A collection of carefully edited papers selected for their range
and diversity of topics, "New Dimensions in
Marketing/Quality-of-Life Research" picks up where Samli's first
Quorum book (1987) left off. Now Sirgy and Samli along with their
contributors explore the latest measures and methods in QOL
marketing research, the ways in which QOL concept is embodied in
various functional areas of the marketing enterprise, and how it's
appearing in different market segments and industries. The result
is a cogent overview of how this emerging marketing concept is
guiding the way goods and services are sold, and its impact on
policy-makers. A wide-ranging discussion and information resource
for teachers, students, and marketing practitioners.
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