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Books > Academic & Education > University Of Johannesburg

Retail Marketing (Paperback): Sean Ennis Retail Marketing (Paperback)
Sean Ennis
R1,825 Discovery Miles 18 250 Ships in 12 - 17 working days

Retail Marketing is a new and refreshing text, essential for anyone wanting to get to grips with this important, fast-paced area of marketing today. With a user-friendly structure, this book reflects the very latest in academic thinking and provides a strong focus on customer value, corporate social responsibility and the transformative effect of digital technology. Written especially for European and international students and suitable for both undergraduate and postgraduate students, Retail Marketing addresses the challenges of marketing in the 21st Century. Across the chapters key elements of successful retail marketing, including developments in omni-channel marketing and the importance of a co-ordinated supply chain to a company's value proposition, are considered. Striking a balance between theory and practice, Retail Marketing presents concepts in a clear and comprehensive way with engaging, up-to-date global examples and visual illustrations to help students apply their knowledge to a real world context.

Cultural Landscape: An Introduction to Human Geography, The, Global Edition (Paperback, 12th edition): James Rubenstein Cultural Landscape: An Introduction to Human Geography, The, Global Edition (Paperback, 12th edition)
James Rubenstein
R2,428 Discovery Miles 24 280 Ships in 12 - 17 working days

For courses in Human Geography. Strengthening readers' connection to geography through active, discovery-based learning Trusted for its timeliness, readability, and sound pedagogy, The Cultural Landscape: An Introduction to Human Geography emphasises the relevance of geographic concepts to human challenges. The relationship between globalisation and diversity is woven throughout; Rubenstein addresses these themes with a clear organisation and presentation that engages students and appeals to instructors. The 12th Edition challenges readers to apply geography tools and techniques to their local environments, bridging the global and the local, and getting students to interact with their local geography.

IFRS Applications - Questions And Solutions (Paperback, 3rd): IFRS Applications - Questions And Solutions (Paperback, 3rd)
R1,542 R1,356 Discovery Miles 13 560 Save R186 (12%) Ships in 4 - 8 working days
Managing Human Resources, Global Edition (Paperback, 8th edition): Luis Gomez-Mejia, David Balkin, Robert Cardy Managing Human Resources, Global Edition (Paperback, 8th edition)
Luis Gomez-Mejia, David Balkin, Robert Cardy
R2,370 Discovery Miles 23 700 Ships in 12 - 17 working days

Prepare future managers with an understanding of HR skills. Managing Human Resources gives future managers a solid business understanding of human resource management skills. The approach used in this text makes human resources relevant to anyone who has to deal with HR issues in the workplace, even those who do not hold the title of manager. The 8th Edition is updated to include new introductory vignettes, new case studies, and a focus on emerging trends in HR.

Introduction to Quantum Mechanics (Hardcover, 3rd Revised edition): David J. Griffiths, Darrell F. Schroeter Introduction to Quantum Mechanics (Hardcover, 3rd Revised edition)
David J. Griffiths, Darrell F. Schroeter
R1,847 R1,675 Discovery Miles 16 750 Save R172 (9%) Ships in 12 - 17 working days

Changes and additions to the new edition of this classic textbook include a new chapter on symmetries, new problems and examples, improved explanations, more numerical problems to be worked on a computer, new applications to solid state physics, and consolidated treatment of time-dependent potentials.

Handbook of Biometrics (Hardcover, Rev.And Exp.Ed.): Anil K. Jain, Patrick Flynn, Arun A. Ross Handbook of Biometrics (Hardcover, Rev.And Exp.Ed.)
Anil K. Jain, Patrick Flynn, Arun A. Ross
R6,479 Discovery Miles 64 790 Ships in 10 - 15 working days

Biometric recognition, or simply Biometrics, is a rapidly evolving field with applications ranging from accessing one's computer to gaining entry into a country. Biometric systems rely on the use of physical or behavioral traits, such as fingerprints, face, voice and hand geometry, to establish the identity of an individual. The deployment of large-scale biometric systems in both commercial (e.g., grocery stores, amusement parks, airports) and government (e.g., US-VISIT) applications has served to increase the public's awareness of this technology. This rapid growth has also highlighted the challenges associated with designing and deploying biometric systems. Indeed, the problem of biometric recognition is a Grand Challenge in its own right. The past five years has seen a significant growth in biometric research resulting in the development of innovative sensors, robust and efficient algorithms for feature extraction and matching, enhanced test methodologies and novel applications. These advances have resulted in robust, accurate, secure and cost effective biometric systems. The Handbook of Biometrics -- an edited volume contributed by prominent invited researchers in Biometrics -- describes the fundamentals as well as the latest advancements in the burgeoning field of biometrics. It is designed for professionals composed of practitioners and researchers in Biometrics, Pattern Recognition and Computer Security. The Handbook of Biometrics can be used as a primary textbook for an undergraduate biometrics class. This book is also suitable as a secondary textbook or reference for advanced-level students in computer science.

