Electronics is an ever-changing field with an entrepreneurial
spirit and a rich history, populated by some of the world's most
famous companies and personalities. "The Business of Electronics"
details the field's complex ecosystem in all its trials and
tribulations. It looks at companies such as Apple, IBM, Samsung,
and Nokia, as well as now-extinct companies such as Honeywell Bull
(France) and Sinclair Computers (UK) that contributed to technology
and business. Sethi shows us how a handful of US companies led the
charge in designing equipment that could make millions of small,
reliable components; how Nokia started in the timber business; the
history of inventors like J.C. Bose, a pioneer in radio
communication (who inadvertently made Guglielmo Marconi famous);
and why there are numerous companies and creators that never made
it or that we have never heard of. This all-encompassing book not
only explores the vibrant history of electronics, it uses case
studies to examine the companies and people that made history and
explain how we ended up where we are today.
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