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Books > Business & Economics > Business & management > Business strategy
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International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines (Hardcover, New)
Loot Price: R1,831
Discovery Miles 18 310
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International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines (Hardcover, New)
Series: International Marketing and Management Research
Expected to ship within 12 - 19 working days
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International Business (IB) is a complex and interdisciplinary
field. It encompasses regular currency and political risks
alongside fundamental uncertainties and variations in international
development, collaboration, social values, and shared objectives.
As globalization expands our markets across national boundaries,
institutional innovation and experimentation is essential for
countries to brand their products globally and develop
internationally acclaimed products. The contributors of
International Business Realisms analyze instances of
interdisciplinary marketing and branding for the global market
place and distill practical implications for effective
international and domestic marketing.
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