Language Planning - From Practice to Theory (Paperback): Robert B. Kaplan, Richard B. Baldauf Jr Language Planning - From Practice to Theory (Paperback)
Robert B. Kaplan, Richard B. Baldauf Jr
R710 Discovery Miles 7 100 Ships in 12 - 17 working days

Reviewing the field of language policy and planning, this text sets out current practice and ways of thinking about language policy and planning, looking at methodology and the key areas of education, literacy and economics. Case studies of key language planning and policy issues are included.

Foodservice Management: Principles and Practices, Global Edition (Paperback, 13th edition): June Payne-Palacio, Monica Theis Foodservice Management: Principles and Practices, Global Edition (Paperback, 13th edition)
June Payne-Palacio, Monica Theis
R1,715 Discovery Miles 17 150 Ships in 2 - 4 working days

For courses in foodservice management or administration; hospitality management; quantity food production and/or purchasing; foodservice accounting/financial management; menu planning; foodservice marketing/merchandising, or related topics.

Authored by leading industry experts with years of teaching experience, the Thirteenth Edition of Foodservice Management: Principles and Practices offers a comprehensive, current, and practical overview of foodservice operations and business principles. Covering topics like food safety, human resources, finance, equipment, design, marketing, and filled with real-life case studies, this text gives college students a deep understanding of the issues they will face in any type of foodservice operation. Rich with graphics and photos, its visually appealing design is organized for maximum student engagement and understanding.

This edition has been updated to reflect new trends in sustainability and food safety issues.

Education Studies (Paperback, 2nd Edition): Kai Horsthemke Education Studies (Paperback, 2nd Edition)
Kai Horsthemke
R620 R573 Discovery Miles 5 730 Save R47 (8%) Ships in 6 - 10 working days

Education Studies addresses the study of education and its foundations.

Features:

  • Learning objectives and mind maps that represent the structure of the chapter and provide an overview of the material to be covered
  • Case studies which provide real-life examples from history as well as current affairs to engage students' interest and allow them to put theory into practice
  • Questions that elicit a personal response to content covered in the chapters and allow students to analyse and consolidate information
  • The history of education section includes more on the history of southern African countries and indigenous knowledge as well as pre-colonial education
  • A new chapter on education in Botswana, Lesotho and Swaziland
  • A new section on the psychology of education, with chapters on learning theories and development, and pedagogy
  • Chapter 10 offers an increased focus on practical reason, incorporating concepts such as autonomy, socialisation and indoctrination
Basic Concepts in Computational Physics (Hardcover, 2nd ed. 2016): Benjamin A. Stickler, Ewald Schachinger Basic Concepts in Computational Physics (Hardcover, 2nd ed. 2016)
Benjamin A. Stickler, Ewald Schachinger
R2,081 Discovery Miles 20 810 Ships in 12 - 17 working days

This new edition is a concise introduction to the basic methods of computational physics. Readers will discover the benefits of numerical methods for solving complex mathematical problems and for the direct simulation of physical processes. The book is divided into two main parts: Deterministic methods and stochastic methods in computational physics. Based on concrete problems, the first part discusses numerical differentiation and integration, as well as the treatment of ordinary differential equations. This is extended by a brief introduction to the numerics of partial differential equations. The second part deals with the generation of random numbers, summarizes the basics of stochastics, and subsequently introduces Monte-Carlo (MC) methods. Specific emphasis is on MARKOV chain MC algorithms. The final two chapters discuss data analysis and stochastic optimization. All this is again motivated and augmented by applications from physics. In addition, the book offers a number of appendices to provide the reader with information on topics not discussed in the main text. Numerous problems with worked-out solutions, chapter introductions and summaries, together with a clear and application-oriented style support the reader. Ready to use C++ codes are provided online.

