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Mallarme on Fashion - A Translation of the Fashion Magazine La Derniere Mode, with Commentary (Hardcover, illustrated edition)
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Mallarme on Fashion - A Translation of the Fashion Magazine La Derniere Mode, with Commentary (Hardcover, illustrated edition)
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In the later months of 1874, the great French poet, Stephane
Mallarme, undertook a highly idiosyncratic project - the
publication of a fashion magazine (La Derniere Mode) that he almost
single-handedly wrote and edited. Using a variety of feminine and
masculine pseudonyms to theorize about the concept of fashion and
to report and advise on womens clothing, popular vacation
destinations, home furnishings and entertainment, Mallarme created
a spectacularly original work that lies somewhere between
Baudelaires seminal treatment of fashion in his essay on modernity,
The Painter of Modern Life, and The Fashion System, Barthes
brilliant semiology of clothing in the latter twentieth century.
But the distinguishing feature of Mallarms magazine, and what
differentiates it from the writing of Baudelaire and Barthes, is
that it explores the nature of fashion from the inside. It is a
genuine fashion magazine aspiring to lead fashion, though at the
same time, by ingenious and appealing ironies, subtly satirizing
this whole genre of writing. Various theories have been entertained
about the work in the past, such as its being a prose poem, or
alternatively a hoax or a mere money-making venture, but the
present translators, in their commentary, argue that such guesses
are hopelessly off the mark. Complete with the original artwork and
a contextualizing introduction and commentary, Furbank and Cains
definitive translation of one of French literatures greatest
puzzles and surprises represents a major contribution to students,
critics, theoreticians, and intellectual historians alike.
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