Cyberpsychology is an emerging area of psychological study that
aims to understand and explain all facets of online behaviour. This
book brings together overviews from a number of leading authorities
in the field, to suggest how academic theory and research can be
applied to a variety of online behaviours. Both positive and
negative behaviours are considered, including topics as diverse as
parenting the online child, age-related internet usage and cultural
considerations in online interactions. Psychological research can
no longer view online and offline worlds as different entities, but
must consider online behaviours as equally distinct as offline
activities. This is especially apparent when looking at online
dating, the role that social networks play in organisations and
online consumer behaviours, and in a consideration of the role that
psychological research plays in underpinning the multi-billion
pound gaming industry. Focusing on these personal applications of
the Internet, insight is also offered into the role that theory and
research plays in training military personnel as well as the use of
psychometric testing to select and retain employees.
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