Introduction to Java Programming, Brief Version, Global Edition (Paperback, 11th edition): Y Liang Introduction to Java Programming, Brief Version, Global Edition (Paperback, 11th edition)
Y Liang
R2,224 Discovery Miles 22 240 Ships in 12 - 17 working days

This text is intended for a 1-semester CS1 course sequence. The Brief Version contains the first 18 chapters of the Comprehensive Version. The first 13 chapters are appropriate for preparing the AP Computer Science exam. For courses in Java Programming. A fundamentals-first introduction to basic programming concepts and techniques Designed to support an introductory programming course, Introduction to Java Programming and Data Structures, Brief Version teaches concepts of problem-solving and object-orientated programming using a fundamentals-first approach. Beginner programmers learn critical problem-solving techniques then move on to grasp the key concepts of object-oriented, GUI programming, advanced GUI and Web programming using JavaFX. This course approaches Java GUI programming using JavaFX, which has replaced Swing as the new GUI tool for developing cross-platform-rich Internet applications and is simpler to learn and use. The 11th edition has been completely revised to enhance clarity and presentation, and includes new and expanded content, examples, and exercises.

Hospitality Industry Handbook On Legal Requirements For Hospitality Businesses (Paperback, 4th Edition): Lisa Gordon-Davis,... Hospitality Industry Handbook On Legal Requirements For Hospitality Businesses (Paperback, 4th Edition)
Lisa Gordon-Davis, Peter Cumberlege
R613 R540 Discovery Miles 5 400 Save R73 (12%) Ships in 4 - 8 working days

Hoteliers, restaurateurs, licensees and catering managers will, in the course of their work, enter into many legal relationships with other parties whilst at the same time being required to adhere to all of the statutory laws that apply to their business. A sound knowledge of the law is therefore important to the professional owner or manager, as are knowledge of business management and the fundamental skills of the profession.

Introductory Mathematical Analysis for Business, Economics, and the Life and Social Sciences (Hardcover, 14th edition): Ernest... Introductory Mathematical Analysis for Business, Economics, and the Life and Social Sciences (Hardcover, 14th edition)
Ernest Haeussler, Richard. Paul, Richard Wood
R2,065 Discovery Miles 20 650 Ships in 12 - 17 working days

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide. Haeussler, Paul, and Wood establish a strong algebraic foundation that sets this text apart from other applied mathematics texts, paving the way for students to solve real-world problems that use calculus. Emphasis on developing algebraic skills is extended to the exercises-including both drill problems and applications. The authors work through examples and explanations with a blend of rigor and accessibility. In addition, they have refined the flow, transitions, organization, and portioning of the content over many editions to optimize manageability for teachers and learning for students. The table of contents covers a wide range of topics efficiently, enabling instructors to tailor their courses to meet student needs.

Introduction to Geographical Information Systems, An (Paperback, 4th edition): Ian Heywood, Sarah Cornelius, Steve Carver Introduction to Geographical Information Systems, An (Paperback, 4th edition)
Ian Heywood, Sarah Cornelius, Steve Carver
R1,963 Discovery Miles 19 630 Ships in 12 - 17 working days

The fourth edition of this highly regarded and successful text continues to provide a clear and accessible introduction to the world of GIS for students and professionals. With an increased focus on the practical applications of GIS, the new edition features a wealth of new multi-disciplinary case studies and examples of GIS in practice, demonstrating how it is used worldwide and within a variety of different industries.

Furthermore, the new edition has been substantially revised and updated to include coverage of the latest advances in GIS such as web and mobile applications.

"An Introduction to Geographical Information Systems "is suitable for students of Geographical Information studies at all levels, from undergraduate to professionals retraining in GIS.

Binti (Paperback): Nnedi Okorafor Binti (Paperback)
Nnedi Okorafor
R219 R171 Discovery Miles 1 710 Save R48 (22%) Ships in 5 - 10 working days

"Prepare to fall in love with Binti." --Neil Gaiman

Winner of the Hugo Award and the Nebula Award for Best Novella!

Her name is Binti, and she is the first of the Himba people ever to be offered a place at Oomza University, the finest institution of higher learning in the galaxy. But to accept the offer will mean giving up her place in her family to travel between the stars among strangers who do not share her ways or respect her customs.

Knowledge comes at a cost, one that Binti is willing to pay, but her journey will not be easy. The world she seeks to enter has long warred with the Meduse, an alien race that has become the stuff of nightmares. Oomza University has wronged the Meduse, and Binti's stellar travel will bring her within their deadly reach.

