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Books > Business & Economics > Business & management > Sales & marketing > Customer services

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Relationship Marketing And Customer Relationship Management (Paperback, 3rd ed) Price: R652

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Repayment Terms: R61 pm x 12*

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Relationship Marketing And Customer Relationship Management (Paperback, 3rd ed): A. Berndt, M. Tait

Relationship Marketing And Customer Relationship Management (Paperback, 3rd ed)

A. Berndt, M. Tait

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Price R652

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Discovery Miles 6 520 | Repayment Terms: R61 pm x 12*

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The development of Relationship Marketing (RM) and Customer Relationship Management (CRM) has forced a change in thinking among marketers about the meaning of marketing and its role and function within an organisation. One such change is the way in which organisations relate to their customers. Organisations today need to adopt a more focused approach to interacting with customers while also developing clear strategies for building relationships not only with these customers but with all stakeholders.

General

Imprint:	Juta Legal and Academic Publishers
Country of origin:	South Africa
Release date:	2015
Authors:	A. Berndt • M. Tait
Dimensions:	244 x 168 x 15mm (L x W x T)
Format:	Paperback
Pages:	270
Edition:	3rd ed
ISBN-13:	978-1-4851-0264-9
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Sales & marketing > Customer services Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Consumer Studies Books > Academic & Education > Varsity Textbooks > Management Books > Academic & Education > Varsity Textbooks > Marketing Promotions Books > Academic & Education > UNISA > Consumer Studies Books > Academic & Education > UNISA > Management Books > Academic & Education > UNISA > Marketing
LSN:	1-4851-0264-2
Barcode:	9781485102649
Course Code:	CCCR01H • CCCR02J • MNM3712 • SCRM01D • PRCS063 • PBNK06X