The guide to creating engaging web content and building a loyal
following, revised and updated
Blogs, YouTube, Facebook, Twitter, Google+, and other platforms
are giving everyone a "voice," including organizations and their
customers. So how do you create the stories, videos, and blog posts
that cultivate fans, arouse passion for your products or services,
and ignite your business? "Content Rules" equips you for online
success as a one-stop source on the art and science of developing
content that people care about. This coverage is interwoven with
case studies of companies successfully spreading their ideas
online--and using them to establish credibility and build a loyal
customer base.Find an authentic "voice" and craft bold content that
will resonate with prospects and buyers and encourage them to share
it with othersLeverage social media and social tools to get your
content and ideas distributed as widely as possibleUnderstand why
you are generating content--getting to the meat of your message in
practical, commonsense language, and defining the goals of your
content strategyWrite in a way that powerfully communicates your
service, product, or message across various Web mediumsBoost your
online presence and engage with customers and prospects like never
before with "Content Rules."
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