If Binti hopes to survive the legacy of a war not of her making, she will need both the gifts of her people and the wisdom enshrined within the University, itself -- but first she has to make it there, alive.

Fundamental Methods of Mathematical Economics (Paperback, 4th edition): Kevin Wainwright, Alpha Chiang Fundamental Methods of Mathematical Economics (Paperback, 4th edition)
Kevin Wainwright, Alpha Chiang
R1,941 R1,832 Discovery Miles 18 320 Save R109 (6%) Ships in 12 - 17 working days

It has been twenty years since the last edition of this classic book. Kevin Wainwright (British Columbia University and Simon Fraser University), a long time user of the text, has executed the perfect revision: he has updated examples, applications and theory without changing the elegant, precise presentation style of Alpha Chiang. Readers will find the wait was worthwhile.

Chemistry 7e International Student Version (Paperback, 7th Edition International Student Version): N.D. Jespersen Chemistry 7e International Student Version (Paperback, 7th Edition International Student Version)
N.D. Jespersen
R1,386 Discovery Miles 13 860 Ships in 2 - 4 working days

Chemistry, Seventh Edition provides the necessary practice, support, concept mastery and individualized instruction that ensure success in the General Chemistry course.

The unique "chemical tools" approach employed in this book provides a way of thinking that helps readers develop the ability to analyze and solve both mathematical and conceptual problems.

New to This Edition:

  • Completely revised end-of-chapter problem sections
  • Chapter Openers include more real-world relevance/connections
  • New Chapter 0 provides optional “refresher” information for students about the history of chemistry: coverage of the elements, atomic structure, and theory.
  • New Analyzing & Solving Multi-Concept problems and examples have been added throughout the text. These problem and examples are also now briefer and more concise.
  • New Learning Objectives have been added to provide an outline at the beginning of each chapter.
  • New End-of-Chapter Summaries review key chapter concepts, also organized by Learning Objectives.

The Wiley Advantage

  • WileyPLUS is a research-based online environment for effective teaching and learning. WileyPLUS is packed with interactive study tools and resources–including the complete online textbook–to give your students more value for their money.
  • WileyPLUS is now equipped with an adaptive learning module called ORION. Based on cognitive science, WileyPLUS with ORION, provides students with a personal, adaptive learning experience so they can build their proficiency on topics and use their study time most effectively. WileyPLUS with ORION helps students learn by learning about them.
  • Analyzing and Solving Multi-Concept Problems
  • Four-step problem solving framework: “Analysis”, “Solution”, “Assembling the Tools”, and “Is the Answer Reasonable?”
  • Tools for Problem Solving – basic skills are presented as tools (marked by icons) that can be combined in a variety of ways to solve complex problems
  • End of chapter problems feature more visuals/molecular structures and provide a wide range of difficulty.
Entrepreneurship a South African Perspective (Paperback, 3rd edition): G. Nieman, C. Nieuwenhuizen Entrepreneurship a South African Perspective (Paperback, 3rd edition)
G. Nieman, C. Nieuwenhuizen
R815 R745 Discovery Miles 7 450 Save R70 (9%) Ships in 7 - 10 working days

Entrepreneurship - a South African perspective provides an overview of entrepreneurship and important related topics in the field of entrepreneurship. In addition it is a guide to becoming a successful entrepreneur. It describes and illustrates new venture creation within a South African context: the start-up process, the growth stages and the challenges in the maturity phase of the business. It provides exercises, activities and numerous case studies based on the latest research in South Africa. In this third edition of Entrepreneurship all the chapters have been updated, and some chapters, including those on corporate entrepreneurship, e-business and the resource requirements of legal and related aspects, have been substantially revised. To provide a more practical context, profiles of typical entrepreneurs are also included. Contents include the following: Seeing, locating, measuring and opening the window of opportunity; Developing the business plan; Determining the resources required; Fair trade, competition and consumer protection; The role of national government in developing and enabling the small business environment; Controlling and planning for growth; Key issues of business success or failure; E-commerce opportunities; Corporate entrepreneurship in South Africa. Entrepreneurship is aimed at undergraduate students at all higher education institutions in South Africa, as well as managers, management consultants and trainees, developers and presenters of in-house business courses.

