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Books > Business & Economics > Business & management > Sales & marketing > Customer services

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Relationship Marketing And Customer Relationship Management (Paperback, 3rd ed) Loot Price: R449
Discovery Miles 4 490
You Save: R61 (12%)
Relationship Marketing And Customer Relationship Management (Paperback, 3rd ed): A. Berndt, M. Tait

Relationship Marketing And Customer Relationship Management (Paperback, 3rd ed)

A. Berndt, M. Tait

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List price R510 Loot Price R449 Discovery Miles 4 490 You Save R61 (12%)

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The development of Relationship Marketing (RM) and Customer Relationship Management (CRM) has forced a change in thinking among marketers about the meaning of marketing and its role and function within an organisation. One such change is the way in which organisations relate to their customers. Organisations today need to adopt a more focused approach to interacting with customers while also developing clear strategies for building relationships not only with these customers but with all stakeholders.

General

Imprint: Juta Legal and Academic Publishers
Country of origin: South Africa
Release date: 2015
Authors: A. Berndt • M. Tait
Dimensions: 244 x 168 x 15mm (L x W x T)
Format: Paperback
Pages: 270
Edition: 3rd ed
ISBN-13: 978-1-4851-0264-9
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > Customer services
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Consumer Studies
Books > Academic & Education > Varsity Textbooks > Management
Books > Academic & Education > Varsity Textbooks > Marketing
Books > Academic & Education > UNISA > Consumer Studies
Books > Academic & Education > UNISA > Management
Books > Academic & Education > UNISA > Marketing
LSN: 1-4851-0264-2
Barcode: 9781485102649
Course Code: CCCR01H • CCCR02J • MNM3712 • SCRM01D • PRCS063 • PBNK06X

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