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New Dimensions in Marketing/Quality-of-Life Research (Hardcover) Loot Price: R2,889
Discovery Miles 28 890
New Dimensions in Marketing/Quality-of-Life Research (Hardcover): A.Coskun Samli, M. Joseph Sirgy

New Dimensions in Marketing/Quality-of-Life Research (Hardcover)

A.Coskun Samli, M. Joseph Sirgy

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Loot Price R2,889 Discovery Miles 28 890 | Repayment Terms: R271 pm x 12*

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A collection of carefully edited papers selected for their range and diversity of topics, "New Dimensions in Marketing/Quality-of-Life Research" picks up where Samli's first Quorum book (1987) left off. Now Sirgy and Samli along with their contributors explore the latest measures and methods in QOL marketing research, the ways in which QOL concept is embodied in various functional areas of the marketing enterprise, and how it's appearing in different market segments and industries. The result is a cogent overview of how this emerging marketing concept is guiding the way goods and services are sold, and its impact on policy-makers. A wide-ranging discussion and information resource for teachers, students, and marketing practitioners.

General

Imprint: Praeger Publishers Inc
Country of origin: United States
Release date: May 1995
First published: May 1995
Authors: A.Coskun Samli • M. Joseph Sirgy
Dimensions: 235 x 156 x 25mm (L x W x T)
Format: Hardcover
Pages: 400
ISBN-13: 978-0-89930-886-9
Categories: Books > Business & Economics > General
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LSN: 0-89930-886-4
Barcode: 9780899308869

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