Mathematics for Economists (Paperback, International Student Edition): Carl P. Simon, Lawrence Blume Mathematics for Economists (Paperback, International Student Edition)
Carl P. Simon, Lawrence Blume
R1,844 Discovery Miles 18 440 Ships in 9 - 15 working days

Mathematics for Economists, a new text for advanced undergraduate and beginning graduate students in economics, is a thoroughly modern treatment of the mathematics that underlies economic theory. An abundance of applications to current economic analysis, illustrative diagrams, thought-provoking exercises, careful proofs, and a flexible organisation-these are the advantages that Mathematics for Economists brings to today's classroom.

Research Methods in Physical Activity (Hardcover, Seventh Edition): Jerry R. Thomas, Jack K. Nelson, Stephen J. Silverman Research Methods in Physical Activity (Hardcover, Seventh Edition)
Jerry R. Thomas, Jack K. Nelson, Stephen J. Silverman
R2,919 R2,620 Discovery Miles 26 200 Save R299 (10%) Ships in 12 - 17 working days

Research Methods in Physical Activity, Seventh Edition, systematically guides students through the research process, introducing methods and tools specifically for kinesiology and exercise science disciplines, including the subdisciplines of physical therapy, rehabilitation, and occupational therapy. The seventh edition leads students and novice researchers to research competency with the distinctive humor that has become a trademark of this internationally recognized text. This text provides step-by-step information for every aspect of the research process, from identifying and devising research questions to analyzing data and compiling results for presentation. Methods for qualitative, quantitative, and mixed-methods research approaches are addressed, and real-world research questions-including historical, experimental, epidemiological, and philosophical-are presented by scholarly contributors who give suggestions for approaches to follow. Photos, anecdotes, and humorous stories are used throughout the text to put students at ease and emphasize key points through practical applications. Enhancements to the seventh edition include the following: * Updated information and techniques for electronic searches to ensure students use best research practices * New information on meta-analysis and the benefits of journal-style writing that teach readers to evaluate and prepare data for scholarly journals and publication * Special attention to ethical issues to help readers understand the regulations involved in using human and animal subjects * New information on logistic regression that aids in the understanding of complex ideas * Further explanation of qualitative and mixed-methods research approaches, in addition to quantitative approaches, to ensure readers use the most appropriate methodology for their research The content of the seventh edition maintains and expands upon the logical content progression that has made Research Methods in Physical Activity the leading text in the field. Part I presents an overview of the research process, including problem development, preparation of the research plan, and understanding ethical issues in research and writing. Part II introduces statistical and measurement issues in research, and part III presents various types of or approaches to research and methodology from expert researchers in the field. Part IV includes a writing guide for result findings and details how to develop and organize research papers and presentations. Statistical tables and guides are available in the appendix. To aid instructors, Research Methods in Physical Activity, Seventh Edition, includes a suite of ancillary materials featuring an instructor guide, test package, an extra data set for instructors who wish to create specialized learning activities, and presentation package plus image bank. Research Methods in Physical Activity, Seventh Edition, instills in students the confidence to devise, collect, analyze, and present their research in a competent manner by systematically guiding them through the research process. It is an essential text for all emerging researchers in physical activity.

Mathematical Tools In Computer Graphics With C# Implementations (Paperback): Alexandre Hardy, Willi-Hans Steeb Mathematical Tools In Computer Graphics With C# Implementations (Paperback)
Alexandre Hardy, Willi-Hans Steeb
R2,411 Discovery Miles 24 110 Ships in 12 - 17 working days

This work introduces computer graphics from a mathematical perspective, offering a balance of theory, applications, and code. The book begins with a discussion of basic graphics tools such as vectors, matrices, and quaternions, then builds up to more advanced topics such as the intersection of three-dimensional objects. Both classical and new topics are covered. Some topics discussed include basic transforms, curves, surfaces, and subdivision surfaces. New techniques such as wavelets, fractals, parameterization, and fluid simulation are also covered. Throughout a large portion of the book, a new curve and surface algorithm is developed to illustrate the use of mathematics to develop compute graphics algorithms. The book contains all of the classes in C# necessary for computer graphics, providing a full explanation of the C# code and C# implementations for many of the algorithms are provided. The authors are affiliated with the University of Johannesburg, South Africa.

