'I'll Facebook you ' We utter these words so casually, yet they
signify subtle changes in the nature of intimacy. Facebook has
become richly woven through everyday life. It is our default medium
for transforming new acquaintances into hopefully more intimate
friendships. In a previous age, certain social relationships would
'slip away'; now Facebook allows us to capture them in virtual
space. We sustain intimate bonds on the move and over great
distances of space and time. Yet, we assemble a collage of
different personae, each offering a different kind of intimacy,
each a potential danger. Intimacy and Friendship on Facebook
theorises the impact of Facebook on our social ties and identities
through the lens of intimacy. Drawing on in-depth qualitative
research, Lambert argues that Facebook is intensifying the social
labour needed to sustain and protect interpersonal intimacy,
contributing to a state of 'intensive intimacy'. He addresses
central questions regarding public intimacy: Does publishing our
intimacies enrich our interpersonal lives or is it indicative of a
more narcissistic, confessional culture? Facebook demands a novel,
dynamic understanding intimacy in a world where the contours of
privacy are eroding.
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