Specially formulated for use on baby’s hands and face these handy mild wipes contain zero alcohol and are hypoallergenic, making them gentle for even the most sensitive skin and leaves them fruity fresh.

Ideal for cleaning sticky hands and faces after messy play or mealtimes, this useful pack of 30 wipes is ideal for use around the home or taking with you when out and about with your little one leaving baby feeling clean, soft and fresh. The reseal lid on the pack helps to maintain freshness and stops your wipes from drying out.

It’s normal for your breasts to leak as your body tries to regulate your milk supply. Breast pads help to keep you dry and comfortable by absorbing breast milk that may leak in the first few days after giving birth and in between feeds.

Our disposable breast pads are highly absorbent and quickly wick away any moisture from your nipples and breasts, keeping you dry and comfortable throughout the day and night. They also prevent any leaks seeping through onto your clothing.

The NURTURE Protect & Care Nipple Shields are made from 100% ultra-thin skin feel silicone for a soft and natural feel for your baby. They are suitable for all skin types, even those with sensitive skin. The half-shield shape ensures that your baby will still feel relaxed and comforted by your natural scent and bond.

Nipple shields offer protection by creating a barrier to help sore nipples heal, without disrupting your breastfeeding routine. They can also help to improve latch if you’re experiencing difficulty or pain, or if you have flat or inverted nipples.

The protect & care nipple shields come with a protective case to keep your nipple shields clean and hygienic.

Less mess and no tears at mealtimes are possible with the NOURISH Power™ Suction Bowl.

Proven* suction power helps prevent tipping, spills and splats! Simply place the pad onto a table or baby’s highchair tray**, flip the lock the pad in place and twist on the bowl for less mealtime mess and stress!

Scooped sides and specially designed food channels that guide food to the front of the bowl make it easier for your little one to scoop up every drop of food and build self-feeding confidence with cutlery. Complete with leakproof lid with hygienic spoon cover and a chunky feeding spoon, this set is the perfect solution to messy mealtimes wherever you are!

The NOURISH Power™ Suction Bowl is perfect for early stages of weaning through to when baby wants to start feeding themselves, and is available as part of a coordinated toddler feeding essentials range including plates, bowls, pots, cups and more.

*When independently tested against other brands of bowls and plates with suction bases, NOURISH Power™ suction bowl, was found to have significantly stronger suction power.
**Suction pad may not perform as well on natural wood or textured synthetic wood, stone or porous surfaces. It is best suited to smooth surfaces.

Keeping drinks cooler for longer, our HYDRATE Incredibly Cool Insulated Cup ensures your little one stays hydrated, whatever the weather.

Keep your little one hydrated on the go and at home with our HYDRATE Incredibly Cool Insulated Cup. Insulated base keeps drinks cooler for longer, even on hotter days. Non-spill, durable, 100% silicone straw is soft and gentle on teeth and gums and fully integrated with the valve, making it easy to clean and avoid nasty bacteria build-up. Pop open, push closed hygiene cover protects the straw from dirt and germs when not in use. Designed to be easily disassembled and top rack dishwasher safe for easy cleaning and ultimate convenience.

Perfectly sized in 120ml portions for weaning and snacking. Our pots allow you to prepare homemade food and snacks and store in the fridge or freezer, ready for use

The soft bases make it easy and quick to remove frozen food from the pot. Simply press and pop into your bowl to defrost in the microwave or defrost and feed directly from the pot

Secure lids are fully leakproof to ensure that food is safely stored and kept fresh ready for serving. The stackable design keeps them stored neatly in the fridge or freezer

The NOURISH Store & Wean™ pots complement the rest of our baby feeding and weaning range, including bowls, plates and cutlery.

Keep your little one hydrated on the go and at home with our HYDRATE Easy Sipper. Non-spill, durable, 100% silicone spout is soft and gentle on teeth and gums and fully integrated with the valve, making it easy to clean and avoid nasty bacteria build-up. Flip close hygiene cover protects the spout from germs and dirt when not in use and the 260ml base helps to keep them hydrated at all times of the day. Designed to be easily disassembled and top rack dishwasher safe for easy cleaning and ultimate convenience.

Each cup in the HYDRATE range has been cleverly designed to have interchangeable handles and lids to help your child on their developmental journey.

Whether you choose to bottle feed or to combine both bottle and breast feeding, the NURTURE Breast Like Feeding Bottle is a natural choice for you and your baby.

During breastfeeding, mom’s nipple will naturally flatten when in your baby’s mouth. NURTURE Breast Like Teats are designed to mimic breastfeeding, which helps to reduce bottle confusion and can make transition between breast and bottle easier.