Management and Cost Accounting - Student Manual (Paperback, 8th edition): Colin Drury Management and Cost Accounting - Student Manual (Paperback, 8th edition)
Colin Drury 2
R707 R663 Discovery Miles 6 630 Save R44 (6%) Ships in 10 - 15 working days

Substantially revised for this edition and packed with additional question and answer material directly linked to each chapter topic, this Student Manual is the ideal learning tool for students who wish to reinforce their understanding of key management and cost accounting principles and to test their problem-solving abilities. This Student Manual is a companion workbook to accompany 'Management and Cost Accounting with CourseMate and eBook Access Card'(ISBN 9781408064313) the international bestseller which has been widely recognised as the definitive textbook on management and cost accounting for over 25 years.

Maritime Economics 3e (Paperback, 3rd edition): Martin Stopford Maritime Economics 3e (Paperback, 3rd edition)
Martin Stopford
R1,070 R979 Discovery Miles 9 790 Save R91 (9%) Ships in 5 - 10 working days

For 5000 years shipping has served the world economy and today it provides a sophisticated transport service to every part of the globe. Yet despite its economic complexity, shipping retains much of the competitive cut and thrust of the "perfect" market of classical economics. This blend of sophisticated logistics and larger than life entrepreneurs makes it a unique case study of classical economics in a modern setting.

The enlarged and substantially rewritten Maritime Economics uses historical and theoretical analysis as the framework for a practical explanation of how shipping works today. Whilst retaining the structure of the second edition, its scope is widened to include: lessons from 5000 years of commercial shipping history shipping cycles back to 1741, with a year by year commentary updated chapters on markets; shipping costs; accounts; ship finance and a new chapter on the return on capital new chapters on the geography of sea trade; trade theory and specialised cargoes updated chapters on the merchant fleet shipbuilding, recycling and the regulatory regime a much revised chapter on the challenges and pitfalls of forecasting. With over 800 pages, 200 illustrations, maps, technical drawings and tables Maritime Economics is the shipping industry's most comprehensive text and reference source, whilst remaining as one reviewer put it "a very readable book".

Martin Stopford has enjoyed a distinguished career in the shipping industry as Director of Business Development with British Shipbuilders, Global Shipping Economist with the Chase Manhattan Bank N.A., Chief Executive of Lloyds Maritime Information Services; Managing Director of Clarkson Research Services and an executive Director of Clarksons PLC. He lectures regularly at Cambridge Academy of Transport and is a Visiting Professor at Cass Business School, Dalian Maritime University and Copenhagen Business School.

European Gastronomy into the 21st Century - Cailein Gillespie The Scottish Hotel School (Paperback): Cailein Gillespie, John... European Gastronomy into the 21st Century - Cailein Gillespie The Scottish Hotel School (Paperback)
Cailein Gillespie, John Cousins
R1,381 Discovery Miles 13 810 Ships in 12 - 17 working days

'European Gastronomy into the 21st Century' is a unique text examining the development and origins of European food traditions within social, economic and geographical contexts.

Gastronomy is the art and science of good eating and drinking: a concept that extends outwards to embrace wider notions of tradition, culture, society and civilisation. This book provides a rigorous, well researched and much needed treatment of the subject, systematically outlining:
* the development of European gastronomic tradition, and the social, economic, philosophical and geographical contexts of change
* the experiences, philosophies and relative contributions of great gastronomes, past and present
* the interplay of traditional and contemporary influences on modern gastronomy
* the relationship between gastronomy and and travel and tourism
* salient issues of nutrition, food hygiene and health promotion
Taking an all-encompassing look at the subject of gastronomy past, present and future, 'European Gastronomy into the 21st Century' uses example menus and case studies to demonstrate the theory. It also provides an insight into the business arena, using key destination restaurants to illustrate management techniques and marketing issues. Accessible and highly structured, the book guides the reader through its wide-ranging and thought-provoking content.
The only book of its kind in this subject area
Completely up-to-date comprehensive guide
Essential reading for industry practitioners and students of hospitality management and culinary arts courses

The Perfect Meal - The Multisensory Science of Food and Dining (Paperback): C. Spence The Perfect Meal - The Multisensory Science of Food and Dining (Paperback)
C. Spence
R961 R688 Discovery Miles 6 880 Save R273 (28%) Ships in 12 - 17 working days

The authors of "The Perfect Meal "examine all of the elements that contribute to the diner's experience of a meal (primarily at a restaurant) and investigate how each of the diner's senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner's overall experience.

Examples are:

- the colour of the plate (visual)

- the shape of the glass (visual/tactile)

- the names used to describe the dishes (cognitive)

- the background music playing inside the restaurant (aural)

Novel approaches to understanding the diner's experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology.

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