Books > Reference & Interdisciplinary > Communication studies > Research methods
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Research Methods in Sport Studies and Sport Management - A Practical Guide (Hardcover, New)
Loot Price: R5,758
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Research Methods in Sport Studies and Sport Management - A Practical Guide (Hardcover, New)
Expected to ship within 12 - 17 working days
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Research can be a challenging but rewarding activity. All
degree-level students studying sport, and all effective
professionals working in the sport sector need to have a sound
understanding of research methods and how to critically interpret
research findings. This broad-ranging, in-depth and practical
textbook introduces research methods for students on sport-related
degree courses, outlining the knowledge and practical skills needed
to undertake meaningful research and to become a knowledgeable
consumer of the research of others. The book explores every element
of the research process, from the fundamental 'what, why and who?'
questions, through research plans, literature review, qualitative
and quantitative methods of data collection and data analysis, to
the communication of research results. It offers a critical
appraisal of alternative methods, including mixed methods, as well
as clear guidance on how to use each particular method. Every
chapter contains test questions and practical exercises, detailed
case studies, a clear chapter summary and extensive guides to
further sport-related study resources, to enable students to check
their understanding and develop, extend and apply their practical
skills. Step-by-step introductions to the use of the key
statistical packages Excel, SPSS and NVivo in sport research are
included. On-line support materials include some 400 PowerPoint
slides and copies of data-sets used in the book. With deeper and
broader coverage than any other sport-related research methods
textbook, and a clear focus on 'how to do it', Research Methods for
Sport Studies and Sport Management is an essential companion for
any sport-related degree course.
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