presents various types of or approaches to research and methodology from expert researchers in the field. Part IV includes a writing guide for result findings and details how to develop and organize research papers and presentations. Statistical tables and guides are available in the appendix. To aid instructors, Research Methods in Physical Activity, Seventh Edition, includes a suite of ancillary materials featuring an instructor guide, test package, an extra data set for instructors who wish to create specialized learning activities, and presentation package plus image bank. Research Methods in Physical Activity, Seventh Edition, instills in students the confidence to devise, collect, analyze, and present their research in a competent manner by systematically guiding them through the research process. It is an essential text for all emerging researchers in physical activity.
For fundamentals of nursing courses in the nursing curriculum Help each student think like a nurse using a clear, consistent approach Consistency and accessibility are essential to student success in the Fundamentals of Nursing course. With its clear, approachable, writing style, Kozier & Erb's Fundamentals of Nursing sets the foundation for nursing excellence. Coverage of the key concepts of contemporary nursing, as well as the latest nursing evidence, standards, and competencies, helps prepare readers to become effective nurses. To help students develop their clinical-reasoning abilities, new QSEN features draw connections to actual nursing practice. All basic and fundamental skills for the registered nurse are described within the nursing process. Students will learn to think like nurses as they see how the material they are reading is applied in nursing practice. Also available with MyNursingLab(R) This title is also available with MyNursingLab-an online homework, tutorial, and assessment program designed to engage students in the Fundamentals of Nursing course and improve results. Its guided learning path is proven to help students think like a nurse as they move beyond memorization to true understanding through application. NOTE: You are purchasing a standalone product; MyNursingLab does not come packaged with this content. If you would like to purchase both the physical text and MyNursingLab, search the Pearson website. MyNursingLab should only be purchased when required by an instructor. Students, if interested in purchasing this title with MyNursingLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. Offer a consistent, seamless skills component Because the Berman textbook and Skills books are written by the same author team, fundamentals students experience a seamless presentation, style, and experience throughout. Contact your Pearson representative to package Kozier & Erb's Fundamentals of Nursing, Tenth Edition with the authors' Skills in Clinical Nursing, Eighth Edition ISBN: 013399743X.
This bestselling author team explains concepts simply and clearly, without glossing over difficult points. Problem solving and mathematical modeling are introduced early and reinforced throughout, providing students with a solid foundation in the principles of mathematical thinking. Comprehensive and evenly paced, the book provides complete coverage of the function concept, and integrates a significant amount of graphing calculator material to help students develop insight into mathematical ideas. The authors' attention to detail and clarity-the same as found in James Stewart's market-leading Calculus text-is what makes this text the proven market leader.
The SPSS Survival Manual throws a lifeline to students and researchers grappling with this powerful data analysis software. In her bestselling guide, Julie Pallant guides you through the entire research process, helping you choose the right data analysis technique for your project. From the formulation of research questions, to the design of the study and analysis of data, to reporting the results, Julie discusses basic and advanced statistical techniques. She outlines each technique clearly, with step-by-step procedures for performing the analysis, a detailed guide to interpreting data output and an example of how to present the results in a report. For both beginners and experienced users in psychology, sociology, health sciences, medicine, education, business and related disciplines, the SPSS Survival Manual is an essential text. Illustrated with screen grabs, examples of output and tips, it is supported by a website with sample data and guidelines on report writing. This sixth edition is fully revised and updated to accommodate changes to IBM SPSS procedures, screens and output. It covers new SPSS tools for generating graphs and non-parametric statistics, importing data, and calculating dates. 5 star Amazon review: "This is the book I wish I had whilst studying SPSS and experimental design on my MSc in social research methods. It is the clearest guide to SPSS that I have come across and it is very practical and easy to use. It has allowed me to revise statistical methods in a matter of days and I have gained a better understanding of these techniques than I had through using other much lengthier texts."
Sport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format and companion web study guide, students will stay engaged as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry. Heavily updated with more contributions from industry professionals and emphasis on social media platforms that have revolutionized the field in recent years, this edition contains practical material that prepares students for careers in sport marketing. It also includes these updates: *A web study guide featuring exclusive video interviews with industry professionals and accompanying activities that tie core concepts and strategies from the book into applied situations *Instructor ancillaries enhanced by gradable chapter quizzes that can be used with learning management systems *An attractive and engaging full-color interior *Chapter objectives, opening scenarios, engaging sidebars, and photos throughout the text that guide students in grasping important concepts *Wrap-Up, Activities, and Your Marketing Plan sections at the end of each chapter that offer opportunities for self-assessment and review The highly respected authors have long been recognized for their ability to define this exciting field, combining academic study and current research with industry experience for an unmatched learning experience for students preparing to enter the working world. The content in this fourth edition of Sport Marketing has been reorganized to make it easier to use in the classroom. Chapters 1 through 3 provide an overview of the field of sport marketing as an area of study and profession. Chapters 4 and 5 teach students how to research and study the behaviors of sport consumers, including an overview of marketing segmentation. Chapters 6 through 13 provide extensive information on the nuts and bolts of the field, including the five Ps of sport marketing and special sections on branding, sales and service, engagement and activation, community relations, and social media. The final chapters explore legal issues, integration, and the future of sport marketing. Instructors may also take advantage of the student web study guide and complete package of ancillaries to enhance learning and presentation of core concepts. All materials, including the web study guide, instructor guide, test package, presentation package plus image bank, and LMS-compatible chapter quizzes, are available online. The world of sport marketing continues to evolve. Sport Marketing, Fourth Edition With Web Study Guide, offers students a complete view of the expansive field of sport, providing an understanding of the foundations of sport marketing and how to enhance the sport experience.
