Drawing from decades of research, teaching, and consulting in the
fields of marketing and strategy, the author demystifies the forces
of market chaos, including technological change, globalization, and
consumer behavior, showing readers how to identify those forces
that can be turned to their competitive advantage. Featuring dozens
of illustrative examples, of both winners and losers, and
concluding each chapter with a series of questions designed to help
readers apply the book's principles in their own organizations,
Samli demonstrates how to detect changes in market conditions
early, uncover latent customer needs, create new products and
services, and maintain a competitive edge. There is no doubt that
the business environment has become increasingly unpredictable.
Yesterday's market leaders become tomorrow's has-beens; upstarts
take on established giants; customers flock to new technologies
while demanding old-fashioned customer service; and, of course, the
Internet and the forces of globalization are accelerating the pace
of change. Learning how to survive—and thrive—in this
environment is of utmost importance for any company that intends to
stick around. Drawing from decades of research, teaching, and
consulting in the fields of marketing and strategy, the author
demystifies these chaotic forces, identifying the pressures on
business that create uncertainty, but also the potential for
innovation for those who recognize opportunities to strengthen
their competitive position. Featuring dozens of illustrative
examples of both winners and losers, Samli shows readers how to
turn market chaos and uncertainty to their advantage. Concluding
each chapter with a series of questions designed to help readers
apply the book's principles in their own organizations, Samli
demonstrates how to detect changes in market conditions early,
uncover latent customer needs, create new products and services,
and maintain a competitive edge.
General
| Imprint: |
Praeger Publishers Inc
|
| Country of origin: |
United States |
| Release date: |
2007 |
| First published: |
2007 |
| Authors: |
A.Coskun Samli
|
| Dimensions: |
235 x 156 x 21mm (L x W x T) |
| Format: |
Hardcover
|
| Pages: |
224 |
| Edition: |
Annotated Ed |
| ISBN-13: |
978-0-275-99371-9 |
| Categories: |
Books >
Business & Economics >
General
Promotions
|
| LSN: |
0-275-99371-X |
| Barcode: |
9780275993719 |
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(1)