The Flexzone™ is the flexible area around the bottle teat which allows the teat to stretch and flex just like mom’s breast, making it more comfortable and natural feeling for baby to feed.

The Vital Baby NOURISH Big Kid Cutlery Set is made using high grade stainless steel. This specially designed toddler cutlery set has been developed with rounded tips. The rounded tips are for safe self-feeding and have been sized for easy use.

Mealtimes can be mess and stress free with the NOURISH Power™ Suction Plate. Proven* suction power helps prevent tipping, spills and splats! Simply place the pad onto a table or baby’s highchair tray**, flip the lock the pad in place and twist on the plate for less mealtime mess and stress!

Scooped sides and specially designed food channels that guide food to the front of the plate make it easier for your little one to scoop up every drop of food and build “grown-up” feeding confidence. Complete with an integrated pot, perfect for storing your baby’s favourite sauce or dip. This plate is ideal for when baby wants to start feeding themselves and for baby-led weaning to help them gain more self-feeding confidence and is available as part of a coordinated toddler feeding essentials range including plates, bowls, pots, cups and more.

*when independently tested against other brands of bowls and plates with suction bases, NOURISH power™ suction bowl, was found to have significantly stronger suction power.
**suction pad may not perform as well on natural wood or textured synthetic wood, stone or porous surfaces. It is best suited to smooth surfaces.

These cute Vital Baby Squirt & Splash Sharks and Whales bathtime water friends help to make bathtime fun. Your little one will enjoy splashing around in the bath with their SPLASH water friends.
The Vital Baby Squirt & Splash Sharks and Whales! These adorable bath toys are the perfect companions to make your little one’s bath time a splashing adventure. With their vibrant colors and charming designs, these toys are sure to captivate your child’s imagination while providing valuable sensory stimulation.

The NURTURE Flexcone™ Electric Breast Pump together with it’s very soft silicone breast cup and Flexcone™ provides gentle cushioning around your breast and mimics the suckling action of your baby to provide the most natural and effective breast milk expression ever!

Mimicking the way baby would feed from the breast, the Flexcone™ Electric Breast Pump works by massaging and squeezing the breast using 2-phase expression – an effective and comfortable way of promoting milk production and flow. The 2 phases have 9 different speed settings for ultimate control, meaning that mom can tailor the experience to her without compromising on comfort.

Phase 1: Fast, small pulses at first to massage and stimulate the breast to help gently encourage milk flow.
Phase 2: Slower and longer pulses to encourage ‘let down’ - the clever natural hormone reaction when breast milk will start to flow smoothly.

The unique design of the NURTURE Easy Pour Breastmilk Storage Bags makes them easy and safe to fill, store and transport.

Simply remove the pre-perforated tab, pour in your freshly expressed breast milk, and securely lock the freshness into the bag with the double secure zip fastener.

When you’re ready to use the stored breast milk, use the easy pour spout that’s been specially designed for ultimate hygiene, contamination prevention and non-spill pouring.

It’s normal for your breasts to leak as your body tries to regulate your milk supply. Breast pads help to keep you dry and comfortable by absorbing breast milk that may leak in the first few days after giving birth and in between feeds.

Our disposable breast pads are highly absorbent and quickly wick away any moisture from your nipples and breasts, keeping you dry and comfortable throughout the day and night. They also prevent any leaks seeping through onto your clothing.

The NURTURE 2 in 1 combination steriliser has been designed to give you ultimate convenience and peace of mind, killing 99.9% bacteria to keep your baby healthy and happy. This microwave and cold water steriliser combination offers total flexibility depending on your needs.

It keeps contents sterile for a full 24 hours when the lid is kept closed. This is really useful, so you can always have a sterile bottle close to hand. You can choose to sterilise in either the microwave with only water using steam for a chemical free clean, or using the cold water method with sterilising solution added.

The large capacity holds up to 4 wide neck bottles, teats, collars, caps and tongs. This steriliser is also suitable for standard neck bottles and accessories such as breast pumps and their components, soothers and teethers.

It can be easily stored in the microwave when not in use and can be easily transported when travelling with baby.

Sterilising time is just 4 minutes in the microwave (based on an 850W microwave).

Perfectly sized in 60ml portions for weaning and snacking. Our pots allow you to prepare homemade food and snacks and store in the fridge or freezer, ready for use

The soft bases make it easy and quick to remove frozen food from the pot. Simply press and pop into your bowl to defrost in the microwave or defrost and feed directly from the pot

Secure lids are fully leakproof to ensure that food is safely stored and kept fresh ready for serving. The stackable design keeps them stored neatly in the fridge or freezer

The NOURISH Store & Wean™ pots complement the rest of our baby feeding and weaning range, including bowls, plates and cutlery.

