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Books > Business & Economics > Business & management
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Retail Marketing (Paperback)
Loot Price: R1,869
Discovery Miles 18 690
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Retail Marketing (Paperback)
Expected to ship within 12 - 17 working days
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Retail Marketing is a new and refreshing text, essential for anyone
wanting to get to grips with this important, fast-paced area of
marketing today. With a user-friendly structure, this book reflects
the very latest in academic thinking and provides a strong focus on
customer value, corporate social responsibility and the
transformative effect of digital technology. Written especially for
European and international students and suitable for both
undergraduate and postgraduate students, Retail Marketing addresses
the challenges of marketing in the 21st Century. Across the
chapters key elements of successful retail marketing, including
developments in omni-channel marketing and the importance of a
co-ordinated supply chain to a company's value proposition, are
considered. Striking a balance between theory and practice, Retail
Marketing presents concepts in a clear and comprehensive way with
engaging, up-to-date global examples and visual illustrations to
help students apply their knowledge to a real world context.
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