This text provides the fundamental concepts and techniques of real analysis for students in all of these areas. It helps one develop the ability to think deductively, analyse mathematical situations and extend ideas to a new context. Like the first three editions, this edition maintains the same spirit and user-friendly approach with addition examples and expansion on Logical Operations and Set Theory. There is also content revision in the following areas: introducing point-set topology before discussing continuity, including a more thorough discussion of limsup and limimf, covering series directly following sequences, adding coverage of Lebesgue Integral and the construction of the reals, and drawing student attention to possible applications wherever possible.
Using a unique organizational framework that emphasizes six key domains of knowledge about personality - Dispositional, Biological, Intrapsychic, Cognitive/Experimental, Social and Cultural, and Adjustment - Personality Psychology, second edition presents an accessible, contemporary look at personality as a collection of interrelated topics and themes. This text focuses on the scientific basis of our knowledge about personality psychology, providing both classical and contemporary viewpoints supported by research and theory. This fully revised new edition retains the strengths of the first edition whilst introducing contemporary theories and debates on personality that are relevant to an international audience. Key features: A completely revised chapter on Genetics and Personality from contributor Stephanie van den Berg covering ethics and major new debates in the field. Updated chapter on intelligence. Updated chapter on Psychoanalytic Approaches with two previous chapters now merged into one, providing a more streamlined overview of the field. Updated chapter on Personality Disorders bringing it fully in line with DSM-5. Extensive pedagogy including Application boxes, which look at how personality theory and research is applied to real-world situations, and A Closer Look boxes which explore core topics and important studies to enhance student understanding. Exercises are used throughout the chapters to encourage students to reflect on what they have learned and apply the theory to their own life experiences. Available for the first time through the Connect (TM) digital learning platform with access to SmartBook (TM), an adaptive digital version of the course textbook, and LearnSmart (R), an adaptive study and practice environment specific to the book's content.
Intended for non-majors or mixed biology courses. A conceptual framework for understanding the world of biology Campbell Biology: Concepts & Connections continues to introduce pedagogical innovations, which motivate students not only to learn, but also engage with biology. This bestselling textbook is designed to help students stay focused with its hallmark modular organization around central concepts and engages students in connections between concepts and the world outside of the classroom with Scientific Thinking, Evolution Connection and Connection essays in every chapter. The 9th Edition offers students a framework organized around fundamental biological themes and encourages them to analyze visual representations of data with new Visualizing the Data figures. A reorganized Chapter One emphasizes the process of science and scientific reasoning, and robust instructor resources and multimedia allow students to engage with biological concepts in a memorable way. Unparalleled resources let instructors develop active and high-interest lectures with ease. Pearson Mastering (TM) Biology is not included. Students, if Mastering Biology is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Mastering should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Mastering Biology is an online homework, tutorial, and assessment product designed to improve results by helping students quickly master concepts. Students benefit from self-paced activities that feature personalized wrong-answer feedback to emulate the office-hour experience and help keep students on track. With a wide range of interactive, engaging, and assignable activities, many of them created by the Campbell Biology: Concepts and Connections authors, students are encouraged to actively learn and retain tough course concepts. New Mastering Biology activities for this edition include "Key Topic Overview" videos that help students efficiently review key topics outside of class, "Evaluating Science in the Media" activities that help students build science literacy skills, and more "Visualizing the Concept" animated videos that help students further visualize and understand complex biological processes.
A revision of the defining book covering the physics and classical mathematics necessary to understand electromagnetic fields in materials and at surfaces and interfaces. The third edition has been revised to address the changes in emphasis and applications that have occurred in the past twenty years.
Fundamentals of Anatomy & Physiology helps students succeed in the challenging A&P course with an easy-to-understand narrative, precise visuals, and steadfast accuracy. With the 11th Edition, the author team draws from recent research exploring how students use and digest visual information to help students use art more effectively to learn A&P. New book features encourage students to view and consider figures in the textbook, and new narrated videos guide students through complex physiology figures to help them deconstruct and better understand complicated processes. Instructors can also request a new handbook by Lori Garrett, entitled The Art of Teaching A&P: Six Easy Lessons to Improve Student Learning, which explores some of the most common challenges encountered when using art to teach A&P, alongside strategies to address these challenges.
Pearson Mastering™Anatomy & Physiology not included. Students, if Pearson Mastering™Anatomy & Physiologyis a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson Mastering™Anatomy & Physiology should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
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