Simple to use and perfect for first sips, our HYDRATE free flow cup helps to keep your little one hydrated on the go and at home. Soft, durable flip down spout provides non-spill travel and is gentle on developing teeth and gums. 200ml base has easy grip handles, specially designed for little hands to grip. Designed to be easily disassembled and top rack dishwasher safe for easy cleaning and ultimate convenience.

The vital baby® SOOTHE Airflow Soother 6-18 months symmetrical soother teats make the soother easy for baby to hold in their mouth. 100% soft silicone is taste and odour-free and comfortable for baby. The wide open Airflow shield helps to protect delicate cheeks against skin irritation. The simple safety ring folds neatly and inconspicuously against the soother.

Comes with a microwave steriliser box for easy sterilising and storing.

Specially formulated for use on baby’s hands and face these handy mild wipes contain zero fragrance, zero alcohol and are hypoallergenic, making them gentle for even the most sensitive skin.

Ideal for cleaning sticky hands and faces after messy play or mealtimes, this useful pack of 30 wipes is ideal for use around the home or taking with you when out and about with your little one leaving baby feeling clean, soft and fresh. The reseal lid on the pack helps to maintain freshness and stops your wipes from drying out.

It’s important to sterilise a baby’s feeding equipment for the first 12 months. Sterilising helps to protect your baby’s developing immune system from potentially harmful bugs and bacteria. Our Vital Baby NURTURE Microwave Sterilising Bags are perfect for use in less spacious kitchens and when you’re away from home.

No matter which sterilisation method you choose, to sterilise effectively, you should make sure that all bottles, teats, and accessories are disassembled and thoroughly cleaned before sterilising, and you follow the manufacturer’s instructions.

When your baby starts crawling and walking, things can get a little messy! The HYDRATE 360° Edge™ Cup is the first 360° drinking cup with a durable yet soft outer lip to protect little mouths and sore gums.

Specifically designed for babies, toddlers and kids on the go, the unique The HYDRATE 360° Edge™ Cup is pressure activated, so toddlers can drink easily from anywhere around the silicone rim. Designed for use from 6+ months, with its non-spill silicone rim, this ergonomically shaped baby and toddler cup is a great alternative to straw and sipper cups, and is ideal for keeping spills at bay.

The silicone lip is easy to disassemble for cleaning, and reassemble for drinking. The non-spill spoutless design evades leaks, even when upside down, thrown on the floor or rolling down a hill.
Suitable for cleaning in the dishwasher on the top rack and safe in the microwave (with the lid loosely removed).

When your baby starts crawling and walking, things can get a little messy! The HYDRATE 360° Edge™ Cup is the first 360° drinking cup with a durable yet soft outer lip to protect little mouths and sore gums.

Everyday basic spout cup, complete with a super-soft, 100% silicone spout. Curved base is specially designed to for little hands to grip easily. Silicone spout is durable and kind to developing teeth & gums. No bells. No whistles. Just perfectly simple.

With a large 340ml capacity and grab & go handle, our HYDRATE Sippy Straw Cup 340ml is perfect for keeping active little ones hydrated. Non-spill, durable, 100% silicone straw is soft and gentle on teeth and gums and fully integrated with the valve, making it easy to clean and avoid nasty bacteria build-up. Pop open, push closed hygiene cover protects the straw from nasty dirt and germs when not in use. Designed to be easily disassembled and top rack dishwasher safe for easy cleaning and ultimate convenience.

Made using high grade stainless steel, the specially designed spoon and fork tips are correctly positioned to aid learning and encourage the scooping motion some toddlers have difficulty with. They’re also rounded for safe feeding and perfectly sized for easy little mouths. The slightly narrower, but still chunky soft grip handles are easy for your toddler to hold as they train to use grown up style utensils.

This toddler fork and spoon have been designed for babies over 10 months who have developed some confidence with self-feeding and will last them through toddlerhood until they are ready to move to the next stage.

The NOURISH Growing Up Angled Cutlery is available as part of a coordinated toddler feeding essentials range including plates, bowls, pots, cups and more.

The short and chunky design of this weaning cutlery, means it is ideal for babies over 6 months to gain their confidence with self-feeding. The wide and shallow spoon and fork tips make it easy for baby to scoop or pierce their food, meaning more food in their mouth and less all over themselves or the floor!

Babies and toddlers love to feed themselves. Short handles are easy for baby to grip, giving them a better control and helping them build self-feeding confidence.

The NOURISH Chunky Cutlery set is ideal for self-feeding and baby-led weaning and complements the rest of our feeding and weaning essentials range, including baby bowls, plates, freezer pots and cutlery.