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The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience (Hardcover)
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The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience (Hardcover)
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Revolutionize your business with the power of marketplaces In
today's digital-first economy, marketplaces are growing at twice
the rate of overall eCommerce - and proving that traditional
eCommerce is no longer enough. With The Online Marketplace
Advantage: Sell More, Scale Faster, and Create a World-Class
Digital Customer Experience, the duo behind more than 300 of the
world's most successful marketplaces reveals the strategies every
enterprise needs to take the lead. Through dozens of case studies,
real-word examples, and proprietary marketplace research you'll
learn: How to turn the marketplace model into your business'
competitive advantage The make-or-break decisions for launching an
industry-leading enterprise marketplace fast The best practices to
achieve marketplace scale, and the most common pitfalls that
separate the winners from the losers With The Online Marketplace
Advantage, discover the complete playbook you need to break through
with a successful, scalable marketplace strategy that puts your
business on a path to unprecedented growth - permanently.
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