International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines (Hardcover, New)

International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing.

General

Imprint:	Palgrave Pivot
Country of origin:	United Kingdom
Series:	International Marketing and Management Research
Release date:	July 2013
First published:	2013
Editors:	A. Arora
Dimensions:	216 x 140 x 14mm (L x W x T)
Format:	Hardcover
Pages:	108
Edition:	New
ISBN-13:	978-1-137-37907-8
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Business communication & presentation > General
LSN:	1-137-37907-3
Barcode:	9781137379078

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